Award

Agency

Client

Title

Category

Annual ID

Making of/John 117 Monument Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Motorby Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
15 Below Project Agency: TAXI Canada Inc / Toronto Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
THE GUM THIEF -DOUGLAS COUPLAND Agency: Crush Inc. / Toronto Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Earth Hour Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Keep a Child Alive iPhone Launch Agency: Anomaly / New York Client: Keep A Child Alive Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Self Destruct Agency: Colenso BBDO / Auckland Client: Deadline Express Couriers Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Tiny Technician Agency: DDB / Auckland Client: Volkswagen Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Redhead Agency: DDB / Auckland Client: SSL - Durex Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Desktop Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
The UNICEF Landmine Stickers Agency: Leo Burnett Frankfurt / Frankfurt Client: UNICEF Deutschland, Arbeitsgruppe Frankfurt Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Stadium Agency: Publicis Singapore / Singapore Client: Nike Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Man Mom at Nascar Agency: TBWA\Chiat\Day / New York Client: Combos Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Entrance Banners Agency: Artplan / Rio de Janeiro Client: Banco do Brasil Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Audi Moment Agency: Venables Bell and Partners / San Francisco Client: Audi of America Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Cuttin Up Agency: BBDO Atlanta / Atlanta Client: Alliance Theatre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
BBC Newspaper Boxes Agency: BBDO New York / New York Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Titanic Ambient Agency: Carmichael Lynch / Minneapolis Client: Denver Museum Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Omaka Agency: Clemenger BBDO / Wellington Client: Omaka Aviation Heritage Centre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Breakup Agency: DDB / Auckland Client: SKY Television Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Bologna on Wheels Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Color Tokyo! Agency: HAKUHODO + HAKUHODO Kettle / Tokyo Client: SONY MARKETING JAPAN Inc. Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Stride Photo Booth Agency: JWT / New York Client: Cadbury Adams / Stride Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Fresh Salads Agency: Leo Burnett / Chicago Client: McDonald's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Xbox: Halo 3 - Jake Courage Cinema Project Agency: McCann Erickson / London Client: Xbox Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
XBOX JFK Terminal Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Subaru Transporter Agency: Miles Calcraft Briginshaw Duffy / London Client: Subaru Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Discovery Channel - London Ink Agency: Mother / London Client: Discovery Channel Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Swimming Pool Agency: Ogilvy & Mather / Mumbai Client: HSBC Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Gridlock Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong Client: DHL Express (HK) Ltd Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
WWF Paper Dispenser Agency: Saatchi & Saatchi CPH / Copenhagen K Client: World Wildlife Foundation Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
MINI NIGHT PROJECTIONS Agency: TAXI 2 / Toronto Client: MINI Canada Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
In an ABSOLUT World - Week Agency: TBWA\ Germany / Berlin Client: MAXXIUM Germany - ABSOLUT VODKA Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Warehouses Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Nissan Interstar Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Washroom Agency: TBWA\Tequila Singapore / Singapore Client: SPE-Networks Asia Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
THE TV AD THAT PHONED YOU Agency: Y&R Auckland / Auckland Client: NZ RED CROSS Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
US Integrated Campaign Agency: BBDO New York / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Hammer & Coop Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Mercedes-Benz G-Class "Terrains" Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Good Business Guide Agency: JWT / London Client: MTV Foundation Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Ripped Reality Standee Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett-Packard Malaysia Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Schweppes Short Film Festival Agency: Publicis Mojo / Auckland Client: Schweppes Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Speight's Great Beer Delivery Agency: Publicis Mojo / Auckland Client: Speight's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Sugar Free Ants Campaign Agency: rediffusion dy & r / bangalore Client: Zydus Cadila Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
The Wrong Working Environment Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Ravensburger – The Giant Puzzle Campaign Agency: Scholz & Friends / Berlin Client: Ravensburger Spieleverlag GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Making of/John 117 Monument

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08075A

2008 Advertising Silver Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08076A

2008 Advertising Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Motorby

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08077A

2008 Advertising Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08451A

2008 Advertising Gold Pencil

BBDO New York / New York

Havaianas

Wall Mural Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08078A

2008 Advertising Silver Pencil

TAXI Canada Inc / Toronto

TAXI

15 Below Project

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08079A

2008 Advertising Bronze Pencil

Crush Inc. / Toronto

RANDOM HOUSE

THE GUM THIEF -DOUGLAS COUPLAND

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08080A

2008 Advertising Gold Pencil

BBDO New York / New York

HBO/Voyeur

Voyeur Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08081A

2008 Advertising Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Earth Hour

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08082A

2008 Advertising Merit Award

Anomaly / New York

Keep A Child Alive

Keep a Child Alive iPhone Launch

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08478A

2008 Advertising Merit Award

Colenso BBDO / Auckland

Deadline Express Couriers

Self Destruct

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08479A

2008 Advertising Merit Award

DDB / Auckland

Volkswagen

Tiny Technician

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08480A

2008 Advertising Merit Award

DDB / Auckland

SSL - Durex

Redhead

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08481A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH & Co. KG

