The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Earth Hour Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
15 Below Project Agency: TAXI Canada Inc / Toronto Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
THE GUM THIEF -DOUGLAS COUPLAND Agency: Crush Inc. / Toronto Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Making of/John 117 Monument Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Motorby Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Hatch an egg campaign Agency: Åkestam Holst / Stockholm Client: Playground Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
AXE The Gamekillers Campaign Agency: BBH New York / New York Client: Unilever Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Adopt A New Life Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Schweppes Short Film Festival Agency: Publicis Mojo / Auckland Client: Schweppes Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Speight's Great Beer Delivery Agency: Publicis Mojo / Auckland Client: Speight's Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Men Can Also Do It Agency: SHACKLETON / MADRID Client: Persan - Puntomatic Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
BRYLCREEM EFFORTLESS Agency: WCRS / London Client: SARA LEE Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Nikolai Agency: WRC New Zealand Limited / Auckland Client: Smirnoff Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
US Integrated Campaign Agency: BBDO New York / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Hammer & Coop Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Mercedes-Benz G-Class "Terrains" Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Good Business Guide Agency: JWT / London Client: MTV Foundation Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Ripped Reality Standee Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett-Packard Malaysia Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Schweppes Short Film Festival Agency: Publicis Mojo / Auckland Client: Schweppes Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Speight's Great Beer Delivery Agency: Publicis Mojo / Auckland Client: Speight's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Sugar Free Ants Campaign Agency: rediffusion dy & r / bangalore Client: Zydus Cadila Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
The Wrong Working Environment Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Ravensburger – The Giant Puzzle Campaign Agency: Scholz & Friends / Berlin Client: Ravensburger Spieleverlag GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Invisible Child Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
The First Underwear Models with Email Contact Agency: Spillmann/Felser/Leo Burnett / Zürich Client: Migros-Genossenschafts-Bund Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
adidas 'Of this Earth' Campaign Agency: TBWA\WHYBIN / Auckland Client: adidas\NZRU Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Keep a Child Alive iPhone Launch Agency: Anomaly / New York Client: Keep A Child Alive Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Self Destruct Agency: Colenso BBDO / Auckland Client: Deadline Express Couriers Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Tiny Technician Agency: DDB / Auckland Client: Volkswagen Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Redhead Agency: DDB / Auckland Client: SSL - Durex Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Desktop Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
The UNICEF Landmine Stickers Agency: Leo Burnett Frankfurt / Frankfurt Client: UNICEF Deutschland, Arbeitsgruppe Frankfurt Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Stadium Agency: Publicis Singapore / Singapore Client: Nike Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Man Mom at Nascar Agency: TBWA\Chiat\Day / New York Client: Combos Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Entrance Banners Agency: Artplan / Rio de Janeiro Client: Banco do Brasil Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Audi Moment Agency: Venables Bell and Partners / San Francisco Client: Audi of America Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Cuttin Up Agency: BBDO Atlanta / Atlanta Client: Alliance Theatre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
BBC Newspaper Boxes Agency: BBDO New York / New York Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Titanic Ambient Agency: Carmichael Lynch / Minneapolis Client: Denver Museum Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Omaka Agency: Clemenger BBDO / Wellington Client: Omaka Aviation Heritage Centre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Breakup Agency: DDB / Auckland Client: SKY Television Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Bologna on Wheels Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Color Tokyo! Agency: HAKUHODO + HAKUHODO Kettle / Tokyo Client: SONY MARKETING JAPAN Inc. Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Stride Photo Booth Agency: JWT / New York Client: Cadbury Adams / Stride Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Fresh Salads Agency: Leo Burnett / Chicago Client: McDonald's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Xbox: Halo 3 - Jake Courage Cinema Project Agency: McCann Erickson / London Client: Xbox Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

2008 Advertising Gold Pencil

BBDO New York / New York

HBO/Voyeur

Voyeur Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08081A

2008 Advertising Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Earth Hour

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08082A

2008 Advertising Gold Pencil

BBDO New York / New York

Havaianas

Wall Mural Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08078A

2008 Advertising Silver Pencil

TAXI Canada Inc / Toronto

TAXI

15 Below Project

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08079A

2008 Advertising Bronze Pencil

Crush Inc. / Toronto

RANDOM HOUSE

THE GUM THIEF -DOUGLAS COUPLAND

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08080A

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Making of/John 117 Monument

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08075A

2008 Advertising Silver Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08076A

2008 Advertising Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Motorby

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08077A

2008 Advertising Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08451A

2008 Advertising Merit Award

Åkestam Holst / Stockholm

Playground

Hatch an egg campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08486A

2008 Advertising Merit Award

BBH New York / New York

Unilever

AXE The Gamekillers Campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08487A

