The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
NET10 Animations
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Over :30 - Campaign
Taste Test
Agency: Saatchi & Saatchi New York / New York
Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Interview
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Stories
Agency: RSA Films / Los Angeles
Client: HBO Category: Consumer Television / Over :30 - Campaign
Rocker Kid, Manager, Since I was a Kid
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Little Britain
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Musica Category: Consumer Television / Under $50K Budget - Single
Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Construction
Agency: Leo Burnett / Chicago
Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze
Agency: zig / Toronto
Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid
Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
The L Word
Agency: DraftFCB New Zealand / Auckland
Client: Prime Category: Consumer Television / :20 and Under - Campaign
Surprise
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH
Agency: Fallon London / London
Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA
Agency: Fallon London / London
Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine"
Agency: Wieden+Kennedy/Portland
Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
Birthday Girl
Agency: JWT / Sydney
Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
Dog
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Jim, Elizabeth, Mike
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Baby Trading
Agency: Grey Worldwide / New York
Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Parking Lot/Construction Site/Bus Stop
Agency: Cossette Communication - Marketing / Toronto
Client: The Fight Network Category: Consumer Television / Under $50K Budget - Campaign
2007 ESPYs
Agency: Ground Zero / Los Angeles
Client: ESPN Category: Consumer Television / Under $50K Budget - Campaign
Impossible Is Nothing
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Monster.com TV Campaign
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Campaign
The Computer Is Personal Again
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Over :30 - Campaign
Artists don't live long
Agency: la comunidad / Miami Beach
Client: Hoodiny / Cyloop Category: Consumer Television / Over :30 - Campaign
We're back campaign
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Campaign
Dos Equis
Agency: EURO RSCG / New York
Client: Heineken USA Category: Consumer Television / Commercials of var. length - Campaign
Krusty,Outtakes, World Domination
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / Commercials of var. length - Campaign
Dreams
Agency: Cramer-Krasselt/Chicago
Client: Rozerem Category: Consumer Television / :20 and Under - Campaign
Leave Nothing
Agency: Alturas Films / Santa Monica
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Boardroom
Agency: ANR BBDO / Stockholm
Client: Folksam Category: Consumer Television / Over :30 - Single - max. :90
Diner
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Legs
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90
Magnetic Attraction
Agency: BBDO / New York
Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Dude
Agency: DDB / Chicago
Client: Anheuser Busch Category: Consumer Television / Over :30 - Single - max. :90
Bags
Agency: DDB London / London
Client: Volkswagen Bluemotion Category: Consumer Television / Over :30 - Single - max. :90
Creation of the list
Agency: DDB / Paris
Client: Bouygues Télécom Category: Consumer Television / Over :30 - Single - max. :90
CAKE
Agency: Fallon London / London
Client: SKODA FABIA Category: Consumer Television / Over :30 - Single - max. :90
Bicycle
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: DEVK insurance Category: Consumer Television / Over :30 - Single - max. :90
Picnic
Agency: Jeh United Co. Ltd. / Bangkok
Client: sylvania Category: Consumer Television / Over :30 - Single - max. :90
Dream
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Television / Over :30 - Single - max. :90
Henri's Hands
Agency: M & C Saatchi / Sydney
Client: Herringbone Category: Consumer Television / Over :30 - Single - max. :90
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
TracFone
Title:
NET10 Animations
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08052T
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Novartis/Buckley's cough syrup
Title:
Taste Test
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08065T
Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Diorama
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08045T
Award:
2008 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Burger Queen, Home of Whatever, Whopper Swap
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08060T
Award:
2008 Advertising Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC (Security/Stuffed/Flashback)
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08061T
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide-to-Go
Title:
Interview
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08055T
Award:
2008 Advertising Silver Pencil
Agency:
RSA Films / Los Angeles
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08053T
Award:
2008 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Rocker Kid, Manager, Since I was a Kid
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08066T
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08046T
Award:
2008 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
CareerBuilder.com
Title:
Self-Help Yourself
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08047T
Award:
2008 Advertising Silver Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi's
Title:
Dangerous Liaison
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08352T
Award:
2008 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Musica
Title:
Little Britain
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08068T
