The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Euro2008 Undercover
Agency: Forsman & Bodenfors / Gothenburg
Client: Svenska Spel Category: Branded Applications / Desktop
Save paper Save Trees
Agency: DDB Berlin GmbH / Berlin
Client: DDB Worldwide Category: Branded Applications / Desktop
AIRBAND
Agency: AlmapBBDO / São Paulo
Client: PEPSI Category: Web Sites / Community-driven and social networking
CAN you make it!?
Agency: Red Urban GbmH / Unterhaching
Client: Red Bull GmbH Category: Web Sites / Community-driven and social networking
Mario Super Sluggers
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Web Sites / Community-driven and social networking
Talk To The Plant
Agency: Daddy / Göteborg
Client: Heinz Category: Web Sites / Community-driven and social networking
Thoughtpile
Agency: mono / minneapolis
Client: Herman Miller Category: Web Sites / Community-driven and social networking
YourPlayground.org
Agency: Leo Burnett / Chicago
Client: Allstate Category: Web Sites / Community-driven and social networking
Forever Story
Agency: CHI&Partners / London
Client: The Carphone Warehouse Category: Public Service/Cultural Institutions/Educational / Microsites
One Laptop per Child Equation Microsite
Agency: TAXI, Inc. (NYC) / New York
Client: One Laptop per Child Category: Public Service/Cultural Institutions/Educational / Microsites
Planet Protector
Agency: Ogilvy Beijing / Beijing
Client: Canon Category: Public Service/Cultural Institutions/Educational / Microsites
13 Reasons Why
Agency: Grey Worldwide / New York
Client: Penguin Books Category: Online Branded Content / Single
Bruce Lee -Match
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Business LeBron and Nicole Scherzinger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Branded Content / Single
Etrade Outtakes
Agency: Grey Worldwide / New York
Client: Etrade Category: Online Branded Content / Single
Left/Right Project
Agency: 180LA / Santa Monica
Client: adidas Originals Category: Online Branded Content / Single
Pete the meat puppet
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Single
Seth MacFarlane
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Special Surprise
Agency: Resn / Wellington
Client: Luke Buda Category: Online Branded Content / Single
The Unicorn
Agency: Publicis Zurich / Zurich
Client: Chocolat Frey Category: Online Branded Content / Single
Thrillicious: The Taste Of Times Square
Agency: Mekanism / San Francisco
Client: Sobe Life Water Category: Online Branded Content / Single
"Funny Japanese names in the world"
Agency: DENTSU INC. / Tokyo
Client: goo Category: Microsites / Campaigns
The Exposure of Tom King
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
R-Series. Not for everyone
Agency: Tribal DDB NZ / Auckland
Client: Volkswagen Category: Microsites / Campaigns
Absolut Mango
Agency: Gringo / Sao Paulo
Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
AXE CHOCOMAN HUNTER
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
AXE WAKE-UP SERVICE INC.
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Beatbox
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Microsites / Product-Specific Subsites
BreakingBad.com
Agency: mono / minneapolis
Client: AMCTV Category: Microsites / Product-Specific Subsites
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany Category: Microsites / Product-Specific Subsites
Discover Your Epsonality
Agency: Big Spaceship / Brooklyn
Client: Epson Category: Microsites / Product-Specific Subsites
DISCOVER YOUR KITCHEN FROM Z TO A
Agency: Grimm Gallun Holtappels / Hamburg
Client: IKEA Category: Microsites / Product-Specific Subsites
DRY IN MOTION
Agency: Projector inc. / Tokyo
Client: UNIQLO Category: Microsites / Product-Specific Subsites
Hyundai Genesis
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hyundai Category: Microsites / Product-Specific Subsites
Paint that shit gold
Agency: Colle + McVoy / Minneapolis
Client: Atmosphere/Rhymsayers Category: Microsites / Product-Specific Subsites
play>smart
Agency: TYO Interactive Design Inc. / Shinagawa-ku
Client: Mercedes-Benz Japan Co.,Ltd Category: Microsites / Product-Specific Subsites
Ride the Scuba
Agency: Play / London
Client: Foster's Category: Microsites / Product-Specific Subsites
Routan BabyMaker3000
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen Category: Microsites / Product-Specific Subsites
Smile Link
Agency: TYO Interactive Design Inc. / Shinagawa-ku
Client: KAGOME CO.,Ltd Category: Microsites / Product-Specific Subsites
The Truth About Smart
Agency: Agency Republic / London
Client: SMART Category: Microsites / Product-Specific Subsites
The Unloader
Agency: Farfar / Stockholm
Client: Nokia Category: Microsites / Product-Specific Subsites
Underworld: Rise of the Lycans
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Microsites / Product-Specific Subsites
Adobe - Real or Fake?
