The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Economist US Launch Agency: BBDO New York / New York Client: The Economist Category: Environmental Design / Campaign
Lapointe Exhibition Agency: Paprika / Montreal Client: Bibliothèque et Archives Nationales du Québec (BANQ) Category: Environmental Design / Campaign
IKEA Staircase Drawer Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Environmental Design / Single
Belly Flattener Agency: Leo Burnett Ltd / Hong Kong Client: Joyce Beauty Centre Category: Package Design / Single
NIKEiD Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
Distracted Drivers Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
Shiki Kobo/A Book, Made by Wood Agency: DENTSU INC. Tokyo / Tokyo Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
Dunk Recap Book Agency: Opolis Design / Tigard Client: Nike Category: Branding / Booklet/Brochure
Oasis Dig Out Your Soul - On the Streets Agency: BBH New York / New York Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears Agency: Ogilvy New York / New York Client: Environmental Defense Fund Category: Non-Broadcast / Single
Paula Chasing Agency: AKQA / London Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Thailand Yellow Pages Earth Agency: Creative JuiceBangkok (TBWA) / Bangkok Client: Teleinfo Media Category: Collateral / Posters - Single
Pizza Boxes Campaign Agency: BBDO New York / New York Client: The Economist Category: Direct Mail / Campaign
What goes around comes around Agency: Big Ant International / New York Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Seafood Posters Agency: Saatchi & Saatchi LA / Torrance Client: Surfrider Foundation Category: Public Service/Political Print / Outdoor and Posters - Campaign
The Last Guy Everywhere Agency: Dentsu Inc. / Tokyo Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Brand Gaming / Online
Hope.Act.Change. Agency: Syrup / New York Client: Form Category: Web Sites / Community-driven and social networking
Sid Lee Agency: Sid Lee / Montreal Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
UNIQLO MARCH Agency: GT INC. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
The Girl Effect Agency: Grow Interactive / Norfolk Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
UNIQLO TRY Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
NOLAF Agency: Mekanism / San Francisco Client: Tostitos Category: Microsites / Product-Specific Subsites
AIGA Vote Posters Agency: Office / San Francisco Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
Nike Lab Agency: AKQA / San Francisco Client: Nike Category: Web Sites / Corporate Image
Flock of birds Agency: Ogilvy & Mather, New Delhi / Gurgaon Client: WWF India Category: Public Service/Non-Profit/Educational / Posters - Single
"The Girl Effect" Agency: Curious Pictures / New York Client: The Nike Foundation Category: Broadcast Design / Single
Milk White Gold Interactive Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
Laforet Harajuku secret event poster Agency: Good Design Company / Shibuya Client: Laforet Category: Collateral Design / Posters - Single
I Love The World Agency: 72andSunny / Los Angeles Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST Agency: GPY&R / Melbourne Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Nvidia Website Agency: Cutwater / San Francisco Client: NVIDIA Category: Microsites / Corporate Image
Talk To The Plant Agency: Daddy / Göteborg Client: Heinz Category: Microsites / Corporate Image
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Outdoor / Outdoor - Single
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Outdoor / Outdoor - Single
Impossible Goalkeeper Agency: TBWA\ Deutschland, Berlin / Berlin Client: adidas AG Category: Outdoor / Outdoor - Single
Scooter Agency: Doug Agency Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Colors of Life Agency: Grey Dubai / DUBAI Client: Yellow Pages Category: Outdoor / Campaign
Office for Mac Banners Agency: Firstborn / NY Client: Microsoft Category: Banners - Fixed Space / Campaign
Handwritten Newspaper Agency: Naga DDB/Rapp / Petaling Jaya Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
Funnest Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Single
Collapse Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Banners - Dynamic / Single
Offset the Evil Agency: Clemenger BBDO / Sydney Client: Sega Category: Online Branded Content / Campaign
adidas Originals Agency: Sid Lee / Montreal Client: adidas Originals Category: Online Branded Content / Campaign
Hudson Gavin Martin Identity Agency: Alt Group / Ponsonby Client: Hudson Gavin Martin Category: Corporate Identity / Corporate Identity - Campaign
Luxor Pre Highlighted Stationary Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Corporate Identity / Corporate Identity - Campaign
Apple Accessories Agency: Apple / Cupertino Client: Apple Category: Package Design / Campaign
Honeytube Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign

