The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Dog Agency: TAXI Canada Inc / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Grocers Corporate Identity Agency: Leo Burnett / Singapore Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Branding / Logo/Trademark Design - Single Only
Cafeteria Agency: BBDO Atlanta / Atlanta Client: BBDO Studio Category: Branding / Logo/Trademark Design - Single Only
Mercedes-Benz Email Offroad Agency: Elephant Seven / Hamburg Client: Mercedes-Benz Vertriebsorganisation Deutschland Category: Email Marketing / Campaign
Zoom Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Mobile Advertising / Single
Halo 3 Sonic Vault Agency: AKQA / London Client: Xbox Category: Mobile Advertising / Single
Nike Zoom Mobile Agency: R/GA / New York Client: Nike Category: Mobile Advertising / Single
Power of Wind Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
KILL THE GUN Agency: Abbott Mead Vickers BBDO / London Client: CHOICE FM Category: Public Service/Political Television / Single
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Green Letter Agency: Inferno, London / London Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
Documentary Project Agency: OgilvyEntertainment / New York Client: IBM Category: Film / Documentaries
International LoneStar - "Drive and Deliver" Agency: Fathom Communications / Chicago Client: Navistar, Inc Category: Film / Documentaries
David Ogilvy: Original Mad Man Agency: OgilvyEntertainment / New York Client: Ogilvy & Mather Category: Film / Documentaries
MINIMALISM Agency: TAXI 2 / Toronto Client: MINI Canada Category: Microsites / Product-Specific Subsites
Orange Unlimited Agency: Poke London / London Client: Orange Category: Microsites / Product-Specific Subsites
Halo3.com/Believe Agency: AKQA & McCann SF/T.A.G. / San Francisco Client: Xbox Category: Microsites / Product-Specific Subsites
The Perfect Kick Agency: Framfab / Copenhagen Client: Nike Category: Microsites / Product-Specific Subsites
Aioi Dental Clinic No.2 Agency: Penguin Graphics / Hiroshima Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Tree Agency: Ogilvy & Mather, Thailand / Bangkok Client: WWF Thailand Category: Public Service/Political Print / Newspaper or Magazine - Single
Adopt A New Life - "Outside" Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
One Cigarette Agency: Saatchi & Saatchi South Africa / Cape Town Client: Volunteer Wildfire Services Category: Public Service/Political Print / Newspaper or Magazine - Single
Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Touch Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Surprise Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH Agency: Fallon London / London Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA Agency: Fallon London / London Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine" Agency: Wieden+Kennedy/Portland Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison Agency: Bartle Bogle Hegarty / London Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Man Mom Radio Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
Compressed Radio Agency: Saatchi & Saatchi New York / New York Client: Smith Micro Software/StuffIt Deluxe Category: Consumer Radio / Campaign
Daub & Bauble Agency: Wink / Minneapolis Client: Goodwell & Company Category: Package Design / Campaign
Trouble Maker Agency: Hantang Communications Group / Shanghai Client: Wptt Contraceptive Category: Package Design / Campaign
Tan Agency: TBWA\Tequila Singapore / Singapore Client: Photolibrary Category: Trade / Full Page or Spread - Single
Matchbox "Young Drivers" Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign
United Countries of Baseball - Country Maps Agency: Cole & Weber United / Seattle Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up Agency: TBWA\ESPAÑA / MADRID Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
Scorsese Agency: BBDO New York / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Sing For Gough Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: Gough Street Festival Category: Public Service/Non-Profit/Educational / Posters - Single
Wave of Trees Agency: Naga DDB Malaysia / Petaling Jaya Client: Regional Environmental Awareness (REACH) Category: Public Service/Non-Profit/Educational / Posters - Single
HIROSHIMA APPEALS 2007 Agency: Shin Matsunaga Design Inc. / Tokyo Client: Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc. Category: Public Service/Non-Profit/Educational / Posters - Single
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Television / Scripted series
Menswear Agency: DDB London / London Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Dad's First Agency: Energy BBDO / Chicago Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
Horror Movies Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
A Fuller Spectrum of News Agency: SS+K / New York Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
Simpsons Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU Agency: GT INC. / Tokyo Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive

2008 Advertising Bronze Pencil

TAXI Canada Inc / Toronto

Pfizer Canada Inc

Dog

Consumer Television / :20 and Under - Single

08064T

2008 Design Gold Pencil

Leo Burnett / Singapore

Oliver, Patrick & Glenn Grocers Pte Ltd

Grocers Corporate Identity

Branding / Logo/Trademark Design - Single Only

08002D

2008 Design Silver Pencil

BBDO Atlanta / Atlanta

BBDO Studio

Cafeteria

Branding / Logo/Trademark Design - Single Only

08003D

2008 Interactive Silver Pencil

Elephant Seven / Hamburg

Mercedes-Benz Vertriebsorganisation Deutschland

Mercedes-Benz Email Offroad

Email Marketing / Campaign

08053N

2008 Interactive Gold Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Zoom

Mobile Advertising / Single

08049N

2008 Interactive Silver Pencil

AKQA / London

Xbox

Halo 3 Sonic Vault

Mobile Advertising / Single

08050N

2008 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Zoom Mobile

Mobile Advertising / Single

08051N

2008 Advertising Gold Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Epuron / German Ministry for the Environment

Power of Wind

Public Service/Political Television / Single

08036T

2008 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Public Service/Political Television / Single

08037T

2008 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

CHOICE FM

KILL THE GUN

Public Service/Political Television / Single

08038T

2008 Advertising Gold Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Collateral / Promotion (Agencies creating work for individuals)

08022A

2008 Advertising Bronze Pencil

Inferno, London / London

Honda

Green Letter

Collateral / Promotion (Agencies creating work for individuals)