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC (Computer Cart/Boxer/Holiday)
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08062T
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kellogg's
Title:
Construction
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08056T
Award:
2008 Advertising Silver Pencil
Agency:
zig / Toronto
Client:
Corus Entertainment - SCREAM TV
Title:
Comfeze
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08057T
Award:
2008 Advertising Bronze Pencil
Agency:
VITRUVIO LEO BURNETT / Madrid
Client:
TCM. Turner Classic Movies
Title:
The films you should have seen by now
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08054T
Award:
2008 Advertising Bronze Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime
Title:
The L Word
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08067T
Award:
2008 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Surprise
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08048T
Award:
2008 Advertising Bronze Pencil
Agency:
Fallon London / London
Client:
SONY BRAVIA
Title:
PLAY-DOH
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08049T
Award:
2008 Advertising Bronze Pencil
Agency:
Fallon London / London
Client:
CADBURY'S DAIRY MILK
Title:
GORILLA
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08050T
Award:
2008 Advertising Bronze Pencil
Agency:
Wieden+Kennedy/Portland
Client:
Coca Cola
Title:
Coca Cola "It's Mine"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08051T
Award:
2008 Advertising Bronze Pencil
Agency:
JWT / Sydney
Client:
Thrifty
Title:
Birthday Girl
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08069T
Award:
2008 Advertising Bronze Pencil
Agency:
TAXI Canada Inc / Toronto
Client:
Pfizer Canada Inc
Title:
Dog
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08064T
Award:
2008 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Jim, Elizabeth, Mike
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08063T
Award:
2008 Advertising Bronze Pencil
Agency:
Grey Worldwide / New York
Client:
E*Trade
Title:
Baby Trading
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08058T
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Stable
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08059T
Award:
2008 Advertising Merit Award
Agency:
Cossette Communication - Marketing / Toronto
Client:
The Fight Network
Title:
Parking Lot/Construction Site/Bus Stop
Category:
Consumer Television / Under $50K Budget - Campaign
Annual ID:
08423T
Award:
2008 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN
Title:
2007 ESPYs
Category:
Consumer Television / Under $50K Budget - Campaign
Annual ID:
08424T
Award:
2008 Advertising Merit Award
Agency:
180 amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Is Nothing
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08372T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Monster.com TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08373T
Award:
2008 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Hewlett Packard
Title:
The Computer Is Personal Again
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08374T
Award:
2008 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Hoodiny / Cyloop
Title:
Artists don't live long
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08375T
Award:
2008 Advertising Merit Award
Agency:
Vegaolmosponce / Buenos Aires
Client:
Unilever
Title:
We're back campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08376T
Award:
2008 Advertising Merit Award
Agency:
EURO RSCG / New York
Client:
Heineken USA
Title:
Dos Equis
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
08416T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Krusty,Outtakes, World Domination
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
08417T
Award:
2008 Advertising Merit Award
Agency:
Cramer-Krasselt/Chicago
Client:
Rozerem
Title:
Dreams
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08415T
Award:
2008 Advertising Merit Award
Agency:
Alturas Films / Santa Monica
Client:
Nike
Title:
Leave Nothing
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08350T
Award:
2008 Advertising Merit Award
Agency:
ANR BBDO / Stockholm
Client:
Folksam
Title:
Boardroom
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08351T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Diner
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08353T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Legs
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08354T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Pepsi/Pepsi
Title:
Magnetic Attraction
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08355T
Award:
2008 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser Busch
Title:
Dude
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08356T
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen Bluemotion
Title:
Bags
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08357T
Award:
2008 Advertising Merit Award
Agency:
DDB / Paris
Client:
Bouygues Télécom
Title:
Creation of the list
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08358T
Award:
2008 Advertising Merit Award
Agency:
Fallon London / London
Client:
SKODA FABIA
Title:
CAKE
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08359T
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
DEVK insurance
Title:
Bicycle
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08360T
Award:
2008 Advertising Merit Award
Agency:
Jeh United Co. Ltd. / Bangkok
Client:
sylvania
Title:
Picnic
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08361T
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Dream
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08362T
Award:
2008 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Herringbone
Title:
Henri's Hands
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08363T
Award:
2008 Advertising Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Ballet
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08364T
