The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Apple Store Beijing Grand Opening
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. and In-Store - Campaign
KIRI-TORI-SEN-Cutoff Line
Agency: DENTSU INC. Tokyo / Tokyo
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral Design / P.O.P. and In-Store - Campaign
Dogs
Agency: Ogilvy & Mather / Mumbai
Client: The Reader's Shop Category: Collateral Design / P.O.P. and In-Store - Campaign
"Happy Brain Cells" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Nintendo of Europe Category: Collateral Design / P.O.P. and In-Store - Campaign
Piece of Cake
Agency: TBWA\RAAD / Dubai
Client: Nissan Middle East Category: Collateral Design / P.O.P. and In-Store - Campaign
TOP TO TOE BOOK
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single
Greed is Good
Agency: Design Army / Washington
Client: Black Book AR100 Category: Direct Mail / Single
The world's smallest direct mailing
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Direct Mail / Single
TNS Research Surveys Calendar
Agency: King James RSVP / Cape Town
Client: TNS Research Surveys Category: Direct Mail / Single
Torture Test
Agency: Lowe Limited / Bangkok
Client: Unilever Thailand Category: Direct Mail / Single
"Plastic Bag"
Agency: Net#work BBDO Cape Town / Cape Town
Client: Dreamfields Category: Direct Mail / Single
Stamps
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: India Post Category: Direct Mail / Single
Ababa Banti
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Das Hunger Projekt e.V. Category: Direct Mail / Single
Blank Invite
Agency: WAX / Calgary
Client: Calgary International Film Festival Category: Direct Mail / Single
Pendrive
Agency: Zapping/M&C Saatchi / Madrid
Client: Mercedes Benz Industrial Vehicles Category: Direct Mail / Single
Chocolate Research Facility - Connoisseur Series ( Packaging Design )
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Pte Ltd Category: Package Design / Single
ri (1) Bottle Design
Agency: Doe Anderson / Louisville
Client: RI/Beam Global Spirits & Wine Category: Package Design / Single
Lemon Tea Bags
Agency: Leo Burnett India / Mumbai
Client: Fudkor Foods Pvt Ltd Category: Package Design / Single
Dr. Moeller’s Quince
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
Metallica - Death Magnetic CD packaging
Agency: Turner Duckworth / San Francisco
Client: Metallica Category: Package Design / Single
Mission Nippon
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan Category: Package Design / Single
Splash
Agency: Leo Burnett India / Mumbai
Client: Lokart Paint Thinner Category: Product Design / Campaign
People Ready Business
Agency: JWT / New York
Client: Microsoft Category: Broadcast Design / Campaign
People Ready Business
Agency: JWT / New York
Client: Microsoft Category: Broadcast Design / Campaign
Nick's NOGGIN IDs
Agency: MTV Networks / New York
Client: NOGGIN Category: Broadcast Design / Campaign
MTV Blips
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: MTV Japan Category: Broadcast Design / Campaign
NEW
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Ballerina Who Loves B-Boyz
Agency: 601bisang / seoul
Client: SJ B-Boyz Category: Collateral Design / Posters - Campaign
Common Ground/Dictatorships/Champagne/Socialist/Write-in Vote
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Collateral Design / Posters - Campaign
Bell Canoe Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Bell Canoe Category: Collateral Design / Posters - Campaign
Life's a playlist
Agency: Cheil worldwide / New Delhi
Client: Samsung MP3 Players Category: Collateral Design / Posters - Campaign
Every Image Has a Sound
Agency: DDB Brasil / Sao Paulo
Client: Saxsofunny (Sound Production) Category: Collateral Design / Posters - Campaign
gSOKAh POSTER
Agency: enudesign co.ltd. / Tokyo
Client: OHARA SCHOOL of IKEBANA Category: Collateral Design / Posters - Campaign
Design MMoCA
Agency: Hiebing / Madison
Client: Madison Museum of Contemporary Art Category: Collateral Design / Posters - Campaign
Mammoth "Unbound" Posters
Agency: Hornall Anderson Design / Seattle
Client: Mammoth Category: Collateral Design / Posters - Campaign
Commonweal Theatre 2008 Season Posters
Agency: Initio Advertising / minneapolis
Client: Commonweal Theatre Category: Collateral Design / Posters - Campaign
Contemporary Store
Agency: Joshbro Communications / Mumbai
Client: The Bombay Store Category: Collateral Design / Posters - Campaign
Tesa Tape-Art
Agency: Jung von Matt AG / Stuttgart
