The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bike Hero Agency: Droga5 / New York Client: Activision Category: Cinema Advertising / Single - Maximum 3 minutes
BONJOVIS Agency: La Comunidad / Martinez Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
TOMSELLECKS Agency: La Comunidad / Martinez Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
Remote Control Agency: Scholz & Friends / Berlin Client: Loewe Opta GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Ceiling Cinema Agency: TBWA\ Deutschland, Berlin / Berlin Client: NISSAN CENTER EUROPE GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Dog Agency: DDB / London Client: Volkswagen Category: Cinema Advertising / Single - Maximum 3 minutes
VOLKSWAGEN CUSTOMIZED TRUCKS Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Collateral / P.O.P. and In-Store - Campaign
In the pack Agency: BBDO / Bangkok Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Campaign
Motorclothes Campaign Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Motorclothes Category: Collateral / P.O.P. and In-Store - Campaign
White Agency: David&Goliath / El Segundo Client: Mammoth Mountain Category: Collateral / P.O.P. and In-Store - Campaign
Lego Agency: DDB / Auckland Client: The Warehouse Category: Collateral / P.O.P. and In-Store - Campaign
Floral Biography" Agency: Draftfcb Johannesburg / Johannesburg Client: Netflorist Category: Collateral / P.O.P. and In-Store - Campaign
A Friend You Can Eat Agency: JWT / New York Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Campaign
City / Alpines / Pelican Agency: JWT Shanghai / Shanghai Client: Cemal Cemil Bubble Gum Store Category: Collateral / P.O.P. and In-Store - Campaign
Reflex Agency: Leo Burnett / Bangkok Client: Jump Distributors (Thailand) Co., Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Nature Trays Agency: Leo Burnett / Sydney Client: McDonald's Australia Category: Collateral / P.O.P. and In-Store - Campaign
IKEA Sale Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Campaign
Distances Agency: Ogilvy Johannesburg / Johannesburg Client: Nike Women's Apparel Category: Collateral / P.O.P. and In-Store - Campaign
Alley/Toilet/Park Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Campaign
Affair/Candlestick/Liberty/Psycho Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Campaign
ESPN Couches Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Collateral / P.O.P. and In-Store - Campaign
Wonderbra 3D Agency: Saatchi & Saatchi Singapore / Singapore Client: E.U.T Marketing Category: Collateral / P.O.P. and In-Store - Campaign
Rapid English Program Agency: Saatchi & Saatchi Thailand / Bangkok Client: Inlinguage School of Language Category: Collateral / P.O.P. and In-Store - Campaign
DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush Agency: Advico Young & Rubicam / Zurich Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Under $80K Budget - Single
SONY ERICSSON WALKMAN Agency: McCann Erickson Colombia / Bogota Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On Agency: Superfad / New York Client: Durex Category: Consumer Television / Under $80K Budget - Single
Quench your thrill buds. Agency: Dan McCormack / London Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
HD Intervention Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Campaign
BURST Agency: GPY&R / Melbourne Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Campaign
Sponsor local sports Agency: Uncle Grey Århus / Århus Client: OK Gasoline Category: Consumer Television / Over :30 - Campaign
Jordan Brand Agency: Wieden + Kennedy, New York / New York Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
Newspaper Burrito Agency: Cossette / Toronto Client: McDonald's Category: Consumer Newspaper / Full Page or Spread - Single
Table Agency: Euro RSCG Worldwide / New York Client: Reckitt Benckiser/Old English Category: Consumer Newspaper / Full Page or Spread - Single
Condominium Agency: Leo Burnett / Bangkok Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Single
Kitchen Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Menstrual Robot Agency: Ogilvy & Mather Singapore / Singapore Client: GSK Category: Consumer Newspaper / Full Page or Spread - Single
Brain Agency: Ogilvy & Mather Singapore / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Single
R32 Ball Agency: Ogilvy Cape Town / Cape Town Client: Volkswagen Golf Category: Consumer Newspaper / Full Page or Spread - Single
Stock Index Agency: PUBLICIS NY / NY Client: P&G / Pepto-Bismol Category: Consumer Newspaper / Full Page or Spread - Single
Show Friends Agency: RKCR/ Y&R / London Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.White' Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Blue' Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Brown' Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Street' Agency: Saatchi & Saatchi Singapore / Singapore Client: E.U.T Marketing Category: Consumer Newspaper / Full Page or Spread - Single
Wallace in Alexander McQueen & Gromit in Paul Smith Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Single
Connectivity Agency: Anomaly / New York Client: Converse Category: Integrated Branding / Integrated Branding Campaign
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Integrated Branding / Integrated Branding Campaign
Samedi Says Agency: Clemenger BBDO / Sydney Client: Frucor Category: Integrated Branding / Integrated Branding Campaign