2009 Design Silver Pencil

BBDO New York / New York

The Economist

The Economist US Launch

Environmental Design / Campaign

09043D

2009 Design Silver Pencil

Paprika / Montreal

Bibliothèque et Archives Nationales du Québec (BANQ)

Lapointe Exhibition

Environmental Design / Campaign

09044D

2009 Design Silver Pencil

Lowe & Partners / Petaling Jaya

IKEA Malaysia

IKEA Staircase Drawer

Environmental Design / Single

09041D

2009 Design Silver Pencil

Leo Burnett Ltd / Hong Kong

Joyce Beauty Centre

Belly Flattener

Package Design / Single

09017D

2009 Interactive Silver Pencil

R/GA / New York

Nike

NIKEiD

Web Sites / E-Commerce

09032N

2009 Interactive Silver Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Distracted Drivers

Banners - Fixed Space / Single

09002N

2009 Design Silver Pencil

DENTSU INC. Tokyo / Tokyo

SHIKIKOBO Inc.

Shiki Kobo/A Book, Made by Wood

Branding / Booklet/Brochure

09005D

2009 Design Silver Pencil

Opolis Design / Tigard

Nike

Dunk Recap Book

Branding / Booklet/Brochure

09006D

2009 Advertising Silver Pencil

BBH New York / New York

NYC & Company and Warner Brothers Records

Oasis Dig Out Your Soul - On the Streets

Non-Broadcast / Single

09066G

2009 Advertising Silver Pencil

Ogilvy New York / New York

Environmental Defense Fund

Polar Bears

Non-Broadcast / Single

09067G

2009 Interactive Silver Pencil

AKQA / London

Nike

Paula Chasing

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09066N

2009 Interactive Silver Pencil

CumminsNitro Brisbane / South Brisbane

Tourism Queensland

The Best Job in the World

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09067N

2009 Advertising Silver Pencil

Creative JuiceBangkok (TBWA) / Bangkok

Teleinfo Media

Thailand Yellow Pages Earth

Collateral / Posters - Single

09475A

2009 Design Silver Pencil

BBDO New York / New York

The Economist

Pizza Boxes Campaign

Direct Mail / Campaign

09052D

2009 Advertising Silver Pencil

Big Ant International / New York

Global Coalition for Peace

What goes around comes around

Public Service/Political Print / Outdoor and Posters - Campaign

09028A

2009 Advertising Silver Pencil

Saatchi & Saatchi LA / Torrance

Surfrider Foundation

Seafood Posters

Public Service/Political Print / Outdoor and Posters - Campaign

09029A

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

Sony Computer Entertainment Inc.

The Last Guy Everywhere

Brand Gaming / Online

09038N

2009 Interactive Silver Pencil

Big Spaceship / Brooklyn

Sony Pictures

James Bond: Quantum of Solace Multiplayer Game

Brand Gaming / Online

09039N

2009 Interactive Silver Pencil

Syrup / New York

Form

Hope.Act.Change.

Web Sites / Community-driven and social networking

09034N

2009 Design Silver Pencil

Sid Lee / Montreal

Sid Lee

Sid Lee

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09038D

2009 Interactive Silver Pencil

GT INC. / Tokyo

UNIQLO CO., LTD.

