The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Carrier Pigeons
Agency: BBDO/New York
Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Unbox the Box
Agency: BBH / London
Client: Audi UK Category: Consumer Television / Over :30 - Single - max. :90
Alec in Huluwood
Agency: Crispin Porter + Bogusky/Boulder
Client: Hulu Category: Consumer Television / Over :30 - Single - max. :90
Parental Control
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Consumer Television / Over :30 - Single - max. :90
FEARLESS
Agency: Fallon London / London
Client: BBC Three Category: Consumer Television / Over :30 - Single - max. :90
BURST
Agency: GPY&R / Melbourne
Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Single - max. :90
Parking
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Consumer Television / Over :30 - Single - max. :90
Blender
Agency: Madre / Buenos Aires
Client: Lucchetti Category: Consumer Television / Over :30 - Single - max. :90
Go On Lad
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Premier Foods Category: Consumer Television / Over :30 - Single - max. :90
Chocolate Man
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Squares
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Rewind City
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over :30 - Single - max. :90
Oscar- Bad Listener
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
LeBron 6 - Chalk
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Fate
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Enjoy the Everyday
Agency: DDB / London
Client: Volkswagen Category: Consumer Television / Over :30 - Single - max. :90
eBay TV Campaign
Agency: BBDO / New York
Client: eBay Category: Consumer Television / :30/:25 - Campaign
King Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Coke Zero Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Bruise
Agency: Hal Riney Publicis / San Francisco
Client: G4 Network Category: Consumer Television / :30/:25 - Campaign
Phase 2 Campaign
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Hotels.com Category: Consumer Television / :30/:25 - Campaign
Warning
Agency: The Martin Agency / Richmond
Client: Ping Category: Consumer Television / :30/:25 - Campaign
Pro Strength
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Keep Walking
Agency: Leo Burnett / Toronto
Client: Johnnie Walker Category: Small Space Print / Black and White or Color: Less than a Page - Single
Fold
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: LA Bicycle (Thailand) Co.,Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Single
Affair
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Small Space Print / Black and White or Color: Less than a Page - Single
Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Small Space Print / Black and White or Color: Less than a Page - Single
Toilet
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Small Space Print / Black and White or Color: Less than a Page - Single
Decrossifier
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Hot Dog Smuggler
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Collar Clips
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Crouching
Agency: DDB / London
Client: Harvey Nichols Category: Small Space Print / Black and White or Color: Less than a Page - Single
Bike Hero
Agency: Droga5 / New York
Client: Activision Category: Cinema Advertising / Single - Maximum 3 minutes
BONJOVIS
Agency: La Comunidad / Martinez
Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
TOMSELLECKS
Agency: La Comunidad / Martinez
Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
Remote Control
Agency: Scholz & Friends / Berlin
Client: Loewe Opta GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Ceiling Cinema
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: NISSAN CENTER EUROPE GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Dog
Agency: DDB / London
Client: Volkswagen Category: Cinema Advertising / Single - Maximum 3 minutes
Crab in the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Single
Green Lisa
Agency: David&Goliath / El Segundo
Client: Universal Studios Hollywood Category: Collateral / P.O.P. and In-Store - Single
Tadpoles
Agency: DDB / Auckland
Client: SKY Television Category: Collateral / P.O.P. and In-Store - Single
Canadian Club Calendar
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Collateral / P.O.P. and In-Store - Single
Bunny Waffle
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Chick Cone
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Green is the new black
Agency: JWT San Juan / San Juan
Client: Méndez & Co. / Heineken Category: Collateral / P.O.P. and In-Store - Single
IKEA Sale : Fruit Peeler
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Single
Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
The Elusive Coasters
Agency: Ogilvy & Mather / Bangalore
Client: SAB Miller India Category: Collateral / P.O.P. and In-Store - Single
Affair
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Award:
2009 Advertising Merit Award
Agency:
BBDO/New York
Client:
FedEx
Title:
Carrier Pigeons
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09333T
Award:
2009 Advertising Merit Award
Agency:
BBH / London
Client:
Audi UK
Title:
Unbox the Box
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09334T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky/Boulder
Client:
Hulu
Title:
Alec in Huluwood
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09335T
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
Parental Control
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09336T
Award:
2009 Advertising Merit Award
Agency:
Fallon London / London
Client:
BBC Three
Title:
FEARLESS
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09338T
Award:
2009 Advertising Merit Award
Agency:
GPY&R / Melbourne
Client:
Cadbury Schweppes Australia
Title:
BURST
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09339T
Award:
2009 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Parking
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09340T
Award:
2009 Advertising Merit Award
Agency:
Madre / Buenos Aires
Client:
Lucchetti
Title:
Blender
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09341T
Award:
2009 Advertising Merit Award
Agency:
Miles Calcraft Briginshaw Duffy / London
Client:
Premier Foods
Title:
Go On Lad
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09342T
Award:
2009 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Chocolate Man
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09343T
Award:
2009 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Squares
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09344T
Award:
2009 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Rewind City
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09345T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike
Title:
Oscar- Bad Listener
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09347T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
LeBron 6 - Chalk
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09348T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Fate
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09349T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Enjoy the Everyday
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09350T
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
eBay
Title:
eBay TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09380T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
King Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09382T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Coke Zero Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09383T
Award:
2009 Advertising Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
G4 Network
Title:
Bruise
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09384T
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Hotels.com
Title:
Phase 2 Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09385T
Award:
2009 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Ping
Title:
Warning
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09386T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Pro Strength
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09387T
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Johnnie Walker
Title:
Keep Walking
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09153A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
LA Bicycle (Thailand) Co.,Ltd.
Title:
Fold
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09154A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09155A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Psycho
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09156A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Toilet
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09157A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Decrossifier
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09158A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Hot Dog Smuggler
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09159A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Collar Clips
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09160A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Crouching
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09161A
Award:
2009 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Activision
Title:
Bike Hero
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09404T
Award:
2009 Advertising Merit Award
Agency:
La Comunidad / Martinez
Client:
Filmsuez sponsor Buenos Aires Independent film festival
Title:
BONJOVIS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09405T
Award:
2009 Advertising Merit Award
Agency:
La Comunidad / Martinez
Client:
Filmsuez sponsor Buenos Aires Independent film festival
Title:
TOMSELLECKS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09406T
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Loewe Opta GmbH
Title:
Remote Control
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09407T
Award:
2009 Advertising Merit Award
Agency:
TBWA\ Deutschland, Berlin / Berlin
Client:
NISSAN CENTER EUROPE GmbH
Title:
Ceiling Cinema
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09408T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Dog
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09409T
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
Crab in the pack
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09195A
Award:
2009 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Universal Studios Hollywood
Title:
Green Lisa
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09196A
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
Tadpoles
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09197A
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Canadian Club Calendar
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09198A
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
Bunny Waffle
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09199A
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
Chick Cone
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09200A
Award:
2009 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Méndez & Co. / Heineken
Title:
Green is the new black
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09201A
Award:
2009 Advertising Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale : Fruit Peeler
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09202A
Award:
2009 Advertising Merit Award
Agency:
Naga DDB/Rapp / Petaling Jaya
Client:
Schwan-STABILO Marketing Sdn Bhd
Title:
Handwritten Newspaper
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09203A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Bangalore
Client:
SAB Miller India
Title:
The Elusive Coasters
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09204A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09205A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Psycho
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09206A
