The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Great photos
Agency: DDB Brasil / Sao Paulo
Client: Latin Stock (image bank) Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Palindrome
Agency: Jung von Matt, Zurich / Zürich
Client: Mercedes-Benz Switzerland Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Wheelchair Bus Shelter
Agency: BBDO / New York
Client: Christopher & Dana Reeve Foundation Category: Outdoor / Single
Solar Billboard
Agency: Juniper Park / Toronto
Client: Frito-Lay/ SunChips Category: Outdoor / Single
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Outdoor / Single
TIDE Longer Lasting Whites
Agency: Leo Burnett Frankfurt / Frankfurt
Client: Procter & Gamble Category: Outdoor / Single
Directory
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: The Architecture Society Category: Outdoor / Single
Obsessions Make My Life Worse and My Work Better
Agency: Sagmeister Inc. / New York
Client: Experimenta Category: Outdoor / Single
Blog Ground Music
Agency: Daiko Advertising Inc. / Osaka
Client: PetaBitfs Corporation Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer)
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader
Agency: SS+K / New York City
Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Branded Applications / Web
Obamccain
Agency: Grey Worldwide / New York
Client: Vote the Issues Category: Public Service/Political Print / Newspaper or Magazine - Single
Everybody Against Everybody.
Agency: Leo Burnett / Lisboa
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Single
Jordi
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Juantxu
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Clean River
Agency: STIR / Milwaukee
Client: Milwaukee River Keeper Category: Public Service/Political Print / Newspaper or Magazine - Single
Banana
Agency: Storåkers McCann AB / Stockholm
Client: The modern museeum Category: Public Service/Political Print / Newspaper or Magazine - Single
For More Information
Agency: TBWA\Vancouver / Vancouver
Client: BC Lung Association Category: Public Service/Political Print / Newspaper or Magazine - Single
Patrick Conlon
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
adidas 60 Years of Soles and Stripes
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Integrated Branding Campaign / Interactive and Non-Interactive
Gears of War
Agency: AKQA / San Francisco
Client: Xbox Category: Integrated Branding Campaign / Interactive and Non-Interactive
Jetta TDI Cup
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Peace Mirror
Agency: Hakuhodo Kettle / Tokyo
Client: Shiseido Category: Integrated Branding Campaign / Interactive and Non-Interactive
Real "PC"
Agency: Crispin Porter + Bogusky / Boulder
Client: Microsoft Category: Integrated Branding Campaign / Interactive and Non-Interactive
Routan Boom
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Integrated Branding Campaign / Interactive and Non-Interactive
VW Das Auto/What The People Want - Max Rollout
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
World´s First Ephemeral Museum
Agency: Leo Burnett / Lisboa
Client: Pampero Rum Category: Integrated Branding Campaign / Interactive and Non-Interactive
Throw Us A Bone
Agency: Mark / Sydney
Client: Sydney Dogs & Cats Home Category: Public Service/Cultural Institutions/Educational / Mobile
Crab in the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Single
Green Lisa
Agency: David&Goliath / El Segundo
Client: Universal Studios Hollywood Category: Collateral / P.O.P. and In-Store - Single
Tadpoles
Agency: DDB / Auckland
Client: SKY Television Category: Collateral / P.O.P. and In-Store - Single
Canadian Club Calendar
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Collateral / P.O.P. and In-Store - Single
Bunny Waffle
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Chick Cone
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Green is the new black
Agency: JWT San Juan / San Juan
Client: Méndez & Co. / Heineken Category: Collateral / P.O.P. and In-Store - Single
IKEA Sale : Fruit Peeler
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Single
Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
The Elusive Coasters
Agency: Ogilvy & Mather / Bangalore
Client: SAB Miller India Category: Collateral / P.O.P. and In-Store - Single
Affair
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single