The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
AIRBAND
Agency: AlmapBBDO / São Paulo
Client: PEPSI Category: Web Sites / Community-driven and social networking
CAN you make it!?
Agency: Red Urban GbmH / Unterhaching
Client: Red Bull GmbH Category: Web Sites / Community-driven and social networking
Mario Super Sluggers
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Web Sites / Community-driven and social networking
Talk To The Plant
Agency: Daddy / Göteborg
Client: Heinz Category: Web Sites / Community-driven and social networking
Thoughtpile
Agency: mono / minneapolis
Client: Herman Miller Category: Web Sites / Community-driven and social networking
YourPlayground.org
Agency: Leo Burnett / Chicago
Client: Allstate Category: Web Sites / Community-driven and social networking
A World Like No Other
Agency: MRM Worldwide / New York
Client: United States Army Category: Microsites / Corporate Image
adidas Y-3 Lightbox
Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main
Client: adidas AG Category: Microsites / Corporate Image
Adobe MAX Branding 2008
Agency: Big Spaceship / Brooklyn
Client: Adobe Category: Microsites / Corporate Image
Canon Goes Green
Agency: Dentsu Malaysia / Kuala Lumpur
Client: Canon Marketing Malaysia Sdn Bhd Category: Microsites / Corporate Image
Coca-Cola Xmas 2008 - Christmas Lights
Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden
Client: Coca-Cola Category: Microsites / Corporate Image
Hakuhodo & Hakuhodo DY media partners Recruit 2009
IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Microsites / Corporate Image
Joseph Canzani Microsite
Agency: Ologie / Columbus
Client: Columbus College of Art and Design Category: Microsites / Corporate Image
MINI Space
Agency: KREATIVEKONZEPTION*001 Berlin / Berlin
Client: BMW AG / MINI Category: Microsites / Corporate Image
MR STRINGS
Agency: Fallon London / London
Client: Kerry Foods - Cheestrings Category: Microsites / Corporate Image
NAB Community
Agency: Clemenger BBDO Melbourne / Melbourne
Client: NAB Category: Microsites / Corporate Image
National Grid Floe
Agency: Firstborn / NY
Client: National Grid Category: Microsites / Corporate Image
"This Is Our Game" Anthem
Agency: R/GA / New York
Client: Nike Category: Microsites / Corporate Image
Questioning Man
Agency: Ogilvy & Mather Japan / Shibuya-ku
Client: Audi Japan KK Category: Microsites / Corporate Image
Rock Your Look
Agency: Saatchi and Saatchi / New York
Client: JCPenney Category: Microsites / Corporate Image
Volkswagen 2028
Agency: argonauten G2 GmbH / Berlin
Client: Volkswagen AG Category: Microsites / Corporate Image
Critter Quest
Agency: bbdowest / california
Client: San Francisco Zoo Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Interactive Mega Gallery
Agency: GT INC. / Tokyo
Client: Sony Marketing iJapanj Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
If Walls Could Talk
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Jameson Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Jay-Z "Brooklyn (Go Hard)"
Agency: Modernista! / Boston
Client: (RED)Wire Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Jumpland
Agency: Dentsu Inc. / Tokyo
Client: SHUEISHA Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Mix & Mash
Agency: Make Studios / Singapore
Client: Samsung Mobile Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Shadow Golf Wall
Agency: Fallon Worldwide / Minneapolis
Client: Travelers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Ultimate Local
Agency: BBH / New York
Client: NYC & Company Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love Category: Innovation in Advertising & Marketing / Single
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Four'N Twenty Meat Pies Category: Innovation in Advertising & Marketing / Single
Spend Less R/C Plane Banner
Agency: David&Goliath / El Segundo
Client: Kia Motors Category: Innovation in Advertising & Marketing / Single
The world’s first advertising that returns to the soil.
Agency: DENTSU INC. / Tokyo
Client: BONMAISON Category: Innovation in Advertising & Marketing / Single
The Asahi Newspaper Moves.
