The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Microsites / Corporate Image
MINIMALISM
Agency: TAXI 2 / Toronto
Client: MINI Canada Category: Microsites / Product-Specific Subsites
The World's Greatest Dice Roll
Agency: ACNE Digital / Stockholm
Client: Gnuf Category: Microsites / Corporate Image
Around the world in five kitchens
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN Category: Microsites / Campaigns
Orange Unlimited
Agency: Poke London / London
Client: Orange Category: Microsites / Product-Specific Subsites
Happiness Factory - Now Hiring
Agency: AKQA / New York
Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral
Agency: CCCP / Amsterdam
Client: HEMA Category: Microsites / Corporate Image
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
Halo3.com/Believe
Agency: AKQA & McCann SF/T.A.G. / San Francisco
Client: Xbox Category: Microsites / Product-Specific Subsites
The Perfect Kick
Agency: Framfab / Copenhagen
Client: Nike Category: Microsites / Product-Specific Subsites
LeBron: The Complete Story
Agency: AKQA / San Francisco
Client: Nike Category: Microsites / Corporate Image
celebration dance
Agency: Clemenger BLUE BBDO / Melbourne
Client: National Australia Bank Category: Microsites / Corporate Image
Compare-a-tron
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Volkswagen Category: Microsites / Corporate Image
Simpsonizeme.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Microsites / Corporate Image
Bracketomatic.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Microsites / Corporate Image
Good is not enough.
Agency: Dentsu Inc. / Tokyo
Client: MORIMOTO Co.,Ltd. Category: Microsites / Corporate Image
Hyundai Think About It Teaser Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hyundai Category: Microsites / Corporate Image
Japan Post, Always With You
Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client: Japan Post Holdings Co., Ltd. Category: Microsites / Corporate Image
Discovery Club 1080
Agency: henderson bas / Toronto
Client: Discovery Communications Inc. Category: Microsites / Corporate Image
Le Passage
Agency: Lowe Brindfors / Stockholm
Client: Artois - InBev UK Category: Microsites / Corporate Image
La Bouteille
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Microsites / Corporate Image
Audi TT- Microsite
Agency: Ogilvy Cape Town / Cape Town
Client: Audi Category: Microsites / Corporate Image
Appear on the news
Agency: OgilvyOne Worldwide Spain / Madrid
Client: Yell Publicidad Category: Microsites / Corporate Image
Summer X Games Microsite
Agency: The Martin Agency / Richmond
Client: X Games Category: Microsites / Corporate Image
START A CHAIN REACTION
Agency: Tribal DDB Worldwide / New York
Client: Philips Category: Microsites / Corporate Image
SEDUCTION BY LIGHT
Agency: Tribal DDB Worldwide / New York
Client: Philips Category: Microsites / Corporate Image
Letsgreenthiscity.com
Agency: Mekanism / San Francisco
Client: Pacific Gas & Electric Category: Microsites / Campaigns
The Anatomy of Pro-Safe
Agency: Agency Republic / London
Client: Mercedes-Benz Category: Microsites / Product-Specific Subsites
Rev64: EndWar Teaser Site
Agency: AKQA / Washington, DC
Client: Ubisoft Category: Microsites / Product-Specific Subsites
Shrek's Treketh To Adventure
Agency: Arc Worldwide / Chicago
Client: McDonald's Category: Microsites / Product-Specific Subsites
Coke & Faithless
Agency: argonauten G2 GmbH / Duesseldorf
Client: Coca-Cola Category: Microsites / Product-Specific Subsites
Motorola City
Agency: BBDO / New York
Client: Motorola Category: Microsites / Product-Specific Subsites
AXE Let the Game Continue Website
Agency: BBH / New York
Client: Unilever Category: Microsites / Product-Specific Subsites
Angry-Gram
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Microsites / Product-Specific Subsites
Sing with Roots
Agency: Dentsu Inc. / Tokyo
Client: JT Category: Microsites / Product-Specific Subsites
Sprint Holiday Card
Agency: Domani Studios / Brooklyn
Client: Goodby, Silverstein & Partners / Sprint Category: Microsites / Product-Specific Subsites
TinMan
Agency: Fallon / Minneapolis
Client: Sci-Fi Channel Category: Microsites / Product-Specific Subsites
The world is my canvas
Agency: Farfar / Stockholm
Client: Nokia Category: Microsites / Product-Specific Subsites
C30 Think outside the box
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN Category: Microsites / Product-Specific Subsites
Comcast Triple Slanguage
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Microsites / Product-Specific Subsites
Absolut Brasil
Agency: Gringo / Sao Paulo
Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
Who the #I%$ is Fermin?
