The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
Simpsons Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU
Agency: GT INC. / Tokyo
Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
One million clicks
Agency: GrupoW / Saltillo
Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only
Nike Zoom
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive Only
NiKE iD Studio London
Agency: AKQA / London
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps
Agency: Lowe Roche / Toronto
Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
The challenge of the CRAZY GENIUS
Agency: Dentsu Inc. / Tokyo
Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Integrated Branding Campaign / Interactive Only
Year Zero
Agency: 42 Entertainment / Pasadena
Client: Trent Reznor/NIN Category: Integrated Branding Campaign / Interactive and Non-Interactive
AXE BCWW Campaign
Agency: BBH / New York
Client: Unilever Category: Integrated Branding Campaign / Interactive and Non-Interactive
Sublymonal Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Sprite Category: Integrated Branding Campaign / Interactive and Non-Interactive
Schlämmer's quest
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Integrated Branding Campaign / Interactive and Non-Interactive
JUMP SQ. "Hide-and-seek Advertising" Campaign
Agency: Dentsu Inc. / Tokyo
Client: Syueisha Inc. Category: Integrated Branding Campaign / Interactive and Non-Interactive
The first TV show that doesn't happen on TV
Agency: Doubleyou / Barcelona
Client: Atrapalo.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
HP Toyrama
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Hewlett-Packard Category: Integrated Branding Campaign / Interactive and Non-Interactive
Letsgreenthiscity.com
Agency: Mekanism / San Francisco
Client: Pacific Gas & Electric Category: Integrated Branding Campaign / Interactive Only