The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Uncertainty Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
E-Mail „Large window.“ Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Category: Email Marketing / Single
Horror non-stop Agency: Jung von Matt AG / Hamburg Client: 13TH STREET Category: Banners - Dynamic / Single
Pepsi Dear Mr. President Text Banner Agency: R/GA / New York Client: Pepsico Category: Banners - Dynamic / Single
Roundabout Agency: Creative Juice\Bangkok (TBWA) / Bangkok Client: Teleinfo Media Category: Trade / Full Page or Spread - Single
Doctor/Poison Control/New Employee Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Radio / Campaign
Offensive Agency: Colenso BBDO / Auckland Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed Agency: Saatchi & Saatchi New York / New York Client: Head and Shoulders Category: Consumer Radio / Single
Mannequins Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Damn Boots Agency: Johannes Leonardo / New York Client: Nomis Sports Innovations Category: Non-Broadcast / Single
WEATHER Agency: AlmapBBDO / São Paulo Client: GREENPEACE Category: Brand Gaming / Online
Coke Zero Game Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Brand Gaming / Online
Radiohead "House of Cards" Agency: Zoo Film Productions / Los Angeles Client: TBD Records Category: Broadcast Design / Single
Neenah Paper Annual Report 2007 Agency: Addison / New York Client: Neenah Paper, Inc. Category: Branding / Annual Report
Cascades 2007 Report on Sustainable Development Agency: Paprika / Montreal Client: Cascades Category: Branding / Annual Report
ESPN NASCAR "The Cup" Agency: Wieden + Kennedy, New York / New York Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)
ACTION EPA Agency: AlmapBBDO / São Paulo Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Campaign
LOVE DISTANCE Agency: GT INC. / Tokyo Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
HOUSE OF CARDS Agency: Leo Burnett London / London Client: SHELTER Category: Public Service/Political Television / Single
Everything has its price Agency: Leo Burnett Brazil / São Paulo Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
Numbers Add Up Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Campaign
SMS advice of delivery service Agency: Daddy / Göteborg Client: Posten Category: Banners - Fixed Space / Single
IBM Lotus Networked Banner Agency: Ogilvy New York / New York Client: IBM Category: Banners - Fixed Space / Single
Awareness Test Agency: WCRS / London Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -" Agency: Dentsu Inc. / Tokyo Client: Sony Music Associated Records Inc. Category: Mobile Advertising / Campaign
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Mobile Advertising / Campaign
UN DEUX Agency: DRAFT Co.,Ltd / Tokyo Client: Little more Co., Ltd. Category: Publication Design / Book Design
Reverse Agency: Kinetic Singapore / Singapore Client: Church of Sts. Peter & Paul Category: Publication Design / Book Design
Sensibles Agency: GPY&R / Melbourne Client: Spring Valley Category: Branded Applications / Web
Different Lives Agency: colman rasic carrasco / Sydney Client: MTV Exit Foundation Category: Branded Content / Single
VOLKSWAGEN CUSTOMIZED TRUCKS- Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign
Double Side Agency: Kritik / Chennai Client: Sameer Gupta Category: Corporate Identity / Corporate Identity - Single
Asian Diversity:BEYOND THE GREAT WALL Agency: DENTSU INC. Tokyo / Tokyo Client: DENTSU INC. Category: Collateral Design / Posters - Campaign
MAMEW BRANDING POSTER Agency: Good Design Company / Shibuya Client: .jp Category: Collateral Design / Posters - Campaign
Printer Agency: Lowe Bull / Johannesburg Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
Standing Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Single
Agency Branding Agency: McCann Erickson / London Client: McCann Erickson Category: Corporate Identity / Corporate Identity - Campaign
NEWSPAPER to NEW PAPER Agency: DENTSU INC.KANSAI / Osaka Client: Ichida Garden Category: Environmental Design / Single
Husky & Camel Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
MONEY: The Numbers Agency: 702 Design Works Inc. / Tokyo Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
Bushman & Eskimo Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
SPLIT OBJECTS Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
adidas - Sports Nation Online Campaign Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
Living Proof No Frizz Agency: Wolff Olins / New York Client: Living Proof Category: Package Design / Single
Miller High Life Products Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Campaign

2009 Design Bronze Pencil

E.Co.,Ltd. / Tokyo

E.Co.,Ltd.

