The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Apple Store Beijing Grand Opening
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. and In-Store - Campaign
KIRI-TORI-SEN-Cutoff Line
Agency: DENTSU INC. Tokyo / Tokyo
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral Design / P.O.P. and In-Store - Campaign
Dogs
Agency: Ogilvy & Mather / Mumbai
Client: The Reader's Shop Category: Collateral Design / P.O.P. and In-Store - Campaign
"Happy Brain Cells" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Nintendo of Europe Category: Collateral Design / P.O.P. and In-Store - Campaign
Piece of Cake
Agency: TBWA\RAAD / Dubai
Client: Nissan Middle East Category: Collateral Design / P.O.P. and In-Store - Campaign
Valet Parking stub
Agency: Cheil worldwide / New Delhi
Client: Easy Ride Valet Parking Services Category: Corporate Identity / Corporate Identity - Single
Camouflage
Agency: Cheil worldwide / New Delhi
Client: Camouflage Store Category: Corporate Identity / Corporate Identity - Single
Spanner
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Binal Makhija Car Repair Category: Corporate Identity / Corporate Identity - Single
Used Cards
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Car Mall Category: Corporate Identity / Corporate Identity - Single
Coco de Mer Stationary
Agency: David&Goliath / El Segundo
Client: Coco de Mer Category: Corporate Identity / Corporate Identity - Single
Turntable
Agency: McCann Erickson Mumbai / Mumbai
Client: Global Sound Category: Corporate Identity / Corporate Identity - Single
Ornithologist
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: Bharatpur Bird Santury Category: Corporate Identity / Corporate Identity - Single
Guitar Instructor
Agency: OgilvyOne Worldwide / Bangkok
Client: Badee Somboonpakron Category: Corporate Identity / Corporate Identity - Single
Magnifying Contract Lawyer Business Card
Agency: Rethink / Vancouver
Client: Richard C. Nielsen Category: Corporate Identity / Corporate Identity - Single
Impressions
Agency: Sameer Kochure / Mumbai
Client: Anup Mahajan Category: Corporate Identity / Corporate Identity - Single
18 Holes
Agency: The Classic Partnership Advertising / Dubai
Client: Stuart Fee Category: Corporate Identity / Corporate Identity - Single
Tearproof Card
Agency: The Classic Partnership Advertising / Dubai
Client: Prasad Karmarkar Category: Corporate Identity / Corporate Identity - Single
eBay TV Campaign
Agency: BBDO / New York
Client: eBay Category: Consumer Television / :30/:25 - Campaign
King Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Coke Zero Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Bruise
Agency: Hal Riney Publicis / San Francisco
Client: G4 Network Category: Consumer Television / :30/:25 - Campaign
Phase 2 Campaign
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Hotels.com Category: Consumer Television / :30/:25 - Campaign
Warning
Agency: The Martin Agency / Richmond
Client: Ping Category: Consumer Television / :30/:25 - Campaign
Pro Strength
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Connectivity
Agency: Anomaly / New York
Client: Converse Category: Integrated Branding / Integrated Branding Campaign
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Integrated Branding / Integrated Branding Campaign
Samedi Says
Agency: Clemenger BBDO / Sydney
Client: Frucor Category: Integrated Branding / Integrated Branding Campaign
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Four'N Twenty Meat Pies Category: Integrated Branding / Integrated Branding Campaign
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Unbreakable Kiss Campaign
Agency: JWT / New York
Client: Debeers Category: Integrated Branding / Integrated Branding Campaign
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto
Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
World's First Ephemeral Museum
Agency: Leo Burnett / Lisboa
Client: Pampero Rum Category: Integrated Branding / Integrated Branding Campaign
Flirting with sound
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: MTRC - ELEMENTS Category: Integrated Branding / Integrated Branding Campaign
Doghouse
Agency: Saatchi & Saatchi New York / New York
Client: JCPenney Category: Integrated Branding / Integrated Branding Campaign
This is not a jersey
Agency: TBWA\Tequila New Zealad / Auckland
Client: Adidas New Zealand / New Zealand Rugby Union Category: Integrated Branding / Integrated Branding Campaign
Coraline Integrated Campaign
Agency: Wieden + Kennedy / Portland
Client: Laika Category: Integrated Branding / Integrated Branding Campaign
"Clear your head banner Campaign"
Agency: MEMAC Ogilvy Dubai / Dubai
Client: GlaxoSmithKline / Panadol Category: Banners - Fixed Space / Campaign
Cheerleader Banners
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza Category: Banners - Fixed Space / Campaign
Exaggerate
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Fixed Space / Campaign
Beer
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Goodby, Silverstein & Partners Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Happy Wrapping
Agency: Happy F&B / Gothenburg
Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
What's your Story
Agency: King James / Cape Town
Client: King James Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Blocky
Agency: Opolis Design / Tigard
Client: Opolis Design Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Graffititherapy
Agency: Paprika / Montreal
Client: Paprika Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Water glass
Agency: The Old Shanghai Firecracker Factory / johannesburg
Client: The Old Shanghai Firecracker Factory Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
WE Campaign
Agency: COLLINS: / New York
Client: The Alliance for Climate Protection Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Monthly member magazine "SOKA"
Agency: enudesign co.ltd. / Tokyo
Client: OHARA SCHOOL of IKEBANA Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Playbills
Agency: Fallon Worldwide / Minneapolis
Client: Red Eye Theater Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Store Beijing Grand Opening
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09165D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
KIRI-TORI-SEN-Cutoff Line
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09166D
Award:
2009 Design Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09167D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Reader's Shop
Title:
Dogs
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09168D
Award:
2009 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Nintendo of Europe
Title:
"Happy Brain Cells" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09169D
Award:
2009 Design Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
Nissan Middle East
Title:
Piece of Cake
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09170D
