The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
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- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
Awareness Test
Agency: WCRS / London
Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Printer
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
Everything has its price
Agency: Leo Burnett Brazil / São Paulo
Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Single
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
naeimSbru
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish
Agency: Leo Burnett / Bangkok
Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
Damn Boots
Agency: Johannes Leonardo / New York
Client: Nomis Sports Innovations Category: Non-Broadcast / Single
Etrade Cinema Campaign
Agency: Grey Worldwide / New York
Client: Etrade Category: Cinema Advertising / Campaign
ESPN NASCAR "The Cup"
Agency: Wieden + Kennedy, New York / New York
Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)
Bush
Agency: DDB MUDRA / Mumbai
Client: Islamic Research Foundation Category: Public Service/Political Radio / Single
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America
Agency: Obama for America / Washington
Client: Obama Category: Innovation in Advertising & Marketing / Campaign
HOUSE OF CARDS
Agency: Leo Burnett London / London
Client: SHELTER Category: Public Service/Political Television / Single
Rollerblading
Agency: Euro RSCG / New York
Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Different Lives
Agency: colman rasic carrasco / Sydney
Client: MTV Exit Foundation Category: Branded Content / Single
Offensive
Agency: Colenso BBDO / Auckland
Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed
Agency: Saatchi & Saatchi New York / New York
Client: Head and Shoulders Category: Consumer Radio / Single
VOLKSWAGEN CUSTOMIZED TRUCKS-
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign
One million users
Agency: Santo / Buenos Aires
Client: Telecom / Arnet Category: Consumer Television / Commercials of var. length - Campaign
The Invisible Man
Agency: Shackleton Group
Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Collateral / Posters - Campaign
Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Innovation in Advertising & Marketing / Single
Million
Agency: Droga5 / New York
Client: New York City Department of Education Category: Innovation in Advertising & Marketing / Single
ACTION EPA
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Campaign
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit
Agency: Goodby Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Roundabout
Agency: Creative Juice\Bangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Trade / Full Page or Spread - Single
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Doctor/Poison Control/New Employee
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Radio / Campaign
Double Take
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / :30/:25 - Single