The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Crazy-Leader-Commercial Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
The Light Pong Masters Agency: GREY ESPAÑA S.L.U / MADRID Client: Madrid City Council / Energy Saving Campaign Category: Public Service/Cultural Institutions/Educational / Online Branded Content
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Branded Content / Single
Team Dry 'Tokyo Blitz' Agency: Clemenger BBDO Melbourne / Melbourne Client: Foster's Group: Carlton Dry Category: Branded Content / Single
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Branded Content / Single
5 Women, 5 Composers Agency: JWT San Juan / San Juan Client: Susan G. Komen Category: Branded Content / Single
ACTION EPA Agency: AlmapBBDO / São Paulo Client: EPA Category: Innovation in Advertising & Marketing / Campaign
what goes around comes around Agency: Big Ant International / New York Client: Global Coalition for Peace. Category: Innovation in Advertising & Marketing / Campaign
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Innovation in Advertising & Marketing / Campaign
There Can Only Be One - Integrated Effort Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Innovation in Advertising & Marketing / Campaign
Army Experience Center Agency: Ignited / El Segundo Client: US Army Category: Innovation in Advertising & Marketing / Campaign
Keep This Beer A Buck Agency: Leo Burnett / Toronto Client: James Ready Category: Innovation in Advertising & Marketing / Campaign
Spray Can/Cement/Paint Markers/Decals Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Campaign
The Great Tasmanian Pipeline Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Innovation in Advertising & Marketing / Campaign
Nike+ Human Race Agency: R/GA / New York Client: Nike Category: Innovation in Advertising & Marketing / Campaign
adiThread Agency: TBWA\Tequila New Zealad / Auckland Client: Adidas New Zealand / New Zealand Rugby Union Category: Innovation in Advertising & Marketing / Campaign
Ebay Attack Agency: walker / Zurich Client: Amnesty International Category: Innovation in Advertising & Marketing / Campaign
Cliff Freeman Website Agency: Cliff Freeman & Partners / New York Client: Cliff Freeman & Partners Category: Self-Promotion / Websites
Design your own eco-car Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Self-Promotion / Websites
Man/if /esto Agency: IF Interactive / Petaling Jaya Client: IF Interactive Category: Self-Promotion / Websites
S&V Harmonice Mundi Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Websites
U Le Chang (The Playground) Agency: Kilo Studio Pte Ltd / Singapore Client: U Le Chang Category: Self-Promotion / Websites
Typescape Agency: iyamadesign inc. / Tokyo Client: Guardian Garden Category: Public Service/Non-Profit/Educational / Posters - Campaign
Lost Husband / Lost Wife / Lost Child Agency: Kinetic Singapore / Singapore Client: Pave Category: Public Service/Non-Profit/Educational / Posters - Campaign
Save Ourselves Agency: Ogilvy & Mather / Mumbai Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
GASSAKU Agency: Dentsu / Tokyo Client: Intel K.K. Category: Integrated Branding Campaign / Interactive Only
Miss Fiffi Campaign Agency: Åkestam Holst / 10387 Client: RFSU (The Swedish Association for Sexuality Education) Category: Integrated Branding Campaign / Interactive Only
Nokia viNe Agency: R/GA / New York Client: Nokia Category: Integrated Branding Campaign / Interactive Only
Swaggerize Me Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding Campaign / Interactive Only
The Ramp Agency: GSD&M Idea City / Austin Client: BMW Category: Integrated Branding Campaign / Interactive Only
A4 Driving Challenge iPhone Game Agency: Factory Design Labs / Denver Client: Audi Category: Brand Gaming / Mobile
The Four'N Twenty Magic Salad Plate Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Collateral / Promotion (Agencies creating work for individuals)
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Collateral / Promotion (Agencies creating work for individuals)
Onion calendar Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Wüsthof Category: Collateral / Promotion (Agencies creating work for individuals)
Crab in the pack Agency: BBDO Bangkok Ltd. / Bangkok Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Single
Green Lisa Agency: David&Goliath / El Segundo Client: Universal Studios Hollywood Category: Collateral / P.O.P. and In-Store - Single
Tadpoles Agency: DDB / Auckland Client: SKY Television Category: Collateral / P.O.P. and In-Store - Single
Canadian Club Calendar Agency: Energy BBDO / Chicago Client: Canadian Club Category: Collateral / P.O.P. and In-Store - Single
Bunny Waffle Agency: JWT / New York Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Chick Cone Agency: JWT / New York Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Green is the new black Agency: JWT San Juan / San Juan Client: Méndez & Co. / Heineken Category: Collateral / P.O.P. and In-Store - Single
IKEA Sale : Fruit Peeler Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Single
Handwritten Newspaper Agency: Naga DDB/Rapp / Petaling Jaya Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
The Elusive Coasters Agency: Ogilvy & Mather / Bangalore Client: SAB Miller India Category: Collateral / P.O.P. and In-Store - Single
Affair Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Psycho Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Alley Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Toilet Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Park Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Handcuffed Agency: TBWA\ESPAÑA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / P.O.P. and In-Store - Single

