The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Innovation in Advertising & Marketing / Single
The Four'N Twenty Magic Salad Plate Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Innovation in Advertising & Marketing / Single
Spend Less R/C Plane Banner Agency: David&Goliath / El Segundo Client: Kia Motors Category: Innovation in Advertising & Marketing / Single
The world’s first advertising that returns to the soil. Agency: DENTSU INC. / Tokyo Client: BONMAISON Category: Innovation in Advertising & Marketing / Single
The Asahi Newspaper Moves. Agency: DENTSU INC.KANSAI / Osaka Client: The Asahi Shimbun Company Category: Innovation in Advertising & Marketing / Single
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Reseach Category: Innovation in Advertising & Marketing / Single
PENNYFARTHING Agency: FoxP2 / Cape Town Client: MASTERLOCK Category: Innovation in Advertising & Marketing / Single
Fast news Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: stern Gruner+Jahr AG & Co KG Category: Innovation in Advertising & Marketing / Single
GZ Cam Agency: Ground Zero / Los Angeles Client: Ground Zero Category: Innovation in Advertising & Marketing / Single
Right Boot Store Agency: Johannes Leonardo / New York Client: Nomis Sports Innovations Category: Innovation in Advertising & Marketing / Single
Eye-Tracking Agency: Jung von Matt AG / Berlin Client: Amnesty international Category: Innovation in Advertising & Marketing / Single
Unbreakable Kiss Mistletoe Agency: JWT / New York Client: Debeers Category: Innovation in Advertising & Marketing / Single
Topiaries Agency: Leo Burnett / Chicago Client: ComEd Category: Innovation in Advertising & Marketing / Single
Flooded House Agency: Leo Burnett Argentina / Buenos Aires Client: Red Cross Argentina Category: Innovation in Advertising & Marketing / Single
Tide Board Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Innovation in Advertising & Marketing / Single
The Dinosaurs Exhibition Agency: Leo Burnett& Target SA / Bucharest Client: Grigore Antipa Nation History Museum Category: Innovation in Advertising & Marketing / Single
change your name in gerolsteiner Agency: mortierbrigade / brussels Client: gerolsteiner Category: Innovation in Advertising & Marketing / Single
VDub Frames Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Single
"Bigger Storage Ideas" Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Innovation in Advertising & Marketing / Single
Begging Sculptures Agency: Ogilvy Frankfurt / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Innovation in Advertising & Marketing / Single
Walk on Water Agency: Rethink / Vancouver Client: Science World Category: Innovation in Advertising & Marketing / Single
Civic Musical Road Agency: RPA / Santa Monica Client: American Honda Motor Co. Category: Innovation in Advertising & Marketing / Single
Farmers Market Agency: Saatchi & Saatchi LA / Torrance Client: Surfrider Foundation Category: Innovation in Advertising & Marketing / Single
„Weather-Channel-Guerilla“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Expedia.com GmbH Category: Innovation in Advertising & Marketing / Single
Ceiling Cinema Agency: TBWA\ Deutschland, Berlin / Berlin Client: NISSAN CENTER EUROPE GmbH Category: Innovation in Advertising & Marketing / Single
WiFi Headlines Agency: THEY / Amsterdam Client: CoffeeCompany Category: Innovation in Advertising & Marketing / Single
Help Child Soldiers Agency: john st. / Toronto Client: War Child Canada Category: Public Service/Political Television / Single
Kindness Agency: Leo Burnett Ltd / Hong Kong Client: Christina Noble Children's Fund Category: Public Service/Political Television / Single
Chewing Gum Agency: LOWE / Dubai Client: MTV Category: Public Service/Political Television / Single
'Printer' Agency: Lowe Bull / Johannesburg Client: Food & Trees For Africa Category: Public Service/Political Television / Single
Binge Male Agency: VCCP / London Client: Home Office Category: Public Service/Political Television / Single
Keep Walking Agency: Leo Burnett / Toronto Client: Johnnie Walker Category: Small Space Print / Black and White or Color: Less than a Page - Single
Fold Agency: Ogilvy & Mather, Thailand / Bangkok Client: LA Bicycle (Thailand) Co.,Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Single
Affair Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Small Space Print / Black and White or Color: Less than a Page - Single
Psycho Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Small Space Print / Black and White or Color: Less than a Page - Single
Toilet Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Small Space Print / Black and White or Color: Less than a Page - Single
Decrossifier Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Hot Dog Smuggler Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Collar Clips Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Crouching Agency: DDB / London Client: Harvey Nichols Category: Small Space Print / Black and White or Color: Less than a Page - Single
Adobe - Real or Fake? Agency: Traction / San Francisco Client: Adobe Category: Brand Gaming / Online
AXE Wheel of Temptation Agency: Deasign / Stockholm Client: Unilever Category: Brand Gaming / Online
Ingenuity Online Games Agency: Fallon Worldwide / Minneapolis Client: Johnson Controls Category: Brand Gaming / Online
MTV Backchannel Agency: MTV Networks / New York Client: MTV Category: Brand Gaming / Online
NOODLE ON NOODLE -Aim for space- Agency: Dentsu Razorfish / Tokyo Client: NISSIN FOOD PRODUCTS Category: Brand Gaming / Online
Pony Heart Quest Agency: Clemenger BBDO / Sydney Client: Sega Category: Brand Gaming / Online
Ride the Scuba Agency: Play / London Client: Foster's Category: Brand Gaming / Online
Rooftop Racer Agency: Crispin Porter + Bogusky / Boulder Client: Coke Zero Category: Brand Gaming / Online
Cheap Posters Agency: BBDO Bangkok Ltd. / Bangkok Client: HomePro Sale Category: Collateral / Posters - Campaign
Té Casan Poster Campaign Agency: BBDO New York / New York Client: Té Casan Category: Collateral / Posters - Campaign

