The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
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- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
Chase
Agency: DDB Canada / Vancouver / Vancouver
Client: Midas Category: Consumer Television / :30/:25 - Single
Scooter
Agency: Doug Agency
Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
There Can Only Be One
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
Tips
Agency: Wieden+Kennedy/MJZ
Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Fear
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
Printer
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
Everything has its price
Agency: Leo Burnett Brazil / São Paulo
Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
Rollerblading
Agency: Euro RSCG / New York
Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
One million users
Agency: Santo / Buenos Aires
Client: Telecom / Arnet Category: Consumer Television / Commercials of var. length - Campaign
The Invisible Man
Agency: Shackleton Group
Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit
Agency: Goodby Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Double Take
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / :30/:25 - Single
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush
Agency: Advico Young & Rubicam / Zurich
Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Under $80K Budget - Single
SONY ERICSSON WALKMAN
Agency: McCann Erickson Colombia / Bogota
Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On
Agency: Superfad / New York
Client: Durex Category: Consumer Television / Under $80K Budget - Single
Quench your thrill buds.
Agency: Dan McCormack / London
Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
HD Intervention
Agency: Goodby Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Campaign
BURST
Agency: GPY&R / Melbourne
Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Campaign
Sponsor local sports
Agency: Uncle Grey Århus / Århus
Client: OK Gasoline Category: Consumer Television / Over :30 - Campaign
Jordan Brand
Agency: Wieden + Kennedy, New York / New York
Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
These spots ran on the Superbowl
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Consumer Television / Under $80K Budget - Campaign
Short Attention Span
Agency: doug agency / Toronto
Client: Worldwide Short Film Festival Category: Consumer Television / :20 and Under - Campaign
Viagra Intermission Campaign
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc, VIAGRA Category: Consumer Television / :20 and Under - Campaign
Channel 4 documentary sponsorship
Agency: DDB / London
Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / :20 and Under - Single
Monkeys
Agency: Cossette / Toronto
Client: General Mills - Pizza Pops Category: Consumer Television / :20 and Under - Single
Plate
Agency: DeVito/Verdi / New York
Client: Village Inn Category: Consumer Television / :20 and Under - Single
Amigos
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Consumer Television / Commercials of var. length - Campaign
eBay TV Campaign
Agency: BBDO / New York
Client: eBay Category: Consumer Television / :30/:25 - Campaign
King Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Coke Zero Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Bruise
Agency: Hal Riney Publicis / San Francisco
Client: G4 Network Category: Consumer Television / :30/:25 - Campaign
Phase 2 Campaign
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Hotels.com Category: Consumer Television / :30/:25 - Campaign
Warning
Agency: The Martin Agency / Richmond
Client: Ping Category: Consumer Television / :30/:25 - Campaign
Pro Strength
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Carrier Pigeons
Agency: BBDO/New York
Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Unbox the Box
Agency: BBH / London
Client: Audi UK Category: Consumer Television / Over :30 - Single - max. :90
Alec in Huluwood
Agency: Crispin Porter + Bogusky/Boulder
Client: Hulu Category: Consumer Television / Over :30 - Single - max. :90
Parental Control
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Consumer Television / Over :30 - Single - max. :90
FEARLESS
Agency: Fallon London / London
Client: BBC Three Category: Consumer Television / Over :30 - Single - max. :90
BURST
Agency: GPY&R / Melbourne
Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Single - max. :90
Parking
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Consumer Television / Over :30 - Single - max. :90
Blender
Agency: Madre / Buenos Aires
Client: Lucchetti Category: Consumer Television / Over :30 - Single - max. :90
Go On Lad
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Premier Foods Category: Consumer Television / Over :30 - Single - max. :90
Chocolate Man
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Squares
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Rewind City
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over :30 - Single - max. :90