The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Every Image has a sound Agency: DDB Brasil / Sao Paulo Client: Saxsofunny (Sound Production) Category: Trade / Full Page or Spread - Campaign
Old Gigolos Agency: Ogilvy Johannesburg / Johannesburg Client: Pfizer Category: Trade / Full Page or Spread - Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
OBJECTS OF POCKET Agency: AlmapBBDO / São Paulo Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Campaign
IMAGINATION - DOTS Agency: AlmapBBDO / São Paulo Client: EPA Category: Consumer Magazine / Color: Full Page or Spread - Campaign
In the pack Agency: BBDO Bangkok Ltd. / Bangkok Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Read the street Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FedEx Boxes Agency: BBDO Singapore / Singapore Client: FedEx Category: Consumer Magazine / Color: Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: BAYER - ALKA SELTZER Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Gironeering Agency: Crispin Porter + Bogusky / Boulder Client: Giro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
America's Native Spirit Agency: Energy BBDO / Chicago Client: Jim Beam Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Faces Agency: Euro RSCG Singapore Pte Ltd / Singapore Client: Nikon Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nicola Finetti fashion campaign Agency: JWT / Dubai Client: Nicola Finetti Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Olympus Binoculars Agency: JWT Advertising / Sydney Client: Olympus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Rearview Agency: jwt mexico / df Client: Ford Expedition Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious Agency: kempertrautmann gmbh / Hamburg Client: MTV Networks/Comedy Central Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Finger Statistics Agency: Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich Client: Finger Magazine Category: Consumer Magazine / Color: Full Page or Spread - Campaign
WMF Agency: Leo Burnett / Bangkok Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Night/Day Agency: Leo Burnett Colombiana S.A. / Bogota Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Spend Your Money Agency: Net#Work BBDO / Hyde Park Client: Mercedes Benz Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals Agency: Prolam Y&R / Santiago Client: Land Rover Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Affair/Candlestick/Liberty/Psycho Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Maps Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Correct Your Age Agency: Saatchi & Saatchi Russia / Moscow Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Innovation in Advertising & Marketing / Single
The Four'N Twenty Magic Salad Plate Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Innovation in Advertising & Marketing / Single
Spend Less R/C Plane Banner Agency: David&Goliath / El Segundo Client: Kia Motors Category: Innovation in Advertising & Marketing / Single
The world’s first advertising that returns to the soil. Agency: DENTSU INC. / Tokyo Client: BONMAISON Category: Innovation in Advertising & Marketing / Single
The Asahi Newspaper Moves. Agency: DENTSU INC.KANSAI / Osaka Client: The Asahi Shimbun Company Category: Innovation in Advertising & Marketing / Single
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Reseach Category: Innovation in Advertising & Marketing / Single
PENNYFARTHING Agency: FoxP2 / Cape Town Client: MASTERLOCK Category: Innovation in Advertising & Marketing / Single
Fast news Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: stern Gruner+Jahr AG & Co KG Category: Innovation in Advertising & Marketing / Single
GZ Cam Agency: Ground Zero / Los Angeles Client: Ground Zero Category: Innovation in Advertising & Marketing / Single
Right Boot Store Agency: Johannes Leonardo / New York Client: Nomis Sports Innovations Category: Innovation in Advertising & Marketing / Single
Eye-Tracking Agency: Jung von Matt AG / Berlin Client: Amnesty international Category: Innovation in Advertising & Marketing / Single
Unbreakable Kiss Mistletoe Agency: JWT / New York Client: Debeers Category: Innovation in Advertising & Marketing / Single
Topiaries Agency: Leo Burnett / Chicago Client: ComEd Category: Innovation in Advertising & Marketing / Single
Flooded House Agency: Leo Burnett Argentina / Buenos Aires Client: Red Cross Argentina Category: Innovation in Advertising & Marketing / Single
Tide Board Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Innovation in Advertising & Marketing / Single
The Dinosaurs Exhibition Agency: Leo Burnett& Target SA / Bucharest Client: Grigore Antipa Nation History Museum Category: Innovation in Advertising & Marketing / Single
change your name in gerolsteiner Agency: mortierbrigade / brussels Client: gerolsteiner Category: Innovation in Advertising & Marketing / Single
VDub Frames Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Single
"Bigger Storage Ideas" Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Innovation in Advertising & Marketing / Single
Begging Sculptures Agency: Ogilvy Frankfurt / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Innovation in Advertising & Marketing / Single
Walk on Water Agency: Rethink / Vancouver Client: Science World Category: Innovation in Advertising & Marketing / Single
Civic Musical Road Agency: RPA / Santa Monica Client: American Honda Motor Co. Category: Innovation in Advertising & Marketing / Single
Farmers Market Agency: Saatchi & Saatchi LA / Torrance Client: Surfrider Foundation Category: Innovation in Advertising & Marketing / Single
„Weather-Channel-Guerilla“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Expedia.com GmbH Category: Innovation in Advertising & Marketing / Single
Ceiling Cinema Agency: TBWA\ Deutschland, Berlin / Berlin Client: NISSAN CENTER EUROPE GmbH Category: Innovation in Advertising & Marketing / Single
WiFi Headlines Agency: THEY / Amsterdam Client: CoffeeCompany Category: Innovation in Advertising & Marketing / Single