Desktop

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08482A

2008 Advertising Merit Award

Leo Burnett Frankfurt / Frankfurt

UNICEF Deutschland, Arbeitsgruppe Frankfurt

The UNICEF Landmine Stickers

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08483A

2008 Advertising Merit Award

Publicis Singapore / Singapore

Nike

Stadium

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08484A

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Combos

Man Mom at Nascar

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08485A

2008 Advertising Merit Award

Artplan / Rio de Janeiro

Banco do Brasil

Entrance Banners

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08441A

2008 Advertising Merit Award

Venables Bell and Partners / San Francisco

Audi of America

Audi Moment

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08442A

2008 Advertising Merit Award

BBDO Atlanta / Atlanta

Alliance Theatre

Cuttin Up

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08443A

2008 Advertising Merit Award

BBDO New York / New York

BBC World

BBC Newspaper Boxes

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08444A

2008 Advertising Merit Award

Carmichael Lynch / Minneapolis

Denver Museum

Titanic Ambient

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08445A

2008 Advertising Merit Award

Clemenger BBDO / Wellington

Omaka Aviation Heritage Centre

Omaka

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08446A

2008 Advertising Merit Award

DDB / Auckland

SKY Television

The Breakup

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08447A

2008 Advertising Merit Award

DDB Berlin GmbH / Berlin

Volkswagen AG

Bologna on Wheels

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08448A

2008 Advertising Merit Award

HAKUHODO + HAKUHODO Kettle / Tokyo

SONY MARKETING JAPAN Inc.

Color Tokyo!

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08449A

2008 Advertising Merit Award

JWT / New York

Cadbury Adams / Stride

Stride Photo Booth

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08450A

2008 Advertising Merit Award

Leo Burnett / Chicago

McDonald's

Fresh Salads

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08452A

2008 Advertising Merit Award

McCann Erickson / London

Xbox

Xbox: Halo 3 - Jake Courage Cinema Project

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08453A

2008 Advertising Merit Award

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX

XBOX JFK Terminal

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08454A

2008 Advertising Merit Award

Miles Calcraft Briginshaw Duffy / London

Subaru

Subaru Transporter

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08455A

2008 Advertising Merit Award

Mother / London

Discovery Channel

Discovery Channel - London Ink

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08456A

2008 Advertising Merit Award

Ogilvy & Mather / Mumbai

HSBC

Swimming Pool

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08457A

2008 Advertising Merit Award

Ogilvy & Mather (HK) Pte Ltd / Hong Kong

DHL Express (HK) Ltd

Gridlock

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08458A

2008 Advertising Merit Award

Saatchi & Saatchi CPH / Copenhagen K

World Wildlife Foundation

WWF Paper Dispenser

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08459A

2008 Advertising Merit Award

TAXI 2 / Toronto

MINI Canada

MINI NIGHT PROJECTIONS

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08460A

2008 Advertising Merit Award

TBWA\ Germany / Berlin

MAXXIUM Germany - ABSOLUT VODKA

In an ABSOLUT World - Week

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08461A

2008 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Nissan Interstar

Warehouses

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08462A

2008 Advertising Merit Award

TBWA\Tequila Singapore / Singapore

SPE-Networks Asia

Washroom

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08463A

2008 Advertising Merit Award

Y&R Auckland / Auckland

NZ RED CROSS

THE TV AD THAT PHONED YOU

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08464A

2008 Advertising Merit Award

BBDO New York / New York

Havaianas

US Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08465A

2008 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI

Hammer & Coop

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08466A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

Daimler AG

Mercedes-Benz G-Class "Terrains"

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08467A

2008 Advertising Merit Award

JWT / London

MTV Foundation

Good Business Guide

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08468A

2008 Advertising Merit Award

Publicis Malaysia / Petaling Jaya

Hewlett-Packard Malaysia

Ripped Reality Standee

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08469A

2008 Advertising Merit Award

Publicis Mojo / Auckland

Schweppes

Schweppes Short Film Festival

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08470A

2008 Advertising Merit Award

Publicis Mojo / Auckland

Speight's

Speight's Great Beer Delivery

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08471A

2008 Advertising Merit Award

rediffusion dy & r / bangalore

Zydus Cadila

Sugar Free Ants Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08472A

2008 Advertising Merit Award

Scholz & Friends / Berlin

jobsintown.de GmbH

The Wrong Working Environment

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08473A

2008 Advertising Merit Award

Scholz & Friends / Berlin

Ravensburger Spieleverlag GmbH

Ravensburger – The Giant Puzzle Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08474A

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