UNIQLO MARCH

Microsites / Campaigns

09024N

2009 Interactive Silver Pencil

Grow Interactive / Norfolk

Nike Foundation

The Girl Effect

Public Service/Cultural Institutions/Educational / Websites

09089N

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD

UNIQLO TRY

Microsites / Product-Specific Subsites

09020N

2009 Interactive Silver Pencil

Mekanism / San Francisco

Tostitos

NOLAF

Microsites / Product-Specific Subsites

09021N

2009 Design Silver Pencil

Office / San Francisco

AIGA

AIGA Vote Posters

Public Service/Non-Profit/Educational / Posters - Campaign

09059D

2009 Interactive Silver Pencil

AKQA / San Francisco

Nike

Nike Lab

Web Sites / Corporate Image

09028N

2009 Design Silver Pencil

Ogilvy & Mather, New Delhi / Gurgaon

WWF India

Flock of birds

Public Service/Non-Profit/Educational / Posters - Single

09057D

2009 Design Silver Pencil

Curious Pictures / New York

The Nike Foundation

"The Girl Effect"

Broadcast Design / Single

09054D

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Milk White Gold Interactive Campaign

Integrated Branding Campaign / Interactive Only

09070N

2009 Interactive Silver Pencil

Abbott Mead Vickers BBDO / London

DORITOS

YOU MAKE IT WE PLAY IT

Integrated Branding Campaign / Interactive Only

09071N

2009 Design Silver Pencil

Good Design Company / Shibuya

Laforet

Laforet Harajuku secret event poster

Collateral Design / Posters - Single

09023D

2009 Advertising Silver Pencil

72andSunny / Los Angeles

Discovery Networks

I Love The World

Cinema Advertising / Single - Maximum 3 minutes

09061T

2009 Advertising Silver Pencil

GPY&R / Melbourne

cadbury Schweppes Australia

BURST

Cinema Advertising / Single - Maximum 3 minutes

09062T

2009 Interactive Silver Pencil

Cutwater / San Francisco

NVIDIA

Nvidia Website

Microsites / Corporate Image

09014N

2009 Interactive Silver Pencil

Daddy / Göteborg

Heinz

Talk To The Plant

Microsites / Corporate Image

09015N

2009 Advertising Silver Pencil

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Outdoor / Outdoor - Single

09010A

2009 Advertising Silver Pencil

DDB WEST / San Francisco

Green Works

The Reverse Graffiti Project

Outdoor / Outdoor - Single

09011A

2009 Advertising Silver Pencil

TBWA\ Deutschland, Berlin / Berlin

adidas AG

Impossible Goalkeeper

Outdoor / Outdoor - Single

09012A

2009 Advertising Silver Pencil

Doug Agency

Canadian Film Centre (Worldwide Short Film Festival)

Scooter

Consumer Television / :20 and Under - Single

09055T

2009 Design Silver Pencil

Grey Dubai / DUBAI

Yellow Pages

Colors of Life

Outdoor / Campaign

09045D

2009 Interactive Silver Pencil

Firstborn / NY

Microsoft

Office for Mac Banners

Banners - Fixed Space / Campaign

09005N

2009 Design Silver Pencil

Naga DDB/Rapp / Petaling Jaya

Schwan-STABILO Marketing Sdn Bhd

Handwritten Newspaper

Collateral Design / P.O.P. and In-Store - Single

09030D

2009 Interactive Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Funnest

Banners - Dynamic / Single

09007N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Collapse Banner

Banners - Dynamic / Single

09008N

2009 Interactive Silver Pencil

Clemenger BBDO / Sydney

Sega

Offset the Evil

Online Branded Content / Campaign

09058N

2009 Interactive Silver Pencil

Sid Lee / Montreal

adidas Originals

adidas Originals

Online Branded Content / Campaign

09059N

2009 Design Silver Pencil

Alt Group / Ponsonby

Hudson Gavin Martin

Hudson Gavin Martin Identity

Corporate Identity / Corporate Identity - Campaign

09013D

2009 Design Silver Pencil

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Luxor Pre Highlighted Stationary

Corporate Identity / Corporate Identity - Campaign

09014D

2009 Design Silver Pencil

Apple / Cupertino

Apple

Apple Accessories

Package Design / Campaign

09020D

2009 Design Silver Pencil

Kolle Rebbe / Hamburg

Anthony´s Garage Winery

Honeytube

Package Design / Campaign

09021D

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