The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Best Job in the World Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign
eco:Drive Agency: AKQA / London Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Kinetic Sculpture for the BMW Museum, Munich Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single
Our Song Agency: Daddy / Göteborg Client: Telia Sonera Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Paula Chasing Agency: AKQA / London Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Read A Book At Work Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Nike Football Head2Head Agency: R/GA / New York Client: Nike Category: Branded Applications / Web
Whopper Sacrifice Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
12 CAMS, CREATE YOUR RAINBOW Agency: Bascule Inc. / Minato-ku, Tokyo Client: WOWOW INC. Category: Branded Applications / Web
Sensibles Agency: GPY&R / Melbourne Client: Spring Valley Category: Branded Applications / Web
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only
Milk White Gold Interactive Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
adidas - Sports Nation Online Campaign Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
Two Worlds Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Campaign
Chef / Fairies / Astronaunt Agency: Kinetic Singapore / Singapore Client: Hasbro Singapore Category: Collateral Design / P.O.P. and In-Store - Campaign
Numbers Add Up Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Campaign
Pizza Boxes Campaign Agency: BBDO New York / New York Client: The Economist Category: Direct Mail / Campaign
Tips Agency: Wieden+Kennedy/MJZ Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
JOURNEY TO SOUTH Agency: ADK / Tokyo Client: Levi Strauss Japan Category: Branding / Booklet/Brochure
Shiki Kobo/A Book, Made by Wood Agency: DENTSU INC. Tokyo / Tokyo Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
Dunk Recap Book Agency: Opolis Design / Tigard Client: Nike Category: Branding / Booklet/Brochure
Brand Book Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Branding / Booklet/Brochure
Music Almighty Agency: Wieden + Kennedy / London Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive
Unbreakable Kiss Campaign Agency: JWT / New York Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Yellow Treehouse Agency: Aim Proximity / Auckland Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
In action Agency: Farfar / Stockholm Client: Bjorn Borg Category: Branded Applications / Desktop
Thailand Yellow Pages Earth Agency: Creative JuiceBangkok (TBWA) / Bangkok Client: Teleinfo Media Category: Collateral / Posters - Single
naeimSbru Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish Agency: Leo Burnett / Bangkok Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
Bubblewrap Agency: JWT Singapore / Singapore Client: Crown Relocations Category: Direct Mail / Single
Modernista.com Agency: Modernista! / Boston Client: Modernista! Category: Self-Promotion / Websites
Swear Words Dictionary Agency: Gringo / Sao Paulo Client: Gringo Category: Self-Promotion / Websites
BOW cARd Agency: boctok / Tokyo Client: BOW Category: Self-Promotion / Websites
Forsman & Bodenfors Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Self-Promotion / Websites
Thank You begins with a T. Agency: Grow Interactive / Norfolk Client: Grow Interactive Category: Self-Promotion / Websites
Seeds of the Cities Agency: SenseTeam / Shenzhen Client: HSA Category: Collateral Design / Posters - Single
Laforet Harajuku secret event poster Agency: Good Design Company / Shibuya Client: Laforet Category: Collateral Design / Posters - Single
MONEY: The Numbers Agency: 702 Design Works Inc. / Tokyo Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
Two Worlds Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Campaign
Offset the Evil Agency: Clemenger BBDO / Sydney Client: Sega Category: Integrated Branding / Integrated Branding Campaign
Help the Honey Bees Agency: Goodby, Silverstein and Partners / San Francisco Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
Help the Honey Bees Agency: Goodby, Silverstein and Partners / San Francisco Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign

2009 Advertising Gold Pencil

CumminsNitro Brisbane / South Brisbane

Tourism Queensland

The Best Job in the World

Integrated Branding / Integrated Branding Campaign

09078G

2009 Interactive Gold Pencil

AKQA / London

Fiat

eco:Drive

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09063N

2009 Design Gold Pencil

ART+COM / Berlin

BMW Group

The Kinetic Sculpture for the BMW Museum, Munich

Environmental Design / Single

09040D

2009 Interactive Gold Pencil

Daddy / Göteborg

Telia Sonera

Our Song

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09065N

2009 Interactive Silver Pencil

AKQA / London

Nike

Paula Chasing

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09066N

2009 Interactive Silver Pencil

CumminsNitro Brisbane / South Brisbane

Tourism Queensland

The Best Job in the World

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09067N

2009 Interactive Bronze Pencil

Colenso BBDO / Auckland

New Zealand Book Council

Read A Book At Work

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09068N

2009 Interactive Gold Pencil

R/GA / New York

Nike

Nike Football Head2Head

Branded Applications / Web

09041N

2009 Interactive Gold Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Sacrifice

Branded Applications / Web

09042N

2009 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

WOWOW INC.

12 CAMS, CREATE YOUR RAINBOW

Branded Applications / Web

09043N

2009 Interactive Bronze Pencil

GPY&R / Melbourne

Spring Valley

Sensibles

Branded Applications / Web

09044N

2009 Interactive Gold Pencil

Droga5 / New York

Jewish Council for Education & Research

The Great Schlep

Integrated Branding Campaign / Interactive Only

09069N

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Milk White Gold Interactive Campaign