Agency: GrupoW / Saltillo
Client: Unilever, Rexona Category: Microsites / Product-Specific Subsites
It's D
Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client: SHARP CORPORATION Category: Microsites / Product-Specific Subsites
Land Cruiser Experience
Agency: Hello Design / Culver City
Client: Toyota Category: Microsites / Product-Specific Subsites
Music in a bottle
Agency: Jung von Matt AG / Stuttgart
Client: Bitburger Braugruppe Category: Microsites / Product-Specific Subsites
Award:
2008 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Microsites / Corporate Image
Annual ID:
08014N
Award:
2008 Interactive Gold Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Stella Artois - InBev
Title:
Le Courage
Category:
Microsites / Corporate Image
Annual ID:
08015N
Award:
2008 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Microsites / Campaigns
Annual ID:
08023N
Award:
2008 Interactive Gold Pencil
Agency:
TAXI 2 / Toronto
Client:
MINI Canada
Title:
MINIMALISM
Category:
Microsites / Product-Specific Subsites
Annual ID:
08019N
Award:
2008 Interactive Silver Pencil
Agency:
ACNE Digital / Stockholm
Client:
Gnuf
Title:
The World's Greatest Dice Roll
Category:
Microsites / Corporate Image
Annual ID:
08016N
Award:
2008 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA SWEDEN
Title:
Around the world in five kitchens
Category:
Microsites / Campaigns
Annual ID:
08024N
Award:
2008 Interactive Silver Pencil
Agency:
Poke London / London
Client:
Orange
Title:
Orange Unlimited
Category:
Microsites / Product-Specific Subsites
Annual ID:
08020N
Award:
2008 Interactive Bronze Pencil
Agency:
AKQA / New York
Client:
Coca-Cola
Title:
Happiness Factory - Now Hiring
Category:
Microsites / Corporate Image
Annual ID:
08017N
Award:
2008 Interactive Bronze Pencil
Agency:
CCCP / Amsterdam
Client:
HEMA
Title:
HEMA Rube Goldberg Viral
Category:
Microsites / Corporate Image
Annual ID:
08018N
Award:
2008 Interactive Bronze Pencil
Agency:
CHI & Partners / London
Client:
Carphone Warehouse
Title:
Xfactor
Category:
Microsites / Campaigns
Annual ID:
08025N
Award:
2008 Interactive Bronze Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Non Stop Fernando
Category:
Microsites / Campaigns
Annual ID:
08026N
Award:
2008 Interactive Bronze Pencil
Agency:
AKQA & McCann SF/T.A.G. / San Francisco
Client:
Xbox
Title:
Halo3.com/Believe
Category:
Microsites / Product-Specific Subsites
Annual ID:
08021N
Award:
2008 Interactive Bronze Pencil
Agency:
Framfab / Copenhagen
Client:
Nike
Title:
The Perfect Kick
Category:
Microsites / Product-Specific Subsites
Annual ID:
08022N
Award:
2008 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
LeBron: The Complete Story
Category:
Microsites / Corporate Image
Annual ID:
08116N
Award:
2008 Interactive Merit Award
Agency:
Clemenger BLUE BBDO / Melbourne
Client:
National Australia Bank
Title:
celebration dance
Category:
Microsites / Corporate Image
Annual ID:
08117N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Volkswagen
Title:
Compare-a-tron
Category:
Microsites / Corporate Image
Annual ID:
08118N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Simpsonizeme.com
Category:
Microsites / Corporate Image
Annual ID:
08119N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Bracketomatic.com
Category:
Microsites / Corporate Image
Annual ID:
08120N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
MORIMOTO Co.,Ltd.
Title:
Good is not enough.
Category:
Microsites / Corporate Image
Annual ID:
08121N
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hyundai
Title:
Hyundai Think About It Teaser Site
Category:
Microsites / Corporate Image
Annual ID:
08122N
Award:
2008 Interactive Merit Award
Agency:
HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client:
Japan Post Holdings Co., Ltd.
Title:
Japan Post, Always With You
Category:
Microsites / Corporate Image
Annual ID:
08123N
Award:
2008 Interactive Merit Award
Agency:
henderson bas / Toronto
Client:
Discovery Communications Inc.
