The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Best Job in the World Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
SPLIT OBJECTS Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Reseach Category: Non-Broadcast / Single
Oasis Dig Out Your Soul - On the Streets Agency: BBH New York / New York Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears Agency: Ogilvy New York / New York Client: Environmental Defense Fund Category: Non-Broadcast / Single
Damn Boots Agency: Johannes Leonardo / New York Client: Nomis Sports Innovations Category: Non-Broadcast / Single
Everything has its price Agency: Leo Burnett Brazil / São Paulo Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
Stories Agency: Grey South Africa / Sandton Client: Nampak Category: Consumer Radio / Campaign
Doctor/Poison Control/New Employee Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Radio / Campaign
Scooter Agency: Doug Agency Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Rollerblading Agency: Euro RSCG / New York Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
There Can Only Be One Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
The Invisible Man Agency: Shackleton Group Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
UN Voices Project Agency: Saatchi & Saatchi / Sydney Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Two Worlds Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Campaign
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
Mannequins Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Flooded House Agency: Leo Burnett Argentina / Buenos Aires Client: Red Cross Argentina Category: Public Service/Political Print / Outdoor and Posters - Single
Eye-Tracking Agency: Jung von Matt AG / Berlin Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Bushman & Eskimo Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Single
Google Search Tips Agency: GREY Istanbul / Istanbul Client: Google Category: Consumer Radio / Single
£1000 an hour Agency: DraftFCB New Zealand / Auckland Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Low Voice Agency: zig / Toronto Client: IKEA Category: Consumer Radio / Single
Offensive Agency: Colenso BBDO / Auckland Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed Agency: Saatchi & Saatchi New York / New York Client: Head and Shoulders Category: Consumer Radio / Single
Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Cinema Advertising / Single - Maximum 3 minutes
I Love The World Agency: 72andSunny / Los Angeles Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST Agency: GPY&R / Melbourne Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Awareness Test Agency: WCRS / London Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
Printer Agency: Lowe Bull / Johannesburg Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
Different Lives Agency: colman rasic carrasco / Sydney Client: MTV Exit Foundation Category: Branded Content / Single
Two Worlds Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Campaign
Share Our Billboard Campaign Agency: Leo Burnett / Toronto Client: James Ready Category: Outdoor / Outdoor - Campaign
naeimSbru Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish Agency: Leo Burnett / Bangkok Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America Agency: Obama for America / Washington Client: Obama Category: Innovation in Advertising & Marketing / Campaign
Oasis Dig Out Your Soul - In the Streets Agency: BBH New York / New York Client: NYC & Company and Warner Brothers Records Category: Innovation in Advertising & Marketing / Single
Help the Honey Bees Agency: Goodby Silverstein and Partners / San Francisco Client: Haagen-Dazs Category: Innovation in Advertising & Marketing / Single
Whopper Sacrifice Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Single
Black Boy Wanting Water Agency: Mortierbrigade / Brussels Client: studio brussels Category: Innovation in Advertising & Marketing / Single
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Innovation in Advertising & Marketing / Single
Million Agency: Droga5 / New York Client: New York City Department of Education Category: Innovation in Advertising & Marketing / Single
Miller High Life Products Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Campaign
Tips Agency: Wieden+Kennedy/MJZ Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Mountain Goat & Crocodile Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single

2009 Advertising Gold Pencil

CumminsNitro Brisbane / South Brisbane

Tourism Queensland

The Best Job in the World

Integrated Branding / Integrated Branding Campaign

09078G

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09006A

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09007A

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

SPLIT OBJECTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09008A

2009 Advertising Gold Pencil

Droga5 / New York

Jewish Council for Education & Reseach

The Great Schlep

Non-Broadcast / Single

09065G

2009 Advertising Silver Pencil

BBH New York / New York

NYC & Company and Warner Brothers Records

Oasis Dig Out Your Soul - On the Streets

Non-Broadcast / Single

09066G

2009 Advertising Silver Pencil

Ogilvy New York / New York

Environmental Defense Fund

Polar Bears

Non-Broadcast / Single

09067G

2009 Advertising Bronze Pencil

Johannes Leonardo / New York

Nomis Sports Innovations

Damn Boots

Non-Broadcast / Single

09068G

2009 Advertising Bronze Pencil

Leo Burnett Brazil / São Paulo

Lancefinal.com

Everything has its price

Consumer Television / Over :30 - Campaign

09049T

2009 Advertising Silver Pencil

Grey South Africa / Sandton

Nampak

Stories

Consumer Radio / Campaign

09039R

2009 Advertising Bronze Pencil

Arnold Worldwide / Boston

ESPN

Doctor/Poison Control/New Employee

Consumer Radio / Campaign

09040R

2009 Advertising Silver Pencil

Doug Agency

Canadian Film Centre (Worldwide Short Film Festival)

Scooter

Consumer Television / :20 and Under - Single

09055T

2009 Advertising Bronze Pencil

Euro RSCG / New York

Heinekin/Dos Equis

Rollerblading

Consumer Television / :20 and Under - Single

09056T

2009 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

There Can Only Be One

Consumer Television / :30/:25 - Campaign

09053T

2009 Advertising Bronze Pencil

Shackleton Group

NBC Universal

The Invisible Man

Consumer Television / :30/:25 - Campaign

09054T

2009 Advertising Bronze Pencil

Saatchi & Saatchi / Sydney

United Nations

UN Voices Project

Public Service/Political Print / Newspaper or Magazine - Campaign

09025A

2009 Advertising Gold Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Two Worlds

Collateral / P.O.P. and In-Store - Campaign

09019A

2009 Advertising Silver Pencil

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Collateral / P.O.P. and In-Store - Campaign

