The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

naeimSbru Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish Agency: Leo Burnett / Bangkok Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
SPLIT OBJECTS Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Great photos Agency: DDB Brasil / Sao Paulo Client: Latin Stock (image bank) Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Palindrome Agency: Jung von Matt, Zurich / Zürich Client: Mercedes-Benz Switzerland Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
OBJECTS OF POCKET - KAFKA Agency: AlmapBBDO / São Paulo Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Single
AUDI R8 Agency: AlmapBBDO / São Paulo Client: AUDI Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish in the pack Agency: BBDO Bangkok Ltd. / Bangkok Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Single
Airplanes Agency: Callegari Berville Grey / Paris Client: 123fleurs.com Category: Consumer Magazine / Color: Full Page or Spread - Single
HOMAGE Agency: CONTRAPUNTO / Madrid Client: MERCEDES BENZ smart Category: Consumer Magazine / Color: Full Page or Spread - Single
Panadol - Milkman Agency: Grey Beijing / Beijing Client: GSK Category: Consumer Magazine / Color: Full Page or Spread - Single
iuraGt Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Batman Agency: Leo Burnett Colombiana S.A. / Bogota Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Single
Hair Lips Agency: Leo Burnett Italy / Milan Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Single
Clock Agency: LEO BURNETT MEXICO / MEXICO, D.F. Client: Kellogg Company Mexico Category: Consumer Magazine / Color: Full Page or Spread - Single
Slide Agency: LEO BURNETT MEXICO / MEXICO, D.F. Client: Kellogg Company Mexico Category: Consumer Magazine / Color: Full Page or Spread - Single
Tank Real-life Diorama Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Photoshop Sweded Agency: PT. Bates141 Indonesia / Jakarta Client: PT. Digital Asia Utama Category: Consumer Magazine / Color: Full Page or Spread - Single
Exploding Note Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Single
King Kong Agency: Y&R Propaganda / São Paulo Client: Tam Airlines Category: Consumer Magazine / Color: Full Page or Spread - Single
VOLKSWAGEN CUSTOMIZED TRUCKS Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
OBJECTS OF POCKET Agency: AlmapBBDO / São Paulo Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Campaign
IMAGINATION - DOTS Agency: AlmapBBDO / São Paulo Client: EPA Category: Consumer Magazine / Color: Full Page or Spread - Campaign
In the pack Agency: BBDO Bangkok Ltd. / Bangkok Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Read the street Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FedEx Boxes Agency: BBDO Singapore / Singapore Client: FedEx Category: Consumer Magazine / Color: Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: BAYER - ALKA SELTZER Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Gironeering Agency: Crispin Porter + Bogusky / Boulder Client: Giro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
America's Native Spirit Agency: Energy BBDO / Chicago Client: Jim Beam Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Faces Agency: Euro RSCG Singapore Pte Ltd / Singapore Client: Nikon Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nicola Finetti fashion campaign Agency: JWT / Dubai Client: Nicola Finetti Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Olympus Binoculars Agency: JWT Advertising / Sydney Client: Olympus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Rearview Agency: jwt mexico / df Client: Ford Expedition Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious Agency: kempertrautmann gmbh / Hamburg Client: MTV Networks/Comedy Central Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Finger Statistics Agency: Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich Client: Finger Magazine Category: Consumer Magazine / Color: Full Page or Spread - Campaign
WMF Agency: Leo Burnett / Bangkok Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Night/Day Agency: Leo Burnett Colombiana S.A. / Bogota Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Spend Your Money Agency: Net#Work BBDO / Hyde Park Client: Mercedes Benz Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals Agency: Prolam Y&R / Santiago Client: Land Rover Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Affair/Candlestick/Liberty/Psycho Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Maps Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Correct Your Age Agency: Saatchi & Saatchi Russia / Moscow Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Campaign

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

naeimSbru

Consumer Magazine / Color: Full Page or Spread - Single

09004A

2009 Advertising Bronze Pencil

Leo Burnett / Bangkok

Italasia (Thailand) Co., Ltd.

Fish

Consumer Magazine / Color: Full Page or Spread - Single

09005A

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09006A

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09007A

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

SPLIT OBJECTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09008A

2009 Advertising Merit Award

DDB Brasil / Sao Paulo

Latin Stock (image bank)