Client: tesa AG Category: Collateral Design / Posters - Campaign
ALL-OR-NOTHING Campaign
Agency: JWT / Dubai
Client: Everlast Category: Collateral Design / Posters - Campaign
Join the Dots
Agency: JWT / Dubai
Client: Reynolds - Shamart Category: Collateral Design / Posters - Campaign
Rolling Stone India
Agency: JWT / Mumbai
Client: MW.com India Pvt. Ltd. Category: Collateral Design / Posters - Campaign
Hugo Fleury
Agency: lg2boutique / Montreal
Client: Hugo Fleury Category: Collateral Design / Posters - Campaign
Mixes
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: GlaxoSmithKline - India Category: Collateral Design / Posters - Campaign
Old World Flavor
Agency: Ogilvy Beijing / Beijing
Client: Bai Xiang Noodles Category: Collateral Design / Posters - Campaign
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel / Scrabble Category: Collateral Design / Posters - Campaign
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Store Beijing Grand Opening
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09165D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
KIRI-TORI-SEN-Cutoff Line
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09166D
Award:
2009 Design Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09167D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Reader's Shop
Title:
Dogs
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09168D
Award:
2009 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Nintendo of Europe
Title:
"Happy Brain Cells" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09169D
Award:
2009 Design Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
Nissan Middle East
Title:
Piece of Cake
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09170D
Award:
2009 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
TOP TO TOE BOOK
Category:
Direct Mail / Single
Annual ID:
09232D
Award:
2009 Design Merit Award
Agency:
Cutwater / San Francisco
Client:
Jeep
Title:
Eau de Campfire
Category:
Direct Mail / Single
Annual ID:
09233D
Award:
2009 Design Merit Award
Agency:
Design Army / Washington
Client:
Black Book AR100
Title:
Greed is Good
Category:
Direct Mail / Single
Annual ID:
09234D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Advertising Pvt. Ltd. / Gurgaon
Client:
Maxim
Title:
ABC
Category:
Direct Mail / Single
Annual ID:
09235D
Award:
2009 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
The world's smallest direct mailing
Category:
Direct Mail / Single
Annual ID:
09236D
Award:
2009 Design Merit Award
Agency:
Iconologic / Atlanta
Client:
Cooper Carry
Title:
Here 08
Category:
Direct Mail / Single
Annual ID:
09237D
Award:
2009 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
TNS Research Surveys
Title:
TNS Research Surveys Calendar
Category:
Direct Mail / Single
Annual ID:
09238D
Award:
2009 Design Merit Award
Agency:
Lowe Limited / Bangkok
Client:
Unilever Thailand
Title:
Torture Test
Category:
Direct Mail / Single
Annual ID:
09239D
Award:
2009 Design Merit Award
Agency:
Net#work BBDO Cape Town / Cape Town
Client:
Dreamfields
Title:
"Plastic Bag"
Category:
Direct Mail / Single
Annual ID:
09240D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
India Post
Title:
Stamps
Category:
Direct Mail / Single
Annual ID:
09241D
Award:
2009 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Das Hunger Projekt e.V.
Title:
Ababa Banti
Category:
Direct Mail / Single
Annual ID:
09242D
Award:
2009 Design Merit Award
Agency:
WAX / Calgary
Client:
Calgary International Film Festival
Title:
Blank Invite
Category:
Direct Mail / Single
Annual ID:
09243D
Award:
2009 Design Merit Award
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Mercedes Benz Industrial Vehicles
Title:
Pendrive
Category:
Direct Mail / Single
Annual ID:
09244D
Award:
2009 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Chocolate Research Facility Pte Ltd
Title:
Chocolate Research Facility - Connoisseur Series ( Packaging Design )
Category:
Package Design / Single
Annual ID:
09109D
Award:
2009 Design Merit Award
Agency:
Doe Anderson / Louisville
Client:
RI/Beam Global Spirits & Wine
Title:
ri (1) Bottle Design
Category:
Package Design / Single
Annual ID:
09110D
Award:
2009 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Fudkor Foods Pvt Ltd
Title:
Lemon Tea Bags
Category:
Package Design / Single
Annual ID:
09111D
Award:
2009 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Schnapsbrennerei Dr. Thorsten Möller
Title:
Dr. Moeller’s Quince
Category:
Package Design / Single
Annual ID:
09112D
Award:
2009 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Metallica
Title:
Metallica - Death Magnetic CD packaging
Category:
Package Design / Single
Annual ID:
09113D
Award:
2009 Design Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
Nike Japan
Title:
Mission Nippon
Category:
Package Design / Single
Annual ID:
09114D
Award:
2009 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Lokart Paint Thinner
Title:
Splash
Category:
Product Design / Campaign
Annual ID:
09129D
Award:
2009 Design Merit Award
Agency:
Rod Kommunikation AG / Zuerich
Client:
Denner
Title:
Primess
Category:
Product Design / Campaign
Annual ID:
09131D
Award:
2009 Design Merit Award
Agency:
JWT / New York
Client:
Microsoft
Title:
People Ready Business
Category:
Broadcast Design / Campaign
Annual ID:
09258D
Award:
2009 Design Merit Award
Agency:
JWT / New York
Client:
Microsoft
Title:
People Ready Business
Category:
Broadcast Design / Campaign
Annual ID:
09259D
Award:
2009 Design Merit Award
Agency:
MTV Networks / New York
Client:
NOGGIN
Title:
Nick's NOGGIN IDs
Category:
Broadcast Design / Campaign
Annual ID:
09260D
Award:
2009 Design Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
MTV Japan
Title:
MTV Blips
Category:
Broadcast Design / Campaign
Annual ID:
09261D
Award:
2009 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
NEW
Category:
Broadcast Design / Campaign
Annual ID:
09262D
Award:
2009 Design Merit Award
Agency:
601bisang / seoul
Client:
SJ B-Boyz
Title:
Ballerina Who Loves B-Boyz
Category:
Collateral Design / Posters - Campaign
Annual ID:
09140D
Award:
2009 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
Common Ground/Dictatorships/Champagne/Socialist/Write-in Vote
Category:
Collateral Design / Posters - Campaign
Annual ID:
09141D
Award:
2009 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Bell Canoe
Title:
Bell Canoe Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
09142D
Award:
2009 Design Merit Award
Agency:
Cheil worldwide / New Delhi
Client:
Samsung MP3 Players
Title:
Life's a playlist
Category:
Collateral Design / Posters - Campaign
Annual ID:
09143D
Award:
2009 Design Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Saxsofunny (Sound Production)
Title:
Every Image Has a Sound
Category:
Collateral Design / Posters - Campaign
Annual ID:
09144D
Award:
2009 Design Merit Award
Agency:
enudesign co.ltd. / Tokyo
Client:
OHARA SCHOOL of IKEBANA
Title:
gSOKAh POSTER
Category:
Collateral Design / Posters - Campaign
Annual ID:
09145D
Award:
2009 Design Merit Award
Agency:
Hiebing / Madison
Client:
Madison Museum of Contemporary Art
Title:
Design MMoCA
Category:
Collateral Design / Posters - Campaign
Annual ID:
09146D
Award:
2009 Design Merit Award
Agency:
Hornall Anderson Design / Seattle
Client:
Mammoth
Title:
Mammoth "Unbound" Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
09147D
Award:
2009 Design Merit Award
Agency:
Initio Advertising / minneapolis
Client:
Commonweal Theatre
Title:
Commonweal Theatre 2008 Season Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
09148D
Award:
2009 Design Merit Award
Agency:
Joshbro Communications / Mumbai
Client:
The Bombay Store
Title:
Contemporary Store
Category:
Collateral Design / Posters - Campaign
Annual ID:
09149D
Award:
2009 Design Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
tesa AG
Title:
Tesa Tape-Art
Category:
Collateral Design / Posters - Campaign
Annual ID:
09150D
Award:
2009 Design Merit Award
Agency:
JWT / Dubai
Client:
Everlast
Title:
ALL-OR-NOTHING Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
09151D
Award:
2009 Design Merit Award
Agency:
JWT / Dubai
Client:
Reynolds - Shamart
Title:
Join the Dots
Category:
Collateral Design / Posters - Campaign
Annual ID:
09152D
Award:
2009 Design Merit Award
Agency:
JWT / Mumbai
Client:
MW.com India Pvt. Ltd.
Title:
Rolling Stone India
Category:
Collateral Design / Posters - Campaign
Annual ID:
09153D
Award:
2009 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Hugo Fleury
Title:
Hugo Fleury
Category:
Collateral Design / Posters - Campaign
Annual ID:
09154D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
GlaxoSmithKline - India
Title:
Mixes
Category:
Collateral Design / Posters - Campaign
Annual ID:
09155D
Award:
2009 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Bai Xiang Noodles
Title:
Old World Flavor
Category:
Collateral Design / Posters - Campaign
Annual ID:
09156D
Award:
2009 Design Merit Award
Agency:
Ogilvy France / Paris
Client:
Mattel / Scrabble
Title:
The beautiful word
Category:
Collateral Design / Posters - Campaign
Annual ID:
09157D
