The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Domino's TiVo Agency: Crispin Porter + Bogusky / Boulder Client: Domino's Pizza Category: Web Sites / E-Commerce
The Playground Barometer. Agency: Åkestam Holst / 10387 Client: Playground Outdoor Equipment Stores Category: Banners - Fixed Space / Single
Our Song Agency: Daddy / Göteborg Client: Telia Sonera Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Hotel 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Brand Gaming / Online
Nike Basketball Ballers Network Agency: R/GA / New York Client: Nike Category: Web Sites / Community-driven and social networking
The Photographic Adventures of Nick Turpin Agency: Lean Mean Fighting Machine / London Client: Samsung Category: Microsites / Campaigns
Full Apologies Agency: Neiman Group / Harrisburg Client: Commonwealth of Pennsylvania Category: Public Service/Cultural Institutions/Educational / Websites
Hotel 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Microsites / Product-Specific Subsites
Sprint NOW widget Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Microsites / Product-Specific Subsites
GotMilk.com Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Web Sites / Corporate Image
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only
AXE 100 Girls Agency: BBH New York / New York Client: Unilever Category: Microsites / Corporate Image
Wario Land Shake It! Agency: Goodby, Silverstein & Partners / San Francisco Client: Nintendo Category: Banners - Dynamic / Single
Go Miniman Go! Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Online Branded Content / Campaign
Music Almighty Agency: Wieden + Kennedy / London Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive
Unbreakable Kiss Campaign Agency: JWT / New York Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike Football Head2Head Agency: R/GA / New York Client: Nike Category: Branded Applications / Web
Whopper Sacrifice Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
Go Miniman Go! Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Web Sites / Blogs
Million Agency: Droga5 / New York Client: New York City Department of Education Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Balloonacy Agency: POKE / London Client: Orange Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Modernista.com Agency: Modernista! / Boston Client: Modernista! Category: Self-Promotion / Websites
Axion Banner Concerts Agency: Boondoggle / Leuven Client: Axion Category: Banners - Dynamic / Campaign
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Online Branded Content / Single
Bruce Lee -Pingpong Agency: JWT Beijing / Beijing Client: Nokia Category: Online Branded Content / Single
eco:Drive Agency: AKQA / London Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2009 Interactive Gold Pencil

Crispin Porter + Bogusky / Boulder

Domino's Pizza

Domino's TiVo

Web Sites / E-Commerce

09031N

2009 Interactive Gold Pencil

Åkestam Holst / 10387

Playground Outdoor Equipment Stores

The Playground Barometer.

Banners - Fixed Space / Single

09001N

2009 Interactive Gold Pencil

Daddy / Göteborg

Telia Sonera

Our Song

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09065N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Doritos

Hotel 626

Brand Gaming / Online

09037N

2009 Interactive Gold Pencil

R/GA / New York

Nike

Nike Basketball Ballers Network

Web Sites / Community-driven and social networking

09033N

2009 Interactive Gold Pencil

Lean Mean Fighting Machine / London

Samsung

The Photographic Adventures of Nick Turpin

Microsites / Campaigns

09023N

2009 Interactive Gold Pencil

Neiman Group / Harrisburg

Commonwealth of Pennsylvania

Full Apologies

Public Service/Cultural Institutions/Educational / Websites

09088N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Doritos

Hotel 626

Microsites / Product-Specific Subsites

09018N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint NOW widget

Microsites / Product-Specific Subsites

09019N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

GotMilk.com

Web Sites / Corporate Image

09027N

2009 Interactive Gold Pencil

Droga5 / New York

Jewish Council for Education & Research

The Great Schlep

Integrated Branding Campaign / Interactive Only

09069N

2009 Interactive Gold Pencil

BBH New York / New York

Unilever

AXE 100 Girls

Microsites / Corporate Image

09013N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Nintendo

Wario Land Shake It!

Banners - Dynamic / Single

09006N

2009 Interactive Gold Pencil

Pereira & O'Dell / San Francisco

LEGO

Go Miniman Go!

Online Branded Content / Campaign

09057N

2009 Interactive Gold Pencil

Wieden + Kennedy / London

Nokia

Music Almighty

Integrated Branding Campaign / Interactive and Non-Interactive

09074N

2009 Interactive Gold Pencil

JWT / New York

Debeers

Unbreakable Kiss Campaign

Integrated Branding Campaign / Interactive and Non-Interactive

09075N

2009 Interactive Gold Pencil

R/GA / New York

Nike

Nike Football Head2Head

Branded Applications / Web

09041N

2009 Interactive Gold Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Sacrifice

Branded Applications / Web

09042N

2009 Interactive Gold Pencil

Pereira & O'Dell / San Francisco

LEGO

Go Miniman Go!

Web Sites / Blogs

09036N

2009 Interactive Gold Pencil

Droga5 / New York

New York City Department of Education

Million

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09061N

2009 Interactive Gold Pencil

POKE / London

Orange

Balloonacy

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09062N

2009 Interactive Gold Pencil

Modernista! / Boston

Modernista!

Modernista.com

Self-Promotion / Websites

09080N

2009 Interactive Gold Pencil

Boondoggle / Leuven

Axion

Axion Banner Concerts

Banners - Dynamic / Campaign

09011N

2009 Interactive Gold Pencil

Droga5 / New York

Jewish Council for Education & Research

The Great Schlep

Online Branded Content / Single

09051N

2009 Interactive Gold Pencil

JWT Beijing / Beijing

Nokia

Bruce Lee -Pingpong

Online Branded Content / Single

09052N

2009 Interactive Gold Pencil

AKQA / London

Fiat

eco:Drive

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09063N

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