Award:
2009 Design Merit Award
Agency:
Cheil worldwide / New Delhi
Client:
Easy Ride Valet Parking Services
Title:
Valet Parking stub
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09087D
Award:
2009 Design Merit Award
Agency:
Cheil worldwide / New Delhi
Client:
Camouflage Store
Title:
Camouflage
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09088D
Award:
2009 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Binal Makhija Car Repair
Title:
Spanner
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09089D
Award:
2009 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Car Mall
Title:
Used Cards
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09090D
Award:
2009 Design Merit Award
Agency:
David&Goliath / El Segundo
Client:
Coco de Mer
Title:
Coco de Mer Stationary
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09091D
Award:
2009 Design Merit Award
Agency:
McCann Erickson Mumbai / Mumbai
Client:
Global Sound
Title:
Turntable
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09092D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
Bharatpur Bird Santury
Title:
Ornithologist
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09093D
Award:
2009 Design Merit Award
Agency:
OgilvyOne Worldwide / Bangkok
Client:
Badee Somboonpakron
Title:
Guitar Instructor
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09094D
Award:
2009 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Richard C. Nielsen
Title:
Magnifying Contract Lawyer Business Card
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09095D
Award:
2009 Design Merit Award
Agency:
Sameer Kochure / Mumbai
Client:
Anup Mahajan
Title:
Impressions
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09096D
Award:
2009 Design Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Stuart Fee
Title:
18 Holes
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09097D
Award:
2009 Design Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Prasad Karmarkar
Title:
Tearproof Card
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09098D
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
eBay
Title:
eBay TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09380T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
King Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09382T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Coke Zero Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09383T
Award:
2009 Advertising Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
G4 Network
Title:
Bruise
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09384T
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Hotels.com
Title:
Phase 2 Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09385T
Award:
2009 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Ping
Title:
Warning
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09386T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Pro Strength
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09387T
Award:
2009 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
Connectivity
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09459G
Award:
2009 Advertising Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09460G
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Frucor
Title:
Samedi Says
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09461G
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Four'N Twenty Meat Pies
Title:
The Four'N Twenty Magic Salad Plate
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09462G
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09463G
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09464G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
James Ready
Title:
Share Our Billboard Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09465G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Pampero Rum
Title:
World's First Ephemeral Museum
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09466G
Award:
2009 Advertising Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
MTRC - ELEMENTS
Title:
Flirting with sound
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09467G
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
JCPenney
Title:
Doghouse
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09468G
Award:
2009 Advertising Merit Award
Agency:
TBWA\Tequila New Zealad / Auckland
Client:
Adidas New Zealand / New Zealand Rugby Union
Title:
This is not a jersey
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09469G
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Portland
Client:
Laika
Title:
Coraline Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09470G
Award:
2009 Interactive Merit Award
Agency:
MEMAC Ogilvy Dubai / Dubai
Client:
GlaxoSmithKline / Panadol
Title:
"Clear your head banner Campaign"
Category:
Banners - Fixed Space / Campaign
Annual ID:
09105N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's Pizza
Title:
Cheerleader Banners
Category:
Banners - Fixed Space / Campaign
Annual ID:
09106N
Award:
2009 Interactive Merit Award
Agency:
Lowe London / London
Client:
John Lewis
Title:
Clues
Category:
Banners - Fixed Space / Campaign
Annual ID:
09107N
Award:
2009 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Exaggerate
Category:
Banners - Fixed Space / Campaign
Annual ID:
09108N
Award:
2009 Design Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Goodby, Silverstein & Partners
Title:
Beer
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09180D
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Happy F&B
Title:
Happy Wrapping
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09181D
Award:
2009 Design Merit Award
Agency:
King James / Cape Town
Client:
King James
Title:
What's your Story
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09182D
Award:
2009 Design Merit Award
Agency:
Opolis Design / Tigard
Client:
Opolis Design
Title:
Blocky
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09183D
Award:
2009 Design Merit Award
Agency:
Paprika / Montreal
Client:
Paprika
Title:
Graffititherapy
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09184D
Award:
2009 Design Merit Award
Agency:
The Old Shanghai Firecracker Factory / johannesburg
Client:
The Old Shanghai Firecracker Factory
Title:
Water glass
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09185D
Award:
2009 Design Merit Award
Agency:
COLLINS: / New York
Client:
The Alliance for Climate Protection
Title:
WE Campaign
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09279D
Award:
2009 Design Merit Award
Agency:
enudesign co.ltd. / Tokyo
Client:
OHARA SCHOOL of IKEBANA
Title:
Monthly member magazine "SOKA"
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09280D
Award:
2009 Design Merit Award
Agency:
Fallon Worldwide / Minneapolis
Client:
Red Eye Theater
Title:
Playbills
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09281D
