The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
New Year's Eve, Economy, Marathons
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Campaign
Cut
Agency: Y&R Germany / Frankfurt am Main
Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Outdoor / Outdoor - Campaign
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Outdoor / Outdoor - Campaign
Pizza Boxes Campaign
Agency: BBDO / New York
Client: The Economist Category: Outdoor / Outdoor - Campaign
Long Live Diversity
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Outdoor / Outdoor - Campaign
Marquee Campaign
Agency: Jones / Chicago
Client: Chicago Cubs Category: Outdoor / Outdoor - Campaign
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Outdoor / Outdoor - Campaign
Cut-Out Books
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Siingapore Category: Outdoor / Outdoor - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Outdoor / Outdoor - Campaign
The Missing Piece
Agency: Scholz & Friends / Berlin
Client: Ravensburger Spieleverlag GmbH Category: Outdoor / Outdoor - Campaign
Wallace and Gromit
Agency: DDB / London
Client: Harvey Nichols Category: Outdoor / Outdoor - Campaign
We Need To Talk
Agency: zig / Toronto
Client: Astral Media, CFRB Category: Outdoor / Outdoor - Campaign
Obamccain
Agency: Grey Worldwide / New York
Client: Vote the Issues Category: Public Service/Political Print / Newspaper or Magazine - Single
Everybody Against Everybody.
Agency: Leo Burnett / Lisboa
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Single
Jordi
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Juantxu
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Clean River
Agency: STIR / Milwaukee
Client: Milwaukee River Keeper Category: Public Service/Political Print / Newspaper or Magazine - Single
Banana
Agency: Storåkers McCann AB / Stockholm
Client: The modern museeum Category: Public Service/Political Print / Newspaper or Magazine - Single
For More Information
Agency: TBWA\Vancouver / Vancouver
Client: BC Lung Association Category: Public Service/Political Print / Newspaper or Magazine - Single
Patrick Conlon
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
Every Image has a sound
Agency: DDB Brasil / Sao Paulo
Client: Saxsofunny (Sound Production) Category: Trade / Full Page or Spread - Campaign
Old Gigolos
Agency: Ogilvy Johannesburg / Johannesburg
Client: Pfizer Category: Trade / Full Page or Spread - Campaign
Nordic Tuesday
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Cold One
Agency: Carmichael Lynch / Minneapolis
Client: Jack Link's Beef Jerky Category: Consumer Television / :30/:25 - Single
Dude Vegas
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Balloons
Agency: Fitzgerald+CO / Atlanta
Client: Durex Category: Consumer Television / :30/:25 - Single
Wings
Agency: Grey Worldwide / New York
Client: Etrade Category: Consumer Television / :30/:25 - Single
Breadbox
Agency: Juniper Park / Toronto
Client: Frito-Lay Category: Consumer Television / :30/:25 - Single
Cat Sandwich
Agency: JWT / New York
Client: Swedish Fish Category: Consumer Television / :30/:25 - Single
Working Late
Agency: Saatchi & Saatchi New York / New York
Client: Tide to Go Category: Consumer Television / :30/:25 - Single
I'm Good
Agency: TBWA\Chiat\Day / Los Angeles
Client: Pepsi Category: Consumer Television / :30/:25 - Single
Bean Counter
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
The V-Word
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Envelope
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Bunnies
Agency: TDA Advertising & Design / Boulder
Client: FirstBank Category: Consumer Television / :30/:25 - Single
Lift Off
Agency: Team One / El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
ESPN "Scrabble"
Agency: Wieden+Kennedy/New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Pro Strength II- TV Doctor
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Swagger- Lord Brian
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Cup Raise
Agency: Young & Rubicam / New York
Client: National Hockey League Category: Consumer Television / :30/:25 - Single
Etc.
