The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
eco:Drive
Agency: AKQA / London
Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign
The Kinetic Sculpture for the BMW Museum, Munich
Agency: ART+COM / Berlin
Client: BMW Group Category: Environmental Design / Single
What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace Category: Public Service/Non-Profit/Educational / Posters - Campaign
AIGA Vote Posters
Agency: Office / San Francisco
Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
We Can Solve It
Agency: Virginia Commonwealth University / Richmond
Client: Alliance for Climate Protection Category: Public Service/Non-Profit/Educational / Posters - Campaign
Office for Mac Banners
Agency: Firstborn / NY
Client: Microsoft Category: Banners - Fixed Space / Campaign
There Can Only Be One
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
The Invisible Man
Agency: Shackleton Group
Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Swear Words Dictionary
Agency: Gringo / Sao Paulo
Client: Gringo Category: Self-Promotion / Websites
Forsman & Bodenfors
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Self-Promotion / Websites
Thank You begins with a T.
Agency: Grow Interactive / Norfolk
Client: Grow Interactive Category: Self-Promotion / Websites
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Single
Scooter
Agency: Doug Agency
Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Rollerblading
Agency: Euro RSCG / New York
Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
Seeds of the Cities
Agency: SenseTeam / Shenzhen
Client: HSA Category: Collateral Design / Posters - Single
Laforet Harajuku secret event poster
Agency: Good Design Company / Shibuya
Client: Laforet Category: Collateral Design / Posters - Single
MONEY: The Numbers
Agency: 702 Design Works Inc. / Tokyo
Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
Doctor/Poison Control/New Employee
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Radio / Campaign
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Campaign
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Printer
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
Bush
Agency: DDB MUDRA / Mumbai
Client: Islamic Research Foundation Category: Public Service/Political Radio / Single
The Photographic Adventures of Nick Turpin
Agency: Lean Mean Fighting Machine / London
Client: Samsung Category: Microsites / Campaigns
LOVE DISTANCE
Agency: GT INC. / Tokyo
Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Sid Lee
Agency: Sid Lee / Montreal
Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Uncertainty
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto
Client: James Ready Category: Outdoor / Outdoor - Campaign
NEWSPAPER to NEW PAPER
Agency: DENTSU INC.KANSAI / Osaka
Client: Ichida Garden Category: Package Design / Campaign
Honeytube
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
Happy Christmas from AKQA
Agency: AKQA / London
Client: AKQA Category: Self-Promotion / Branded Content
Park
Agency: Campbell Mithun / Minneapolis
Client: theunconvention.com Category: Public Service/Political Television / Single
HOUSE OF CARDS
Agency: Leo Burnett London / London
Client: SHELTER Category: Public Service/Political Television / Single
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Banners - Dynamic / Single
Collapse Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Banners - Dynamic / Single
Horror non-stop
Agency: Jung von Matt AG / Hamburg
Client: 13TH STREET Category: Banners - Dynamic / Single
Pepsi Dear Mr. President Text Banner
Agency: R/GA / New York
Client: Pepsico Category: Banners - Dynamic / Single
Award:
2009 Interactive Gold Pencil
Agency:
AKQA / London
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09063N
Award:
2009 Advertising Gold Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09078G
Award:
2009 Design Gold Pencil
Agency:
ART+COM / Berlin
Client:
BMW Group
Title:
The Kinetic Sculpture for the BMW Museum, Munich
Category:
Environmental Design / Single
Annual ID:
09040D
Award:
2009 Design Gold Pencil
Agency:
Big Ant International / New York
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09058D
Award:
2009 Design Silver Pencil
Agency:
Office / San Francisco
Client:
AIGA
Title:
AIGA Vote Posters
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09059D
Award:
2009 Design Bronze Pencil
Agency:
Virginia Commonwealth University / Richmond
Client:
Alliance for Climate Protection
Title:
We Can Solve It
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09060D
Award:
2009 Interactive Silver Pencil
Agency:
Firstborn / NY
Client:
Microsoft
Title:
Office for Mac Banners
Category:
Banners - Fixed Space / Campaign
Annual ID:
09005N
Award:
2009 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
There Can Only Be One
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09053T
Award:
2009 Advertising Bronze Pencil
Agency:
Shackleton Group
Client:
NBC Universal
Title:
The Invisible Man
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09054T
Award:
2009 Interactive Gold Pencil
Agency:
Modernista! / Boston
Client:
Modernista!
Title:
Modernista.com
Category:
Self-Promotion / Websites
Annual ID:
09080N
Award:
2009 Interactive Silver Pencil
Agency:
Gringo / Sao Paulo
Client:
Gringo
Title:
Swear Words Dictionary
Category:
Self-Promotion / Websites
Annual ID:
09081N
Award:
2009 Interactive Bronze Pencil
Agency:
boctok / Tokyo
Client:
BOW
Title:
BOW cARd
Category:
Self-Promotion / Websites
Annual ID:
09082N
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Forsman & Bodenfors
Title:
Forsman & Bodenfors
Category:
Self-Promotion / Websites
Annual ID:
09083N
Award:
2009 Interactive Bronze Pencil
Agency:
Grow Interactive / Norfolk
Client:
Grow Interactive
Title:
Thank You begins with a T.
