The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Printer Agency: Lowe Bull / Johannesburg Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
Miller High Life Products Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Campaign
Rollerblading Agency: Euro RSCG / New York Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
ABSOLUT.COM Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Web Sites / Corporate Image
Diesel.com Agency: Farfar / Stockholm Client: Diesel Category: Web Sites / Corporate Image
Radiohead "House of Cards" Agency: Zoo Film Productions / Los Angeles Client: TBD Records Category: Broadcast Design / Single
One million users Agency: Santo / Buenos Aires Client: Telecom / Arnet Category: Consumer Television / Commercials of var. length - Campaign
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Bushman & Eskimo Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Single
We Can Solve It Agency: Virginia Commonwealth University / Richmond Client: Alliance for Climate Protection Category: Public Service/Non-Profit/Educational / Posters - Campaign
Bush Agency: DDB MUDRA / Mumbai Client: Islamic Research Foundation Category: Public Service/Political Radio / Single
FLIES 2 Agency: CONTRAPUNTO / Madrid Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Neenah Paper Annual Report 2007 Agency: Addison / New York Client: Neenah Paper, Inc. Category: Branding / Annual Report
Cascades 2007 Report on Sustainable Development Agency: Paprika / Montreal Client: Cascades Category: Branding / Annual Report
LOVE DISTANCE Agency: GT INC. / Tokyo Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Brand Book Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Branding / Booklet/Brochure
Living Proof No Frizz Agency: Wolff Olins / New York Client: Living Proof Category: Package Design / Single
Numbers Add Up Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS- Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign
WEATHER Agency: AlmapBBDO / São Paulo Client: GREENPEACE Category: Brand Gaming / Online
Coke Zero Game Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Brand Gaming / Online
Hudson Gavin Martin ©h®is™as Agency: Alt Group / Ponsonby Client: Hudson Gavin Martin Category: Collateral Design / Promotion (Agencies creating work for individuals)
COMING MOON Agency: DENTSU INC.KANSAI / Osaka Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Promotion (Agencies creating work for individuals)
SPLIT OBJECTS Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike SPARQ Agency: R/GA / New York Client: Nike Category: Microsites / Product-Specific Subsites
Uncertainty Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Agency Branding Agency: McCann Erickson / London Client: McCann Erickson Category: Corporate Identity / Corporate Identity - Campaign
Asian Diversity:BEYOND THE GREAT WALL Agency: DENTSU INC. Tokyo / Tokyo Client: DENTSU INC. Category: Collateral Design / Posters - Campaign
MAMEW BRANDING POSTER Agency: Good Design Company / Shibuya Client: .jp Category: Collateral Design / Posters - Campaign
Ebay Attack Agency: walker / Zurich Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Help Child Soliders Agency: john st. / Toronto Client: War Child Category: Public Service/Cultural Institutions/Educational / Online Branded Content
BOW cARd Agency: boctok / Tokyo Client: BOW Category: Self-Promotion / Websites
Forsman & Bodenfors Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Self-Promotion / Websites
Thank You begins with a T. Agency: Grow Interactive / Norfolk Client: Grow Interactive Category: Self-Promotion / Websites
Standing Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Single
Damn Boots Agency: Johannes Leonardo / New York Client: Nomis Sports Innovations Category: Non-Broadcast / Single
ACTION EPA Agency: AlmapBBDO / São Paulo Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Campaign
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America Agency: Obama for America / Washington Client: Obama Category: Innovation in Advertising & Marketing / Campaign
ESPN NASCAR "The Cup" Agency: Wieden + Kennedy, New York / New York Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)
E-Mail „Large window.“ Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Category: Email Marketing / Single
Mannequins Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Everything has its price Agency: Leo Burnett Brazil / São Paulo Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
Etrade Cinema Campaign Agency: Grey Worldwide / New York Client: Etrade Category: Cinema Advertising / Campaign
In action Agency: Farfar / Stockholm Client: Bjorn Borg Category: Branded Applications / Desktop
Bike Hero Agency: Droga5 / New York Client: Activision Category: Online Branded Content / Single
Bruce Lee -Phone Agency: JWT Beijing / Beijing Client: Nokia Category: Online Branded Content / Single
adidas - Sports Nation Online Campaign Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only

