The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

UNIQLOCK Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Around the world in five kitchens Agency: Forsman & Bodenfors / Gothenburg Client: IKEA SWEDEN Category: Microsites / Campaigns
Xfactor Agency: CHI & Partners / London Client: Carphone Warehouse Category: Microsites / Campaigns
Non Stop Fernando Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Microsites / Campaigns
MINIMALISM Agency: TAXI 2 / Toronto Client: MINI Canada Category: Microsites / Product-Specific Subsites
Orange Unlimited Agency: Poke London / London Client: Orange Category: Microsites / Product-Specific Subsites
Halo3.com/Believe Agency: AKQA & McCann SF/T.A.G. / San Francisco Client: Xbox Category: Microsites / Product-Specific Subsites
The Perfect Kick Agency: Framfab / Copenhagen Client: Nike Category: Microsites / Product-Specific Subsites
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Microsites / Corporate Image
The World's Greatest Dice Roll Agency: ACNE Digital / Stockholm Client: Gnuf Category: Microsites / Corporate Image
Happiness Factory - Now Hiring Agency: AKQA / New York Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral Agency: CCCP / Amsterdam Client: HEMA Category: Microsites / Corporate Image
Letsgreenthiscity.com Agency: Mekanism / San Francisco Client: Pacific Gas & Electric Category: Microsites / Campaigns
The Anatomy of Pro-Safe Agency: Agency Republic / London Client: Mercedes-Benz Category: Microsites / Product-Specific Subsites
Rev64: EndWar Teaser Site Agency: AKQA / Washington, DC Client: Ubisoft Category: Microsites / Product-Specific Subsites
Shrek's Treketh To Adventure Agency: Arc Worldwide / Chicago Client: McDonald's Category: Microsites / Product-Specific Subsites
Coke & Faithless Agency: argonauten G2 GmbH / Duesseldorf Client: Coca-Cola Category: Microsites / Product-Specific Subsites
Motorola City Agency: BBDO New York / New York Client: Motorola Category: Microsites / Product-Specific Subsites
AXE Let the Game Continue Website Agency: BBH New York / New York Client: Unilever Category: Microsites / Product-Specific Subsites
Angry-Gram Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Microsites / Product-Specific Subsites
Sing with Roots Agency: Dentsu Inc. / Tokyo Client: JT Category: Microsites / Product-Specific Subsites
Sprint Holiday Card Agency: Domani Studios / Brooklyn Client: Goodby, Silverstein & Partners / Sprint Category: Microsites / Product-Specific Subsites
TinMan Agency: Fallon / Minneapolis Client: Sci-Fi Channel Category: Microsites / Product-Specific Subsites
The world is my canvas Agency: Farfar / Stockholm Client: Nokia Category: Microsites / Product-Specific Subsites
H&M Kylie Agency: Foreign / STOCKHOLM Client: H&M Category: Microsites / Product-Specific Subsites
C30 Think outside the box Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS SWEDEN Category: Microsites / Product-Specific Subsites
Comcast Triple Slanguage Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Microsites / Product-Specific Subsites
Absolut Brasil Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
Who the #I%$ is Fermin? Agency: GrupoW / Saltillo Client: Unilever, Rexona Category: Microsites / Product-Specific Subsites
It's D Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku Client: SHARP CORPORATION Category: Microsites / Product-Specific Subsites
Land Cruiser Experience Agency: Hello Design / Culver City Client: Toyota Category: Microsites / Product-Specific Subsites
Music in a bottle Agency: Jung von Matt AG / Stuttgart Client: Bitburger Braugruppe Category: Microsites / Product-Specific Subsites
Hello Freedom Agency: Ogilvy Beijing / Beijing Client: Motorola Category: Microsites / Product-Specific Subsites
Levi's® Copper Jeans Agency: Ogilvy Singapore / Singapore Client: Levi's® Category: Microsites / Product-Specific Subsites
Zune Journey Agency: T.A.G. / San Francisco Client: Microsoft Zune Category: Microsites / Product-Specific Subsites
KahRaShin Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Electronic Arts Category: Microsites / Product-Specific Subsites
Lincoln MKS Reveal Site Agency: Wunderman Team Detroit / Dearborn Client: Lincoln Mercury Category: Microsites / Product-Specific Subsites
LeBron: The Complete Story Agency: AKQA / San Francisco Client: Nike Category: Microsites / Corporate Image
celebration dance Agency: Clemenger BLUE BBDO / Melbourne Client: National Australia Bank Category: Microsites / Corporate Image
Compare-a-tron Agency: Crispin Porter + Bogusky / Coconut Grove Client: Volkswagen Category: Microsites / Corporate Image
Simpsonizeme.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Microsites / Corporate Image
Bracketomatic.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Microsites / Corporate Image
Good is not enough. Agency: Dentsu Inc. / Tokyo Client: MORIMOTO Co.,Ltd. Category: Microsites / Corporate Image
Hyundai Think About It Teaser Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Hyundai Category: Microsites / Corporate Image
Japan Post, Always With You Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku Client: Japan Post Holdings Co., Ltd. Category: Microsites / Corporate Image
Discovery Club 1080 Agency: henderson bas / Toronto Client: Discovery Communications Inc. Category: Microsites / Corporate Image
Le Passage Agency: Lowe Brindfors / Stockholm Client: Artois - InBev UK Category: Microsites / Corporate Image
La Bouteille Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Microsites / Corporate Image
Coke Kissmas Agency: MCCANN ERICKSON / MADRID Client: Coke Category: Microsites / Corporate Image