Category:
Self-Promotion / Websites
Annual ID:
09084N
Award:
2009 Advertising Bronze Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Bushman & Eskimo
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09001A
Award:
2009 Advertising Silver Pencil
Agency:
Doug Agency
Client:
Canadian Film Centre (Worldwide Short Film Festival)
Title:
Scooter
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09055T
Award:
2009 Advertising Bronze Pencil
Agency:
Euro RSCG / New York
Client:
Heinekin/Dos Equis
Title:
Rollerblading
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09056T
Award:
2009 Design Gold Pencil
Agency:
SenseTeam / Shenzhen
Client:
HSA
Title:
Seeds of the Cities
Category:
Collateral Design / Posters - Single
Annual ID:
09022D
Award:
2009 Design Silver Pencil
Agency:
Good Design Company / Shibuya
Client:
Laforet
Title:
Laforet Harajuku secret event poster
Category:
Collateral Design / Posters - Single
Annual ID:
09023D
Award:
2009 Design Bronze Pencil
Agency:
702 Design Works Inc. / Tokyo
Client:
NYTDC/3.14CREATIVE Inc.
Title:
MONEY: The Numbers
Category:
Collateral Design / Posters - Single
Annual ID:
09024D
Award:
2009 Advertising Silver Pencil
Agency:
Grey South Africa / Sandton
Client:
Nampak
Title:
Stories
Category:
Consumer Radio / Campaign
Annual ID:
09039R
Award:
2009 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
ESPN
Title:
Doctor/Poison Control/New Employee
Category:
Consumer Radio / Campaign
Annual ID:
09040R
Award:
2009 Advertising Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09019A
Award:
2009 Advertising Silver Pencil
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09020A
Award:
2009 Advertising Bronze Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Mannequins
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09021A
Award:
2009 Design Silver Pencil
Agency:
Grey Dubai / DUBAI
Client:
Yellow Pages
Title:
Colors of Life
Category:
Outdoor / Campaign
Annual ID:
09045D
Award:
2009 Advertising Bronze Pencil
Agency:
Lowe Bull / Johannesburg
Client:
Food & Trees For Africa
Title:
Printer
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09058T
Award:
2009 Advertising Bronze Pencil
Agency:
DDB MUDRA / Mumbai
Client:
Islamic Research Foundation
Title:
Bush
Category:
Public Service/Political Radio / Single
Annual ID:
09031R
Award:
2009 Interactive Gold Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Samsung
Title:
The Photographic Adventures of Nick Turpin
Category:
Microsites / Campaigns
Annual ID:
09023N
Award:
2009 Interactive Silver Pencil
Agency:
GT INC. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MARCH
Category:
Microsites / Campaigns
Annual ID:
09024N
Award:
2009 Interactive Bronze Pencil
Agency:
GT INC. / Tokyo
Client:
Sagami Rubber Industries Co., Ltd.
Title:
LOVE DISTANCE
Category:
Microsites / Campaigns
Annual ID:
09025N
Award:
2009 Interactive Bronze Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MEETS CORTEO
Category:
Microsites / Campaigns
Annual ID:
09026N
Award:
2009 Design Silver Pencil
Agency:
Sid Lee / Montreal
Client:
Sid Lee
Title:
Sid Lee
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09038D
Award:
2009 Design Bronze Pencil
Agency:
E.Co.,Ltd. / Tokyo
Client:
E.Co.,Ltd.
Title:
Uncertainty
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09039D
Award:
2009 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
James Ready
Title:
Share Our Billboard Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09014A
Award:
2009 Design Gold Pencil
Agency:
DENTSU INC.KANSAI / Osaka
Client:
Ichida Garden
Title:
NEWSPAPER to NEW PAPER
Category:
Package Design / Campaign
Annual ID:
09019D
Award:
2009 Design Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Accessories
Category:
Package Design / Campaign
Annual ID:
09020D
Award:
2009 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Anthony´s Garage Winery
Title:
Honeytube
Category:
Package Design / Campaign
Annual ID:
09021D
Award:
2009 Interactive Silver Pencil
Agency:
AKQA / London
Client:
AKQA
Title:
Happy Christmas from AKQA
Category:
Self-Promotion / Branded Content
Annual ID:
09085N
Award:
2009 Advertising Silver Pencil
Agency:
Campbell Mithun / Minneapolis
Client:
theunconvention.com
Title:
Park
Category:
Public Service/Political Television / Single
Annual ID:
09032T
Award:
2009 Advertising Bronze Pencil
Agency:
Leo Burnett London / London
Client:
SHELTER
Title:
HOUSE OF CARDS
Category:
Public Service/Political Television / Single
Annual ID:
09033T
Award:
2009 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Bjorn Borg
Title:
In action
Category:
Branded Applications / Desktop
Annual ID:
09045N
Award:
2009 Advertising Silver Pencil
Agency:
Ogilvy France / Paris
Client:
Mattel/ Scrabble
Title:
The beautiful word
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09006A
Award:
2009 Advertising Silver Pencil
Agency:
Ogilvy France / Paris
Client:
Mattel/ Scrabble
Title:
The beautiful word
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09007A
Award:
2009 Advertising Bronze Pencil
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
SPLIT OBJECTS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09008A
Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Banners - Dynamic / Single
Annual ID:
09006N
Award:
2009 Interactive Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Funnest
Category:
Banners - Dynamic / Single
Annual ID:
09007N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Collapse Banner
Category:
Banners - Dynamic / Single
Annual ID:
09008N
Award:
2009 Interactive Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
13TH STREET
Title:
Horror non-stop
Category:
Banners - Dynamic / Single
Annual ID:
09009N
Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Pepsico
Title:
Pepsi Dear Mr. President Text Banner
Category:
Banners - Dynamic / Single
Annual ID:
09010N