2009 Advertising Bronze Pencil

Lowe Bull / Johannesburg

Food & Trees For Africa

Printer

Consumer Television / Under $80K Budget - Single

09058T

2009 Advertising Bronze Pencil

Saatchi & Saatchi New York / New York

Miller

Miller High Life Products

Collateral / Posters - Campaign

09022A

2009 Advertising Bronze Pencil

Euro RSCG / New York

Heinekin/Dos Equis

Rollerblading

Consumer Television / :20 and Under - Single

09056T

2009 Interactive Bronze Pencil

Great Works / Stockholm

ABSOLUT VODKA

ABSOLUT.COM

Web Sites / Corporate Image

09029N

2009 Interactive Bronze Pencil

Farfar / Stockholm

Diesel

Diesel.com

Web Sites / Corporate Image

09030N

2009 Design Bronze Pencil

Zoo Film Productions / Los Angeles

TBD Records

Radiohead "House of Cards"

Broadcast Design / Single

09055D

2009 Advertising Bronze Pencil

Santo / Buenos Aires

Telecom / Arnet

One million users

Consumer Television / Commercials of var. length - Campaign

09057T

2009 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Integrated Branding / Integrated Branding Campaign

09082G

2009 Advertising Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Bushman & Eskimo

Consumer Newspaper / Full Page or Spread - Single

09001A

2009 Design Bronze Pencil

Virginia Commonwealth University / Richmond

Alliance for Climate Protection

We Can Solve It

Public Service/Non-Profit/Educational / Posters - Campaign

09060D

2009 Advertising Bronze Pencil

DDB MUDRA / Mumbai

Islamic Research Foundation

Bush

Public Service/Political Radio / Single

09031R

2009 Interactive Bronze Pencil

CONTRAPUNTO / Madrid

AMNISTÍA INTERNACIONAL

FLIES 2

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09086N

2009 Design Bronze Pencil

Addison / New York

Neenah Paper, Inc.

Neenah Paper Annual Report 2007

Branding / Annual Report

09002D

2009 Design Bronze Pencil

Paprika / Montreal

Cascades

Cascades 2007 Report on Sustainable Development

Branding / Annual Report

09003D

2009 Interactive Bronze Pencil

GT INC. / Tokyo

Sagami Rubber Industries Co., Ltd.

LOVE DISTANCE

Microsites / Campaigns

09025N

2009 Interactive Bronze Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLO MEETS CORTEO

Microsites / Campaigns

09026N

2009 Design Bronze Pencil

Saatchi & Saatchi / Sydney

Sony Australia

Brand Book

Branding / Booklet/Brochure

09007D

2009 Design Bronze Pencil

Wolff Olins / New York

Living Proof

Living Proof No Frizz

Package Design / Single

09018D

2009 Design Bronze Pencil

Ogilvy & Mather (HK) Pte Ltd / Hong Kong

The Hong Kong Jockey Club

Numbers Add Up

Collateral Design / P.O.P. and In-Store - Campaign

09034D

2009 Advertising Bronze Pencil

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS-

Trade / Full Page or Spread - Campaign

09016A

2009 Interactive Bronze Pencil

AlmapBBDO / São Paulo

GREENPEACE

WEATHER

Brand Gaming / Online

09040N

2009 Interactive Bronze Pencil

North Kingdom / Skelleftea

Coca-Cola Germany

Coke Zero Game

Brand Gaming / Online

09271N

2009 Design Bronze Pencil

Alt Group / Ponsonby

Hudson Gavin Martin

Hudson Gavin Martin ©h®is™as

Collateral Design / Promotion (Agencies creating work for individuals)

09036D

2009 Design Bronze Pencil

DENTSU INC.KANSAI / Osaka

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

COMING MOON

Collateral Design / Promotion (Agencies creating work for individuals)

09037D

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

SPLIT OBJECTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09008A

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike SPARQ

Microsites / Product-Specific Subsites

09022N

2009 Design Bronze Pencil

E.Co.,Ltd. / Tokyo

E.Co.,Ltd.