2009 Advertising Merit Award

DDB Brasil / Sao Paulo

Saxsofunny (Sound Production)

Every Image has a sound

Trade / Full Page or Spread - Campaign

09193A

2009 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Pfizer

Old Gigolos

Trade / Full Page or Spread - Campaign

09194A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS

Consumer Magazine / Color: Full Page or Spread - Campaign

09131A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

CIA. DAS LETRAS

OBJECTS OF POCKET

Consumer Magazine / Color: Full Page or Spread - Campaign

09132A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

EPA

IMAGINATION - DOTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09133A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Tesco Lotus

In the pack

Consumer Magazine / Color: Full Page or Spread - Campaign

09134A

2009 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Mercedes-Benz Netherlands

Read the street

Consumer Magazine / Color: Full Page or Spread - Campaign

09135A

2009 Advertising Merit Award

BBDO Singapore / Singapore

FedEx

FedEx Boxes

Consumer Magazine / Color: Full Page or Spread - Campaign

09136A

2009 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

BAYER - ALKA SELTZER

DISSOLVE YOUR PROBLEMS

Consumer Magazine / Color: Full Page or Spread - Campaign

09137A

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Giro

Gironeering

Consumer Magazine / Color: Full Page or Spread - Campaign

09138A

2009 Advertising Merit Award

Energy BBDO / Chicago

Jim Beam

America's Native Spirit

Consumer Magazine / Color: Full Page or Spread - Campaign

09139A

2009 Advertising Merit Award

Euro RSCG Singapore Pte Ltd / Singapore

Nikon

Faces

Consumer Magazine / Color: Full Page or Spread - Campaign

09140A

2009 Advertising Merit Award

JWT / Dubai

Nicola Finetti

Nicola Finetti fashion campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

09141A

2009 Advertising Merit Award

JWT Advertising / Sydney

Olympus

Olympus Binoculars

Consumer Magazine / Color: Full Page or Spread - Campaign

09142A

2009 Advertising Merit Award

jwt mexico / df

Ford Expedition

Rearview

Consumer Magazine / Color: Full Page or Spread - Campaign

09143A

2009 Advertising Merit Award

kempertrautmann gmbh / Hamburg

MTV Networks/Comedy Central

We take it serious

Consumer Magazine / Color: Full Page or Spread - Campaign

09144A

2009 Advertising Merit Award

Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich

Finger Magazine

Finger Statistics

Consumer Magazine / Color: Full Page or Spread - Campaign

09145A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Italasia (Thailand) Co., Ltd.

WMF

Consumer Magazine / Color: Full Page or Spread - Campaign

09146A

2009 Advertising Merit Award

Leo Burnett Colombiana S.A. / Bogota

DirecTV

Night/Day

Consumer Magazine / Color: Full Page or Spread - Campaign

09147A

2009 Advertising Merit Award

Net#Work BBDO / Hyde Park

Mercedes Benz

Spend Your Money

Consumer Magazine / Color: Full Page or Spread - Campaign

09148A

2009 Advertising Merit Award

Prolam Y&R / Santiago

Land Rover

Animals

Consumer Magazine / Color: Full Page or Spread - Campaign

09149A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Affair/Candlestick/Liberty/Psycho