2008 Interactive Gold Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLOCK

Microsites / Campaigns

08023N

2008 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA SWEDEN

Around the world in five kitchens

Microsites / Campaigns

08024N

2008 Interactive Bronze Pencil

CHI & Partners / London

Carphone Warehouse

Xfactor

Microsites / Campaigns

08025N

2008 Interactive Bronze Pencil

Lean Mean Fighting Machine / London

Emirates

Non Stop Fernando

Microsites / Campaigns

08026N

2008 Interactive Gold Pencil

TAXI 2 / Toronto

MINI Canada

MINIMALISM

Microsites / Product-Specific Subsites

08019N

2008 Interactive Silver Pencil

Poke London / London

Orange

Orange Unlimited

Microsites / Product-Specific Subsites

08020N

2008 Interactive Bronze Pencil

AKQA & McCann SF/T.A.G. / San Francisco

Xbox

Halo3.com/Believe

Microsites / Product-Specific Subsites

08021N

2008 Interactive Bronze Pencil

Framfab / Copenhagen

Nike

The Perfect Kick

Microsites / Product-Specific Subsites

08022N

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Microsites / Corporate Image

08014N

2008 Interactive Gold Pencil

Lowe Brindfors / Stockholm

Stella Artois - InBev

Le Courage

Microsites / Corporate Image

08015N

2008 Interactive Silver Pencil

ACNE Digital / Stockholm

Gnuf

The World's Greatest Dice Roll

Microsites / Corporate Image

08016N

2008 Interactive Bronze Pencil

AKQA / New York

Coca-Cola

Happiness Factory - Now Hiring

Microsites / Corporate Image

08017N

2008 Interactive Bronze Pencil

CCCP / Amsterdam

HEMA

HEMA Rube Goldberg Viral

Microsites / Corporate Image

08018N

2008 Interactive Merit Award

Mekanism / San Francisco

Pacific Gas & Electric

Letsgreenthiscity.com

Microsites / Campaigns

08157N

2008 Interactive Merit Award

Agency Republic / London

Mercedes-Benz

The Anatomy of Pro-Safe

Microsites / Product-Specific Subsites

08133N

2008 Interactive Merit Award

AKQA / Washington, DC

Ubisoft

Rev64: EndWar Teaser Site

Microsites / Product-Specific Subsites

08134N

2008 Interactive Merit Award

Arc Worldwide / Chicago

McDonald's

Shrek's Treketh To Adventure

Microsites / Product-Specific Subsites

08135N

2008 Interactive Merit Award

argonauten G2 GmbH / Duesseldorf

Coca-Cola

Coke & Faithless

Microsites / Product-Specific Subsites

08136N

2008 Interactive Merit Award

BBDO New York / New York

Motorola

Motorola City

Microsites / Product-Specific Subsites

08137N

2008 Interactive Merit Award

BBH New York / New York

Unilever

AXE Let the Game Continue Website

Microsites / Product-Specific Subsites

08138N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Angry-Gram

Microsites / Product-Specific Subsites

08139N

2008 Interactive Merit Award

Dentsu Inc. / Tokyo

JT

Sing with Roots

Microsites / Product-Specific Subsites

08140N

2008 Interactive Merit Award

Domani Studios / Brooklyn

Goodby, Silverstein & Partners / Sprint

Sprint Holiday Card

Microsites / Product-Specific Subsites

08141N

2008 Interactive Merit Award

Fallon / Minneapolis

Sci-Fi Channel

TinMan

Microsites / Product-Specific Subsites

08142N

2008 Interactive Merit Award

Farfar / Stockholm

Nokia

The world is my canvas

Microsites / Product-Specific Subsites

08143N

2008 Interactive Merit Award

Foreign / STOCKHOLM

H&M

H&M Kylie

Microsites / Product-Specific Subsites