2009 Advertising Merit Award

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Innovation in Advertising & Marketing / Single

09422G

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Four'N Twenty Meat Pies

The Four'N Twenty Magic Salad Plate

Innovation in Advertising & Marketing / Single

09423G

2009 Advertising Merit Award

David&Goliath / El Segundo

Kia Motors

Spend Less R/C Plane Banner

Innovation in Advertising & Marketing / Single

09424G

2009 Advertising Merit Award

DENTSU INC. / Tokyo

BONMAISON

The world’s first advertising that returns to the soil.

Innovation in Advertising & Marketing / Single

09425G

2009 Advertising Merit Award

DENTSU INC.KANSAI / Osaka

The Asahi Shimbun Company

The Asahi Newspaper Moves.

Innovation in Advertising & Marketing / Single

09426G

2009 Advertising Merit Award

Droga5 / New York

Jewish Council for Education & Reseach

The Great Schlep

Innovation in Advertising & Marketing / Single

09427G

2009 Advertising Merit Award

FoxP2 / Cape Town

MASTERLOCK

PENNYFARTHING

Innovation in Advertising & Marketing / Single

09428G

2009 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

stern Gruner+Jahr AG & Co KG

Fast news

Innovation in Advertising & Marketing / Single

09429G

2009 Advertising Merit Award

Ground Zero / Los Angeles

Ground Zero

GZ Cam

Innovation in Advertising & Marketing / Single

09430G

2009 Advertising Merit Award

Johannes Leonardo / New York

Nomis Sports Innovations

Right Boot Store

Innovation in Advertising & Marketing / Single

09431G

2009 Advertising Merit Award

Jung von Matt AG / Berlin

Amnesty international

Eye-Tracking

Innovation in Advertising & Marketing / Single

09432G

2009 Advertising Merit Award

JWT / New York

Debeers

Unbreakable Kiss Mistletoe

Innovation in Advertising & Marketing / Single

09433G

2009 Advertising Merit Award

Leo Burnett / Chicago

ComEd

Topiaries

Innovation in Advertising & Marketing / Single

09434G

2009 Advertising Merit Award

Leo Burnett Argentina / Buenos Aires

Red Cross Argentina

Flooded House

Innovation in Advertising & Marketing / Single

09435G

2009 Advertising Merit Award

Leo Burnett Frankfurt / Frankfurt

Procter & Gamble

Tide Board

Innovation in Advertising & Marketing / Single

09436G

2009 Advertising Merit Award

Leo Burnett& Target SA / Bucharest

Grigore Antipa Nation History Museum

The Dinosaurs Exhibition

Innovation in Advertising & Marketing / Single

09437G

2009 Advertising Merit Award

mortierbrigade / brussels

gerolsteiner

change your name in gerolsteiner

Innovation in Advertising & Marketing / Single

09438G

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Tamiya Singapore

VDub Frames

Innovation in Advertising & Marketing / Single

09439G

2009 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

IKEA Germany

"Bigger Storage Ideas"

Innovation in Advertising & Marketing / Single

09440G

2009 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)

Begging Sculptures

Innovation in Advertising & Marketing / Single

09441G

2009 Advertising Merit Award

Rethink / Vancouver

Science World

Walk on Water

Innovation in Advertising & Marketing / Single

09442G

2009 Advertising Merit Award

RPA / Santa Monica

American Honda Motor Co.

