The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign


eco:Drive
Agency: AKQA / London
Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign


The Kinetic Sculpture for the BMW Museum, Munich
Agency: ART+COM / Berlin
Client: BMW Group Category: Environmental Design / Single


Axion Banner Concerts
Agency: Boondoggle / Leuven
Client: Axion Category: Banners - Dynamic / Campaign


Luxor Highlighters- Innovation
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Pvt Ltd Category: Banners - Dynamic / Campaign


There Can Only Be One
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign


The Invisible Man
Agency: Shackleton Group
Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign


Sid Lee
Agency: Sid Lee / Montreal
Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)


Uncertainty
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)


Hotel 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Doritos Category: Microsites / Product-Specific Subsites


Sprint NOW widget
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Microsites / Product-Specific Subsites


UNIQLO TRY
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites


NOLAF
Agency: Mekanism / San Francisco
Client: Tostitos Category: Microsites / Product-Specific Subsites


Bush
Agency: DDB MUDRA / Mumbai
Client: Islamic Research Foundation Category: Public Service/Political Radio / Single


E-Mail „Large window.“
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG Category: Email Marketing / Single


WE Logo
Agency: COLLINS: / New York
Client: The Alliance for Climate Protection Category: Branding / Logo/Trademark Design - Single Only


Kristy Harrison Wedding Photography
Agency: Rethink / Vancouver
Client: Kristy Harrison Category: Branding / Logo/Trademark Design - Single Only


The Photographic Adventures of Nick Turpin
Agency: Lean Mean Fighting Machine / London
Client: Samsung Category: Microsites / Campaigns


LOVE DISTANCE
Agency: GT INC. / Tokyo
Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns


UNIQLO MEETS CORTEO
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Microsites / Campaigns


Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Online Branded Content / Campaign


Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Online Branded Content / Campaign


adidas Originals
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Online Branded Content / Campaign


Oasis Dig Out Your Soul - In the Streets
Agency: BBH New York / New York
Client: NYC & Company and Warner Brothers Records Category: Innovation in Advertising & Marketing / Single


Help the Honey Bees
Agency: Goodby Silverstein and Partners / San Francisco
Client: Haagen-Dazs Category: Innovation in Advertising & Marketing / Single


Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Single


Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: studio brussels Category: Innovation in Advertising & Marketing / Single


The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Innovation in Advertising & Marketing / Single


Million
Agency: Droga5 / New York
Client: New York City Department of Education Category: Innovation in Advertising & Marketing / Single


What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace Category: Public Service/Non-Profit/Educational / Posters - Campaign


AIGA Vote Posters
Agency: Office / San Francisco
Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign


We Can Solve It
Agency: Virginia Commonwealth University / Richmond
Client: Alliance for Climate Protection Category: Public Service/Non-Profit/Educational / Posters - Campaign


Bubblewrap
Agency: JWT Singapore / Singapore
Client: Crown Relocations Category: Direct Mail / Single


The Economist US Launch
Agency: BBDO New York / New York
Client: The Economist Category: Environmental Design / Campaign


Lapointe Exhibition
Agency: Paprika / Montreal
Client: Bibliothèque et Archives Nationales du Québec (BANQ) Category: Environmental Design / Campaign


UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign


Domino's TiVo
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza Category: Web Sites / E-Commerce


JOURNEY TO SOUTH
Agency: ADK / Tokyo
Client: Levi Strauss Japan Category: Branding / Booklet/Brochure


Shiki Kobo/A Book, Made by Wood
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure


Brand Book
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Branding / Booklet/Brochure


VOLKSWAGEN CUSTOMIZED TRUCKS-
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign


Neenah Paper Annual Report 2007
Agency: Addison / New York
Client: Neenah Paper, Inc. Category: Branding / Annual Report


Award:
2009 Advertising Gold Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09078G

Award:
2009 Interactive Gold Pencil
Agency:
AKQA / London
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09063N

Award:
2009 Design Gold Pencil
Agency:
ART+COM / Berlin
Client:
BMW Group
Title:
The Kinetic Sculpture for the BMW Museum, Munich
Category:
Environmental Design / Single
Annual ID:
09040D

Award:
2009 Interactive Gold Pencil
Agency:
Boondoggle / Leuven
Client:
Axion
Title:
Axion Banner Concerts
Category:
Banners - Dynamic / Campaign
Annual ID:
09011N

Award:
2009 Interactive Silver Pencil
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Highlighters Pvt Ltd
Title:
Luxor Highlighters- Innovation
Category:
Banners - Dynamic / Campaign
Annual ID:
09012N

Award:
2009 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
There Can Only Be One
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09053T

Award:
2009 Advertising Bronze Pencil
Agency:
Shackleton Group
Client:
NBC Universal
Title:
The Invisible Man
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09054T

Award:
2009 Design Silver Pencil
Agency:
Sid Lee / Montreal
Client:
Sid Lee
Title:
Sid Lee
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09038D

Award:
2009 Design Bronze Pencil
Agency:
E.Co.,Ltd. / Tokyo
Client:
E.Co.,Ltd.
Title:
Uncertainty
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09039D

Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Hotel 626
Category:
Microsites / Product-Specific Subsites
Annual ID:
09018N

Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint NOW widget
Category:
Microsites / Product-Specific Subsites
Annual ID:
09019N

Award:
2009 Interactive Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD
Title:
UNIQLO TRY
Category:
Microsites / Product-Specific Subsites
Annual ID:
09020N

Award:
2009 Interactive Silver Pencil
Agency:
Mekanism / San Francisco
Client:
Tostitos
Title:
NOLAF
Category:
Microsites / Product-Specific Subsites
Annual ID:
09021N

Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike SPARQ
Category:
Microsites / Product-Specific Subsites
Annual ID:
09022N

Award:
2009 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Bjorn Borg
Title:
In action
Category:
Branded Applications / Desktop
Annual ID:
09045N

Award:
2009 Advertising Bronze Pencil
Agency:
DDB MUDRA / Mumbai
Client:
Islamic Research Foundation
Title:
Bush
Category:
Public Service/Political Radio / Single
Annual ID:
09031R

Award:
2009 Interactive Bronze Pencil
Agency:
Philipp und Keuntje GmbH / Hamburg
Client:
Audi AG
Title:
E-Mail „Large window.“
Category:
Email Marketing / Single
Annual ID:
09050N

Award:
2009 Design Gold Pencil
Agency:
COLLINS: / New York
Client:
The Alliance for Climate Protection
Title:
WE Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09008D

Award:
2009 Design Silver Pencil
Agency:
Rethink / Vancouver
Client:
Kristy Harrison
Title:
Kristy Harrison Wedding Photography
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09009D

Award:
2009 Interactive Gold Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Samsung
Title:
The Photographic Adventures of Nick Turpin
Category:
Microsites / Campaigns
Annual ID:
09023N

Award:
2009 Interactive Silver Pencil
Agency:
GT INC. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MARCH
Category:
Microsites / Campaigns
Annual ID:
09024N

Award:
2009 Interactive Bronze Pencil
Agency:
GT INC. / Tokyo
Client:
Sagami Rubber Industries Co., Ltd.
Title:
LOVE DISTANCE
Category:
Microsites / Campaigns
Annual ID:
09025N

Award:
2009 Interactive Bronze Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MEETS CORTEO
Category:
Microsites / Campaigns
Annual ID:
09026N

Award:
2009 Interactive Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go!
Category:
Online Branded Content / Campaign
Annual ID:
09057N

Award:
2009 Interactive Silver Pencil
Agency:
Clemenger BBDO / Sydney
Client:
Sega
Title:
Offset the Evil
Category:
Online Branded Content / Campaign
Annual ID:
09058N

Award:
2009 Interactive Silver Pencil
Agency:
Sid Lee / Montreal
Client:
adidas Originals
Title:
adidas Originals
Category:
Online Branded Content / Campaign
Annual ID:
09059N

Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike SPARQ
Category:
Online Branded Content / Campaign
Annual ID:
09060N

Award:
2009 Advertising Gold Pencil
Agency:
BBH New York / New York
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - In the Streets
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09069G

Award:
2009 Advertising Gold Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Haagen-Dazs
Title:
Help the Honey Bees
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09070G

Award:
2009 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09071G

Award:
2009 Advertising Silver Pencil
Agency:
Mortierbrigade / Brussels
Client:
studio brussels
Title:
Black Boy Wanting Water
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09072G

Award:
2009 Advertising Bronze Pencil
Agency:
DDB WEST / San Francisco
Client:
Green Works
Title:
The Reverse Graffiti Project
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09073G

Award:
2009 Advertising Bronze Pencil
Agency:
Droga5 / New York
Client:
New York City Department of Education
Title:
Million
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09074G

Award:
2009 Design Gold Pencil
Agency:
Big Ant International / New York
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09058D

Award:
2009 Design Silver Pencil
Agency:
Office / San Francisco
Client:
AIGA
Title:
AIGA Vote Posters
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09059D

Award:
2009 Design Bronze Pencil
Agency:
Virginia Commonwealth University / Richmond
Client:
Alliance for Climate Protection
Title:
We Can Solve It
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09060D

Award:
2009 Design Gold Pencil
Agency:
JWT Singapore / Singapore
Client:
Crown Relocations
Title:
Bubblewrap
Category:
Direct Mail / Single
Annual ID:
09051D

Award:
2009 Design Silver Pencil
Agency:
BBDO New York / New York
Client:
The Economist
Title:
The Economist US Launch
Category:
Environmental Design / Campaign
Annual ID:
09043D

Award:
2009 Design Silver Pencil
Agency:
Paprika / Montreal
Client:
Bibliothèque et Archives Nationales du Québec (BANQ)
Title:
Lapointe Exhibition
Category:
Environmental Design / Campaign
Annual ID:
09044D

Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
United Nations
Title:
UN Voices Project
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09025A

Award:
2009 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's Pizza
Title:
Domino's TiVo
Category:
Web Sites / E-Commerce
Annual ID:
09031N

Award:
2009 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NIKEiD
Category:
Web Sites / E-Commerce
Annual ID:
09032N

Award:
2009 Design Silver Pencil
Agency:
Grey Dubai / DUBAI
Client:
Yellow Pages
Title:
Colors of Life
Category:
Outdoor / Campaign
Annual ID:
09045D

Award:
2009 Design Gold Pencil
Agency:
ADK / Tokyo
Client:
Levi Strauss Japan
Title:
JOURNEY TO SOUTH
Category:
Branding / Booklet/Brochure
Annual ID:
09004D

Award:
2009 Design Silver Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
SHIKIKOBO Inc.
Title:
Shiki Kobo/A Book, Made by Wood
Category:
Branding / Booklet/Brochure
Annual ID:
09005D

Award:
2009 Design Silver Pencil
Agency:
Opolis Design / Tigard
Client:
Nike
Title:
Dunk Recap Book
Category:
Branding / Booklet/Brochure
Annual ID:
09006D

Award:
2009 Design Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Brand Book
Category:
Branding / Booklet/Brochure
Annual ID:
09007D

Award:
2009 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS-
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09016A

Award:
2009 Design Silver Pencil
Agency:
Nolin BBDO / Montréal
Client:
Boralex
Title:
Annual Report
Category:
Branding / Annual Report
Annual ID:
09001D