08144N

2008 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS SWEDEN

C30 Think outside the box

Microsites / Product-Specific Subsites

08145N

2008 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcast Triple Slanguage

Microsites / Product-Specific Subsites

08146N

2008 Interactive Merit Award

Gringo / Sao Paulo

Absolut Vodka

Absolut Brasil

Microsites / Product-Specific Subsites

08147N

2008 Interactive Merit Award

GrupoW / Saltillo

Unilever, Rexona

Who the #I%$ is Fermin?

Microsites / Product-Specific Subsites

08148N

2008 Interactive Merit Award

HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku

SHARP CORPORATION

It's D

Microsites / Product-Specific Subsites

08149N

2008 Interactive Merit Award

Hello Design / Culver City

Toyota

Land Cruiser Experience

Microsites / Product-Specific Subsites

08150N

2008 Interactive Merit Award

Jung von Matt AG / Stuttgart

Bitburger Braugruppe

Music in a bottle

Microsites / Product-Specific Subsites

08151N

2008 Interactive Merit Award

Ogilvy Beijing / Beijing

Motorola

Hello Freedom

Microsites / Product-Specific Subsites

08152N

2008 Interactive Merit Award

Ogilvy Singapore / Singapore

Levi's®

Levi's® Copper Jeans

Microsites / Product-Specific Subsites

08153N

2008 Interactive Merit Award

T.A.G. / San Francisco

Microsoft Zune

Zune Journey

Microsites / Product-Specific Subsites

08154N

2008 Interactive Merit Award

Wieden+Kennedy Amsterdam / Amsterdam

Electronic Arts

KahRaShin

Microsites / Product-Specific Subsites

08155N

2008 Interactive Merit Award

Wunderman Team Detroit / Dearborn

Lincoln Mercury

Lincoln MKS Reveal Site

Microsites / Product-Specific Subsites

08156N

2008 Interactive Merit Award

AKQA / San Francisco

Nike

LeBron: The Complete Story

Microsites / Corporate Image

08116N

2008 Interactive Merit Award

Clemenger BLUE BBDO / Melbourne

National Australia Bank

celebration dance

Microsites / Corporate Image

08117N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Volkswagen

Compare-a-tron

Microsites / Corporate Image

08118N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Simpsonizeme.com

Microsites / Corporate Image

08119N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Bracketomatic.com

Microsites / Corporate Image

08120N

2008 Interactive Merit Award

Dentsu Inc. / Tokyo

MORIMOTO Co.,Ltd.

Good is not enough.

Microsites / Corporate Image

08121N

2008 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hyundai

Hyundai Think About It Teaser Site

Microsites / Corporate Image

08122N

2008 Interactive Merit Award

HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku

Japan Post Holdings Co., Ltd.

Japan Post, Always With You

Microsites / Corporate Image

08123N

2008 Interactive Merit Award

henderson bas / Toronto

Discovery Communications Inc.

Discovery Club 1080

Microsites / Corporate Image

08124N

2008 Interactive Merit Award

Lowe Brindfors / Stockholm

Artois - InBev UK

Le Passage

Microsites / Corporate Image

08125N

2008 Interactive Merit Award

Lowe Brindfors / Stockholm

Stella Artois - InBev

La Bouteille

Microsites / Corporate Image

08126N

2008 Interactive Merit Award

MCCANN ERICKSON / MADRID

Coke

Coke Kissmas

Microsites / Corporate Image

08127N

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