The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

"Funny Japanese names in the world" Agency: DENTSU INC. / Tokyo Client: goo Category: Microsites / Campaigns
The Exposure of Tom King Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Microsites / Campaigns
R-Series. Not for everyone Agency: Tribal DDB NZ / Auckland Client: Volkswagen Category: Microsites / Campaigns
GASSAKU Agency: Dentsu / Tokyo Client: Intel K.K. Category: Integrated Branding Campaign / Interactive Only
Miss Fiffi Campaign Agency: Åkestam Holst / 10387 Client: RFSU (The Swedish Association for Sexuality Education) Category: Integrated Branding Campaign / Interactive Only
Nokia viNe Agency: R/GA / New York Client: Nokia Category: Integrated Branding Campaign / Interactive Only
Swaggerize Me Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding Campaign / Interactive Only
The Ramp Agency: GSD&M Idea City / Austin Client: BMW Category: Integrated Branding Campaign / Interactive Only
Blog Ground Music Agency: Daiko Advertising Inc. / Osaka Client: PetaBitfs Corporation Category: Branded Applications / Web
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer) Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader Agency: SS+K / New York City Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Branded Applications / Web
Cliff Freeman Website Agency: Cliff Freeman & Partners / New York Client: Cliff Freeman & Partners Category: Self-Promotion / Websites
Design your own eco-car Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Self-Promotion / Websites
Man/if /esto Agency: IF Interactive / Petaling Jaya Client: IF Interactive Category: Self-Promotion / Websites
S&V Harmonice Mundi Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Websites
U Le Chang (The Playground) Agency: Kilo Studio Pte Ltd / Singapore Client: U Le Chang Category: Self-Promotion / Websites
HANBUNKO Agency: Natsuki Matsuura / Urayasu Client: Natsuki Matsuura & Rintaro Shimohama Category: Self-Promotion / Branded Content
Battlefield Bad Company Agency: Wieden + Kennedy / Amsterdam Client: EA Category: Banners - Dynamic / Campaign
Every Angle, Every Side Agency: Interuptive Communications Pte Ltd / Singapore Client: Singapore Telecommunications Limited Category: Banners - Dynamic / Campaign
No Flash Agency: Serviceplan / Munich Client: Callmobile Category: Banners - Dynamic / Campaign
SPICY SIDE BANNERS Agency: Awards Coordinator / San Francisco Client: CONAGRA FOODS Category: Banners - Dynamic / Campaign
Virtual Shadow Napping Agency: Play / London Client: Foster's Category: Banners - Dynamic / Campaign
Distracted Drivers Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
FLIES 1 Agency: CONTRAPUNTO / Madrid Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
A4 Driving Challenge iPhone Game Agency: Factory Design Labs / Denver Client: Audi Category: Brand Gaming / Mobile
Animated URL Agency: Jung von Matt AG / Stuttgart Client: Sixt Car Rental Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Bootcamp Agency: AKQA / London Client: Nike Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Find It Agency: Dare / London Client: Sony Ericsson Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
IN AN ABSOLUT WORLD Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Samsung's Follow your INSTINCT Agency: Fjord Interactive Marketing + Technology / Toronto Client: Samsung Canada Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Lost Ring Agency: AKQA / San Francisco Client: McDonald's Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Wi-Fi Advertising Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Germanwings GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WiFi Agency: Jung von Matt AG / Hamburg Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Born to be cheap Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Web Sites / E-Commerce
Morgans Hotel Group Agency: ZAAZ / Seattle Client: Morgans Hotel Group Category: Web Sites / E-Commerce
Sound Advice Project Agency: Ground Zero / Los Angeles Client: Sound Advice Category: Web Sites / E-Commerce
Teroforma Agency: Poke New York / New York Client: Teroforma Category: Web Sites / E-Commerce
Throw Us A Bone Agency: Mark / Sydney Client: Sydney Dogs & Cats Home Category: Public Service/Cultural Institutions/Educational / Mobile
Cheese Cupid Agency: Shine Advertising / Madison Client: Wisconsin Cheese Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Find It Agency: Dare / London Client: Sony Ericsson Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Anthems Agency: Johannes Leonardo / New York Client: Pangea Day Category: Online Branded Content / Campaign
Meet the Beckers Agency: Factory Design Labs / Denver Client: Audi Category: Online Branded Content / Campaign
Nike Basketball Signature Moves Agency: R/GA / New York Client: Nike Category: Online Branded Content / Campaign
Somebody Else's Phone Agency: Wieden + Kennedy / London Client: Nokia Category: Online Branded Content / Campaign
Fanta More Play - Augmented Reality Tennis Agency: The Hyperfactory / Auckland Client: Coca-Cola Europe Category: Mobile Advertising / Single
NIKE PHOTOiD Agency: AKQA / London Client: Nike Category: Mobile Advertising / Single
Adobe - Real or Fake? Agency: Traction / San Francisco Client: Adobe Category: Brand Gaming / Online

