The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Voyeur Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Hammer & Coop Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Live Agency: AKQA / London Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Inner M Agency: BBDO New York / New York Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Trevor the Mentos Intern Agency: BBH New York / New York Client: Mentos Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE World's Dirtiest Film Campaign Agency: BBH New York / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Bom Chicka Wah Wah Music Video Agency: BBH New York / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Shock Campaign Agency: BBH New York / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
If Looks Could Kill Agency: Burrell Advertising / Chicago Client: Toyota Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
San Marino Agency: Chelsea Pictures / Hollywood Client: Adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Whopper Freakout Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Mathematics, Political Science, History Agency: Curious Pictures / New York Client: Half.com Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Art of the Dispute Agency: DIGITAS, NY / New York Client: American Express Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lighthouse Agency: Exopolis / Los Angeles Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Get out and play Agency: Farfar / Stockholm Client: Nokia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FREEDOM PROJECT Agency: ground Tokyo / Tokyo Client: Nissin Food Products Co., Ltd Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
REC YOU Agency: GT INC. / Tokyo Client: Sony Marketing (Japan) Inc. Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Responsibility Project Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Stomping Grounds Agency: Inform Ventures, LLC / Los Angeles Client: Scion Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Harry Situation Agency: Kirt Gunn & Associates / New York Client: L'Oreal Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Thrillicious Agency: Mekanism / San Francisco Client: Sobe Life Water Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
adidas - THE ROOK - Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Second Puberty Agency: Tribal DDB Worldwide / New York Client: Philips Norelco Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2008 Branded Entertainment Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08017E

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08018E

2008 Branded Entertainment Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Hammer & Coop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08019E

2008 Branded Entertainment Merit Award

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08039E

2008 Branded Entertainment Merit Award

AKQA / London

Nike

Nike Live

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08040E

2008 Branded Entertainment Merit Award

BBDO New York / New York

M&M's

Inner M

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08041E

2008 Branded Entertainment Merit Award

BBH New York / New York

Mentos

Trevor the Mentos Intern

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08042E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

AXE World's Dirtiest Film Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08043E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

AXE Bom Chicka Wah Wah Music Video

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08044E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

AXE Shock Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08045E

2008 Branded Entertainment Merit Award

Burrell Advertising / Chicago

Toyota

If Looks Could Kill

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08046E

2008 Branded Entertainment Merit Award

Chelsea Pictures / Hollywood

Adidas

San Marino

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08047E

2008 Branded Entertainment Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Whopper Freakout

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08048E

2008 Branded Entertainment Merit Award

Curious Pictures / New York

Half.com

Mathematics, Political Science, History

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08049E

2008 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

The Art of the Dispute

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08050E

2008 Branded Entertainment Merit Award

Exopolis / Los Angeles

Liberty Mutual

Lighthouse

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08051E

2008 Branded Entertainment Merit Award

Farfar / Stockholm

Nokia

Get out and play

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08052E

2008 Branded Entertainment Merit Award

ground Tokyo / Tokyo

Nissin Food Products Co., Ltd

FREEDOM PROJECT

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08053E

2008 Branded Entertainment Merit Award

GT INC. / Tokyo

Sony Marketing (Japan) Inc.

REC YOU

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08054E

2008 Branded Entertainment Merit Award

Hill Holliday / Boston

Liberty Mutual

The Responsibility Project

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08055E

2008 Branded Entertainment Merit Award

Inform Ventures, LLC / Los Angeles

Scion

Stomping Grounds

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08056E

2008 Branded Entertainment Merit Award

Kirt Gunn & Associates / New York

L'Oreal

The Harry Situation

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08057E

2008 Branded Entertainment Merit Award

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08058E

2008 Branded Entertainment Merit Award

Mekanism / San Francisco

Sobe Life Water

Thrillicious

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08059E

2008 Branded Entertainment Merit Award

Ogilvy Shnghai / Shanghai

adidas

adidas - THE ROOK - Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08060E

2008 Branded Entertainment Merit Award

Tribal DDB Worldwide / New York

Philips Norelco

Second Puberty

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08061E

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