Uncertainty

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09039D

2009 Design Bronze Pencil

McCann Erickson / London

McCann Erickson

Agency Branding

Corporate Identity / Corporate Identity - Campaign

09015D

2009 Design Bronze Pencil

DENTSU INC. Tokyo / Tokyo

DENTSU INC.

Asian Diversity:BEYOND THE GREAT WALL

Collateral Design / Posters - Campaign

09027D

2009 Design Bronze Pencil

Good Design Company / Shibuya

.jp

MAMEW BRANDING POSTER

Collateral Design / Posters - Campaign

09028D

2009 Interactive Bronze Pencil

walker / Zurich

Amnesty International

Ebay Attack

Public Service/Cultural Institutions/Educational / Online Branded Content

09092N

2009 Interactive Bronze Pencil

john st. / Toronto

War Child

Help Child Soliders

Public Service/Cultural Institutions/Educational / Online Branded Content

09093N

2009 Interactive Bronze Pencil

boctok / Tokyo

BOW

BOW cARd

Self-Promotion / Websites

09082N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Forsman & Bodenfors

Forsman & Bodenfors

Self-Promotion / Websites

09083N

2009 Interactive Bronze Pencil

Grow Interactive / Norfolk

Grow Interactive

Thank You begins with a T.

Self-Promotion / Websites

09084N

2009 Advertising Bronze Pencil

DDB / London

Harvey Nichols

Standing

Outdoor / Outdoor - Single

09013A

2009 Advertising Bronze Pencil

Johannes Leonardo / New York

Nomis Sports Innovations

Damn Boots

Non-Broadcast / Single

09068G

2009 Advertising Bronze Pencil

AlmapBBDO / São Paulo

EPA

ACTION EPA

Public Service/Political Print / Outdoor and Posters - Campaign

09030A

2009 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Innovation in Advertising & Marketing / Campaign

09075G

2009 Advertising Bronze Pencil

Obama for America / Washington

Obama

Obama for America

Innovation in Advertising & Marketing / Campaign

09076G

2009 Advertising Bronze Pencil

Wieden + Kennedy, New York / New York

ESPN NASCAR

ESPN NASCAR "The Cup"

Collateral / Promotion (Agencies creating work for individuals)

09024A

2009 Interactive Bronze Pencil

Philipp und Keuntje GmbH / Hamburg

Audi AG

E-Mail „Large window.“

Email Marketing / Single

09050N

2009 Advertising Bronze Pencil

DDB / London

Harvey Nichols

Mannequins

Collateral / P.O.P. and In-Store - Campaign

09021A

2009 Advertising Bronze Pencil

Leo Burnett Brazil / São Paulo

Lancefinal.com

Everything has its price

Consumer Television / Over :30 - Campaign

09049T

2009 Advertising Bronze Pencil

Grey Worldwide / New York

Etrade

Etrade Cinema Campaign

Cinema Advertising / Campaign

09064T

2009 Interactive Bronze Pencil

Farfar / Stockholm

Bjorn Borg

In action

Branded Applications / Desktop

09045N

2009 Interactive Bronze Pencil

Droga5 / New York

Activision

Bike Hero

Online Branded Content / Single

09055N

2009 Interactive Bronze Pencil

JWT Beijing / Beijing

Nokia

Bruce Lee -Phone

Online Branded Content / Single

09056N

2009 Interactive Bronze Pencil

Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai

adidas

adidas - Sports Nation Online Campaign

Integrated Branding Campaign / Interactive Only

09072N

2009 Interactive Bronze Pencil

42 Entertainment / Pasadena

Warner Bros Worldwide Marketing

Why So Serious? The Dark Knight Alternate Reality Game

Integrated Branding Campaign / Interactive Only

09073N

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