The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Piss Screen Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Absolut Machines Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
NIKEiD - if you were a boy, Agency: beacon communications k.k. / Tokyo Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Vanishing Point Agency: 42 Entertainment / Pasadena Client: Microsoft/AMD Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Stareout Agency: archibald ingall stretton... / London Client: O2 Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WhatAreYouWondering.com Agency: Barkley / Kansas City Client: March of Dimes Foundation Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Casio Exilim Agency: Colenso BBDO / Auckland Client: Monaco Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Andy The Bot Agency: Daddy / Göteborg Client: Telia Sonera Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
070829 Agency: Farfar / Stockholm Client: Nokia Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Wall Agency: Goodby, Silverstein and Partners / San Francisco Client: Adobe Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
HP-Showtime Agency: herraiz soto & co / barcelona Client: hp Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Social Retailing(SM) Concept Agency: IconNicholson / New York Client: Nanette Lepore Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Tagged in Motion Agency: Jung von Matt AG / Hamburg Client: Jung von Matt/next GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
SIXT Ebay Ads Agency: Jung von Matt AG / Stuttgart Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
FIAT Driving Art Project Agency: Ogilvy & Mather Japan / Shibuya-ku Client: Fiat Group Automobiles Japan Ltd. Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Guinness Navi Agency: Profero / London Client: Diageo Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Close Encounters - Augmented Reality Agency: Saatchi & Saatchi NZ / Auckland Client: Wellington City Zoo Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2008 Interactive Gold Pencil

Saatchi & Saatchi GmbH / Frankfurt

Main Taxi Frankfurt

The Piss Screen

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08061N

2008 Interactive Silver Pencil

Great Works / Stockholm

V&S Absolut Spirits

Absolut Machines

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08062N

2008 Interactive Bronze Pencil

beacon communications k.k. / Tokyo

Nike Japan

NIKEiD - if you were a boy,

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08063N

2008 Interactive Merit Award

42 Entertainment / Pasadena

Microsoft/AMD

The Vanishing Point

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08229N

2008 Interactive Merit Award

archibald ingall stretton... / London

O2

Stareout

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08230N

2008 Interactive Merit Award

Barkley / Kansas City

March of Dimes Foundation

WhatAreYouWondering.com

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08231N

2008 Interactive Merit Award

Colenso BBDO / Auckland

Monaco

Casio Exilim

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08232N

2008 Interactive Merit Award

Daddy / Göteborg

Telia Sonera

Andy The Bot

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08233N

2008 Interactive Merit Award

Farfar / Stockholm

Nokia

070829

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08234N

2008 Interactive Merit Award

Goodby, Silverstein and Partners / San Francisco

Adobe

The Wall

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08235N

2008 Interactive Merit Award

herraiz soto & co / barcelona

hp

HP-Showtime

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08236N

2008 Interactive Merit Award

IconNicholson / New York

Nanette Lepore

Social Retailing(SM) Concept

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08237N

2008 Interactive Merit Award

Jung von Matt AG / Hamburg

Jung von Matt/next GmbH

Tagged in Motion

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08238N

2008 Interactive Merit Award

Jung von Matt AG / Stuttgart

SIXT

SIXT Ebay Ads

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08239N

2008 Interactive Merit Award

Ogilvy & Mather Japan / Shibuya-ku

Fiat Group Automobiles Japan Ltd.

FIAT Driving Art Project

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08240N

2008 Interactive Merit Award

Profero / London

Diageo Japan

Guinness Navi

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08241N

2008 Interactive Merit Award

Saatchi & Saatchi NZ / Auckland

Wellington City Zoo

Close Encounters - Augmented Reality

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08242N

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