2008 Advertising Merit Award

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08488A

2008 Advertising Merit Award

Publicis Mojo / Auckland

Schweppes

Schweppes Short Film Festival

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08489A

2008 Advertising Merit Award

Publicis Mojo / Auckland

Speight's

Speight's Great Beer Delivery

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08490A

2008 Advertising Merit Award

SHACKLETON / MADRID

Persan - Puntomatic

Men Can Also Do It

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08491A

2008 Advertising Merit Award

WCRS / London

SARA LEE

BRYLCREEM EFFORTLESS

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08492A

2008 Advertising Merit Award

WRC New Zealand Limited / Auckland

Smirnoff

Nikolai

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08493A

2008 Advertising Merit Award

BBDO New York / New York

Havaianas

US Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08465A

2008 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI

Hammer & Coop

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08466A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

Daimler AG

Mercedes-Benz G-Class "Terrains"

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08467A

2008 Advertising Merit Award

JWT / London

MTV Foundation

Good Business Guide

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08468A

2008 Advertising Merit Award

Publicis Malaysia / Petaling Jaya

Hewlett-Packard Malaysia

Ripped Reality Standee

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08469A

2008 Advertising Merit Award

Publicis Mojo / Auckland

Schweppes

Schweppes Short Film Festival

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08470A

2008 Advertising Merit Award

Publicis Mojo / Auckland

Speight's

Speight's Great Beer Delivery

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08471A

2008 Advertising Merit Award

rediffusion dy & r / bangalore

Zydus Cadila

Sugar Free Ants Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08472A

2008 Advertising Merit Award

Scholz & Friends / Berlin

jobsintown.de GmbH

The Wrong Working Environment

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08473A

2008 Advertising Merit Award

Scholz & Friends / Berlin

Ravensburger Spieleverlag GmbH

Ravensburger – The Giant Puzzle Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08474A

2008 Advertising Merit Award

Shanghai Ogilvy & Mather Advertising / shanghai

Unicef

Invisible Child

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08475A

2008 Advertising Merit Award

Spillmann/Felser/Leo Burnett / Zürich

Migros-Genossenschafts-Bund

The First Underwear Models with Email Contact

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08476A

2008 Advertising Merit Award

TBWA\WHYBIN / Auckland

adidas\NZRU

adidas 'Of this Earth' Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08477A

2008 Advertising Merit Award

Anomaly / New York

Keep A Child Alive

Keep a Child Alive iPhone Launch

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08478A

2008 Advertising Merit Award

Colenso BBDO / Auckland

Deadline Express Couriers

Self Destruct

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08479A

2008 Advertising Merit Award

DDB / Auckland

Volkswagen

Tiny Technician

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08480A

2008 Advertising Merit Award

DDB / Auckland

SSL - Durex

Redhead

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08481A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH & Co. KG

Desktop

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08482A

2008 Advertising Merit Award

Leo Burnett Frankfurt / Frankfurt

UNICEF Deutschland, Arbeitsgruppe Frankfurt

The UNICEF Landmine Stickers

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08483A

2008 Advertising Merit Award

Publicis Singapore / Singapore

Nike

Stadium

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08484A

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Combos

Man Mom at Nascar

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08485A

2008 Advertising Merit Award

Artplan / Rio de Janeiro

Banco do Brasil

Entrance Banners

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08441A

2008 Advertising Merit Award

Venables Bell and Partners / San Francisco

Audi of America

Audi Moment

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08442A

2008 Advertising Merit Award

BBDO Atlanta / Atlanta

Alliance Theatre

Cuttin Up

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08443A

2008 Advertising Merit Award

BBDO New York / New York

BBC World

BBC Newspaper Boxes

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08444A

2008 Advertising Merit Award

Carmichael Lynch / Minneapolis

Denver Museum

Titanic Ambient

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08445A

2008 Advertising Merit Award

Clemenger BBDO / Wellington

Omaka Aviation Heritage Centre

Omaka

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08446A

2008 Advertising Merit Award

DDB / Auckland

SKY Television

The Breakup

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08447A

2008 Advertising Merit Award

DDB Berlin GmbH / Berlin

Volkswagen AG

Bologna on Wheels

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08448A

2008 Advertising Merit Award

HAKUHODO + HAKUHODO Kettle / Tokyo

SONY MARKETING JAPAN Inc.

Color Tokyo!

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08449A

2008 Advertising Merit Award

JWT / New York

Cadbury Adams / Stride

Stride Photo Booth

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08450A

2008 Advertising Merit Award

Leo Burnett / Chicago

McDonald's

Fresh Salads

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08452A

2008 Advertising Merit Award

McCann Erickson / London

Xbox

Xbox: Halo 3 - Jake Courage Cinema Project

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08453A

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