The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dangerous Ground Project Agency: CHI & Partners / London Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
Emotional cities Agency: Farfar / Stockholm Client: Erik Krikortz Category: Public Service/Cultural Institutions/Educational / Microsites
Stop Smoking Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
Malteser "Typo Crash" Banner Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Control Z Agency: McCann Erickson Brazil / Sao Paulo Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Camp Okutta Agency: john st. advertising / toronto Client: Warchild Canada Category: Public Service/Cultural Institutions/Educational / Online Branded Content
A Blind Call Agency: Lien Verbeeck / 1000 Brussel Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile
Integral Agency: The Rumpus Room / London Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
Try Drugs Agency: Kitchen Leo Burnett / Oslo Client: Department of Health Category: Public Service/Cultural Institutions/Educational / Websites
See My Dress Agency: Kitchen Leo Burnett / Oslo Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
Tree Agency: FabraQuinteiro Comunicaçoes Ltda / São Paulo Client: Istituto de Pesquisa Ecologica Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Unite for Africa Agency: Åkestam Holst / Stockholm Client: RFSU (The Swedish Association for Sexuality Education) Category: Public Service/Cultural Institutions/Educational / Microsites
ElectroCity Agency: Lowe & Rivet / The Rocks Client: Genesis Energy Category: Public Service/Cultural Institutions/Educational / Microsites
TearItDown.org Agency: Middle Child / Lake Forest Client: Amnesty International USA Category: Public Service/Cultural Institutions/Educational / Microsites
Balloon Lungs Agency: Ogilvy / Auckland Client: Asthma & Respiratory Foundation Category: Public Service/Cultural Institutions/Educational / Microsites
Get On Board and The Almighty Forest Agency: Real Pie Media / Beverly Hills Client: NBC Universal Category: Public Service/Cultural Institutions/Educational / Microsites
Map Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: S.O.S. Mata Atlantica Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Homeless Man Agency: Leo Burnett / Sydney Client: Wesley Mission Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Dangerous Agency: McCann Erickson Brazil / Sao Paulo Client: Safe Kids Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
FRANK Mental Effects of Cannabis: Spliff Pinball Agency: Profero / London Client: Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Meet the DJs Agency: Agency Republic / London Client: BBC Radio One Category: Public Service/Cultural Institutions/Educational / Online Branded Content
WhatAreYouWondering.com Agency: Barkley / Kansas City Client: March of Dimes Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Friends of the Earth Agency: CHI & Partners / London Client: Friends of the Earth Category: Public Service/Cultural Institutions/Educational / Websites

2008 Interactive Gold Pencil

CHI & Partners / London

No More Landmines

Dangerous Ground Project

Public Service/Cultural Institutions/Educational / Microsites

08086N

2008 Interactive Silver Pencil

Farfar / Stockholm

Erik Krikortz

Emotional cities

Public Service/Cultural Institutions/Educational / Microsites

08087N

2008 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

APOTEKET (SWEDISH PHARMACY)

Stop Smoking

Public Service/Cultural Institutions/Educational / Microsites

08088N

2008 Interactive Silver Pencil

Ogilvy Frankfurt / Frankfurt

Malteser Ambulance Service

Malteser "Typo Crash" Banner

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08084N

2008 Interactive Bronze Pencil

McCann Erickson Brazil / Sao Paulo

Salvation Army

Control Z

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08085N

2008 Interactive Bronze Pencil

john st. advertising / toronto

Warchild Canada

Camp Okutta

Public Service/Cultural Institutions/Educational / Online Branded Content

08093N

2008 Interactive Gold Pencil

Lien Verbeeck / 1000 Brussel

Brailleliga

A Blind Call

Public Service/Cultural Institutions/Educational / Mobile

08091N

2008 Interactive Silver Pencil

The Rumpus Room / London

The Pet Shop Boys

Integral

Public Service/Cultural Institutions/Educational / Mobile

08092N

2008 Interactive Silver Pencil

Kitchen Leo Burnett / Oslo

Department of Health

Try Drugs

Public Service/Cultural Institutions/Educational / Websites

08089N

2008 Interactive Bronze Pencil

Kitchen Leo Burnett / Oslo

Fretex (Salvation Army's second hand shop)

See My Dress

Public Service/Cultural Institutions/Educational / Websites

08090N

2008 Interactive Merit Award

FabraQuinteiro Comunicaçoes Ltda / São Paulo

Istituto de Pesquisa Ecologica

Tree

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

08265N

2008 Interactive Merit Award

Åkestam Holst / Stockholm

RFSU (The Swedish Association for Sexuality Education)

Unite for Africa

Public Service/Cultural Institutions/Educational / Microsites

08270N

2008 Interactive Merit Award

Lowe & Rivet / The Rocks

Genesis Energy

ElectroCity

Public Service/Cultural Institutions/Educational / Microsites

08271N

2008 Interactive Merit Award

Middle Child / Lake Forest

Amnesty International USA

TearItDown.org

Public Service/Cultural Institutions/Educational / Microsites

08272N

2008 Interactive Merit Award

Ogilvy / Auckland

Asthma & Respiratory Foundation

Balloon Lungs

Public Service/Cultural Institutions/Educational / Microsites

08273N

2008 Interactive Merit Award

Real Pie Media / Beverly Hills

NBC Universal

Get On Board and The Almighty Forest

Public Service/Cultural Institutions/Educational / Microsites

08274N

2008 Interactive Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

S.O.S. Mata Atlantica

Map

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08266N

2008 Interactive Merit Award

Leo Burnett / Sydney

Wesley Mission

Homeless Man

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08267N

2008 Interactive Merit Award

McCann Erickson Brazil / Sao Paulo

Safe Kids

Dangerous

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08268N

2008 Interactive Merit Award

Profero / London

Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information

FRANK Mental Effects of Cannabis: Spliff Pinball

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08269N

2008 Interactive Merit Award

Agency Republic / London

BBC Radio One

Meet the DJs

Public Service/Cultural Institutions/Educational / Online Branded Content

08277N

2008 Interactive Merit Award

Barkley / Kansas City

March of Dimes Foundation

WhatAreYouWondering.com

Public Service/Cultural Institutions/Educational / Websites

08275N

2008 Interactive Merit Award

CHI & Partners / London

Friends of the Earth

Friends of the Earth

Public Service/Cultural Institutions/Educational / Websites

08276N

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