Agency: DENTSU INC.KANSAI / Osaka
Client: The Asahi Shimbun Company Category: Innovation in Advertising & Marketing / Single
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Reseach Category: Innovation in Advertising & Marketing / Single
PENNYFARTHING
Agency: FoxP2 / Cape Town
Client: MASTERLOCK Category: Innovation in Advertising & Marketing / Single
Fast news
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: stern Gruner+Jahr AG & Co KG Category: Innovation in Advertising & Marketing / Single
GZ Cam
Agency: Ground Zero / Los Angeles
Client: Ground Zero Category: Innovation in Advertising & Marketing / Single
Right Boot Store
Agency: Johannes Leonardo / New York
Client: Nomis Sports Innovations Category: Innovation in Advertising & Marketing / Single
Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty international Category: Innovation in Advertising & Marketing / Single
Unbreakable Kiss Mistletoe
Agency: JWT / New York
Client: Debeers Category: Innovation in Advertising & Marketing / Single
Topiaries
Agency: Leo Burnett / Chicago
Client: ComEd Category: Innovation in Advertising & Marketing / Single
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Innovation in Advertising & Marketing / Single
Tide Board
Agency: Leo Burnett Frankfurt / Frankfurt
Client: Procter & Gamble Category: Innovation in Advertising & Marketing / Single
The Dinosaurs Exhibition
Agency: Leo Burnett& Target SA / Bucharest
Client: Grigore Antipa Nation History Museum Category: Innovation in Advertising & Marketing / Single
change your name in gerolsteiner
Agency: mortierbrigade / brussels
Client: gerolsteiner Category: Innovation in Advertising & Marketing / Single
VDub Frames
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Single
Award:
2009 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
PEPSI
Title:
AIRBAND
Category:
Web Sites / Community-driven and social networking
Annual ID:
09175N
Award:
2009 Interactive Merit Award
Agency:
Red Urban GbmH / Unterhaching
Client:
Red Bull GmbH
Title:
CAN you make it!?
Category:
Web Sites / Community-driven and social networking
Annual ID:
09176N
Award:
2009 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Mario Super Sluggers
Category:
Web Sites / Community-driven and social networking
Annual ID:
09177N
Award:
2009 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Heinz
Title:
Talk To The Plant
Category:
Web Sites / Community-driven and social networking
Annual ID:
09178N
Award:
2009 Interactive Merit Award
Agency:
mono / minneapolis
Client:
Herman Miller
Title:
Thoughtpile
Category:
Web Sites / Community-driven and social networking
Annual ID:
09179N
Award:
2009 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate
Title:
YourPlayground.org
Category:
Web Sites / Community-driven and social networking
Annual ID:
09180N
Award:
2009 Interactive Merit Award
Agency:
MRM Worldwide / New York
Client:
United States Army
Title:
A World Like No Other
Category:
Microsites / Corporate Image
Annual ID:
09119N
Award:
2009 Interactive Merit Award
Agency:
Neue Digitale / Razorfish GmbH / Frankfurt am Main
Client:
adidas AG
Title:
adidas Y-3 Lightbox
Category:
Microsites / Corporate Image
Annual ID:
09120N
Award:
2009 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Adobe
Title:
Adobe MAX Branding 2008
Category:
Microsites / Corporate Image
Annual ID:
09121N
Award:
2009 Interactive Merit Award
Agency:
Dentsu Malaysia / Kuala Lumpur
Client:
Canon Marketing Malaysia Sdn Bhd
Title:
Canon Goes Green
Category:
Microsites / Corporate Image
Annual ID:
09122N
Award:
2009 Interactive Merit Award
Agency:
Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden
Client:
Coca-Cola
Title:
Coca-Cola Xmas 2008 - Christmas Lights
Category:
Microsites / Corporate Image
Annual ID:
09123N
Award:
2009 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Intel
Title:
Crazy Run
Category:
Microsites / Corporate Image
Annual ID:
09124N
Award:
2009 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
HAKUHODO Inc/Hakuhodo DY media partners
Title:
Hakuhodo & Hakuhodo DY media partners Recruit 2009
Category:
Microsites / Corporate Image
Annual ID:
09125N
Award:
2009 Interactive Merit Award
Agency:
Gringo / Sao Paulo
Client:
Itau
Title:
I can bank it
Category:
Microsites / Corporate Image
Annual ID:
09126N
Award:
2009 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD
Category:
Microsites / Corporate Image
Annual ID:
09127N
Award:
2009 Interactive Merit Award
Agency:
Ologie / Columbus
Client:
Columbus College of Art and Design
Title:
Joseph Canzani Microsite
Category:
Microsites / Corporate Image
Annual ID:
09128N
Award:
2009 Interactive Merit Award
Agency:
KREATIVEKONZEPTION*001 Berlin / Berlin
Client:
BMW AG / MINI
Title:
MINI Space
Category:
Microsites / Corporate Image
Annual ID:
09129N
Award:
2009 Interactive Merit Award
Agency:
Fallon London / London
Client:
Kerry Foods - Cheestrings
Title:
MR STRINGS
Category:
Microsites / Corporate Image
Annual ID:
09130N
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
NAB
Title:
NAB Community
Category:
Microsites / Corporate Image
Annual ID:
09131N
Award:
2009 Interactive Merit Award
Agency:
Firstborn / NY
Client:
National Grid
Title:
National Grid Floe
Category:
Microsites / Corporate Image
Annual ID:
09132N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
"This Is Our Game" Anthem
Category:
Microsites / Corporate Image
Annual ID:
09133N
Award:
2009 Interactive Merit Award
Agency:
Ogilvy & Mather Japan / Shibuya-ku
Client:
Audi Japan KK
Title:
Questioning Man
Category:
Microsites / Corporate Image
Annual ID:
09134N
Award:
2009 Interactive Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
JCPenney
Title:
Rock Your Look
Category:
Microsites / Corporate Image
Annual ID:
09135N
Award:
2009 Interactive Merit Award
Agency:
argonauten G2 GmbH / Berlin
Client:
Volkswagen AG
Title:
Volkswagen 2028
Category:
Microsites / Corporate Image
Annual ID:
09136N
Award:
2009 Interactive Merit Award
Agency:
bbdowest / california
Client:
San Francisco Zoo
Title:
Critter Quest
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09231N
Award:
2009 Interactive Merit Award
Agency:
GT INC. / Tokyo
Client:
Sony Marketing iJapanj Inc.
Title:
Interactive Mega Gallery
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09232N
Award:
2009 Interactive Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Jameson
Title:
If Walls Could Talk
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09233N
Award:
2009 Interactive Merit Award
Agency:
Modernista! / Boston
Client:
(RED)Wire
Title:
Jay-Z "Brooklyn (Go Hard)"
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09234N
Award:
2009 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
SHUEISHA Inc.
Title:
Jumpland
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09235N
Award:
2009 Interactive Merit Award
Agency:
Make Studios / Singapore
Client:
Samsung Mobile
Title:
Mix & Mash
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09236N
Award:
2009 Interactive Merit Award
Agency:
Fallon Worldwide / Minneapolis
Client:
Travelers
Title:
Shadow Golf Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09237N
Award:
2009 Interactive Merit Award
Agency:
BBH / New York
Client:
NYC & Company
Title:
Ultimate Local
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09238N
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09422G
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Four'N Twenty Meat Pies
Title:
The Four'N Twenty Magic Salad Plate
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09423G
Award:
2009 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Kia Motors
Title:
Spend Less R/C Plane Banner
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09424G
Award:
2009 Advertising Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
BONMAISON
Title:
The world’s first advertising that returns to the soil.
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09425G
Award:
2009 Advertising Merit Award
Agency:
DENTSU INC.KANSAI / Osaka
Client:
The Asahi Shimbun Company
Title:
The Asahi Newspaper Moves.
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09426G
Award:
2009 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Reseach
Title:
The Great Schlep
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09427G
Award:
2009 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
MASTERLOCK
Title:
PENNYFARTHING
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09428G
Award:
2009 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
stern Gruner+Jahr AG & Co KG
Title:
Fast news
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09429G
Award:
2009 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
Ground Zero
Title:
GZ Cam
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09430G
Award:
2009 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Nomis Sports Innovations
Title:
Right Boot Store
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09431G
Award:
2009 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Amnesty international
Title:
Eye-Tracking
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09432G
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Mistletoe
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09433G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
ComEd
Title:
Topiaries
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09434G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Red Cross Argentina
Title:
Flooded House
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09435G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Frankfurt
Client:
Procter & Gamble
Title:
Tide Board
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09436G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett& Target SA / Bucharest
Client:
Grigore Antipa Nation History Museum
Title:
The Dinosaurs Exhibition
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09437G
Award:
2009 Advertising Merit Award
Agency:
mortierbrigade / brussels
Client:
gerolsteiner
Title:
change your name in gerolsteiner
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09438G
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
VDub Frames
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09439G