2009 Advertising Merit Award

Droga5 / New York

Activision

Bike Hero

Cinema Advertising / Single - Maximum 3 minutes

09404T

2009 Advertising Merit Award

La Comunidad / Martinez

Filmsuez sponsor Buenos Aires Independent film festival

BONJOVIS

Cinema Advertising / Single - Maximum 3 minutes

09405T

2009 Advertising Merit Award

La Comunidad / Martinez

Filmsuez sponsor Buenos Aires Independent film festival

TOMSELLECKS

Cinema Advertising / Single - Maximum 3 minutes

09406T

2009 Advertising Merit Award

Scholz & Friends / Berlin

Loewe Opta GmbH

Remote Control

Cinema Advertising / Single - Maximum 3 minutes

09407T

2009 Advertising Merit Award

TBWA\ Deutschland, Berlin / Berlin

NISSAN CENTER EUROPE GmbH

Ceiling Cinema

Cinema Advertising / Single - Maximum 3 minutes

09408T

2009 Advertising Merit Award

DDB / London

Volkswagen

Dog

Cinema Advertising / Single - Maximum 3 minutes

09409T

2009 Advertising Merit Award

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS

Collateral / P.O.P. and In-Store - Campaign

09211A

2009 Advertising Merit Award

BBDO / Bangkok

Tesco Lotus

In the pack

Collateral / P.O.P. and In-Store - Campaign

09212A

2009 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson Motorclothes

Motorclothes Campaign

Collateral / P.O.P. and In-Store - Campaign

09213A

2009 Advertising Merit Award

David&Goliath / El Segundo

Mammoth Mountain

White

Collateral / P.O.P. and In-Store - Campaign

09214A

2009 Advertising Merit Award

DDB / Auckland

The Warehouse

Lego

Collateral / P.O.P. and In-Store - Campaign

09215A

2009 Advertising Merit Award

Draftfcb Johannesburg / Johannesburg

Netflorist

Floral Biography"

Collateral / P.O.P. and In-Store - Campaign

09216A

2009 Advertising Merit Award

JWT / New York

Swedish Fish

A Friend You Can Eat

Collateral / P.O.P. and In-Store - Campaign

09217A

2009 Advertising Merit Award

JWT Shanghai / Shanghai

Cemal Cemil Bubble Gum Store

City / Alpines / Pelican

Collateral / P.O.P. and In-Store - Campaign

09218A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Jump Distributors (Thailand) Co., Ltd.

Reflex

Collateral / P.O.P. and In-Store - Campaign

09219A

2009 Advertising Merit Award

Leo Burnett / Sydney

McDonald's Australia

Nature Trays

Collateral / P.O.P. and In-Store - Campaign

09220A

2009 Advertising Merit Award

Lowe & Partners / Petaling Jaya

IKEA Malaysia

IKEA Sale

Collateral / P.O.P. and In-Store - Campaign

09221A

2009 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Nike Women's Apparel

Distances

Collateral / P.O.P. and In-Store - Campaign

09222A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Alley/Toilet/Park

Collateral / P.O.P. and In-Store - Campaign

09223A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Affair/Candlestick/Liberty/Psycho

Collateral / P.O.P. and In-Store - Campaign

09224A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

ESPN Couches

Collateral / P.O.P. and In-Store - Campaign

09225A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

E.U.T Marketing

Wonderbra 3D

Collateral / P.O.P. and In-Store - Campaign

09226A

2009 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Inlinguage School of Language

