The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Zoom Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Mobile Advertising / Single
Halo 3 Sonic Vault Agency: AKQA / London Client: Xbox Category: Mobile Advertising / Single
Nike Zoom Mobile Agency: R/GA / New York Client: Nike Category: Mobile Advertising / Single
Smirnoff.mobi Agency: AKQA / London Client: Smirnoff Category: Mobile Advertising / Single
Get it straight Agency: Jung von Matt AG / Stuttgart Client: Robert Bosch Category: Mobile Advertising / Single
3 Para Agency: Lean Mean Fighting Machine / London Client: Harper Collins Category: Mobile Advertising / Single
Say Goodbye Agency: Ogilvy & Mather / Hong Kong Client: Motorola Category: Mobile Advertising / Single
Nike AF1 Mobile Agency: R/GA / New York Client: Nike Category: Mobile Advertising / Single
Underwater Case PT-029 Agency: Springer & Jacoby Werbeagentur GmbH / Hamburg Client: OLYMPUS EUROPA GmbH Category: Mobile Advertising / Single

2008 Interactive Gold Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Zoom

Mobile Advertising / Single

08049N

2008 Interactive Silver Pencil

AKQA / London

Xbox

Halo 3 Sonic Vault

Mobile Advertising / Single

08050N

2008 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Zoom Mobile

Mobile Advertising / Single

08051N

2008 Interactive Merit Award

AKQA / London

Smirnoff

Smirnoff.mobi

Mobile Advertising / Single

08204N

2008 Interactive Merit Award

Jung von Matt AG / Stuttgart

Robert Bosch

Get it straight

Mobile Advertising / Single

08205N

2008 Interactive Merit Award

Lean Mean Fighting Machine / London

Harper Collins

3 Para

Mobile Advertising / Single

08206N

2008 Interactive Merit Award

Ogilvy & Mather / Hong Kong

Motorola

Say Goodbye

Mobile Advertising / Single

08207N

2008 Interactive Merit Award

R/GA / New York

Nike

Nike AF1 Mobile

Mobile Advertising / Single

08208N

2008 Interactive Merit Award

Springer & Jacoby Werbeagentur GmbH / Hamburg

OLYMPUS EUROPA GmbH

Underwater Case PT-029

Mobile Advertising / Single

08209N

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