The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only


Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign


The Gamekillers TV Show - Episode 1
Agency: BBH New York / New York
Client: Unilever Category: Television / Unscripted series


Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series


The Gamekillers TV Show - Episode 4
Agency: BBH New York / New York
Client: Unilever Category: Television / Unscripted series


Jabula
Agency: JWT South Africa / Cape Town
Client: Jabula Hair and Braids Category: Collateral Design / Posters - Campaign


"iwai" poster
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Campaign


Luxor Highlighters
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Category: Collateral Design / Posters - Campaign


601 ARTBOOK PROJECT 2007
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Campaign


art condiments
Agency: Marmalade Melbourne / Melbourne
Client: Heinz Category: Collateral Design / Posters - Campaign


SOL Comments
Agency: MediaFront AS / Oslo
Client: Scandinavia Online Category: Banners - Fixed Space / Single


Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Fixed Space / Single


Telia Safety
Agency: Daddy / Göteborg
Client: Telia Sonera Category: Banners - Fixed Space / Single


Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign


Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign


Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign


Jim, Elizabeth, Mike
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign


Plant More Lives
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign


FALLING APART:
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign


Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Campaign


AIDS Stats
Agency: King James / Cape Town
Client: Independent Newspapers Category: Public Service/Political Print / Newspaper or Magazine - Campaign


The Birds
Agency: Rediffusion DYR / Gurgaon
Client: Amway India Category: Collateral Design / Posters - Single


Falling Crackers
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Single


Fresh
Agency: GREY Tokyo / Tokyo
Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single


Malteser "Typo Crash" Campaign Motif: Skull Fracture
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single


The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Voyeur
Agency: BBDO New York / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Daub & Bauble
Agency: Wink / Minneapolis
Client: Goodwell & Company Category: Package Design / Campaign


Trouble Maker
Agency: Hantang Communications Group / Shanghai
Client: Wptt Contraceptive Category: Package Design / Campaign


A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive


Simpsons Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive


REC YOU
Agency: GT INC. / Tokyo
Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive


NiKE iD Studio London
Agency: AKQA / London
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive


Stella Artois Traps
Agency: Lowe Roche / Toronto
Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive


Making of/John 117 Monument
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single


The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single


Motorby
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single


The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single


Don't Give Up
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Single


The Clock
Agency: Doubleyou/Sra. Rushmore / Barcelona
Client: DIAGEO Category: Banners - Dynamic / Single


NET10 Animations
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Over :30 - Campaign


Stories
Agency: RSA Films / Los Angeles
Client: HBO Category: Consumer Television / Over :30 - Campaign


The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid
Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign


Aqualtis washopper
Agency: Leo Burnett Co S.r.l. / Milan
Client: Indesit Company Category: Package Design / Single


Award:
2008 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08068N

Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08085G

Award:
2008 Branded Entertainment Gold Pencil
Agency:
BBH New York / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Annual ID:
08002E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Basketball Disciple (Kobe Mentu)
Category:
Television / Unscripted series
Annual ID:
08003E

Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBH New York / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 4
Category:
Television / Unscripted series
Annual ID:
08004E

Award:
2008 Design Gold Pencil
Agency:
JWT South Africa / Cape Town
Client:
Jabula Hair and Braids
Title:
Jabula
Category:
Collateral Design / Posters - Campaign
Annual ID:
08017D

Award:
2008 Design Silver Pencil
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"iwai" poster
Category:
Collateral Design / Posters - Campaign
Annual ID:
08018D

Award:
2008 Design Gold Pencil
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Highlighters
Title:
Luxor Highlighters
Category:
Collateral Design / Posters - Campaign
Annual ID:
08019D

Award:
2008 Design Bronze Pencil
Agency:
601bisang / seoul
Client:
601bisang
Title:
601 ARTBOOK PROJECT 2007
Category:
Collateral Design / Posters - Campaign
Annual ID:
08137D

Award:
2008 Design Bronze Pencil
Agency:
Marmalade Melbourne / Melbourne
Client:
Heinz
Title:
art condiments
Category:
Collateral Design / Posters - Campaign
Annual ID:
08144D

Award:
2008 Interactive Gold Pencil
Agency:
MediaFront AS / Oslo
Client:
Scandinavia Online
Title:
SOL Comments
Category:
Banners - Fixed Space / Single
Annual ID:
08001N

Award:
2008 Interactive Silver Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Non Stop Fernando
Category:
Banners - Fixed Space / Single
Annual ID:
08002N