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Collateral / Posters - Single
Guinness - Tetris
Agency: Grey Beijing / Beijing
Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Guinness - Chinese painting
Agency: Grey Beijing / Beijing
Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Kitchen
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Collateral / Posters - Single
Hearing Chart
Agency: OLSON / Minneapolis
Client: Starkey Laboratories Inc. Category: Collateral / Posters - Single
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Stuffit
Title:
New Year's Eve, Economy, Marathons
Category:
Consumer Radio / Campaign
Annual ID:
09330R
Award:
2009 Advertising Merit Award
Agency:
Y&R Germany / Frankfurt am Main
Client:
Wuesthof (Kitchen knives)
Title:
Cut
Category:
Consumer Radio / Campaign
Annual ID:
09331R
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09178A
Award:
2009 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09179A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Pizza Boxes Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09180A
Award:
2009 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Long Live Diversity
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09181A
Award:
2009 Advertising Merit Award
Agency:
Jones / Chicago
Client:
Chicago Cubs
Title:
Marquee Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09182A
Award:
2009 Advertising Merit Award
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
SPLIT OBJECTS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09183A
Award:
2009 Advertising Merit Award
Agency:
jwt mexico / df
Client:
Ford Expedition
Title:
Rearview
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09184A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
FHM Siingapore
Title:
Cut-Out Books
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09185A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Maps
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09186A
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Ravensburger Spieleverlag GmbH
Title:
The Missing Piece
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09187A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace and Gromit
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09188A
Award:
2009 Advertising Merit Award
Agency:
zig / Toronto
Client:
Astral Media, CFRB
Title:
We Need To Talk
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09189A
Award:
2009 Advertising Merit Award
Agency:
Grey Worldwide / New York
Client:
Vote the Issues
Title:
Obamccain
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09256A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Amnesty International
Title:
Everybody Against Everybody.
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09257A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi, S.A. / Madrid
Client:
REPORTERS WITHOUT BORDERS
Title:
Jordi
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09258A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi, S.A. / Madrid
Client:
REPORTERS WITHOUT BORDERS
Title:
Juantxu
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09259A
Award:
2009 Advertising Merit Award
Agency:
STIR / Milwaukee
Client:
Milwaukee River Keeper
Title:
Clean River
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09260A
Award:
2009 Advertising Merit Award
Agency:
Storåkers McCann AB / Stockholm
Client:
The modern museeum
Title:
Banana
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09261A
Award:
2009 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
BC Lung Association
Title:
For More Information
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09262A
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Disaster Search Dog Foundation
Title:
Patrick Conlon
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09263A
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Saxsofunny (Sound Production)
Title:
Every Image has a sound
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09193A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Pfizer
Title:
Old Gigolos
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09194A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Nordic Tuesday
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09358T
Award:
2009 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Jack Link's Beef Jerky
Title:
Cold One
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09360T
Award:
2009 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Dude Vegas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09361T
Award:
2009 Advertising Merit Award
Agency:
Fitzgerald+CO / Atlanta
Client:
Durex
Title:
Balloons
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09362T
Award:
2009 Advertising Merit Award
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Wings
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09363T
Award:
2009 Advertising Merit Award
Agency:
Juniper Park / Toronto
Client:
Frito-Lay
Title:
Breadbox
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09364T
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
Cat Sandwich
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09365T
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Huggies
Title:
Geyser
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09366T
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Tide to Go
Title:
Working Late
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09367T
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Pepsi
Title:
I'm Good
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09368T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Bean Counter
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09369T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
The V-Word
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09370T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Envelope
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09371T
Award:
2009 Advertising Merit Award
Agency:
TDA Advertising & Design / Boulder
Client:
FirstBank
Title:
Bunnies
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09372T
Award:
2009 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Lift Off
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09373T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy/New York
Client:
ESPN
Title:
ESPN "Scrabble"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09374T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Pro Strength II- TV Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09375T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Swagger- Lord Brian
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09376T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Dog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09378T
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Hockey League
Title:
Cup Raise
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09379T
Award:
2009 Advertising Merit Award
Agency:
22squared / Atlanta
Client:
Atlanta Brewing Company
Title:
Etc.
Category:
Collateral / Posters - Single
Annual ID:
09228A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
HomePro Sale
Title:
Bag Poster
Category:
Collateral / Posters - Single
Annual ID:
09229A
Award:
2009 Advertising Merit Award
Agency:
Grey Beijing / Beijing
Client:
Durty Nellies Irish Pub Beijing
Title:
Guinness - Tetris
Category:
Collateral / Posters - Single
Annual ID:
09230A
Award:
2009 Advertising Merit Award
Agency:
Grey Beijing / Beijing
Client:
Durty Nellies Irish Pub Beijing
Title:
Guinness - Chinese painting
Category:
Collateral / Posters - Single
Annual ID:
09231A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Kitchen
Category:
Collateral / Posters - Single
Annual ID:
09232A
Award:
2009 Advertising Merit Award
Agency:
OLSON / Minneapolis
Client:
Starkey Laboratories Inc.
Title:
Hearing Chart
Category:
Collateral / Posters - Single
Annual ID:
09233A