Uncertainty

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09039D

2009 Interactive Bronze Pencil

Philipp und Keuntje GmbH / Hamburg

Audi AG

E-Mail „Large window.“

Email Marketing / Single

09050N

2009 Interactive Bronze Pencil

Jung von Matt AG / Hamburg

13TH STREET

Horror non-stop

Banners - Dynamic / Single

09009N

2009 Interactive Bronze Pencil

R/GA / New York

Pepsico

Pepsi Dear Mr. President Text Banner

Banners - Dynamic / Single

09010N

2009 Advertising Bronze Pencil

Creative Juice\Bangkok (TBWA) / Bangkok

Teleinfo Media

Roundabout

Trade / Full Page or Spread - Single

09015A

2009 Advertising Bronze Pencil

Arnold Worldwide / Boston

ESPN

Doctor/Poison Control/New Employee

Consumer Radio / Campaign

09040R

2009 Advertising Bronze Pencil

Colenso BBDO / Auckland

New Zealand International Comedy Festival

Offensive

Consumer Radio / Single

09037R

2009 Advertising Bronze Pencil

Saatchi & Saatchi New York / New York

Head and Shoulders

Ego Ed

Consumer Radio / Single

09038R

2009 Advertising Bronze Pencil

DDB / London

Harvey Nichols

Mannequins

Collateral / P.O.P. and In-Store - Campaign

09021A

2009 Advertising Bronze Pencil

72andSunny / Los Angeles

Nike

Next Level

Consumer Television / Over :30 - Single - max. :90

09045T

2009 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Comcast

Rabbit

Consumer Television / Over :30 - Single - max. :90

09046T

2009 Advertising Bronze Pencil

Johannes Leonardo / New York

Nomis Sports Innovations

Damn Boots

Non-Broadcast / Single

09068G

2009 Interactive Bronze Pencil

AlmapBBDO / São Paulo

GREENPEACE

WEATHER

Brand Gaming / Online

09040N

2009 Interactive Bronze Pencil

North Kingdom / Skelleftea

Coca-Cola Germany

Coke Zero Game

Brand Gaming / Online

09271N

2009 Design Bronze Pencil

Zoo Film Productions / Los Angeles

TBD Records

Radiohead "House of Cards"

Broadcast Design / Single

09055D

2009 Design Bronze Pencil

Addison / New York

Neenah Paper, Inc.

Neenah Paper Annual Report 2007

Branding / Annual Report

09002D

2009 Design Bronze Pencil

Paprika / Montreal

Cascades

Cascades 2007 Report on Sustainable Development

Branding / Annual Report

09003D

2009 Advertising Bronze Pencil

Wieden + Kennedy, New York / New York

ESPN NASCAR

ESPN NASCAR "The Cup"

Collateral / Promotion (Agencies creating work for individuals)

09024A

2009 Advertising Bronze Pencil

AlmapBBDO / São Paulo

EPA

ACTION EPA

Public Service/Political Print / Outdoor and Posters - Campaign

09030A

2009 Interactive Bronze Pencil

GT INC. / Tokyo

Sagami Rubber Industries Co., Ltd.

