The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Google Search Tips Agency: GREY Istanbul / Istanbul Client: Google Category: Consumer Radio / Single
£1000 an hour Agency: DraftFCB New Zealand / Auckland Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Low Voice Agency: zig / Toronto Client: IKEA Category: Consumer Radio / Single
Offensive Agency: Colenso BBDO / Auckland Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed Agency: Saatchi & Saatchi New York / New York Client: Head and Shoulders Category: Consumer Radio / Single
Stories Agency: Grey South Africa / Sandton Client: Nampak Category: Consumer Radio / Campaign
Doctor/Poison Control/New Employee Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Radio / Campaign
27 Agency: .start GmbH / Munich Client: Münchner Ticket-Center Category: Consumer Radio / Single
Saving Money Agency: Amalgamated / New York Client: Big Lots Category: Consumer Radio / Single
Much Much Agency: Clemenger BBDO / Sydney Client: Thredbo Category: Consumer Radio / Single
Recycling Agency: Demner, Merlicek & Bergmann / Vienna Client: Dkfm. A. Tree GmbH Category: Consumer Radio / Single
Son Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Packing Luggage Agency: Draftfcb Deutschland GmbH / Hamburg Client: SC Johnson GmbH Category: Consumer Radio / Single
Beckstravaganza Agency: DraftFCB New Zealand / Auckland Client: LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television) Category: Consumer Radio / Single
Cucaraches Agency: Energy BBDO / Chicago Client: Combat Category: Consumer Radio / Single
Punctuation Agency: Leo Burnett / Melbourne Client: Connex Category: Consumer Radio / Single
Golf Agency: Rethink / Vancouver Client: Playland Category: Consumer Radio / Single
New Year's Eve Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Single
Economy Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Single
Calling Tech Support Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Single
Sluggish Spokesman Agency: TBWA\Chiat\Day, Inc. / New York Client: Snickers Category: Consumer Radio / Single
Recycled Radio Ad Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Consumer Radio / Single
Segundos Agency: Zapping/M&C Saatchi / Madrid Client: Mercedes Benz Industrial Vehicles Category: Consumer Radio / Single
416-RDO-TUVT Agency: zig / Toronto Client: Mr. Sub Category: Consumer Radio / Single
New Year's Eve, Economy, Marathons Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Campaign
Cut Agency: Y&R Germany / Frankfurt am Main Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign

2009 Advertising Gold Pencil

GREY Istanbul / Istanbul

Google

Google Search Tips

Consumer Radio / Single

09034R

2009 Advertising Silver Pencil

DraftFCB New Zealand / Auckland

Secret Diary of a Call Girl on Prime (Sky Network Television)

£1000 an hour

Consumer Radio / Single

09035R

2009 Advertising Silver Pencil

zig / Toronto

IKEA

Low Voice

Consumer Radio / Single

09036R

2009 Advertising Bronze Pencil

Colenso BBDO / Auckland

New Zealand International Comedy Festival

Offensive

Consumer Radio / Single

09037R

2009 Advertising Bronze Pencil

Saatchi & Saatchi New York / New York

Head and Shoulders

Ego Ed

Consumer Radio / Single

09038R

2009 Advertising Silver Pencil

Grey South Africa / Sandton

Nampak

Stories

Consumer Radio / Campaign

09039R

2009 Advertising Bronze Pencil

Arnold Worldwide / Boston

ESPN

Doctor/Poison Control/New Employee

Consumer Radio / Campaign

09040R

2009 Advertising Merit Award

.start GmbH / Munich

Münchner Ticket-Center

27

Consumer Radio / Single

09313R

2009 Advertising Merit Award

Amalgamated / New York

Big Lots

Saving Money

Consumer Radio / Single

09314R

2009 Advertising Merit Award

Clemenger BBDO / Sydney

Thredbo

Much Much

Consumer Radio / Single

09315R

2009 Advertising Merit Award

Demner, Merlicek & Bergmann / Vienna

Dkfm. A. Tree GmbH

Recycling

Consumer Radio / Single

09316R

2009 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Son

Consumer Radio / Single

09317R

2009 Advertising Merit Award

Draftfcb Deutschland GmbH / Hamburg

SC Johnson GmbH

Packing Luggage

Consumer Radio / Single

09318R

2009 Advertising Merit Award

DraftFCB New Zealand / Auckland

LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television)

Beckstravaganza

Consumer Radio / Single

09319R

2009 Advertising Merit Award

Energy BBDO / Chicago

Combat

Cucaraches

Consumer Radio / Single

09320R

2009 Advertising Merit Award

Leo Burnett / Melbourne

Connex

Punctuation

Consumer Radio / Single

09321R

2009 Advertising Merit Award

Rethink / Vancouver

Playland

Golf

Consumer Radio / Single

09322R

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

New Year's Eve

Consumer Radio / Single

09323R

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

Economy

Consumer Radio / Single

09324R

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

Calling Tech Support

Consumer Radio / Single

09325R

2009 Advertising Merit Award

TBWA\Chiat\Day, Inc. / New York

Snickers

Sluggish Spokesman

Consumer Radio / Single

09326R

2009 Advertising Merit Award

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

Recycled Radio Ad

Consumer Radio / Single

09327R

2009 Advertising Merit Award

Zapping/M&C Saatchi / Madrid

Mercedes Benz Industrial Vehicles

Segundos

Consumer Radio / Single

09328R

2009 Advertising Merit Award

zig / Toronto

Mr. Sub

416-RDO-TUVT

Consumer Radio / Single

09329R

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

New Year's Eve, Economy, Marathons

Consumer Radio / Campaign

09330R

2009 Advertising Merit Award

Y&R Germany / Frankfurt am Main

Wuesthof (Kitchen knives)

Cut

Consumer Radio / Campaign

09331R

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