08023A

2008 Branded Entertainment Silver Pencil

OgilvyEntertainment / New York

IBM

Documentary Project

Film / Documentaries

08011E

2008 Branded Entertainment Bronze Pencil

Fathom Communications / Chicago

Navistar, Inc

International LoneStar - "Drive and Deliver"

Film / Documentaries

08012E

2008 Branded Entertainment Bronze Pencil

OgilvyEntertainment / New York

Ogilvy & Mather

David Ogilvy: Original Mad Man

Film / Documentaries

08013E

2008 Interactive Gold Pencil

TAXI 2 / Toronto

MINI Canada

MINIMALISM

Microsites / Product-Specific Subsites

08019N

2008 Interactive Silver Pencil

Poke London / London

Orange

Orange Unlimited

Microsites / Product-Specific Subsites

08020N

2008 Interactive Bronze Pencil

AKQA & McCann SF/T.A.G. / San Francisco

Xbox

Halo3.com/Believe

Microsites / Product-Specific Subsites

08021N

2008 Interactive Bronze Pencil

Framfab / Copenhagen

Nike

The Perfect Kick

Microsites / Product-Specific Subsites

08022N

2008 Design Bronze Pencil

Penguin Graphics / Hiroshima

Aioi Dental Clinic

Aioi Dental Clinic No.2

Corporate Identity / Corporate Identity - Single

08004D

2008 Advertising Gold Pencil

Ogilvy & Mather, Thailand / Bangkok

WWF Thailand

Tree

Public Service/Political Print / Newspaper or Magazine - Single

08026A

2008 Advertising Silver Pencil

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life - "Outside"

Public Service/Political Print / Newspaper or Magazine - Single

08027A

2008 Advertising Bronze Pencil

Saatchi & Saatchi South Africa / Cape Town

Volunteer Wildfire Services

One Cigarette

Public Service/Political Print / Newspaper or Magazine - Single

08028A

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Diorama

Consumer Television / Over :30 - Single - max. :90

08045T

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Skittles

Touch

Consumer Television / Over :30 - Single - max. :90

08046T

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

CareerBuilder.com

Self-Help Yourself

Consumer Television / Over :30 - Single - max. :90

08047T

2008 Advertising Bronze Pencil

BBDO New York / New York

HBO

Surprise

Consumer Television / Over :30 - Single - max. :90

08048T

2008 Advertising Bronze Pencil

Fallon London / London

SONY BRAVIA

PLAY-DOH

Consumer Television / Over :30 - Single - max. :90

08049T

2008 Advertising Bronze Pencil

Fallon London / London

CADBURY'S DAIRY MILK

GORILLA

Consumer Television / Over :30 - Single - max. :90

08050T

2008 Advertising Bronze Pencil

Wieden+Kennedy/Portland

Coca Cola

Coca Cola "It's Mine"

Consumer Television / Over :30 - Single - max. :90

08051T

2008 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi's

Dangerous Liaison

Consumer Television / Over :30 - Single - max. :90

08352T

2008 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Man Mom Radio

Consumer Radio / Campaign

08043R

2008 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Smith Micro Software/StuffIt Deluxe

Compressed Radio

Consumer Radio / Campaign

08044R

2008 Design Gold Pencil

Wink / Minneapolis

Goodwell & Company

Daub & Bauble

Package Design / Campaign

08011D

2008 Design Silver Pencil

Hantang Communications Group / Shanghai

Wptt Contraceptive

Trouble Maker

Package Design / Campaign

08012D

2008 Advertising Bronze Pencil

TBWA\Tequila Singapore / Singapore

Photolibrary

Tan

Trade / Full Page or Spread - Single

08016A

2008 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

08023D

2008 Advertising Bronze Pencil

Cole & Weber United / Seattle

Nike / MLB

United Countries of Baseball - Country Maps

Collateral / P.O.P. and In-Store - Campaign

08019A

2008 Advertising Bronze Pencil

TBWA\ESPAÑA / MADRID

Sony Playstation

Postcards & Look up

Collateral / P.O.P. and In-Store - Campaign

08020A

2008 Advertising Gold Pencil

BBDO New York / New York

AT&T

Scorsese

Cinema Advertising / Single - Maximum 3 minutes

08070T

2008 Design Gold Pencil

Eric Chan Design Co. Ltd. / Hong Kong

Gough Street Festival

Sing For Gough

Public Service/Non-Profit/Educational / Posters - Single

08040D

2008 Design Silver Pencil

Naga DDB Malaysia / Petaling Jaya

Regional Environmental Awareness (REACH)

Wave of Trees

Public Service/Non-Profit/Educational / Posters - Single

08041D

2008 Design Bronze Pencil

Shin Matsunaga Design Inc. / Tokyo

Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc.

HIROSHIMA APPEALS 2007

Public Service/Non-Profit/Educational / Posters - Single

08042D

2008 Branded Entertainment Gold Pencil

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Television / Scripted series

08001E

2008 Advertising Gold Pencil

DDB London / London

Harvey Nichols Wonderful Life

Menswear

Consumer Magazine / Color: Full Page or Spread - Single

08007A

2008 Advertising Silver Pencil

Energy BBDO / Chicago

Canadian Club

Dad's First

Consumer Magazine / Color: Full Page or Spread - Single

08008A

2008 Advertising Bronze Pencil

Hill Holliday / Boston

Liberty Mutual

Horror Movies

Consumer Magazine / Color: Full Page or Spread - Single

08009A

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

A Fuller Spectrum of News

Integrated Branding Campaign / Interactive and Non-Interactive

08073N

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Simpsons Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08074N

2008 Interactive Silver Pencil

GT INC. / Tokyo

SONY

REC YOU

Integrated Branding Campaign / Interactive and Non-Interactive

08075N

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