The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Tips Agency: Wieden+Kennedy/MJZ Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Scooter Agency: Doug Agency Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Rollerblading Agency: Euro RSCG / New York Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
There Can Only Be One Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
The Invisible Man Agency: Shackleton Group Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Printer Agency: Lowe Bull / Johannesburg Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
Everything has its price Agency: Leo Burnett Brazil / São Paulo Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
Chase Agency: DDB Canada / Vancouver / Vancouver Client: Midas Category: Consumer Television / :30/:25 - Single
Fear Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
Double Take Agency: BBDO New York Client: Monster.com Category: Consumer Television / :30/:25 - Single
One million users Agency: Santo / Buenos Aires Client: Telecom / Arnet Category: Consumer Television / Commercials of var. length - Campaign
Short Attention Span Agency: doug agency / Toronto Client: Worldwide Short Film Festival Category: Consumer Television / :20 and Under - Campaign
Viagra Intermission Campaign Agency: TAXI Canada Inc / Toronto Client: Pfizer Canada Inc, VIAGRA Category: Consumer Television / :20 and Under - Campaign
Channel 4 documentary sponsorship Agency: DDB / London Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
Carrier Pigeons Agency: BBDO/New York Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Unbox the Box Agency: BBH / London Client: Audi UK Category: Consumer Television / Over :30 - Single - max. :90
Alec in Huluwood Agency: Crispin Porter + Bogusky/Boulder Client: Hulu Category: Consumer Television / Over :30 - Single - max. :90
Parental Control Agency: DDB Brasil / Sao Paulo Client: Terra Category: Consumer Television / Over :30 - Single - max. :90
FEARLESS Agency: Fallon London / London Client: BBC Three Category: Consumer Television / Over :30 - Single - max. :90
BURST Agency: GPY&R / Melbourne Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Single - max. :90
Parking Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Consumer Television / Over :30 - Single - max. :90
Blender Agency: Madre / Buenos Aires Client: Lucchetti Category: Consumer Television / Over :30 - Single - max. :90
Go On Lad Agency: Miles Calcraft Briginshaw Duffy / London Client: Premier Foods Category: Consumer Television / Over :30 - Single - max. :90
Chocolate Man Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Squares Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Rewind City Agency: Publicis Conseil / PARIS Client: Orange Category: Consumer Television / Over :30 - Single - max. :90
Oscar- Bad Listener Agency: Wieden + Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
LeBron 6 - Chalk Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Fate Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Enjoy the Everyday Agency: DDB / London Client: Volkswagen Category: Consumer Television / Over :30 - Single - max. :90
DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / :20 and Under - Single
Monkeys Agency: Cossette / Toronto Client: General Mills - Pizza Pops Category: Consumer Television / :20 and Under - Single
Plate Agency: DeVito/Verdi / New York Client: Village Inn Category: Consumer Television / :20 and Under - Single
eBay TV Campaign Agency: BBDO New York / New York Client: eBay Category: Consumer Television / :30/:25 - Campaign
King Campaign Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Coke Zero Campaign Agency: Crispin Porter + Bogusky / Boulder Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Bruise Agency: Hal Riney Publicis / San Francisco Client: G4 Network Category: Consumer Television / :30/:25 - Campaign
Phase 2 Campaign Agency: TBWA\Chiat\Day, Inc. / New York Client: Hotels.com Category: Consumer Television / :30/:25 - Campaign
Warning Agency: The Martin Agency / Richmond Client: Ping Category: Consumer Television / :30/:25 - Campaign
Pro Strength Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush Agency: Advico Young & Rubicam / Zurich Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Under $80K Budget - Single
SONY ERICSSON WALKMAN Agency: McCann Erickson Colombia / Bogota Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On Agency: Superfad / New York Client: Durex Category: Consumer Television / Under $80K Budget - Single
These spots ran on the Superbowl Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Consumer Television / Under $80K Budget - Campaign
Quench your thrill buds. Agency: Dan McCormack / London Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
HD Intervention Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Campaign

2009 Advertising Silver Pencil

Wieden+Kennedy/MJZ

Careerbuilder.com

Tips

Consumer Television / Over :30 - Single - max. :90

09044T

2009 Advertising Bronze Pencil

72andSunny / Los Angeles

Nike

Next Level

Consumer Television / Over :30 - Single - max. :90

09045T

2009 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Comcast

Rabbit

Consumer Television / Over :30 - Single - max. :90

09046T

2009 Advertising Silver Pencil

Doug Agency

Canadian Film Centre (Worldwide Short Film Festival)