Consumer Magazine / Color: Full Page or Spread - Campaign

09150A

2009 Advertising Merit Award

Saatchi & Saatchi / Sydney

Sony Australia

Maps

Consumer Magazine / Color: Full Page or Spread - Campaign

09151A

2009 Advertising Merit Award

Saatchi & Saatchi Russia / Moscow

Procter & Gamble

Correct Your Age

Consumer Magazine / Color: Full Page or Spread - Campaign

09152A

2009 Advertising Merit Award

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Innovation in Advertising & Marketing / Single

09422G

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Four'N Twenty Meat Pies

The Four'N Twenty Magic Salad Plate

Innovation in Advertising & Marketing / Single

09423G

2009 Advertising Merit Award

David&Goliath / El Segundo

Kia Motors

Spend Less R/C Plane Banner

Innovation in Advertising & Marketing / Single

09424G

2009 Advertising Merit Award

DENTSU INC. / Tokyo

BONMAISON

The world’s first advertising that returns to the soil.

Innovation in Advertising & Marketing / Single

09425G

2009 Advertising Merit Award

DENTSU INC.KANSAI / Osaka

The Asahi Shimbun Company

The Asahi Newspaper Moves.

Innovation in Advertising & Marketing / Single

09426G

2009 Advertising Merit Award

Droga5 / New York

Jewish Council for Education & Reseach

The Great Schlep

Innovation in Advertising & Marketing / Single

09427G

2009 Advertising Merit Award

FoxP2 / Cape Town

MASTERLOCK

PENNYFARTHING

Innovation in Advertising & Marketing / Single

09428G

2009 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

stern Gruner+Jahr AG & Co KG

Fast news

Innovation in Advertising & Marketing / Single

09429G

2009 Advertising Merit Award

Ground Zero / Los Angeles

Ground Zero

GZ Cam

Innovation in Advertising & Marketing / Single

09430G

2009 Advertising Merit Award

Johannes Leonardo / New York

Nomis Sports Innovations

Right Boot Store

Innovation in Advertising & Marketing / Single

09431G

2009 Advertising Merit Award

Jung von Matt AG / Berlin

Amnesty international

Eye-Tracking

Innovation in Advertising & Marketing / Single

09432G

2009 Advertising Merit Award

JWT / New York

Debeers

Unbreakable Kiss Mistletoe

Innovation in Advertising & Marketing / Single

09433G

2009 Advertising Merit Award

Leo Burnett / Chicago

ComEd

Topiaries

Innovation in Advertising & Marketing / Single

09434G

2009 Advertising Merit Award

Leo Burnett Argentina / Buenos Aires

Red Cross Argentina

Flooded House

Innovation in Advertising & Marketing / Single

09435G

2009 Advertising Merit Award

Leo Burnett Frankfurt / Frankfurt

Procter & Gamble

Tide Board

Innovation in Advertising & Marketing / Single

09436G

2009 Advertising Merit Award

Leo Burnett& Target SA / Bucharest

Grigore Antipa Nation History Museum

The Dinosaurs Exhibition

Innovation in Advertising & Marketing / Single

09437G

2009 Advertising Merit Award

mortierbrigade / brussels

gerolsteiner

change your name in gerolsteiner

Innovation in Advertising & Marketing / Single

09438G

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Tamiya Singapore

VDub Frames

Innovation in Advertising & Marketing / Single

09439G

2009 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

IKEA Germany

"Bigger Storage Ideas"

Innovation in Advertising & Marketing / Single

09440G

2009 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)

Begging Sculptures

Innovation in Advertising & Marketing / Single

09441G

2009 Advertising Merit Award

Rethink / Vancouver

Science World

Walk on Water

Innovation in Advertising & Marketing / Single

09442G

2009 Advertising Merit Award

RPA / Santa Monica

American Honda Motor Co.

Civic Musical Road

Innovation in Advertising & Marketing / Single

09443G

2009 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

Surfrider Foundation

Farmers Market

Innovation in Advertising & Marketing / Single

09444G

2009 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Expedia.com GmbH

„Weather-Channel-Guerilla“

Innovation in Advertising & Marketing / Single

09445G

2009 Advertising Merit Award

TBWA\ Deutschland, Berlin / Berlin

NISSAN CENTER EUROPE GmbH

Ceiling Cinema

Innovation in Advertising & Marketing / Single

09446G

2009 Advertising Merit Award

THEY / Amsterdam

CoffeeCompany

WiFi Headlines

Innovation in Advertising & Marketing / Single

09447G

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