Award:
2008 Interactive Bronze Pencil
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Telia Safety
Category:
Banners - Fixed Space / Single
Annual ID:
08003N

Award:
2008 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Burger Queen, Home of Whatever, Whopper Swap
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08060T

Award:
2008 Advertising Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC (Security/Stuffed/Flashback)
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08061T

Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC (Computer Cart/Boxer/Holiday)
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08062T

Award:
2008 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Jim, Elizabeth, Mike
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08063T

Award:
2008 Design Gold Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Plant More Lives
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08043D

Award:
2008 Design Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
FALLING APART:
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08044D

Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08029A

Award:
2008 Advertising Bronze Pencil
Agency:
King James / Cape Town
Client:
Independent Newspapers
Title:
AIDS Stats
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08030A

Award:
2008 Design Gold Pencil
Agency:
Rediffusion DYR / Gurgaon
Client:
Amway India
Title:
The Birds
Category:
Collateral Design / Posters - Single
Annual ID:
08013D

Award:
2008 Design Silver Pencil
Agency:
Euro RSCG Worldwide / New York
Client:
Ritz
Title:
Falling Crackers
Category:
Collateral Design / Posters - Single
Annual ID:
08014D

Award:
2008 Design Bronze Pencil
Agency:
GREY Tokyo / Tokyo
Client:
Sushi restaurant JUN
Title:
Fresh
Category:
Collateral Design / Posters - Single
Annual ID:
08015D

Award:
2008 Design Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Category:
Collateral Design / Posters - Single
Annual ID:
08016D

Award:
2008 Branded Entertainment Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08017E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08018E

Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Hammer & Coop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08019E

Award:
2008 Design Gold Pencil
Agency:
Wink / Minneapolis
Client:
Goodwell & Company
Title:
Daub & Bauble
Category:
Package Design / Campaign
Annual ID:
08011D

Award:
2008 Design Silver Pencil
Agency:
Hantang Communications Group / Shanghai
Client:
Wptt Contraceptive
Title:
Trouble Maker
Category:
Package Design / Campaign
Annual ID:
08012D

Award:
2008 Interactive Gold Pencil
Agency:
SS+K / New York
Client:
msnbc.com
Title:
A Fuller Spectrum of News
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08073N

Award:
2008 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Simpsons Integrated
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08074N

Award:
2008 Interactive Silver Pencil
Agency:
GT INC. / Tokyo
Client:
SONY
Title:
REC YOU
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08075N

Award:
2008 Interactive Bronze Pencil
Agency:
AKQA / London
Client:
Nike
Title:
NiKE iD Studio London
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08076N

Award:
2008 Interactive Bronze Pencil
Agency:
Lowe Roche / Toronto
Client:
Stella Artois
Title:
Stella Artois Traps
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08077N

Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Making of/John 117 Monument
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08075A

Award:
2008 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08076A

Award:
2008 Advertising Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Motorby
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08077A

Award:
2008 Advertising Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08451A

Award:
2008 Interactive Gold Pencil
Agency:
netthink / Madrid
Client:
adidas
Title:
Impossible is nothing
Category:
Banners - Dynamic / Single
Annual ID:
08007N

Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Don't Give Up
Category:
Banners - Dynamic / Single
Annual ID:
08008N

Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Quote
Category:
Banners - Dynamic / Single
Annual ID:
08009N

Award:
2008 Interactive Bronze Pencil
Agency:
Doubleyou/Sra. Rushmore / Barcelona
Client:
DIAGEO
Title:
The Clock
Category:
Banners - Dynamic / Single
Annual ID:
08010N

Award:
2008 Interactive Bronze Pencil
Agency:
HAKUHODO / TOKYO
Client:
TOHATO Inc.
Title:
"World's Worst"War
Category:
Brand Gaming / Mobile
Annual ID:
08044N

Award:
2008 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
TracFone
Title:
NET10 Animations
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08052T

Award:
2008 Advertising Silver Pencil
Agency:
RSA Films / Los Angeles
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08053T

Award:
2008 Advertising Bronze Pencil
Agency:
VITRUVIO LEO BURNETT / Madrid
Client:
TCM. Turner Classic Movies
Title:
The films you should have seen by now
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08054T

Award:
2008 Design Gold Pencil
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
Indesit Company
Title:
Aqualtis washopper
Category:
Package Design / Single
Annual ID:
08007D

Award:
2008 Design Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone
Category:
Package Design / Single
Annual ID:
08008D