2009 Interactive Merit Award

Scholz & Friends / Berlin

Amnesty International

Crazy-Leader-Commercial

Public Service/Cultural Institutions/Educational / Online Branded Content

09267N

2009 Interactive Merit Award

GREY ESPAÑA S.L.U / MADRID

Madrid City Council / Energy Saving Campaign

The Light Pong Masters

Public Service/Cultural Institutions/Educational / Online Branded Content

09268N

2009 Advertising Merit Award

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Branded Content / Single

09471T

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Foster's Group: Carlton Dry

Team Dry 'Tokyo Blitz'

Branded Content / Single

09472T

2009 Advertising Merit Award

DDB WEST / San Francisco

Green Works

The Reverse Graffiti Project

Branded Content / Single

09473T

2009 Advertising Merit Award

JWT San Juan / San Juan

Susan G. Komen

5 Women, 5 Composers

Branded Content / Single

09474T

2009 Advertising Merit Award

AlmapBBDO / São Paulo

EPA

ACTION EPA

Innovation in Advertising & Marketing / Campaign

09448G

2009 Advertising Merit Award

Big Ant International / New York

Global Coalition for Peace.

what goes around comes around

Innovation in Advertising & Marketing / Campaign

09449G

2009 Advertising Merit Award

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Innovation in Advertising & Marketing / Campaign

09450G

2009 Advertising Merit Award

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

There Can Only Be One - Integrated Effort

Innovation in Advertising & Marketing / Campaign

09451G

2009 Advertising Merit Award

Ignited / El Segundo

US Army

Army Experience Center

Innovation in Advertising & Marketing / Campaign

09452G

2009 Advertising Merit Award

Leo Burnett / Toronto

James Ready

Keep This Beer A Buck

Innovation in Advertising & Marketing / Campaign

09453G

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Tamiya Singapore

Spray Can/Cement/Paint Markers/Decals

Innovation in Advertising & Marketing / Campaign

09454G

2009 Advertising Merit Award

Publicis Mojo / Millers Point

Lion Nathan

The Great Tasmanian Pipeline

Innovation in Advertising & Marketing / Campaign

09455G

2009 Advertising Merit Award

R/GA / New York

Nike

Nike+ Human Race

Innovation in Advertising & Marketing / Campaign

09456G

2009 Advertising Merit Award

TBWA\Tequila New Zealad / Auckland

Adidas New Zealand / New Zealand Rugby Union

adiThread

Innovation in Advertising & Marketing / Campaign

09457G

2009 Advertising Merit Award

walker / Zurich

Amnesty International

Ebay Attack

Innovation in Advertising & Marketing / Campaign

09458G

2009 Interactive Merit Award

Cliff Freeman & Partners / New York

Cliff Freeman & Partners

Cliff Freeman Website

Self-Promotion / Websites

09254N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

Design your own eco-car

Self-Promotion / Websites

09255N

2009 Interactive Merit Award

IF Interactive / Petaling Jaya

IF Interactive

Man/if /esto

Self-Promotion / Websites

09256N

2009 Interactive Merit Award

Scholz & Volkmer GmbH / Wiesbaden

Scholz & Volkmer

S&V Harmonice Mundi

Self-Promotion / Websites

09257N

2009 Interactive Merit Award

Kilo Studio Pte Ltd / Singapore

U Le Chang

U Le Chang (The Playground)