Agency: Traction / San Francisco
Client: Adobe Category: Brand Gaming / Online
AXE Wheel of Temptation
Agency: Deasign / Stockholm
Client: Unilever Category: Brand Gaming / Online
Ingenuity Online Games
Agency: Fallon Worldwide / Minneapolis
Client: Johnson Controls Category: Brand Gaming / Online
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Svenska Spel
Title:
Euro2008 Undercover
Category:
Branded Applications / Desktop
Annual ID:
09199N
Award:
2009 Interactive Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
DDB Worldwide
Title:
Save paper Save Trees
Category:
Branded Applications / Desktop
Annual ID:
09200N
Award:
2009 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Santec
Title:
Screenguard
Category:
Branded Applications / Desktop
Annual ID:
09201N
Award:
2009 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
PEPSI
Title:
AIRBAND
Category:
Web Sites / Community-driven and social networking
Annual ID:
09175N
Award:
2009 Interactive Merit Award
Agency:
Red Urban GbmH / Unterhaching
Client:
Red Bull GmbH
Title:
CAN you make it!?
Category:
Web Sites / Community-driven and social networking
Annual ID:
09176N
Award:
2009 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Mario Super Sluggers
Category:
Web Sites / Community-driven and social networking
Annual ID:
09177N
Award:
2009 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Heinz
Title:
Talk To The Plant
Category:
Web Sites / Community-driven and social networking
Annual ID:
09178N
Award:
2009 Interactive Merit Award
Agency:
mono / minneapolis
Client:
Herman Miller
Title:
Thoughtpile
Category:
Web Sites / Community-driven and social networking
Annual ID:
09179N
Award:
2009 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate
Title:
YourPlayground.org
Category:
Web Sites / Community-driven and social networking
Annual ID:
09180N
Award:
2009 Interactive Merit Award
Agency:
CHI&Partners / London
Client:
The Carphone Warehouse
Title:
Forever Story
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
09261N
Award:
2009 Interactive Merit Award
Agency:
TAXI, Inc. (NYC) / New York
Client:
One Laptop per Child
Title:
One Laptop per Child Equation Microsite
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
09262N
Award:
2009 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Canon
Title:
Planet Protector
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
09263N
Award:
2009 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
AgencyNet
Title:
ANidea
Category:
Web Sites / Blogs
Annual ID:
09181N
Award:
2009 Interactive Merit Award
Agency:
Grey Worldwide / New York
Client:
Penguin Books
Title:
13 Reasons Why
Category:
Online Branded Content / Single
Annual ID:
09207N
Award:
2009 Interactive Merit Award
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Match
Category:
Online Branded Content / Single
Annual ID:
09208N
Award:
2009 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Business LeBron and Nicole Scherzinger
Category:
Online Branded Content / Single
Annual ID:
09209N
Award:
2009 Interactive Merit Award
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Etrade Outtakes
Category:
Online Branded Content / Single
Annual ID:
09210N
Award:
2009 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
adidas Originals
Title:
Left/Right Project
Category:
Online Branded Content / Single
Annual ID:
09211N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Paparazzi Escape
Category:
Online Branded Content / Single
Annual ID:
09212N
Award:
2009 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Pete the meat puppet
Category:
Online Branded Content / Single
Annual ID:
09214N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Seth MacFarlane
Category:
Online Branded Content / Single
Annual ID:
09215N
Award:
2009 Interactive Merit Award
Agency:
Resn / Wellington
Client:
Luke Buda
Title:
Special Surprise
Category:
Online Branded Content / Single
Annual ID:
09216N
Award:
2009 Interactive Merit Award
Agency:
Publicis Zurich / Zurich
Client:
Chocolat Frey
Title:
The Unicorn
Category:
Online Branded Content / Single
Annual ID:
09217N
Award:
2009 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
Sobe Life Water
Title:
Thrillicious: The Taste Of Times Square
Category:
Online Branded Content / Single
Annual ID:
09218N
Award:
2009 Interactive Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
goo
Title:
"Funny Japanese names in the world"
Category:
Microsites / Campaigns
Annual ID:
09156N
Award:
2009 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
The Exposure of Tom King
Category:
Microsites / Campaigns
Annual ID:
09157N
Award:
2009 Interactive Merit Award
Agency:
Tribal DDB NZ / Auckland
Client:
Volkswagen
Title:
R-Series. Not for everyone
Category:
Microsites / Campaigns
Annual ID:
09269N
Award:
2009 Interactive Merit Award
Agency:
Gringo / Sao Paulo
Client:
Absolut Vodka
Title:
Absolut Mango
Category:
Microsites / Product-Specific Subsites
Annual ID:
09137N
Award:
2009 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE CHOCOMAN HUNTER
Category:
Microsites / Product-Specific Subsites
Annual ID:
09138N
Award:
2009 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE WAKE-UP SERVICE INC.