LOVE DISTANCE

Microsites / Campaigns

09025N

2009 Interactive Bronze Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLO MEETS CORTEO

Microsites / Campaigns

09026N

2009 Advertising Bronze Pencil

Leo Burnett London / London

SHELTER

HOUSE OF CARDS

Public Service/Political Television / Single

09033T

2009 Advertising Bronze Pencil

Leo Burnett Brazil / São Paulo

Lancefinal.com

Everything has its price

Consumer Television / Over :30 - Campaign

09049T

2009 Design Bronze Pencil

Ogilvy & Mather (HK) Pte Ltd / Hong Kong

The Hong Kong Jockey Club

Numbers Add Up

Collateral Design / P.O.P. and In-Store - Campaign

09034D

2009 Interactive Bronze Pencil

Daddy / Göteborg

Posten

SMS advice of delivery service

Banners - Fixed Space / Single

09003N

2009 Interactive Bronze Pencil

Ogilvy New York / New York

IBM

IBM Lotus Networked Banner

Banners - Fixed Space / Single

09004N

2009 Advertising Bronze Pencil

WCRS / London

Transport for London

Awareness Test

Cinema Advertising / Single - Maximum 3 minutes

09063T

2009 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Integrated Branding / Integrated Branding Campaign

09082G

2009 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

Sony Music Associated Records Inc.

Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"

Mobile Advertising / Campaign

09048N

2009 Interactive Bronze Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

myToys.de

The LEGO Codes

Mobile Advertising / Campaign

09049N

2009 Design Bronze Pencil

DRAFT Co.,Ltd / Tokyo

Little more Co., Ltd.

UN DEUX

Publication Design / Book Design

09048D

2009 Design Bronze Pencil

Kinetic Singapore / Singapore

Church of Sts. Peter & Paul

Reverse

Publication Design / Book Design

09049D

2009 Interactive Bronze Pencil

GPY&R / Melbourne

Spring Valley

Sensibles

Branded Applications / Web

09044N

2009 Advertising Bronze Pencil

colman rasic carrasco / Sydney

MTV Exit Foundation

Different Lives

Branded Content / Single

09083G

2009 Advertising Bronze Pencil

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS-

Trade / Full Page or Spread - Campaign

09016A

2009 Design Bronze Pencil

Kritik / Chennai

Sameer Gupta

Double Side

Corporate Identity / Corporate Identity - Single

09012D

2009 Design Bronze Pencil

DENTSU INC. Tokyo / Tokyo

DENTSU INC.

Asian Diversity:BEYOND THE GREAT WALL

Collateral Design / Posters - Campaign

09027D

2009 Design Bronze Pencil

Good Design Company / Shibuya

.jp

MAMEW BRANDING POSTER

Collateral Design / Posters - Campaign

09028D

2009 Advertising Bronze Pencil

Lowe Bull / Johannesburg

Food & Trees For Africa

Printer

Consumer Television / Under $80K Budget - Single

09058T

2009 Advertising Bronze Pencil

DDB / London

Harvey Nichols

Standing

Outdoor / Outdoor - Single

09013A

2009 Design Bronze Pencil

McCann Erickson / London

McCann Erickson

Agency Branding

Corporate Identity / Corporate Identity - Campaign

09015D

2009 Design Bronze Pencil

DENTSU INC.KANSAI / Osaka

Ichida Garden

NEWSPAPER to NEW PAPER

Environmental Design / Single

09042D

2009 Advertising Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Husky & Camel

Collateral / P.O.P. and In-Store - Single

09018A

2009 Design Bronze Pencil

702 Design Works Inc. / Tokyo

NYTDC/3.14CREATIVE Inc.

MONEY: The Numbers

Collateral Design / Posters - Single

09024D

2009 Design Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Bushman & Eskimo

Collateral Design / P.O.P. and In-Store - Single

09031D

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

SPLIT OBJECTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09008A

2009 Interactive Bronze Pencil

Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai

adidas

adidas - Sports Nation Online Campaign

Integrated Branding Campaign / Interactive Only

09072N

2009 Interactive Bronze Pencil

42 Entertainment / Pasadena

Warner Bros Worldwide Marketing

Why So Serious? The Dark Knight Alternate Reality Game

Integrated Branding Campaign / Interactive Only

09073N

2009 Design Bronze Pencil

Wolff Olins / New York

Living Proof

Living Proof No Frizz

Package Design / Single

09018D

2009 Advertising Bronze Pencil

Saatchi & Saatchi New York / New York

Miller

Miller High Life Products

Collateral / Posters - Campaign

09022A

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