2009 Interactive Merit Award

DENTSU INC. / Tokyo

goo

"Funny Japanese names in the world"

Microsites / Campaigns

09156N

2009 Interactive Merit Award

Lean Mean Fighting Machine / London

Emirates

The Exposure of Tom King

Microsites / Campaigns

09157N

2009 Interactive Merit Award

Tribal DDB NZ / Auckland

Volkswagen

R-Series. Not for everyone

Microsites / Campaigns

09269N

2009 Interactive Merit Award

Dentsu / Tokyo

Intel K.K.

GASSAKU

Integrated Branding Campaign / Interactive Only

09239N

2009 Interactive Merit Award

Åkestam Holst / 10387

RFSU (The Swedish Association for Sexuality Education)

Miss Fiffi Campaign

Integrated Branding Campaign / Interactive Only

09240N

2009 Interactive Merit Award

R/GA / New York

Nokia

Nokia viNe

Integrated Branding Campaign / Interactive Only

09241N

2009 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

Swaggerize Me

Integrated Branding Campaign / Interactive Only

09242N

2009 Interactive Merit Award

GSD&M Idea City / Austin

BMW

The Ramp

Integrated Branding Campaign / Interactive Only

09243N

2009 Interactive Merit Award

Daiko Advertising Inc. / Osaka

PetaBitfs Corporation

Blog Ground Music

Branded Applications / Web

09193N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Branded Applications / Web

09194N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Have It Your Way '08 (Poll-a-izer)

Branded Applications / Web

09195N

2009 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

RUSH - An Interactive Adventure

Branded Applications / Web

09196N

2009 Interactive Merit Award

SS+K / New York City

msnbc.com

Spectra Visual Newsreader

Branded Applications / Web

09197N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Radio Matchmaker

Branded Applications / Web

09198N

2009 Interactive Merit Award

Cliff Freeman & Partners / New York

Cliff Freeman & Partners

Cliff Freeman Website

Self-Promotion / Websites

09254N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

Design your own eco-car

Self-Promotion / Websites

09255N

2009 Interactive Merit Award

IF Interactive / Petaling Jaya

IF Interactive

Man/if /esto

Self-Promotion / Websites

09256N

2009 Interactive Merit Award

Scholz & Volkmer GmbH / Wiesbaden

Scholz & Volkmer

S&V Harmonice Mundi

Self-Promotion / Websites

09257N

2009 Interactive Merit Award

Kilo Studio Pte Ltd / Singapore

U Le Chang

U Le Chang (The Playground)