Civic Musical Road

Innovation in Advertising & Marketing / Single

09443G

2009 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

Surfrider Foundation

Farmers Market

Innovation in Advertising & Marketing / Single

09444G

2009 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Expedia.com GmbH

„Weather-Channel-Guerilla“

Innovation in Advertising & Marketing / Single

09445G

2009 Advertising Merit Award

TBWA\ Deutschland, Berlin / Berlin

NISSAN CENTER EUROPE GmbH

Ceiling Cinema

Innovation in Advertising & Marketing / Single

09446G

2009 Advertising Merit Award

THEY / Amsterdam

CoffeeCompany

WiFi Headlines

Innovation in Advertising & Marketing / Single

09447G

2009 Advertising Merit Award

john st. / Toronto

War Child Canada

Help Child Soldiers

Public Service/Political Television / Single

09305T

2009 Advertising Merit Award

Leo Burnett Ltd / Hong Kong

Christina Noble Children's Fund

Kindness

Public Service/Political Television / Single

09306T

2009 Advertising Merit Award

LOWE / Dubai

MTV

Chewing Gum

Public Service/Political Television / Single

09307T

2009 Advertising Merit Award

Lowe Bull / Johannesburg

Food & Trees For Africa

'Printer'

Public Service/Political Television / Single

09308T

2009 Advertising Merit Award

VCCP / London

Home Office

Binge Male

Public Service/Political Television / Single

09309T

2009 Advertising Merit Award

Leo Burnett / Toronto

Johnnie Walker

Keep Walking

Small Space Print / Black and White or Color: Less than a Page - Single

09153A

2009 Advertising Merit Award

Ogilvy & Mather, Thailand / Bangkok

LA Bicycle (Thailand) Co.,Ltd.

Fold

Small Space Print / Black and White or Color: Less than a Page - Single

09154A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Affair

Small Space Print / Black and White or Color: Less than a Page - Single

09155A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Psycho

Small Space Print / Black and White or Color: Less than a Page - Single

09156A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Toilet

Small Space Print / Black and White or Color: Less than a Page - Single

09157A

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

Decrossifier

Small Space Print / Black and White or Color: Less than a Page - Single

09158A

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

Hot Dog Smuggler

Small Space Print / Black and White or Color: Less than a Page - Single

09159A

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

Collar Clips

Small Space Print / Black and White or Color: Less than a Page - Single

09160A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Crouching

Small Space Print / Black and White or Color: Less than a Page - Single

09161A

2009 Interactive Merit Award

Traction / San Francisco

Adobe

Adobe - Real or Fake?

Brand Gaming / Online

09182N

2009 Interactive Merit Award

Deasign / Stockholm

Unilever

AXE Wheel of Temptation

Brand Gaming / Online

09183N

2009 Interactive Merit Award

Fallon Worldwide / Minneapolis

Johnson Controls

Ingenuity Online Games

Brand Gaming / Online

09184N

2009 Interactive Merit Award

MTV Networks / New York

MTV

MTV Backchannel

Brand Gaming / Online

09185N

2009 Interactive Merit Award

Dentsu Razorfish / Tokyo

NISSIN FOOD PRODUCTS

NOODLE ON NOODLE -Aim for space-

Brand Gaming / Online

09186N

2009 Interactive Merit Award

Clemenger BBDO / Sydney

Sega

Pony Heart Quest

Brand Gaming / Online

09187N

2009 Interactive Merit Award

Play / London

Foster's

Ride the Scuba

Brand Gaming / Online

09188N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Coke Zero

Rooftop Racer

Brand Gaming / Online

09189N

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

HomePro Sale

Cheap Posters

Collateral / Posters - Campaign

09237A

2009 Advertising Merit Award

BBDO New York / New York

Té Casan

Té Casan Poster Campaign

Collateral / Posters - Campaign

09238A

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