The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Great photos
Agency: DDB Brasil / Sao Paulo
Client: Latin Stock (image bank) Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Palindrome
Agency: Jung von Matt, Zurich / Zürich
Client: Mercedes-Benz Switzerland Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
HIV ART
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Arcon - Aids Research & Control Center Category: Public Service/Political Print / Outdoor and Posters - Campaign
Comic-strips
Agency: JWT Italia / Milano
Client: Muf - Comics National Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
Human Stock
Agency: Mau! / Chicago
Client: Amazon Watch Category: Public Service/Political Print / Outdoor and Posters - Campaign
N.O. Project Poster Campaign
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: TheNewOrleansProject.org Category: Public Service/Political Print / Outdoor and Posters - Campaign
True Evidence of War
Agency: Ogilvy Stockholm / Stockholm
Client: United Nations Sweden Category: Public Service/Political Print / Outdoor and Posters - Campaign
Ball Point/Felt Tip/Fountain Pen
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service/Political Print / Outdoor and Posters - Campaign
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Four'N Twenty Meat Pies Category: Collateral / Promotion (Agencies creating work for individuals)
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: myToys.de Category: Collateral / Promotion (Agencies creating work for individuals)
Onion calendar
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Wüsthof Category: Collateral / Promotion (Agencies creating work for individuals)
Quench your thrill buds.
Agency: Dan McCormack / London
Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
HD Intervention
Agency: Goodby Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Campaign
BURST
Agency: GPY&R / Melbourne
Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Campaign
Sponsor local sports
Agency: Uncle Grey Århus / Århus
Client: OK Gasoline Category: Consumer Television / Over :30 - Campaign
Jordan Brand
Agency: Wieden + Kennedy, New York / New York
Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love Category: Branded Content / Single
Team Dry 'Tokyo Blitz'
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Foster's Group: Carlton Dry Category: Branded Content / Single
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Branded Content / Single
5 Women, 5 Composers
Agency: JWT San Juan / San Juan
Client: Susan G. Komen Category: Branded Content / Single
Nordic Tuesday
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Cold One
Agency: Carmichael Lynch / Minneapolis
Client: Jack Link's Beef Jerky Category: Consumer Television / :30/:25 - Single
Dude Vegas
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Balloons
Agency: Fitzgerald+CO / Atlanta
Client: Durex Category: Consumer Television / :30/:25 - Single
Wings
Agency: Grey Worldwide / New York
Client: Etrade Category: Consumer Television / :30/:25 - Single
Breadbox
Agency: Juniper Park / Toronto
Client: Frito-Lay Category: Consumer Television / :30/:25 - Single
Cat Sandwich
Agency: JWT / New York
Client: Swedish Fish Category: Consumer Television / :30/:25 - Single
Working Late
Agency: Saatchi & Saatchi New York / New York
Client: Tide to Go Category: Consumer Television / :30/:25 - Single
I'm Good
Agency: TBWA\Chiat\Day / Los Angeles
Client: Pepsi Category: Consumer Television / :30/:25 - Single
Bean Counter
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
The V-Word
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Envelope
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Bunnies
Agency: TDA Advertising & Design / Boulder
Client: FirstBank Category: Consumer Television / :30/:25 - Single
Lift Off
Agency: Team One / El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
ESPN "Scrabble"
Agency: Wieden+Kennedy/New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Pro Strength II- TV Doctor
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Swagger- Lord Brian
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Cup Raise
Agency: Young & Rubicam / New York
Client: National Hockey League Category: Consumer Television / :30/:25 - Single
Every Image has a sound
Agency: DDB Brasil / Sao Paulo
Client: Saxsofunny (Sound Production) Category: Trade / Full Page or Spread - Campaign
Old Gigolos
Agency: Ogilvy Johannesburg / Johannesburg
Client: Pfizer Category: Trade / Full Page or Spread - Campaign
Recycling
Agency: Demner, Merlicek & Bergmann / Vienna
Client: Dkfm. A. Tree GmbH Category: Consumer Radio / Single
Son
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Packing Luggage
Agency: Draftfcb Deutschland GmbH / Hamburg
Client: SC Johnson GmbH Category: Consumer Radio / Single
Beckstravaganza
Agency: DraftFCB New Zealand / Auckland
Client: LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television) Category: Consumer Radio / Single
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Latin Stock (image bank)
Title:
Great photos
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
09114A
Award:
2009 Advertising Merit Award
Agency:
Jung von Matt, Zurich / Zürich
Client:
Mercedes-Benz Switzerland
Title:
Palindrome
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
09115A
Award:
2009 Advertising Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Arcon - Aids Research & Control Center
Title:
HIV ART
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09290A
Award:
2009 Advertising Merit Award
Agency:
JWT Italia / Milano
Client:
Muf - Comics National Museum
Title:
Comic-strips
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09291A
Award:
2009 Advertising Merit Award
Agency:
Mau! / Chicago
Client:
Amazon Watch
Title:
Human Stock
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09292A
Award:
2009 Advertising Merit Award
Agency:
McKee Wallwork Cleveland Advertising / Albuquerque
Client:
TheNewOrleansProject.org
Title:
N.O. Project Poster Campaign
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09293A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Stockholm / Stockholm
Client:
United Nations Sweden
Title:
True Evidence of War
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09294A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Amnesty International Malaysia
Title:
Ball Point/Felt Tip/Fountain Pen
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09295A
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Four'N Twenty Meat Pies
Title:
The Four'N Twenty Magic Salad Plate
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09250A
Award:
2009 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
myToys.de
Title:
The LEGO Codes
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09251A
Award:
2009 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Wüsthof
Title:
Onion calendar
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09252A
Award:
2009 Advertising Merit Award
Agency:
Dan McCormack / London
Client:
Ladbrokes Casino
Title:
Quench your thrill buds.