Self-Promotion / Websites

09258N

2009 Interactive Merit Award

Natsuki Matsuura / Urayasu

Natsuki Matsuura & Rintaro Shimohama

HANBUNKO

Self-Promotion / Branded Content

09259N

2009 Interactive Merit Award

Wieden + Kennedy / Amsterdam

EA

Battlefield Bad Company

Banners - Dynamic / Campaign

09114N

2009 Interactive Merit Award

Interuptive Communications Pte Ltd / Singapore

Singapore Telecommunications Limited

Every Angle, Every Side

Banners - Dynamic / Campaign

09115N

2009 Interactive Merit Award

Serviceplan / Munich

Callmobile

No Flash

Banners - Dynamic / Campaign

09116N

2009 Interactive Merit Award

Awards Coordinator / San Francisco

CONAGRA FOODS

SPICY SIDE BANNERS

Banners - Dynamic / Campaign

09117N

2009 Interactive Merit Award

Play / London

Foster's

Virtual Shadow Napping

Banners - Dynamic / Campaign

09118N

2009 Interactive Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Distracted Drivers

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09260N

2009 Interactive Merit Award

CONTRAPUNTO / Madrid

AMNISTÍA INTERNACIONAL

FLIES 1

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09270N

2009 Interactive Merit Award

Factory Design Labs / Denver

Audi

A4 Driving Challenge iPhone Game

Brand Gaming / Mobile

09192N

2009 Interactive Merit Award

Jung von Matt AG / Stuttgart

Sixt Car Rental

Animated URL

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09223N

2009 Interactive Merit Award

AKQA / London

Nike

Bootcamp

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09224N

2009 Interactive Merit Award

Dare / London

Sony Ericsson

Find It

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09225N

2009 Interactive Merit Award

Great Works / Stockholm

ABSOLUT VODKA

IN AN ABSOLUT WORLD

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09226N

2009 Interactive Merit Award

Fjord Interactive Marketing + Technology / Toronto

Samsung Canada

Samsung's Follow your INSTINCT

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09227N

2009 Interactive Merit Award

AKQA / San Francisco

McDonald's

The Lost Ring

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09228N

2009 Interactive Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Germanwings GmbH

Wi-Fi Advertising

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09229N

2009 Interactive Merit Award

Jung von Matt AG / Hamburg

SIXT

WiFi

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09230N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Tele2

Born to be cheap

Web Sites / E-Commerce

09171N

2009 Interactive Merit Award

ZAAZ / Seattle

Morgans Hotel Group

Morgans Hotel Group

Web Sites / E-Commerce

09172N

2009 Interactive Merit Award

Ground Zero / Los Angeles

Sound Advice

Sound Advice Project

Web Sites / E-Commerce

09173N

2009 Interactive Merit Award

Poke New York / New York

Teroforma

Teroforma

Web Sites / E-Commerce

09174N

2009 Interactive Merit Award

Mark / Sydney

Sydney Dogs & Cats Home

Throw Us A Bone

Public Service/Cultural Institutions/Educational / Mobile

09265N

2009 Interactive Merit Award

Shine Advertising / Madison

Wisconsin Cheese

Cheese Cupid

Branded Applications / Mobile (Android, Iphone or Windows Mobile)

09202N

2009 Interactive Merit Award

Dare / London

Sony Ericsson

Find It

Branded Applications / Mobile (Android, Iphone or Windows Mobile)

09203N

2009 Interactive Merit Award

Johannes Leonardo / New York

Pangea Day

Anthems

Online Branded Content / Campaign

09219N

2009 Interactive Merit Award

Factory Design Labs / Denver

Audi

Meet the Beckers

Online Branded Content / Campaign

09220N

2009 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball Signature Moves

Online Branded Content / Campaign

09221N

2009 Interactive Merit Award

Wieden + Kennedy / London

Nokia

Somebody Else's Phone

Online Branded Content / Campaign

09222N

2009 Interactive Merit Award

The Hyperfactory / Auckland

Coca-Cola Europe

Fanta More Play - Augmented Reality Tennis

Mobile Advertising / Single

09204N

2009 Interactive Merit Award

AKQA / London

Nike

NIKE PHOTOiD

Mobile Advertising / Single

09205N

2009 Interactive Merit Award

Traction / San Francisco

Adobe

Adobe - Real or Fake?

Brand Gaming / Online

09182N

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