The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bike Hero
Agency: Droga5 / New York
Client: Activision Category: Cinema Advertising / Single - Maximum 3 minutes
BONJOVIS
Agency: La Comunidad / Martinez
Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
TOMSELLECKS
Agency: La Comunidad / Martinez
Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
Remote Control
Agency: Scholz & Friends / Berlin
Client: Loewe Opta GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Ceiling Cinema
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: NISSAN CENTER EUROPE GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Dog
Agency: DDB / London
Client: Volkswagen Category: Cinema Advertising / Single - Maximum 3 minutes
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Collateral / P.O.P. and In-Store - Campaign
In the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Campaign
Motorclothes Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Motorclothes Category: Collateral / P.O.P. and In-Store - Campaign
White
Agency: David&Goliath / El Segundo
Client: Mammoth Mountain Category: Collateral / P.O.P. and In-Store - Campaign
Lego
Agency: DDB / Auckland
Client: The Warehouse Category: Collateral / P.O.P. and In-Store - Campaign
Floral Biography"
Agency: Draftfcb Johannesburg / Johannesburg
Client: Netflorist Category: Collateral / P.O.P. and In-Store - Campaign
A Friend You Can Eat
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Campaign
City / Alpines / Pelican
Agency: JWT Shanghai / Shanghai
Client: Cemal Cemil Bubble Gum Store Category: Collateral / P.O.P. and In-Store - Campaign
Reflex
Agency: Leo Burnett / Bangkok
Client: Jump Distributors (Thailand) Co., Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Nature Trays
Agency: Leo Burnett / Sydney
Client: McDonald's Australia Category: Collateral / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Campaign
Distances
Agency: Ogilvy Johannesburg / Johannesburg
Client: Nike Women's Apparel Category: Collateral / P.O.P. and In-Store - Campaign
Alley/Toilet/Park
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Campaign
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Campaign
ESPN Couches
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Collateral / P.O.P. and In-Store - Campaign
Wonderbra 3D
Agency: Saatchi & Saatchi Singapore / Singapore
Client: E.U.T Marketing Category: Collateral / P.O.P. and In-Store - Campaign
Rapid English Program
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Inlinguage School of Language Category: Collateral / P.O.P. and In-Store - Campaign
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush
Agency: Advico Young & Rubicam / Zurich
Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Under $80K Budget - Single
SONY ERICSSON WALKMAN
Agency: McCann Erickson Colombia / Bogota
Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On
Agency: Superfad / New York
Client: Durex Category: Consumer Television / Under $80K Budget - Single
Quench your thrill buds.
Agency: Dan McCormack / London
Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
HD Intervention
Agency: Goodby Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Campaign
BURST
Agency: GPY&R / Melbourne
Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Campaign
Sponsor local sports
Agency: Uncle Grey Århus / Århus
Client: OK Gasoline Category: Consumer Television / Over :30 - Campaign
Jordan Brand
Agency: Wieden + Kennedy, New York / New York
Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
Newspaper Burrito
Agency: Cossette / Toronto
Client: McDonald's Category: Consumer Newspaper / Full Page or Spread - Single
Table
Agency: Euro RSCG Worldwide / New York
Client: Reckitt Benckiser/Old English Category: Consumer Newspaper / Full Page or Spread - Single
Condominium
Agency: Leo Burnett / Bangkok
Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Single
Kitchen
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Menstrual Robot
Agency: Ogilvy & Mather Singapore / Singapore
Client: GSK Category: Consumer Newspaper / Full Page or Spread - Single
Brain
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Single
R32 Ball
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Golf Category: Consumer Newspaper / Full Page or Spread - Single
Stock Index
Agency: PUBLICIS NY / NY
Client: P&G / Pepto-Bismol Category: Consumer Newspaper / Full Page or Spread - Single
Show Friends
Agency: RKCR/ Y&R / London
Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.White'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Blue'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Brown'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Street'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: E.U.T Marketing Category: Consumer Newspaper / Full Page or Spread - Single
Wallace in Alexander McQueen & Gromit in Paul Smith
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Single
Connectivity
Agency: Anomaly / New York
Client: Converse Category: Integrated Branding / Integrated Branding Campaign
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Integrated Branding / Integrated Branding Campaign
Samedi Says
Agency: Clemenger BBDO / Sydney
Client: Frucor Category: Integrated Branding / Integrated Branding Campaign