Rapid English Program

Collateral / P.O.P. and In-Store - Campaign

09227A

2009 Advertising Merit Award

Abbott Mead Vickers BBDO / London

ROYAL MAIL

DANCING CAT

Consumer Television / Under $80K Budget - Single

09397T

2009 Advertising Merit Award

Advico Young & Rubicam / Zurich

Sonntags Zeitung

Bush

Consumer Television / Under $80K Budget - Single

09398T

2009 Advertising Merit Award

Droga5 / New York

TracFone

Microwave

Consumer Television / Under $80K Budget - Single

09399T

2009 Advertising Merit Award

McCann Erickson Colombia / Bogota

SONY ERICSSON

SONY ERICSSON WALKMAN

Consumer Television / Under $80K Budget - Single

09400T

2009 Advertising Merit Award

Superfad / New York

Durex

Get It On

Consumer Television / Under $80K Budget - Single

09401T

2009 Advertising Merit Award

Dan McCormack / London

Ladbrokes Casino

Quench your thrill buds.

Consumer Television / Over :30 - Campaign

09351T

2009 Advertising Merit Award

Goodby Silverstein and Partners / San Francisco

Comcast

HD Intervention

Consumer Television / Over :30 - Campaign

09352T

2009 Advertising Merit Award

GPY&R / Melbourne

Cadbury Schweppes Australia

BURST

Consumer Television / Over :30 - Campaign

09353T

2009 Advertising Merit Award

Uncle Grey Århus / Århus

OK Gasoline

Sponsor local sports

Consumer Television / Over :30 - Campaign

09354T

2009 Advertising Merit Award

Wieden + Kennedy, New York / New York

Jordan Brand

Jordan Brand

Consumer Television / Over :30 - Campaign

09355T

2009 Advertising Merit Award

Cossette / Toronto

McDonald's

Newspaper Burrito

Consumer Newspaper / Full Page or Spread - Single

09084A

2009 Advertising Merit Award

Euro RSCG Worldwide / New York

Reckitt Benckiser/Old English

Table

Consumer Newspaper / Full Page or Spread - Single

09085A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Fire - Engine Imperial Co., Ltd.

Condominium

Consumer Newspaper / Full Page or Spread - Single

09086A

2009 Advertising Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals Pvt Ltd

Kitchen

Consumer Newspaper / Full Page or Spread - Single

09087A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

GSK

Menstrual Robot

Consumer Newspaper / Full Page or Spread - Single

09088A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

FHM Singapore

Brain

Consumer Newspaper / Full Page or Spread - Single

09089A

2009 Advertising Merit Award

Ogilvy Cape Town / Cape Town

Volkswagen Golf

R32 Ball

Consumer Newspaper / Full Page or Spread - Single

09090A

2009 Advertising Merit Award

PUBLICIS NY / NY

P&G / Pepto-Bismol

Stock Index

Consumer Newspaper / Full Page or Spread - Single

09091A

2009 Advertising Merit Award

RKCR/ Y&R / London

Land Rover

Show Friends

Consumer Newspaper / Full Page or Spread - Single

09092A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

'Mr.White'

Consumer Newspaper / Full Page or Spread - Single

09093A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

'Mr.Blue'

Consumer Newspaper / Full Page or Spread - Single

09094A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

'Mr.Brown'

Consumer Newspaper / Full Page or Spread - Single

09095A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

E.U.T Marketing

'Street'

Consumer Newspaper / Full Page or Spread - Single

09096A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Wallace in Alexander McQueen & Gromit in Paul Smith

Consumer Newspaper / Full Page or Spread - Single

09097A

2009 Advertising Merit Award

Anomaly / New York

Converse

Connectivity

Integrated Branding / Integrated Branding Campaign

09459G

2009 Advertising Merit Award

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Integrated Branding / Integrated Branding Campaign

09460G

2009 Advertising Merit Award

Clemenger BBDO / Sydney

Frucor

Samedi Says

Integrated Branding / Integrated Branding Campaign

09461G

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