The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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- Agency Rankings
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Award
Agency
Client
Title
Category
Annual ID
"Funny Japanese names in the world"
Agency: DENTSU INC. / Tokyo
Client: goo Category: Microsites / Campaigns
The Exposure of Tom King
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
R-Series. Not for everyone
Agency: Tribal DDB NZ / Auckland
Client: Volkswagen Category: Microsites / Campaigns
AIRBAND
Agency: AlmapBBDO / São Paulo
Client: PEPSI Category: Web Sites / Community-driven and social networking
CAN you make it!?
Agency: Red Urban GbmH / Unterhaching
Client: Red Bull GmbH Category: Web Sites / Community-driven and social networking
Mario Super Sluggers
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Web Sites / Community-driven and social networking
Talk To The Plant
Agency: Daddy / Göteborg
Client: Heinz Category: Web Sites / Community-driven and social networking
Thoughtpile
Agency: mono / minneapolis
Client: Herman Miller Category: Web Sites / Community-driven and social networking
YourPlayground.org
Agency: Leo Burnett / Chicago
Client: Allstate Category: Web Sites / Community-driven and social networking
Absolut Mango
Agency: Gringo / Sao Paulo
Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
AXE CHOCOMAN HUNTER
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
AXE WAKE-UP SERVICE INC.
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Beatbox
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Microsites / Product-Specific Subsites
BreakingBad.com
Agency: mono / minneapolis
Client: AMCTV Category: Microsites / Product-Specific Subsites
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany Category: Microsites / Product-Specific Subsites
Discover Your Epsonality
Agency: Big Spaceship / Brooklyn
Client: Epson Category: Microsites / Product-Specific Subsites
DISCOVER YOUR KITCHEN FROM Z TO A
Agency: Grimm Gallun Holtappels / Hamburg
Client: IKEA Category: Microsites / Product-Specific Subsites
DRY IN MOTION
Agency: Projector inc. / Tokyo
Client: UNIQLO Category: Microsites / Product-Specific Subsites
Hyundai Genesis
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hyundai Category: Microsites / Product-Specific Subsites
Paint that shit gold
Agency: Colle + McVoy / Minneapolis
Client: Atmosphere/Rhymsayers Category: Microsites / Product-Specific Subsites
play>smart
Agency: TYO Interactive Design Inc. / Shinagawa-ku
Client: Mercedes-Benz Japan Co.,Ltd Category: Microsites / Product-Specific Subsites
Ride the Scuba
Agency: Play / London
Client: Foster's Category: Microsites / Product-Specific Subsites
Routan BabyMaker3000
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen Category: Microsites / Product-Specific Subsites
Smile Link
Agency: TYO Interactive Design Inc. / Shinagawa-ku
Client: KAGOME CO.,Ltd Category: Microsites / Product-Specific Subsites
The Truth About Smart
Agency: Agency Republic / London
Client: SMART Category: Microsites / Product-Specific Subsites
The Unloader
Agency: Farfar / Stockholm
Client: Nokia Category: Microsites / Product-Specific Subsites
Underworld: Rise of the Lycans
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Microsites / Product-Specific Subsites
Born to be cheap
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Web Sites / E-Commerce
Morgans Hotel Group
Agency: ZAAZ / Seattle
Client: Morgans Hotel Group Category: Web Sites / E-Commerce
Sound Advice Project
Agency: Ground Zero / Los Angeles
Client: Sound Advice Category: Web Sites / E-Commerce
Euro2008 Undercover
Agency: Forsman & Bodenfors / Gothenburg
Client: Svenska Spel Category: Branded Applications / Desktop
Save paper Save Trees
Agency: DDB Berlin GmbH / Berlin
Client: DDB Worldwide Category: Branded Applications / Desktop
Animated URL
Agency: Jung von Matt AG / Stuttgart
Client: Sixt Car Rental Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Bootcamp
Agency: AKQA / London
Client: Nike Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Find It
Agency: Dare / London
Client: Sony Ericsson Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Samsung's Follow your INSTINCT
Agency: Fjord Interactive Marketing + Technology / Toronto
Client: Samsung Canada Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Lost Ring
Agency: AKQA / San Francisco
Client: McDonald's Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Wi-Fi Advertising
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Germanwings GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WiFi
Agency: Jung von Matt AG / Hamburg
Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
13 Reasons Why
Agency: Grey Worldwide / New York
Client: Penguin Books Category: Online Branded Content / Single
Bruce Lee -Match
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Business LeBron and Nicole Scherzinger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Branded Content / Single
Etrade Outtakes
Agency: Grey Worldwide / New York
Client: Etrade Category: Online Branded Content / Single
Left/Right Project
Agency: 180LA / Santa Monica
Client: adidas Originals Category: Online Branded Content / Single
Pete the meat puppet
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Single