Title:
Discovery Club 1080
Category:
Microsites / Corporate Image
Annual ID:
08124N
Award:
2008 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Artois - InBev UK
Title:
Le Passage
Category:
Microsites / Corporate Image
Annual ID:
08125N
Award:
2008 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Stella Artois - InBev
Title:
La Bouteille
Category:
Microsites / Corporate Image
Annual ID:
08126N
Award:
2008 Interactive Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
Coke
Title:
Coke Kissmas
Category:
Microsites / Corporate Image
Annual ID:
08127N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Audi
Title:
Audi TT- Microsite
Category:
Microsites / Corporate Image
Annual ID:
08128N
Award:
2008 Interactive Merit Award
Agency:
OgilvyOne Worldwide Spain / Madrid
Client:
Yell Publicidad
Title:
Appear on the news
Category:
Microsites / Corporate Image
Annual ID:
08129N
Award:
2008 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
X Games
Title:
Summer X Games Microsite
Category:
Microsites / Corporate Image
Annual ID:
08130N
Award:
2008 Interactive Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips
Title:
START A CHAIN REACTION
Category:
Microsites / Corporate Image
Annual ID:
08131N
Award:
2008 Interactive Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips
Title:
SEDUCTION BY LIGHT
Category:
Microsites / Corporate Image
Annual ID:
08132N
Award:
2008 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
Pacific Gas & Electric
Title:
Letsgreenthiscity.com
Category:
Microsites / Campaigns
Annual ID:
08157N
Award:
2008 Interactive Merit Award
Agency:
Agency Republic / London
Client:
Mercedes-Benz
Title:
The Anatomy of Pro-Safe
Category:
Microsites / Product-Specific Subsites
Annual ID:
08133N
Award:
2008 Interactive Merit Award
Agency:
AKQA / Washington, DC
Client:
Ubisoft
Title:
Rev64: EndWar Teaser Site
Category:
Microsites / Product-Specific Subsites
Annual ID:
08134N
Award:
2008 Interactive Merit Award
Agency:
Arc Worldwide / Chicago
Client:
McDonald's
Title:
Shrek's Treketh To Adventure
Category:
Microsites / Product-Specific Subsites
Annual ID:
08135N
Award:
2008 Interactive Merit Award
Agency:
argonauten G2 GmbH / Duesseldorf
Client:
Coca-Cola
Title:
Coke & Faithless
Category:
Microsites / Product-Specific Subsites
Annual ID:
08136N
Award:
2008 Interactive Merit Award
Agency:
BBDO / New York
Client:
Motorola
Title:
Motorola City
Category:
Microsites / Product-Specific Subsites
Annual ID:
08137N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Let the Game Continue Website
Category:
Microsites / Product-Specific Subsites
Annual ID:
08138N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Angry-Gram
Category:
Microsites / Product-Specific Subsites
Annual ID:
08139N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
JT
Title:
Sing with Roots
Category:
Microsites / Product-Specific Subsites
Annual ID:
08140N
Award:
2008 Interactive Merit Award
Agency:
Domani Studios / Brooklyn
Client:
Goodby, Silverstein & Partners / Sprint
Title:
Sprint Holiday Card
Category:
Microsites / Product-Specific Subsites
Annual ID:
08141N
Award:
2008 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Sci-Fi Channel
Title:
TinMan
Category:
Microsites / Product-Specific Subsites
Annual ID:
08142N
Award:
2008 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The world is my canvas
Category:
Microsites / Product-Specific Subsites
Annual ID:
08143N
Award:
2008 Interactive Merit Award
Agency:
Foreign / STOCKHOLM
Client:
H&M
Title:
H&M Kylie
Category:
Microsites / Product-Specific Subsites
Annual ID:
08144N
Award:
2008 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN
Title:
C30 Think outside the box
Category:
Microsites / Product-Specific Subsites
Annual ID:
08145N
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcast Triple Slanguage
Category:
Microsites / Product-Specific Subsites
Annual ID:
08146N
Award:
2008 Interactive Merit Award
Agency:
Gringo / Sao Paulo
Client:
Absolut Vodka
Title:
Absolut Brasil
Category:
Microsites / Product-Specific Subsites
Annual ID:
08147N
Award:
2008 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Unilever, Rexona
Title:
Who the #I%$ is Fermin?
Category:
Microsites / Product-Specific Subsites
Annual ID:
08148N
Award:
2008 Interactive Merit Award
Agency:
HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client:
SHARP CORPORATION
Title:
It's D
Category:
Microsites / Product-Specific Subsites
Annual ID:
08149N
Award:
2008 Interactive Merit Award
Agency:
Hello Design / Culver City
Client:
Toyota
Title:
Land Cruiser Experience
Category:
Microsites / Product-Specific Subsites
Annual ID:
08150N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Bitburger Braugruppe
Title:
Music in a bottle
Category:
Microsites / Product-Specific Subsites
Annual ID:
08151N