Integrated Branding Campaign / Interactive Only

09070N

2009 Interactive Silver Pencil

Abbott Mead Vickers BBDO / London

DORITOS

YOU MAKE IT WE PLAY IT

Integrated Branding Campaign / Interactive Only

09071N

2009 Interactive Bronze Pencil

Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai

adidas

adidas - Sports Nation Online Campaign

Integrated Branding Campaign / Interactive Only

09072N

2009 Interactive Bronze Pencil

42 Entertainment / Pasadena

Warner Bros Worldwide Marketing

Why So Serious? The Dark Knight Alternate Reality Game

Integrated Branding Campaign / Interactive Only

09073N

2009 Design Gold Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Two Worlds

Collateral Design / P.O.P. and In-Store - Campaign

09032D

2009 Design Silver Pencil

Kinetic Singapore / Singapore

Hasbro Singapore

Chef / Fairies / Astronaunt

Collateral Design / P.O.P. and In-Store - Campaign

09033D

2009 Design Bronze Pencil

Ogilvy & Mather (HK) Pte Ltd / Hong Kong

The Hong Kong Jockey Club

Numbers Add Up

Collateral Design / P.O.P. and In-Store - Campaign

09034D

2009 Design Silver Pencil

BBDO New York / New York

The Economist

Pizza Boxes Campaign

Direct Mail / Campaign

09052D

2009 Advertising Silver Pencil

Wieden+Kennedy/MJZ

Careerbuilder.com

Tips

Consumer Television / Over :30 - Single - max. :90

09044T

2009 Advertising Bronze Pencil

72andSunny / Los Angeles

Nike

Next Level

Consumer Television / Over :30 - Single - max. :90

09045T

2009 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Comcast

Rabbit

Consumer Television / Over :30 - Single - max. :90

09046T

2009 Design Gold Pencil

ADK / Tokyo

Levi Strauss Japan

JOURNEY TO SOUTH

Branding / Booklet/Brochure

09004D

2009 Design Silver Pencil

DENTSU INC. Tokyo / Tokyo

SHIKIKOBO Inc.

Shiki Kobo/A Book, Made by Wood

Branding / Booklet/Brochure

09005D

2009 Design Silver Pencil

Opolis Design / Tigard

Nike

Dunk Recap Book

Branding / Booklet/Brochure

09006D

2009 Design Bronze Pencil

Saatchi & Saatchi / Sydney

Sony Australia

Brand Book

Branding / Booklet/Brochure

09007D

2009 Interactive Gold Pencil

Wieden + Kennedy / London

Nokia

Music Almighty

Integrated Branding Campaign / Interactive and Non-Interactive

09074N

2009 Interactive Gold Pencil

JWT / New York

Debeers

Unbreakable Kiss Campaign

Integrated Branding Campaign / Interactive and Non-Interactive

09075N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Integrated Branding Campaign / Interactive and Non-Interactive

09076N

2009 Interactive Silver Pencil

Aim Proximity / Auckland

The Yellow Pages Group

Yellow Treehouse

Integrated Branding Campaign / Interactive and Non-Interactive

09077N

2009 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Integrated Branding Campaign / Interactive and Non-Interactive

09078N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike+ Human Race

Integrated Branding Campaign / Interactive and Non-Interactive

09079N

2009 Interactive Bronze Pencil

Farfar / Stockholm

Bjorn Borg

In action

Branded Applications / Desktop

09045N

2009 Advertising Silver Pencil

Creative JuiceBangkok (TBWA) / Bangkok

Teleinfo Media

Thailand Yellow Pages Earth

Collateral / Posters - Single

09475A

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

naeimSbru

Consumer Magazine / Color: Full Page or Spread - Single

09004A

2009 Advertising Bronze Pencil

Leo Burnett / Bangkok

Italasia (Thailand) Co., Ltd.

Fish

Consumer Magazine / Color: Full Page or Spread - Single

09005A

2009 Design Gold Pencil

JWT Singapore / Singapore

Crown Relocations

Bubblewrap

Direct Mail / Single

09051D

2009 Interactive Gold Pencil

Modernista! / Boston

Modernista!

Modernista.com

Self-Promotion / Websites

09080N

2009 Interactive Silver Pencil

Gringo / Sao Paulo

Gringo

Swear Words Dictionary

Self-Promotion / Websites

09081N

2009 Interactive Bronze Pencil

boctok / Tokyo

BOW

BOW cARd

Self-Promotion / Websites

09082N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Forsman & Bodenfors

Forsman & Bodenfors

Self-Promotion / Websites

09083N

2009 Interactive Bronze Pencil

Grow Interactive / Norfolk

Grow Interactive

Thank You begins with a T.

Self-Promotion / Websites

09084N

2009 Design Gold Pencil

SenseTeam / Shenzhen

HSA

Seeds of the Cities

Collateral Design / Posters - Single

09022D

2009 Design Silver Pencil

Good Design Company / Shibuya

Laforet

Laforet Harajuku secret event poster

Collateral Design / Posters - Single

09023D

2009 Design Bronze Pencil

702 Design Works Inc. / Tokyo

NYTDC/3.14CREATIVE Inc.

MONEY: The Numbers

Collateral Design / Posters - Single

09024D

2009 Advertising Gold Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Two Worlds

Consumer Newspaper / Full Page or Spread - Campaign

09003A

2009 Advertising Gold Pencil

Clemenger BBDO / Sydney

Sega

Offset the Evil

Integrated Branding / Integrated Branding Campaign

09077G

2009 Advertising Gold Pencil

Goodby, Silverstein and Partners / San Francisco

Haagen Dazs

Help the Honey Bees

Integrated Branding / Integrated Branding Campaign

09079G

2009 Advertising Green

Goodby, Silverstein and Partners / San Francisco

Haagen Dazs

Help the Honey Bees

Integrated Branding / Integrated Branding Campaign

09079G

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