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09351T
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Comcast
Title:
HD Intervention
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09352T
Award:
2009 Advertising Merit Award
Agency:
GPY&R / Melbourne
Client:
Cadbury Schweppes Australia
Title:
BURST
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09353T
Award:
2009 Advertising Merit Award
Agency:
Uncle Grey Århus / Århus
Client:
OK Gasoline
Title:
Sponsor local sports
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09354T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy, New York / New York
Client:
Jordan Brand
Title:
Jordan Brand
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09355T
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Branded Content / Single
Annual ID:
09471T
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Foster's Group: Carlton Dry
Title:
Team Dry 'Tokyo Blitz'
Category:
Branded Content / Single
Annual ID:
09472T
Award:
2009 Advertising Merit Award
Agency:
DDB WEST / San Francisco
Client:
Green Works
Title:
The Reverse Graffiti Project
Category:
Branded Content / Single
Annual ID:
09473T
Award:
2009 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Susan G. Komen
Title:
5 Women, 5 Composers
Category:
Branded Content / Single
Annual ID:
09474T
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Nordic Tuesday
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09358T
Award:
2009 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Jack Link's Beef Jerky
Title:
Cold One
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09360T
Award:
2009 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Dude Vegas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09361T
Award:
2009 Advertising Merit Award
Agency:
Fitzgerald+CO / Atlanta
Client:
Durex
Title:
Balloons
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09362T
Award:
2009 Advertising Merit Award
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Wings
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09363T
Award:
2009 Advertising Merit Award
Agency:
Juniper Park / Toronto
Client:
Frito-Lay
Title:
Breadbox
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09364T
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
Cat Sandwich
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09365T
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Huggies
Title:
Geyser
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09366T
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Tide to Go
Title:
Working Late
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09367T
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Pepsi
Title:
I'm Good
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09368T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Bean Counter
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09369T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
The V-Word
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09370T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Envelope
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09371T
Award:
2009 Advertising Merit Award
Agency:
TDA Advertising & Design / Boulder
Client:
FirstBank
Title:
Bunnies
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09372T
Award:
2009 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Lift Off
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09373T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy/New York
Client:
ESPN
Title:
ESPN "Scrabble"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09374T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Pro Strength II- TV Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09375T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Swagger- Lord Brian
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09376T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Dog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09378T
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Hockey League
Title:
Cup Raise
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09379T
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Saxsofunny (Sound Production)
Title:
Every Image has a sound
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09193A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Pfizer
Title:
Old Gigolos
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09194A
Award:
2009 Advertising Merit Award
Agency:
.start GmbH / Munich
Client:
Münchner Ticket-Center
Title:
27
Category:
Consumer Radio / Single
Annual ID:
09313R
Award:
2009 Advertising Merit Award
Agency:
Amalgamated / New York
Client:
Big Lots
Title:
Saving Money
Category:
Consumer Radio / Single
Annual ID:
09314R
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Thredbo
Title:
Much Much
Category:
Consumer Radio / Single
Annual ID:
09315R
Award:
2009 Advertising Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
Dkfm. A. Tree GmbH
Title:
Recycling
Category:
Consumer Radio / Single
Annual ID:
09316R
Award:
2009 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Son
Category:
Consumer Radio / Single
Annual ID:
09317R
Award:
2009 Advertising Merit Award
Agency:
Draftfcb Deutschland GmbH / Hamburg
Client:
SC Johnson GmbH
Title:
Packing Luggage
Category:
Consumer Radio / Single
Annual ID:
09318R
Award:
2009 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television)
Title:
Beckstravaganza
Category:
Consumer Radio / Single
Annual ID:
09319R
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Combat
Title:
Cucaraches
Category:
Consumer Radio / Single
Annual ID:
09320R