Great photos

Consumer Magazine / Black and White: Full Page or Spread - Campaign

09114A

2009 Advertising Merit Award

Jung von Matt, Zurich / Zürich

Mercedes-Benz Switzerland

Palindrome

Consumer Magazine / Black and White: Full Page or Spread - Campaign

09115A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

CIA. DAS LETRAS

OBJECTS OF POCKET - KAFKA

Consumer Magazine / Color: Full Page or Spread - Single

09116A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

AUDI

AUDI R8

Consumer Magazine / Color: Full Page or Spread - Single

09117A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Tesco Lotus

Fish in the pack

Consumer Magazine / Color: Full Page or Spread - Single

09118A

2009 Advertising Merit Award

Callegari Berville Grey / Paris

123fleurs.com

Airplanes

Consumer Magazine / Color: Full Page or Spread - Single

09119A

2009 Advertising Merit Award

CONTRAPUNTO / Madrid

MERCEDES BENZ smart

HOMAGE

Consumer Magazine / Color: Full Page or Spread - Single

09120A

2009 Advertising Merit Award

Grey Beijing / Beijing

GSK

Panadol - Milkman

Consumer Magazine / Color: Full Page or Spread - Single

09121A

2009 Advertising Merit Award

JWT CHILE / Santiago

MATTEL CHILE

iuraGt

Consumer Magazine / Color: Full Page or Spread - Single

09122A

2009 Advertising Merit Award

Leo Burnett Colombiana S.A. / Bogota

DirecTV

Batman

Consumer Magazine / Color: Full Page or Spread - Single

09123A

2009 Advertising Merit Award

Leo Burnett Italy / Milan

Procter & Gamble

Hair Lips

Consumer Magazine / Color: Full Page or Spread - Single

09124A

2009 Advertising Merit Award

LEO BURNETT MEXICO / MEXICO, D.F.

Kellogg Company Mexico

Clock

Consumer Magazine / Color: Full Page or Spread - Single

09125A

2009 Advertising Merit Award

LEO BURNETT MEXICO / MEXICO, D.F.

Kellogg Company Mexico

Slide

Consumer Magazine / Color: Full Page or Spread - Single

09126A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Tamiya Singapore

Tank Real-life Diorama

Consumer Magazine / Color: Full Page or Spread - Single

09127A

2009 Advertising Merit Award

PT. Bates141 Indonesia / Jakarta

PT. Digital Asia Utama

Photoshop Sweded

Consumer Magazine / Color: Full Page or Spread - Single

09128A

2009 Advertising Merit Award

Saatchi & Saatchi / Sydney

Sony Australia

Exploding Note

Consumer Magazine / Color: Full Page or Spread - Single

09129A

2009 Advertising Merit Award

Y&R Propaganda / São Paulo

Tam Airlines

King Kong

Consumer Magazine / Color: Full Page or Spread - Single

09130A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS

Consumer Magazine / Color: Full Page or Spread - Campaign

09131A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

CIA. DAS LETRAS

OBJECTS OF POCKET

Consumer Magazine / Color: Full Page or Spread - Campaign

09132A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

EPA

IMAGINATION - DOTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09133A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Tesco Lotus

In the pack

Consumer Magazine / Color: Full Page or Spread - Campaign

09134A

2009 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Mercedes-Benz Netherlands

Read the street

Consumer Magazine / Color: Full Page or Spread - Campaign

09135A

2009 Advertising Merit Award

BBDO Singapore / Singapore

FedEx

FedEx Boxes

Consumer Magazine / Color: Full Page or Spread - Campaign

09136A

2009 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

BAYER - ALKA SELTZER

DISSOLVE YOUR PROBLEMS

Consumer Magazine / Color: Full Page or Spread - Campaign

09137A

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Giro

Gironeering

Consumer Magazine / Color: Full Page or Spread - Campaign

09138A

2009 Advertising Merit Award

Energy BBDO / Chicago

Jim Beam

America's Native Spirit

Consumer Magazine / Color: Full Page or Spread - Campaign

09139A

2009 Advertising Merit Award

Euro RSCG Singapore Pte Ltd / Singapore

Nikon

Faces

Consumer Magazine / Color: Full Page or Spread - Campaign

09140A

2009 Advertising Merit Award

JWT / Dubai

Nicola Finetti

Nicola Finetti fashion campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

09141A

2009 Advertising Merit Award

JWT Advertising / Sydney

Olympus

Olympus Binoculars

Consumer Magazine / Color: Full Page or Spread - Campaign

09142A

2009 Advertising Merit Award

jwt mexico / df

Ford Expedition

Rearview

Consumer Magazine / Color: Full Page or Spread - Campaign

09143A

2009 Advertising Merit Award

kempertrautmann gmbh / Hamburg

MTV Networks/Comedy Central

We take it serious

Consumer Magazine / Color: Full Page or Spread - Campaign

09144A

2009 Advertising Merit Award

Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich

Finger Magazine

Finger Statistics

Consumer Magazine / Color: Full Page or Spread - Campaign

09145A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Italasia (Thailand) Co., Ltd.

WMF

Consumer Magazine / Color: Full Page or Spread - Campaign

09146A

2009 Advertising Merit Award

Leo Burnett Colombiana S.A. / Bogota

DirecTV

Night/Day

Consumer Magazine / Color: Full Page or Spread - Campaign

09147A

2009 Advertising Merit Award

Net#Work BBDO / Hyde Park

Mercedes Benz

Spend Your Money

Consumer Magazine / Color: Full Page or Spread - Campaign

09148A

2009 Advertising Merit Award

Prolam Y&R / Santiago

Land Rover

Animals

Consumer Magazine / Color: Full Page or Spread - Campaign

09149A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Affair/Candlestick/Liberty/Psycho

Consumer Magazine / Color: Full Page or Spread - Campaign

09150A

2009 Advertising Merit Award

Saatchi & Saatchi / Sydney

Sony Australia

Maps

Consumer Magazine / Color: Full Page or Spread - Campaign

09151A

2009 Advertising Merit Award

Saatchi & Saatchi Russia / Moscow

Procter & Gamble

Correct Your Age

Consumer Magazine / Color: Full Page or Spread - Campaign

09152A

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