Award

Agency

Client

Title

Category

Annual ID

A Fuller Spectrum of News Agency: SS+K / New York Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
Simpsons Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU Agency: GT INC. / Tokyo Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
NiKE iD Studio London Agency: AKQA / London Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps Agency: Lowe Roche / Toronto Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
One million clicks Agency: GrupoW / Saltillo Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only
Nike Zoom Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive Only
The challenge of the CRAZY GENIUS Agency: Dentsu Inc. / Tokyo Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Year Zero Agency: 42 Entertainment / Pasadena Client: Trent Reznor/NIN Category: Integrated Branding Campaign / Interactive and Non-Interactive
AXE BCWW Campaign Agency: BBH New York / New York Client: Unilever Category: Integrated Branding Campaign / Interactive and Non-Interactive
Sublymonal Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Sprite Category: Integrated Branding Campaign / Interactive and Non-Interactive
Schlämmer's quest Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Integrated Branding Campaign / Interactive and Non-Interactive
JUMP SQ. "Hide-and-seek Advertising" Campaign Agency: Dentsu Inc. / Tokyo Client: Syueisha Inc. Category: Integrated Branding Campaign / Interactive and Non-Interactive
The first TV show that doesn't happen on TV Agency: Doubleyou / Barcelona Client: Atrapalo.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
HP Toyrama Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Hewlett-Packard Category: Integrated Branding Campaign / Interactive and Non-Interactive
Letsgreenthiscity.com Agency: Mekanism / San Francisco Client: Pacific Gas & Electric Category: Integrated Branding Campaign / Interactive Only
UNIQLOCK Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

A Fuller Spectrum of News

Integrated Branding Campaign / Interactive and Non-Interactive

08073N

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Simpsons Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08074N

2008 Interactive Silver Pencil

GT INC. / Tokyo

SONY

REC YOU

Integrated Branding Campaign / Interactive and Non-Interactive

08075N

2008 Interactive Bronze Pencil

AKQA / London

Nike

NiKE iD Studio London

Integrated Branding Campaign / Interactive and Non-Interactive

08076N

2008 Interactive Bronze Pencil

Lowe Roche / Toronto

Stella Artois

Stella Artois Traps

Integrated Branding Campaign / Interactive and Non-Interactive

08077N

2008 Interactive Silver Pencil

GrupoW / Saltillo

Unilever, Rexona

One million clicks

Integrated Branding Campaign / Interactive Only

08069N

2008 Interactive Silver Pencil

R/GA / New York

Nike

Nike Zoom

Integrated Branding Campaign / Interactive Only

08070N

2008 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

World Commerce Coporation

The challenge of the CRAZY GENIUS

Integrated Branding Campaign / Interactive Only

08071N

2008 Interactive Bronze Pencil

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Integrated Branding Campaign / Interactive Only

08072N

2008 Interactive Merit Award

42 Entertainment / Pasadena

Trent Reznor/NIN

Year Zero

Integrated Branding Campaign / Interactive and Non-Interactive

08252N

2008 Interactive Merit Award

BBH New York / New York

Unilever

AXE BCWW Campaign

Integrated Branding Campaign / Interactive and Non-Interactive

08253N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Sprite

Sublymonal Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08254N

2008 Interactive Merit Award

DDB Berlin GmbH / Berlin

Volkswagen AG

Schlämmer's quest

Integrated Branding Campaign / Interactive and Non-Interactive

08255N

2008 Interactive Merit Award

Dentsu Inc. / Tokyo

Syueisha Inc.

JUMP SQ. "Hide-and-seek Advertising" Campaign

Integrated Branding Campaign / Interactive and Non-Interactive

08256N

2008 Interactive Merit Award

Doubleyou / Barcelona

Atrapalo.com

The first TV show that doesn't happen on TV

Integrated Branding Campaign / Interactive and Non-Interactive

08257N

2008 Interactive Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

Hewlett-Packard

HP Toyrama

Integrated Branding Campaign / Interactive and Non-Interactive

08258N

2008 Interactive Merit Award

Mekanism / San Francisco

Pacific Gas & Electric

Letsgreenthiscity.com

Integrated Branding Campaign / Interactive Only

08251N

2008 Interactive Gold Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLOCK

Integrated Branding Campaign / Interactive Only

08068N

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