Category:
Microsites / Product-Specific Subsites
Annual ID:
09139N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Beatbox
Category:
Microsites / Product-Specific Subsites
Annual ID:
09140N
Award:
2009 Interactive Merit Award
Agency:
mono / minneapolis
Client:
AMCTV
Title:
BreakingBad.com
Category:
Microsites / Product-Specific Subsites
Annual ID:
09141N
Award:
2009 Interactive Merit Award
Agency:
North Kingdom / Skelleftea
Client:
Coca-Cola Germany
Title:
Coke Zero Game
Category:
Microsites / Product-Specific Subsites
Annual ID:
09142N
Award:
2009 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Epson
Title:
Discover Your Epsonality
Category:
Microsites / Product-Specific Subsites
Annual ID:
09143N
Award:
2009 Interactive Merit Award
Agency:
Grimm Gallun Holtappels / Hamburg
Client:
IKEA
Title:
DISCOVER YOUR KITCHEN FROM Z TO A
Category:
Microsites / Product-Specific Subsites
Annual ID:
09144N
Award:
2009 Interactive Merit Award
Agency:
Projector inc. / Tokyo
Client:
UNIQLO
Title:
DRY IN MOTION
Category:
Microsites / Product-Specific Subsites
Annual ID:
09145N
Award:
2009 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hyundai
Title:
Hyundai Genesis
Category:
Microsites / Product-Specific Subsites
Annual ID:
09146N
Award:
2009 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Atmosphere/Rhymsayers
Title:
Paint that shit gold
Category:
Microsites / Product-Specific Subsites
Annual ID:
09147N
Award:
2009 Interactive Merit Award
Agency:
TYO Interactive Design Inc. / Shinagawa-ku
Client:
Mercedes-Benz Japan Co.,Ltd
Title:
play>smart
Category:
Microsites / Product-Specific Subsites
Annual ID:
09148N
Award:
2009 Interactive Merit Award
Agency:
Play / London
Client:
Foster's
Title:
Ride the Scuba
Category:
Microsites / Product-Specific Subsites
Annual ID:
09149N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen
Title:
Routan BabyMaker3000
Category:
Microsites / Product-Specific Subsites
Annual ID:
09150N
Award:
2009 Interactive Merit Award
Agency:
TYO Interactive Design Inc. / Shinagawa-ku
Client:
KAGOME CO.,Ltd
Title:
Smile Link
Category:
Microsites / Product-Specific Subsites
Annual ID:
09151N
Award:
2009 Interactive Merit Award
Agency:
KING / Stockholm
Client:
ICA
Title:
The Eco Dance
Category:
Microsites / Product-Specific Subsites
Annual ID:
09152N
Award:
2009 Interactive Merit Award
Agency:
Agency Republic / London
Client:
SMART
Title:
The Truth About Smart
Category:
Microsites / Product-Specific Subsites
Annual ID:
09153N
Award:
2009 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The Unloader
Category:
Microsites / Product-Specific Subsites
Annual ID:
09154N
Award:
2009 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
Underworld: Rise of the Lycans
Category:
Microsites / Product-Specific Subsites
Annual ID:
09155N
Award:
2009 Interactive Merit Award
Agency:
Traction / San Francisco
Client:
Adobe
Title:
Adobe - Real or Fake?
Category:
Brand Gaming / Online
Annual ID:
09182N
Award:
2009 Interactive Merit Award
Agency:
Deasign / Stockholm
Client:
Unilever
Title:
AXE Wheel of Temptation
Category:
Brand Gaming / Online
Annual ID:
09183N
Award:
2009 Interactive Merit Award
Agency:
Fallon Worldwide / Minneapolis
Client:
Johnson Controls
Title:
Ingenuity Online Games
Category:
Brand Gaming / Online
Annual ID:
09184N
Award:
2009 Interactive Merit Award
Agency:
MTV Networks / New York
Client:
MTV
Title:
MTV Backchannel
Category:
Brand Gaming / Online
Annual ID:
09185N
