The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

BBC Cables Campaign Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign
Plus to Your Life - Homeplus Agency: Cheil Worldwide / Seoul Client: Samsung Tesco Category: Outdoor / Outdoor - Single
Cables: Protest Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Single
Havainas (tecido) Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Outdoor / Outdoor - Campaign
Grand Opening Guerrilla Campaign Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign
Water, Latte, Gas, Puggle, Popcorn Agency: Crispin Porter + Bogusky / Coconut Grove Client: Miller High Life Category: Outdoor / Outdoor - Campaign
Sky Variety Agency: DDB / Auckland Client: SKY Television Category: Outdoor / Outdoor - Campaign
Export Story Agency: DDB / Warsaw Client: Kompania Piwowarska -Tyskie beer Category: Outdoor / Outdoor - Campaign
Parking Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Heaven on earth Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Outdoor / Outdoor - Campaign
Nintendo Wii Post it Agency: Leo Burnett Co S.r.l. / Milan Client: Nintendo Category: Outdoor / Outdoor - Campaign
Floor plans Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: IKEA Deutschland GmbH Category: Outdoor / Outdoor - Campaign
Sugar Free Ants Campaign Agency: rediffusion dy & r / bangalore Client: Zydus Cadila Category: Outdoor / Outdoor - Campaign
The Wrong Working Environment Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Outdoor / Outdoor - Campaign
Leica "optical Zoom" Agency: Young & Rubicam Switzerland / Gockhausen Client: Leica Camera AG Category: Outdoor / Outdoor - Campaign
Jungle Flower Bed Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Frogs and Worms Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Peacock Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Fish Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Butterfly Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Voyeur Projection Installation Agency: BBDO New York / New York Client: HBO/Voyeur Category: Outdoor / Outdoor - Single
Fresh Salads Agency: Leo Burnett / Chicago Client: McDonald's Category: Outdoor / Outdoor - Single
Blowing Bubbles Agency: Lowe MENA / Dubai Client: Axe Shower Gel Category: Outdoor / Outdoor - Single
Discovery - London Ink Agency: Mother / London Client: Discovery Real Time Category: Outdoor / Outdoor - Single
Sugar Free Ants Muffin Agency: rediffusion dy & r / bangalore Client: Zydus Cadila Category: Outdoor / Outdoor - Single
Sanyo Tide Agency: Saatchi & Saatchi NZ / Auckland Client: Sanyo Category: Outdoor / Outdoor - Single
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Outdoor / Outdoor - Single
Train Agency: TBWA\Paris / Boulogne-Billancourt Client: NISSAN Category: Outdoor / Outdoor - Single
Coops Paint Wallscape Agency: TM Advertising / Dallas Client: Nationwide Insurance Category: Outdoor / Outdoor - Single

2008 Advertising Silver Pencil

BBDO New York / New York

BBC World

BBC Cables Campaign

Outdoor / Outdoor - Campaign

08014A

2008 Advertising Bronze Pencil

BBDO New York / New York

Havaianas

Wall Mural Campaign

Outdoor / Outdoor - Campaign

08015A

2008 Advertising Gold Pencil

Cheil Worldwide / Seoul

Samsung Tesco

Plus to Your Life - Homeplus

Outdoor / Outdoor - Single

08012A

2008 Advertising Silver Pencil

BBDO New York / New York

BBC World

Cables: Protest

Outdoor / Outdoor - Single

08013A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Havainas (tecido)

Outdoor / Outdoor - Campaign

08190A

2008 Advertising Merit Award

BBDO New York / New York

FedEx/Kinko's

Grand Opening Guerrilla Campaign

Outdoor / Outdoor - Campaign

08191A

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Miller High Life

Water, Latte, Gas, Puggle, Popcorn

Outdoor / Outdoor - Campaign

08192A

2008 Advertising Merit Award

DDB / Auckland

SKY Television

Sky Variety

Outdoor / Outdoor - Campaign

08193A

2008 Advertising Merit Award

DDB / Warsaw

Kompania Piwowarska -Tyskie beer

Export Story

Outdoor / Outdoor - Campaign

08194A

2008 Advertising Merit Award

DDB Berlin GmbH / Berlin

Volkswagen AG

Parking

Outdoor / Outdoor - Campaign

08195A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

Daimler AG

Heaven on earth

Outdoor / Outdoor - Campaign

08196A

2008 Advertising Merit Award

Leo Burnett Co S.r.l. / Milan

Nintendo

Nintendo Wii Post it

Outdoor / Outdoor - Campaign

08197A

2008 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

IKEA Deutschland GmbH

Floor plans

Outdoor / Outdoor - Campaign

08198A

2008 Advertising Merit Award

rediffusion dy & r / bangalore

Zydus Cadila

Sugar Free Ants Campaign

Outdoor / Outdoor - Campaign

08199A

2008 Advertising Merit Award

Scholz & Friends / Berlin

jobsintown.de GmbH

The Wrong Working Environment

Outdoor / Outdoor - Campaign

08200A

2008 Advertising Merit Award

Young & Rubicam Switzerland / Gockhausen

Leica Camera AG

Leica "optical Zoom"

Outdoor / Outdoor - Campaign

08201A

2008 Advertising Merit Award

BBDO New York / New York

Havaianas

Jungle Flower Bed

Outdoor / Outdoor - Single

08176A

2008 Advertising Merit Award

BBDO New York / New York

Havaianas

Frogs and Worms

Outdoor / Outdoor - Single

08177A

2008 Advertising Merit Award

BBDO New York / New York

Havaianas

Peacock

Outdoor / Outdoor - Single

08178A

2008 Advertising Merit Award

BBDO New York / New York

Havaianas

Fish

Outdoor / Outdoor - Single

08179A

2008 Advertising Merit Award

BBDO New York / New York

Havaianas

Butterfly

Outdoor / Outdoor - Single

08180A

2008 Advertising Merit Award

BBDO New York / New York

HBO/Voyeur

Voyeur Projection Installation

Outdoor / Outdoor - Single

08181A

2008 Advertising Merit Award

Leo Burnett / Chicago

McDonald's

Fresh Salads

Outdoor / Outdoor - Single

08182A

2008 Advertising Merit Award

Lowe MENA / Dubai

Axe Shower Gel

Blowing Bubbles

Outdoor / Outdoor - Single

08183A

2008 Advertising Merit Award

Mother / London

Discovery Real Time

Discovery - London Ink

Outdoor / Outdoor - Single

08184A

2008 Advertising Merit Award

rediffusion dy & r / bangalore

Zydus Cadila

Sugar Free Ants Muffin

Outdoor / Outdoor - Single

08185A

2008 Advertising Merit Award

Saatchi & Saatchi NZ / Auckland

Sanyo

Sanyo Tide

Outdoor / Outdoor - Single

08186A

2008 Advertising Merit Award

TBWA\ESPAÑA / MADRID

SONY PLAYSTATION

Guide Dog

Outdoor / Outdoor - Single

08187A

2008 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

NISSAN

Train

Outdoor / Outdoor - Single

08188A

2008 Advertising Merit Award

TM Advertising / Dallas

Nationwide Insurance

Coops Paint Wallscape

Outdoor / Outdoor - Single

08189A

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