The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Apple Store Beijing Grand Opening
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. and In-Store - Campaign
KIRI-TORI-SEN-Cutoff Line
Agency: DENTSU INC. Tokyo / Tokyo
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral Design / P.O.P. and In-Store - Campaign
Dogs
Agency: Ogilvy & Mather / Mumbai
Client: The Reader's Shop Category: Collateral Design / P.O.P. and In-Store - Campaign
"Happy Brain Cells" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Nintendo of Europe Category: Collateral Design / P.O.P. and In-Store - Campaign
Piece of Cake
Agency: TBWA\RAAD / Dubai
Client: Nissan Middle East Category: Collateral Design / P.O.P. and In-Store - Campaign
Dossier
Agency: Metropolitanrepublic/TJDR / Johannesburg
Client: Dossier Category: Publication Design / Magazine Design
beef cover in crisis
Agency: Mutabor Design GmbH / Hamburg
Client: Horizont / Art Directors Club of Germany Category: Publication Design / Magazine Design
MK Bruce Lee magazine
Agency: The President / Cape Town
Client: MK (M-Net) Category: Publication Design / Magazine Design
New Year's Eve, Economy, Marathons
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Campaign
Cut
Agency: Y&R Germany / Frankfurt am Main
Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Outdoor / Outdoor - Campaign
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Outdoor / Outdoor - Campaign
Pizza Boxes Campaign
Agency: BBDO / New York
Client: The Economist Category: Outdoor / Outdoor - Campaign
Long Live Diversity
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Outdoor / Outdoor - Campaign
Marquee Campaign
Agency: Jones / Chicago
Client: Chicago Cubs Category: Outdoor / Outdoor - Campaign
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Outdoor / Outdoor - Campaign
Cut-Out Books
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Siingapore Category: Outdoor / Outdoor - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Outdoor / Outdoor - Campaign
The Missing Piece
Agency: Scholz & Friends / Berlin
Client: Ravensburger Spieleverlag GmbH Category: Outdoor / Outdoor - Campaign
Wallace and Gromit
Agency: DDB / London
Client: Harvey Nichols Category: Outdoor / Outdoor - Campaign
We Need To Talk
Agency: zig / Toronto
Client: Astral Media, CFRB Category: Outdoor / Outdoor - Campaign
A4 Driving Challenge iPhone Game
Agency: Factory Design Labs / Denver
Client: Audi Category: Brand Gaming / Mobile
Baby, It's Cold Outside
Agency: Agency.com / NY
Client: Nike Category: Banners - Fixed Space / Single
Digestion
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Banners - Fixed Space / Single
Do you privet your hedge?
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
Editorial
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Banners - Fixed Space / Single
Emergency Refresh
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Banners - Fixed Space / Single
Let's Talk
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Mercedes-Benz Category: Banners - Fixed Space / Single
Reality 404
Agency: Crispin Porter + Bogusky / Boulder
Client: The Alliance For Climate Protection Category: Banners - Fixed Space / Single
Speed Camera - MINI Cooper S
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: MINI Malaysia Category: Banners - Fixed Space / Single
Stealth Banner
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: TVNZ Category: Banners - Fixed Space / Single
Take the pussy poll
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Banners - Fixed Space / Single
Obamccain
Agency: Grey Worldwide / New York
Client: Vote the Issues Category: Public Service/Political Print / Newspaper or Magazine - Single
Everybody Against Everybody.
Agency: Leo Burnett / Lisboa
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Single
Jordi
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Juantxu
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Clean River
Agency: STIR / Milwaukee
Client: Milwaukee River Keeper Category: Public Service/Political Print / Newspaper or Magazine - Single
Banana
Agency: Storåkers McCann AB / Stockholm
Client: The modern museeum Category: Public Service/Political Print / Newspaper or Magazine - Single
For More Information
Agency: TBWA\Vancouver / Vancouver
Client: BC Lung Association Category: Public Service/Political Print / Newspaper or Magazine - Single
Patrick Conlon
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
Anthems
Agency: Johannes Leonardo / New York
Client: Pangea Day Category: Online Branded Content / Campaign
Meet the Beckers
Agency: Factory Design Labs / Denver
Client: Audi Category: Online Branded Content / Campaign
Nike Basketball Signature Moves
Agency: R/GA / New York
Client: Nike Category: Online Branded Content / Campaign
Somebody Else's Phone
Agency: Wieden + Kennedy / London
Client: Nokia Category: Online Branded Content / Campaign
Every Image has a sound
Agency: DDB Brasil / Sao Paulo
Client: Saxsofunny (Sound Production) Category: Trade / Full Page or Spread - Campaign
Old Gigolos
Agency: Ogilvy Johannesburg / Johannesburg
Client: Pfizer Category: Trade / Full Page or Spread - Campaign
Nordic Tuesday
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single