The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Two Worlds Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Campaign
Bushman & Eskimo Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Single
The Insight Story Agency: Advico Young & Rubicam / Zurich Client: Sonntags Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: BAYER - ALKA SELTZER Category: Consumer Newspaper / Full Page or Spread - Campaign
Survival Agency: Leo Burnett / Bangkok Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Old Porn Agency: Loducca Publicidade / São Paulo Client: MTV Category: Consumer Newspaper / Full Page or Spread - Campaign
Sour Marbels Agency: Ogilvy & Mather / Mumbai Client: Perfetti Van Melle Category: Consumer Newspaper / Full Page or Spread - Campaign
Doretos / Orio / Locker Agency: Ogilvy & Mather, Thailand / Bangkok Client: NAM NGAI HONG Plastic Houseware Manufacturer Category: Consumer Newspaper / Full Page or Spread - Campaign
Hard Stuff Agency: Publicis Conseil / PARIS Client: Stihl Category: Consumer Newspaper / Full Page or Spread - Campaign
Toys Agency: RKCR/ Y&R / London Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Campaign
Maps Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Consumer Newspaper / Full Page or Spread - Campaign
ESPN Couches Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Rapid English Program Agency: Saatchi & Saatchi Thailand / Bangkok Client: Inlinguage School of Language Category: Consumer Newspaper / Full Page or Spread - Campaign
Global news is first local news Agency: Scholz & Friends / Berlin Client: Augsburger Allgemeine Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
Tippex - Made a Mistake? Agency: The Jupiter Drawing Room / Johannesburg Client: CNA Category: Consumer Newspaper / Full Page or Spread - Campaign
Vultures Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Mannequins Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Wallace and Gromit Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Newspaper Burrito Agency: Cossette / Toronto Client: McDonald's Category: Consumer Newspaper / Full Page or Spread - Single
Table Agency: Euro RSCG Worldwide / New York Client: Reckitt Benckiser/Old English Category: Consumer Newspaper / Full Page or Spread - Single
Condominium Agency: Leo Burnett / Bangkok Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Single
Kitchen Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Menstrual Robot Agency: Ogilvy & Mather Singapore / Singapore Client: GSK Category: Consumer Newspaper / Full Page or Spread - Single
Brain Agency: Ogilvy & Mather Singapore / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Single
R32 Ball Agency: Ogilvy Cape Town / Cape Town Client: Volkswagen Golf Category: Consumer Newspaper / Full Page or Spread - Single
Stock Index Agency: PUBLICIS NY / NY Client: P&G / Pepto-Bismol Category: Consumer Newspaper / Full Page or Spread - Single
Show Friends Agency: RKCR/ Y&R / London Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.White' Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Blue' Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Brown' Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Street' Agency: Saatchi & Saatchi Singapore / Singapore Client: E.U.T Marketing Category: Consumer Newspaper / Full Page or Spread - Single
Wallace in Alexander McQueen & Gromit in Paul Smith Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Single

2009 Advertising Gold Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Two Worlds

Consumer Newspaper / Full Page or Spread - Campaign

09003A

2009 Advertising Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Bushman & Eskimo

Consumer Newspaper / Full Page or Spread - Single

09001A

2009 Advertising Merit Award

Advico Young & Rubicam / Zurich

Sonntags Zeitung

The Insight Story

Consumer Newspaper / Full Page or Spread - Campaign

09098A

2009 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

BAYER - ALKA SELTZER

DISSOLVE YOUR PROBLEMS

Consumer Newspaper / Full Page or Spread - Campaign

09099A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Fire - Engine Imperial Co., Ltd.

Survival

Consumer Newspaper / Full Page or Spread - Campaign

09100A

2009 Advertising Merit Award

Loducca Publicidade / São Paulo

MTV

Old Porn

Consumer Newspaper / Full Page or Spread - Campaign

09101A

2009 Advertising Merit Award

Ogilvy & Mather / Mumbai

Perfetti Van Melle

Sour Marbels

Consumer Newspaper / Full Page or Spread - Campaign

09102A

2009 Advertising Merit Award

Ogilvy & Mather, Thailand / Bangkok

NAM NGAI HONG Plastic Houseware Manufacturer

Doretos / Orio / Locker

Consumer Newspaper / Full Page or Spread - Campaign

09103A

2009 Advertising Merit Award

Publicis Conseil / PARIS

Stihl

Hard Stuff

Consumer Newspaper / Full Page or Spread - Campaign

09104A

2009 Advertising Merit Award

RKCR/ Y&R / London

Land Rover

Toys

Consumer Newspaper / Full Page or Spread - Campaign

09105A

2009 Advertising Merit Award

Saatchi & Saatchi / Sydney

Sony Australia

Maps

Consumer Newspaper / Full Page or Spread - Campaign

09106A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

ESPN Couches

Consumer Newspaper / Full Page or Spread - Campaign

09107A

2009 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Inlinguage School of Language

Rapid English Program

Consumer Newspaper / Full Page or Spread - Campaign

09108A

2009 Advertising Merit Award

Scholz & Friends / Berlin

Augsburger Allgemeine Zeitung

Global news is first local news

Consumer Newspaper / Full Page or Spread - Campaign

09109A

2009 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

CNA

Tippex - Made a Mistake?

Consumer Newspaper / Full Page or Spread - Campaign

09110A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Vultures

Consumer Newspaper / Full Page or Spread - Campaign

09111A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Mannequins

Consumer Newspaper / Full Page or Spread - Campaign

09112A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Wallace and Gromit

Consumer Newspaper / Full Page or Spread - Campaign

09113A

2009 Advertising Merit Award

Cossette / Toronto

McDonald's

Newspaper Burrito

Consumer Newspaper / Full Page or Spread - Single

09084A

2009 Advertising Merit Award

Euro RSCG Worldwide / New York

Reckitt Benckiser/Old English

Table

Consumer Newspaper / Full Page or Spread - Single

09085A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Fire - Engine Imperial Co., Ltd.

Condominium

Consumer Newspaper / Full Page or Spread - Single

09086A

2009 Advertising Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals Pvt Ltd

Kitchen

Consumer Newspaper / Full Page or Spread - Single

09087A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

GSK

Menstrual Robot

Consumer Newspaper / Full Page or Spread - Single

09088A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

FHM Singapore

Brain

Consumer Newspaper / Full Page or Spread - Single

09089A

2009 Advertising Merit Award

Ogilvy Cape Town / Cape Town

Volkswagen Golf

R32 Ball

Consumer Newspaper / Full Page or Spread - Single

09090A

2009 Advertising Merit Award

PUBLICIS NY / NY

P&G / Pepto-Bismol

Stock Index

Consumer Newspaper / Full Page or Spread - Single

09091A

2009 Advertising Merit Award

RKCR/ Y&R / London

Land Rover

Show Friends

Consumer Newspaper / Full Page or Spread - Single

09092A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

'Mr.White'

Consumer Newspaper / Full Page or Spread - Single

09093A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

'Mr.Blue'

Consumer Newspaper / Full Page or Spread - Single

09094A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

'Mr.Brown'

Consumer Newspaper / Full Page or Spread - Single

09095A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

E.U.T Marketing

'Street'

Consumer Newspaper / Full Page or Spread - Single

09096A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Wallace in Alexander McQueen & Gromit in Paul Smith

Consumer Newspaper / Full Page or Spread - Single

09097A

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