The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
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- Agency Rankings
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- Brand
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- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
"Funny Japanese names in the world"
Agency: DENTSU INC. / Tokyo
Client: goo Category: Microsites / Campaigns
The Exposure of Tom King
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
R-Series. Not for everyone
Agency: Tribal DDB NZ / Auckland
Client: Volkswagen Category: Microsites / Campaigns
GASSAKU
Agency: Dentsu / Tokyo
Client: Intel K.K. Category: Integrated Branding Campaign / Interactive Only
Miss Fiffi Campaign
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Integrated Branding Campaign / Interactive Only
Nokia viNe
Agency: R/GA / New York
Client: Nokia Category: Integrated Branding Campaign / Interactive Only
Swaggerize Me
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding Campaign / Interactive Only
The Ramp
Agency: GSD&M Idea City / Austin
Client: BMW Category: Integrated Branding Campaign / Interactive Only
Blog Ground Music
Agency: Daiko Advertising Inc. / Osaka
Client: PetaBitfs Corporation Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer)
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader
Agency: SS+K / New York City
Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Branded Applications / Web
Cliff Freeman Website
Agency: Cliff Freeman & Partners / New York
Client: Cliff Freeman & Partners Category: Self-Promotion / Websites
Design your own eco-car
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Self-Promotion / Websites
Man/if /esto
Agency: IF Interactive / Petaling Jaya
Client: IF Interactive Category: Self-Promotion / Websites
S&V Harmonice Mundi
Agency: Scholz & Volkmer GmbH / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Websites
U Le Chang (The Playground)
Agency: Kilo Studio Pte Ltd / Singapore
Client: U Le Chang Category: Self-Promotion / Websites
HANBUNKO
Agency: Natsuki Matsuura / Urayasu
Client: Natsuki Matsuura & Rintaro Shimohama Category: Self-Promotion / Branded Content
Battlefield Bad Company
Agency: Wieden + Kennedy / Amsterdam
Client: EA Category: Banners - Dynamic / Campaign
Every Angle, Every Side
Agency: Interuptive Communications Pte Ltd / Singapore
Client: Singapore Telecommunications Limited Category: Banners - Dynamic / Campaign
SPICY SIDE BANNERS
Agency: Awards Coordinator / San Francisco
Client: CONAGRA FOODS Category: Banners - Dynamic / Campaign
Virtual Shadow Napping
Agency: Play / London
Client: Foster's Category: Banners - Dynamic / Campaign
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
FLIES 1
Agency: CONTRAPUNTO / Madrid
Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
A4 Driving Challenge iPhone Game
Agency: Factory Design Labs / Denver
Client: Audi Category: Brand Gaming / Mobile
Animated URL
Agency: Jung von Matt AG / Stuttgart
Client: Sixt Car Rental Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Bootcamp
Agency: AKQA / London
Client: Nike Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Find It
Agency: Dare / London
Client: Sony Ericsson Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Samsung's Follow your INSTINCT
Agency: Fjord Interactive Marketing + Technology / Toronto
Client: Samsung Canada Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Lost Ring
Agency: AKQA / San Francisco
Client: McDonald's Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Wi-Fi Advertising
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Germanwings GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WiFi
Agency: Jung von Matt AG / Hamburg
Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Born to be cheap
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Web Sites / E-Commerce
Morgans Hotel Group
Agency: ZAAZ / Seattle
Client: Morgans Hotel Group Category: Web Sites / E-Commerce
Sound Advice Project
Agency: Ground Zero / Los Angeles
Client: Sound Advice Category: Web Sites / E-Commerce
Throw Us A Bone
Agency: Mark / Sydney
Client: Sydney Dogs & Cats Home Category: Public Service/Cultural Institutions/Educational / Mobile
Cheese Cupid
Agency: Shine Advertising / Madison
Client: Wisconsin Cheese Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Find It
Agency: Dare / London
Client: Sony Ericsson Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Anthems
Agency: Johannes Leonardo / New York
Client: Pangea Day Category: Online Branded Content / Campaign
Meet the Beckers
Agency: Factory Design Labs / Denver
Client: Audi Category: Online Branded Content / Campaign
Nike Basketball Signature Moves
Agency: R/GA / New York
Client: Nike Category: Online Branded Content / Campaign
Somebody Else's Phone
Agency: Wieden + Kennedy / London
Client: Nokia Category: Online Branded Content / Campaign
Fanta More Play - Augmented Reality Tennis
Agency: The Hyperfactory / Auckland
Client: Coca-Cola Europe Category: Mobile Advertising / Single
Adobe - Real or Fake?
Agency: Traction / San Francisco
Client: Adobe Category: Brand Gaming / Online