Self-Promotion / Websites

09258N

2009 Design Merit Award

iyamadesign inc. / Tokyo

Guardian Garden

Typescape

Public Service/Non-Profit/Educational / Posters - Campaign

09270D

2009 Design Merit Award

Kinetic Singapore / Singapore

Pave

Lost Husband / Lost Wife / Lost Child

Public Service/Non-Profit/Educational / Posters - Campaign

09271D

2009 Design Merit Award

Ogilvy & Mather / Mumbai

WWF - India

Save Ourselves

Public Service/Non-Profit/Educational / Posters - Campaign

09272D

2009 Interactive Merit Award

Dentsu / Tokyo

Intel K.K.

GASSAKU

Integrated Branding Campaign / Interactive Only

09239N

2009 Interactive Merit Award

Åkestam Holst / 10387

RFSU (The Swedish Association for Sexuality Education)

Miss Fiffi Campaign

Integrated Branding Campaign / Interactive Only

09240N

2009 Interactive Merit Award

R/GA / New York

Nokia

Nokia viNe

Integrated Branding Campaign / Interactive Only

09241N

2009 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

Swaggerize Me

Integrated Branding Campaign / Interactive Only

09242N

2009 Interactive Merit Award

GSD&M Idea City / Austin

BMW

The Ramp

Integrated Branding Campaign / Interactive Only

09243N

2009 Interactive Merit Award

Factory Design Labs / Denver

Audi

A4 Driving Challenge iPhone Game

Brand Gaming / Mobile

09192N

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Four'N Twenty Meat Pies

The Four'N Twenty Magic Salad Plate

Collateral / Promotion (Agencies creating work for individuals)

09250A

2009 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

myToys.de

The LEGO Codes

Collateral / Promotion (Agencies creating work for individuals)

09251A

2009 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Wüsthof

Onion calendar

Collateral / Promotion (Agencies creating work for individuals)

09252A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Tesco Lotus

Crab in the pack

Collateral / P.O.P. and In-Store - Single

09195A

2009 Advertising Merit Award

David&Goliath / El Segundo

Universal Studios Hollywood

Green Lisa

Collateral / P.O.P. and In-Store - Single

09196A

2009 Advertising Merit Award

DDB / Auckland

SKY Television

Tadpoles

Collateral / P.O.P. and In-Store - Single

09197A

2009 Advertising Merit Award

Energy BBDO / Chicago

Canadian Club

Canadian Club Calendar

Collateral / P.O.P. and In-Store - Single

09198A

2009 Advertising Merit Award

JWT / New York

Swedish Fish

Bunny Waffle

Collateral / P.O.P. and In-Store - Single

09199A

2009 Advertising Merit Award

JWT / New York

Swedish Fish

Chick Cone

Collateral / P.O.P. and In-Store - Single

09200A

2009 Advertising Merit Award

JWT San Juan / San Juan

Méndez & Co. / Heineken

Green is the new black

Collateral / P.O.P. and In-Store - Single

09201A

2009 Advertising Merit Award

Lowe & Partners / Petaling Jaya

IKEA Malaysia

IKEA Sale : Fruit Peeler

Collateral / P.O.P. and In-Store - Single

09202A

2009 Advertising Merit Award

Naga DDB/Rapp / Petaling Jaya

Schwan-STABILO Marketing Sdn Bhd

Handwritten Newspaper

Collateral / P.O.P. and In-Store - Single

09203A

2009 Advertising Merit Award

Ogilvy & Mather / Bangalore

SAB Miller India

The Elusive Coasters

Collateral / P.O.P. and In-Store - Single

09204A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Affair

Collateral / P.O.P. and In-Store - Single

09205A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Psycho

Collateral / P.O.P. and In-Store - Single

09206A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Alley

Collateral / P.O.P. and In-Store - Single

09207A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Toilet

Collateral / P.O.P. and In-Store - Single

09208A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Park

Collateral / P.O.P. and In-Store - Single

09209A

2009 Advertising Merit Award

TBWA\ESPAÑA / MADRID

SONY COMPUTER ENTERTAINMENT

Handcuffed

Collateral / P.O.P. and In-Store - Single

09210A

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