The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Taste Test
Agency: Saatchi & Saatchi New York / New York
Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
NET10 Animations
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Over :30 - Campaign
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Interview
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Rocker Kid, Manager, Since I was a Kid
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Stories
Agency: RSA Films / Los Angeles
Client: HBO Category: Consumer Television / Over :30 - Campaign
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Construction
Agency: Leo Burnett / Chicago
Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze
Agency: zig / Toronto
Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Little Britain
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Musica Category: Consumer Television / Under $50K Budget - Single
Jim, Elizabeth, Mike
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
The L Word
Agency: DraftFCB New Zealand / Auckland
Client: Prime Category: Consumer Television / :20 and Under - Campaign
The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid
Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Surprise
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH
Agency: Fallon London / London
Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA
Agency: Fallon London / London
Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine"
Agency: Wieden+Kennedy/Portland
Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
Baby Trading
Agency: Grey Worldwide / New York
Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Dog
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Birthday Girl
Agency: JWT / Sydney
Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
Wallpaper/Moustache/Neighbors
Agency: Barkley / Kansas City
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Dropped Calls TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Jungle, Inc.
Agency: Cramer Krasselt / Chicago
Client: CareerBuilder Category: Consumer Television / :30/:25 - Campaign
Inner Cowboy, Office Cowboys, Sorority Stache
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Bistro, Club, Grocer
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Miller High Life Category: Consumer Television / :30/:25 - Campaign
Labs
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Chocolate Dipped Altoids Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Choose a Vista/Podium/PR Lady)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
This Is SportsCenter
Agency: Wieden + Kennedy, New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Dreams
Agency: Cramer-Krasselt/Chicago
Client: Rozerem Category: Consumer Television / :20 and Under - Campaign
Dos Equis
Agency: EURO RSCG / New York
Client: Heineken USA Category: Consumer Television / Commercials of var. length - Campaign
Krusty,Outtakes, World Domination
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / Commercials of var. length - Campaign
Impossible Is Nothing
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Monster.com TV Campaign
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Campaign
The Computer Is Personal Again
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Over :30 - Campaign
Artists don't live long
Agency: la comunidad / Miami Beach
Client: Hoodiny / Cyloop Category: Consumer Television / Over :30 - Campaign
We're back campaign
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Campaign
Leave Nothing
Agency: Alturas Films / Santa Monica
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Boardroom
Agency: ANR BBDO / Stockholm
Client: Folksam Category: Consumer Television / Over :30 - Single - max. :90
Diner
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Legs
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90
Magnetic Attraction
Agency: BBDO / New York
Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Dude
Agency: DDB / Chicago
Client: Anheuser Busch Category: Consumer Television / Over :30 - Single - max. :90