The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Gaming / Online gaming
Happiness Factory Agency: Shift Control Media / Greenwich Client: Coca-Cola Category: Gaming / Online gaming
Xbox Halo 3 Agency: McCann Erickson / New York Client: US Army & Xbox Category: Gaming / Online gaming
Forza 2 - Igniting Passionate Drivers Agency: OMD / New York Client: Nissan Category: Gaming / Offline gaming
Tiger's Scorecard Challenge Agency: DIGITAS, NY / New York Client: American Express Category: Gaming / Online gaming
Tiger Moonshot Game Agency: Element 79 / Chicago Client: Gatorade Category: Gaming / Online gaming
Big State Games Agency: Grow Interactive / Norfolk Client: C3 Presents Category: Gaming / Online gaming
Red Bull Flugtag Flight Lab Agency: Less Rain / Tokyo Client: Red Bull Category: Gaming / Online gaming

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