The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
eco:Drive
Agency: AKQA / London
Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Nike Basketball Ballers Network
Agency: R/GA / New York
Client: Nike Category: Web Sites / Community-driven and social networking
Hope.Act.Change.
Agency: Syrup / New York
Client: Form Category: Web Sites / Community-driven and social networking
Stefan the Swopper
Agency: Åkestam Holst / 10387
Client: Posten (The Swedish Post Office) Category: Web Sites / Community-driven and social networking
Music Almighty
Agency: Wieden + Kennedy / London
Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive
Unbreakable Kiss Campaign
Agency: JWT / New York
Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Yellow Treehouse
Agency: Aim Proximity / Auckland
Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Full Apologies
Agency: Neiman Group / Harrisburg
Client: Commonwealth of Pennsylvania Category: Public Service/Cultural Institutions/Educational / Websites
The Girl Effect
Agency: Grow Interactive / Norfolk
Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Digital Concert Hall
Agency: argonauten G2 GmbH / Berlin
Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites
WEATHER
Agency: AlmapBBDO / São Paulo
Client: GREENPEACE Category: Public Service/Cultural Institutions/Educational / Websites
E-Mail „Large window.“
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG Category: Email Marketing / Single
AXE 100 Girls
Agency: BBH New York / New York
Client: Unilever Category: Microsites / Corporate Image
Nvidia Website
Agency: Cutwater / San Francisco
Client: NVIDIA Category: Microsites / Corporate Image
Come into the closet. Let's Dance
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Microsites / Corporate Image
Sandwich
Agency: Forsman & Bodenfors / Gothenburg
Client: Wasa Category: Microsites / Corporate Image
Our Song
Agency: Daddy / Göteborg
Client: Telia Sonera Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Paula Chasing
Agency: AKQA / London
Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Read A Book At Work
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Branded Applications / Web
12 CAMS, CREATE YOUR RAINBOW
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: WOWOW INC. Category: Branded Applications / Web
Swear Words Dictionary
Agency: Gringo / Sao Paulo
Client: Gringo Category: Self-Promotion / Websites
Forsman & Bodenfors
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Self-Promotion / Websites
Thank You begins with a T.
Agency: Grow Interactive / Norfolk
Client: Grow Interactive Category: Self-Promotion / Websites
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research Category: Online Branded Content / Single
Bruce Lee -Pingpong
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Online Branded Content / Single
Bruce Lee -Phone
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Domino's TiVo
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza Category: Web Sites / E-Commerce
Happy Christmas from AKQA
Agency: AKQA / London
Client: AKQA Category: Self-Promotion / Branded Content
Million
Agency: Droga5 / New York
Client: New York City Department of Education Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Balloonacy
Agency: POKE / London
Client: Orange Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Office for Mac Banners
Agency: Firstborn / NY
Client: Microsoft Category: Banners - Fixed Space / Campaign
The Playground Barometer.
Agency: Åkestam Holst / 10387
Client: Playground Outdoor Equipment Stores Category: Banners - Fixed Space / Single
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
SMS advice of delivery service
Agency: Daddy / Göteborg
Client: Posten Category: Banners - Fixed Space / Single
Award:
2009 Interactive Gold Pencil
Agency:
AKQA / London
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09063N
Award:
2009 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball Ballers Network
Category:
Web Sites / Community-driven and social networking
Annual ID:
09033N
Award:
2009 Interactive Silver Pencil
Agency:
Syrup / New York
Client:
Form
Title:
Hope.Act.Change.
Category:
Web Sites / Community-driven and social networking
Annual ID:
09034N
Award:
2009 Interactive Bronze Pencil
Agency:
Åkestam Holst / 10387
Client:
Posten (The Swedish Post Office)
Title:
Stefan the Swopper
Category:
Web Sites / Community-driven and social networking
Annual ID:
09035N
Award:
2009 Interactive Gold Pencil
Agency:
Wieden + Kennedy / London
Client:
Nokia
Title:
Music Almighty
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09074N
Award:
2009 Interactive Gold Pencil
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09075N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09076N
Award:
2009 Interactive Silver Pencil
Agency:
Aim Proximity / Auckland
Client:
The Yellow Pages Group
Title:
Yellow Treehouse
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09077N
Award:
2009 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09078N
Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Human Race
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09079N
Award:
2009 Interactive Gold Pencil
Agency:
Neiman Group / Harrisburg
Client:
Commonwealth of Pennsylvania
Title:
Full Apologies
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09088N
Award:
2009 Interactive Silver Pencil
Agency:
Grow Interactive / Norfolk
Client:
Nike Foundation
Title:
The Girl Effect
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09089N
Award:
2009 Interactive Bronze Pencil
Agency:
argonauten G2 GmbH / Berlin
Client:
Berliner Philharmoniker - Berlin Phil Media GmbH
Title:
Digital Concert Hall
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09090N
Award:
2009 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
GREENPEACE
Title:
WEATHER
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09091N
Award:
2009 Interactive Bronze Pencil
Agency:
Philipp und Keuntje GmbH / Hamburg
Client:
Audi AG
Title:
E-Mail „Large window.“
Category:
Email Marketing / Single
Annual ID:
09050N
Award:
2009 Interactive Gold Pencil
Agency:
BBH New York / New York
Client:
Unilever
Title:
AXE 100 Girls
Category:
Microsites / Corporate Image
Annual ID:
09013N
Award:
2009 Interactive Silver Pencil
Agency:
Cutwater / San Francisco
Client:
NVIDIA
Title:
Nvidia Website
Category:
Microsites / Corporate Image
Annual ID:
09014N
Award:
2009 Interactive Silver Pencil
Agency:
Daddy / Göteborg
Client:
Heinz
Title:
Talk To The Plant
Category:
Microsites / Corporate Image
Annual ID:
09015N
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Come into the closet. Let's Dance
Category:
Microsites / Corporate Image
Annual ID:
09016N
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Wasa
Title:
Sandwich
Category:
Microsites / Corporate Image
Annual ID:
09017N
Award:
2009 Interactive Gold Pencil
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Our Song
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09065N
Award:
2009 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Paula Chasing
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09066N
Award:
2009 Interactive Silver Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09067N
Award:
2009 Interactive Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Read A Book At Work
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09068N
Award:
2009 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Football Head2Head
Category:
Branded Applications / Web
Annual ID:
09041N
Award:
2009 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Branded Applications / Web
Annual ID:
09042N
Award:
2009 Interactive Silver Pencil
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
WOWOW INC.