09020A

2009 Advertising Bronze Pencil

DDB / London

Harvey Nichols

Mannequins

Collateral / P.O.P. and In-Store - Campaign

09021A

2009 Advertising Silver Pencil

Leo Burnett Argentina / Buenos Aires

Red Cross Argentina

Flooded House

Public Service/Political Print / Outdoor and Posters - Single

09026A

2009 Advertising Bronze Pencil

Jung von Matt AG / Berlin

Amnesty International

Eye-Tracking

Public Service/Political Print / Outdoor and Posters - Single

09027A

2009 Advertising Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Bushman & Eskimo

Consumer Newspaper / Full Page or Spread - Single

09001A

2009 Advertising Gold Pencil

GREY Istanbul / Istanbul

Google

Google Search Tips

Consumer Radio / Single

09034R

2009 Advertising Silver Pencil

DraftFCB New Zealand / Auckland

Secret Diary of a Call Girl on Prime (Sky Network Television)

£1000 an hour

Consumer Radio / Single

09035R

2009 Advertising Silver Pencil

zig / Toronto

IKEA

Low Voice

Consumer Radio / Single

09036R

2009 Advertising Bronze Pencil

Colenso BBDO / Auckland

New Zealand International Comedy Festival

Offensive

Consumer Radio / Single

09037R

2009 Advertising Bronze Pencil

Saatchi & Saatchi New York / New York

Head and Shoulders

Ego Ed

Consumer Radio / Single

09038R

2009 Advertising Gold Pencil

72andSunny / Los Angeles

Nike

Next Level

Cinema Advertising / Single - Maximum 3 minutes

09060T

2009 Advertising Silver Pencil

72andSunny / Los Angeles

Discovery Networks

I Love The World

Cinema Advertising / Single - Maximum 3 minutes

09061T

2009 Advertising Silver Pencil

GPY&R / Melbourne

cadbury Schweppes Australia

BURST

Cinema Advertising / Single - Maximum 3 minutes

09062T

2009 Advertising Bronze Pencil

WCRS / London

Transport for London

Awareness Test

Cinema Advertising / Single - Maximum 3 minutes

09063T

2009 Advertising Bronze Pencil

Lowe Bull / Johannesburg

Food & Trees For Africa

Printer

Consumer Television / Under $80K Budget - Single

09058T

2009 Advertising Bronze Pencil

colman rasic carrasco / Sydney

MTV Exit Foundation

Different Lives

Branded Content / Single

09083G

2009 Advertising Gold Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Two Worlds

Consumer Newspaper / Full Page or Spread - Campaign

09003A

2009 Advertising Silver Pencil

Leo Burnett / Toronto

James Ready

Share Our Billboard Campaign

Outdoor / Outdoor - Campaign

09014A

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

naeimSbru

Consumer Magazine / Color: Full Page or Spread - Single

09004A

2009 Advertising Bronze Pencil

Leo Burnett / Bangkok

Italasia (Thailand) Co., Ltd.

Fish

Consumer Magazine / Color: Full Page or Spread - Single

09005A

2009 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Innovation in Advertising & Marketing / Campaign

09075G

2009 Advertising Bronze Pencil

Obama for America / Washington

Obama

Obama for America

Innovation in Advertising & Marketing / Campaign

09076G

2009 Advertising Gold Pencil

BBH New York / New York

NYC & Company and Warner Brothers Records

Oasis Dig Out Your Soul - In the Streets

Innovation in Advertising & Marketing / Single

09069G

2009 Advertising Gold Pencil

Goodby Silverstein and Partners / San Francisco

Haagen-Dazs

Help the Honey Bees

Innovation in Advertising & Marketing / Single

09070G

2009 Advertising Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Sacrifice

Innovation in Advertising & Marketing / Single

09071G

2009 Advertising Silver Pencil

Mortierbrigade / Brussels

studio brussels

Black Boy Wanting Water

Innovation in Advertising & Marketing / Single

09072G

2009 Advertising Bronze Pencil

DDB WEST / San Francisco

Green Works

The Reverse Graffiti Project

Innovation in Advertising & Marketing / Single

09073G

2009 Advertising Bronze Pencil

Droga5 / New York

New York City Department of Education

Million

Innovation in Advertising & Marketing / Single

09074G

2009 Advertising Bronze Pencil

Saatchi & Saatchi New York / New York

Miller

Miller High Life Products

Collateral / Posters - Campaign

09022A

2009 Advertising Silver Pencil

Wieden+Kennedy/MJZ

Careerbuilder.com

Tips

Consumer Television / Over :30 - Single - max. :90

09044T

2009 Advertising Bronze Pencil

72andSunny / Los Angeles

Nike

Next Level

Consumer Television / Over :30 - Single - max. :90

09045T

2009 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Comcast

Rabbit

Consumer Television / Over :30 - Single - max. :90

09046T

2009 Advertising Silver Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Mountain Goat & Crocodile

Collateral / P.O.P. and In-Store - Single

09017A

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