Scooter

Consumer Television / :20 and Under - Single

09055T

2009 Advertising Bronze Pencil

Euro RSCG / New York

Heinekin/Dos Equis

Rollerblading

Consumer Television / :20 and Under - Single

09056T

2009 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

There Can Only Be One

Consumer Television / :30/:25 - Campaign

09053T

2009 Advertising Bronze Pencil

Shackleton Group

NBC Universal

The Invisible Man

Consumer Television / :30/:25 - Campaign

09054T

2009 Advertising Bronze Pencil

Lowe Bull / Johannesburg

Food & Trees For Africa

Printer

Consumer Television / Under $80K Budget - Single

09058T

2009 Advertising Bronze Pencil

Leo Burnett Brazil / São Paulo

Lancefinal.com

Everything has its price

Consumer Television / Over :30 - Campaign

09049T

2009 Advertising Gold Pencil

DDB Canada / Vancouver / Vancouver

Midas

Chase

Consumer Television / :30/:25 - Single

09050T

2009 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

Fear

Consumer Television / :30/:25 - Single

09051T

2009 Advertising Bronze Pencil

BBDO New York

Monster.com

Double Take

Consumer Television / :30/:25 - Single

09052T

2009 Advertising Bronze Pencil

Santo / Buenos Aires

Telecom / Arnet

One million users

Consumer Television / Commercials of var. length - Campaign

09057T

2009 Advertising Merit Award

doug agency / Toronto

Worldwide Short Film Festival

Short Attention Span

Consumer Television / :20 and Under - Campaign

09391T

2009 Advertising Merit Award

TAXI Canada Inc / Toronto

Pfizer Canada Inc, VIAGRA

Viagra Intermission Campaign

Consumer Television / :20 and Under - Campaign

09393T

2009 Advertising Merit Award

DDB / London

Volkswagen

Channel 4 documentary sponsorship

Consumer Television / :20 and Under - Campaign

09394T

2009 Advertising Merit Award

BBDO/New York

FedEx

Carrier Pigeons

Consumer Television / Over :30 - Single - max. :90

09333T

2009 Advertising Merit Award

BBH / London

Audi UK

Unbox the Box

Consumer Television / Over :30 - Single - max. :90

09334T

2009 Advertising Merit Award

Crispin Porter + Bogusky/Boulder

Hulu

Alec in Huluwood

Consumer Television / Over :30 - Single - max. :90

09335T

2009 Advertising Merit Award

DDB Brasil / Sao Paulo

Terra

Parental Control

Consumer Television / Over :30 - Single - max. :90

09336T

2009 Advertising Merit Award

Fallon London / London

BBC Three

FEARLESS

Consumer Television / Over :30 - Single - max. :90

09338T

2009 Advertising Merit Award

GPY&R / Melbourne

Cadbury Schweppes Australia

BURST

Consumer Television / Over :30 - Single - max. :90

09339T

2009 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

Parking

Consumer Television / Over :30 - Single - max. :90

09340T

2009 Advertising Merit Award

Madre / Buenos Aires

Lucchetti

Blender

Consumer Television / Over :30 - Single - max. :90

09341T

2009 Advertising Merit Award

Miles Calcraft Briginshaw Duffy / London

Premier Foods

Go On Lad

Consumer Television / Over :30 - Single - max. :90

09342T

2009 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Chocolate Man

Consumer Television / Over :30 - Single - max. :90

09343T

2009 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Squares

Consumer Television / Over :30 - Single - max. :90

09344T

2009 Advertising Merit Award

Publicis Conseil / PARIS

Orange

Rewind City

Consumer Television / Over :30 - Single - max. :90

09345T

2009 Advertising Merit Award

Wieden + Kennedy / Amsterdam

Nike

Oscar- Bad Listener

Consumer Television / Over :30 - Single - max. :90

09347T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

LeBron 6 - Chalk

Consumer Television / Over :30 - Single - max. :90

09348T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Fate

Consumer Television / Over :30 - Single - max. :90

09349T

2009 Advertising Merit Award

DDB / London

Volkswagen

Enjoy the Everyday

Consumer Television / Over :30 - Single - max. :90

09350T

2009 Advertising Merit Award

Abbott Mead Vickers BBDO / London

ROYAL MAIL

DANCING CAT

Consumer Television / :20 and Under - Single

09388T

2009 Advertising Merit Award

Cossette / Toronto

General Mills - Pizza Pops

Monkeys

Consumer Television / :20 and Under - Single

09389T

2009 Advertising Merit Award

DeVito/Verdi / New York

Village Inn

Plate

Consumer Television / :20 and Under - Single

09390T

2009 Advertising Merit Award

BBDO New York / New York

eBay

eBay TV Campaign

Consumer Television / :30/:25 - Campaign

09380T

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

King Campaign

Consumer Television / :30/:25 - Campaign

09382T

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Coke Zero

Coke Zero Campaign

Consumer Television / :30/:25 - Campaign

09383T

2009 Advertising Merit Award

Hal Riney Publicis / San Francisco

G4 Network

Bruise

Consumer Television / :30/:25 - Campaign

09384T

2009 Advertising Merit Award

TBWA\Chiat\Day, Inc. / New York

Hotels.com

Phase 2 Campaign

Consumer Television / :30/:25 - Campaign

09385T

2009 Advertising Merit Award

The Martin Agency / Richmond

Ping

Warning

Consumer Television / :30/:25 - Campaign

09386T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Pro Strength

Consumer Television / :30/:25 - Campaign

09387T

2009 Advertising Merit Award

Abbott Mead Vickers BBDO / London

ROYAL MAIL

DANCING CAT

Consumer Television / Under $80K Budget - Single

09397T

2009 Advertising Merit Award

Advico Young & Rubicam / Zurich

Sonntags Zeitung

Bush

Consumer Television / Under $80K Budget - Single

09398T

2009 Advertising Merit Award

Droga5 / New York

TracFone

Microwave

Consumer Television / Under $80K Budget - Single

09399T

2009 Advertising Merit Award

McCann Erickson Colombia / Bogota

SONY ERICSSON

SONY ERICSSON WALKMAN

Consumer Television / Under $80K Budget - Single

09400T

2009 Advertising Merit Award

Superfad / New York

Durex

Get It On

Consumer Television / Under $80K Budget - Single

09401T

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

These spots ran on the Superbowl

Consumer Television / Under $80K Budget - Campaign

09403T

2009 Advertising Merit Award

Dan McCormack / London

Ladbrokes Casino

Quench your thrill buds.

Consumer Television / Over :30 - Campaign

09351T

2009 Advertising Merit Award

Goodby Silverstein and Partners / San Francisco

Comcast

HD Intervention

Consumer Television / Over :30 - Campaign

09352T

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