Title:
12 CAMS, CREATE YOUR RAINBOW
Category:
Branded Applications / Web
Annual ID:
09043N
Award:
2009 Interactive Bronze Pencil
Agency:
GPY&R / Melbourne
Client:
Spring Valley
Title:
Sensibles
Category:
Branded Applications / Web
Annual ID:
09044N
Award:
2009 Interactive Gold Pencil
Agency:
Modernista! / Boston
Client:
Modernista!
Title:
Modernista.com
Category:
Self-Promotion / Websites
Annual ID:
09080N
Award:
2009 Interactive Silver Pencil
Agency:
Gringo / Sao Paulo
Client:
Gringo
Title:
Swear Words Dictionary
Category:
Self-Promotion / Websites
Annual ID:
09081N
Award:
2009 Interactive Bronze Pencil
Agency:
boctok / Tokyo
Client:
BOW
Title:
BOW cARd
Category:
Self-Promotion / Websites
Annual ID:
09082N
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Forsman & Bodenfors
Title:
Forsman & Bodenfors
Category:
Self-Promotion / Websites
Annual ID:
09083N
Award:
2009 Interactive Bronze Pencil
Agency:
Grow Interactive / Norfolk
Client:
Grow Interactive
Title:
Thank You begins with a T.
Category:
Self-Promotion / Websites
Annual ID:
09084N
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Online Branded Content / Single
Annual ID:
09051N
Award:
2009 Interactive Gold Pencil
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Pingpong
Category:
Online Branded Content / Single
Annual ID:
09052N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Online Branded Content / Single
Annual ID:
09053N
Award:
2009 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Online Branded Content / Single
Annual ID:
09054N
Award:
2009 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Activision
Title:
Bike Hero
Category:
Online Branded Content / Single
Annual ID:
09055N
Award:
2009 Interactive Bronze Pencil
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Phone
Category:
Online Branded Content / Single
Annual ID:
09056N
Award:
2009 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's Pizza
Title:
Domino's TiVo
Category:
Web Sites / E-Commerce
Annual ID:
09031N
Award:
2009 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NIKEiD
Category:
Web Sites / E-Commerce
Annual ID:
09032N
Award:
2009 Interactive Silver Pencil
Agency:
AKQA / London
Client:
AKQA
Title:
Happy Christmas from AKQA
Category:
Self-Promotion / Branded Content
Annual ID:
09085N
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
New York City Department of Education
Title:
Million
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09061N
Award:
2009 Interactive Gold Pencil
Agency:
POKE / London
Client:
Orange
Title:
Balloonacy
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09062N
Award:
2009 Interactive Silver Pencil
Agency:
Kawashima and Koblin / San Francisco
Client:
Non-Client Work
Title:
Ten Thousand Cents
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09064N
Award:
2009 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Bjorn Borg
Title:
In action
Category:
Branded Applications / Desktop
Annual ID:
09045N
Award:
2009 Interactive Silver Pencil
Agency:
Firstborn / NY
Client:
Microsoft
Title:
Office for Mac Banners
Category:
Banners - Fixed Space / Campaign
Annual ID:
09005N
Award:
2009 Interactive Gold Pencil
Agency:
Åkestam Holst / 10387
Client:
Playground Outdoor Equipment Stores
Title:
The Playground Barometer.
Category:
Banners - Fixed Space / Single
Annual ID:
09001N
Award:
2009 Interactive Silver Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Distracted Drivers
Category:
Banners - Fixed Space / Single
Annual ID:
09002N
Award:
2009 Interactive Bronze Pencil
Agency:
Daddy / Göteborg
Client:
Posten
Title:
SMS advice of delivery service
Category:
Banners - Fixed Space / Single
Annual ID:
09003N
