The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Blog Ground Music Agency: Daiko Advertising Inc. / Osaka Client: PetaBitfs Corporation Category: Branded Applications / Web
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer) Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader Agency: SS+K / New York City Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Branded Applications / Web
Absolut Mango Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
AXE CHOCOMAN HUNTER Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
AXE WAKE-UP SERVICE INC. Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Beatbox Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Microsites / Product-Specific Subsites
BreakingBad.com Agency: mono / minneapolis Client: AMCTV Category: Microsites / Product-Specific Subsites
Coke Zero Game Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Microsites / Product-Specific Subsites
Discover Your Epsonality Agency: Big Spaceship / Brooklyn Client: Epson Category: Microsites / Product-Specific Subsites
DISCOVER YOUR KITCHEN FROM Z TO A Agency: Grimm Gallun Holtappels / Hamburg Client: IKEA Category: Microsites / Product-Specific Subsites
DRY IN MOTION Agency: Projector inc. / Tokyo Client: UNIQLO Category: Microsites / Product-Specific Subsites
Hyundai Genesis Agency: Goodby, Silverstein & Partners / San Francisco Client: Hyundai Category: Microsites / Product-Specific Subsites
Paint that shit gold Agency: Colle + McVoy / Minneapolis Client: Atmosphere/Rhymsayers Category: Microsites / Product-Specific Subsites
play>smart Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: Mercedes-Benz Japan Co.,Ltd Category: Microsites / Product-Specific Subsites
Ride the Scuba Agency: Play / London Client: Foster's Category: Microsites / Product-Specific Subsites
Routan BabyMaker3000 Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen Category: Microsites / Product-Specific Subsites
Smile Link Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: KAGOME CO.,Ltd Category: Microsites / Product-Specific Subsites
The Eco Dance Agency: KING / Stockholm Client: ICA Category: Microsites / Product-Specific Subsites
The Truth About Smart Agency: Agency Republic / London Client: SMART Category: Microsites / Product-Specific Subsites
The Unloader Agency: Farfar / Stockholm Client: Nokia Category: Microsites / Product-Specific Subsites
Underworld: Rise of the Lycans Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Microsites / Product-Specific Subsites
A4 Driving Challenge iPhone Game Agency: Factory Design Labs / Denver Client: Audi Category: Brand Gaming / Mobile
amanagroup Agency: amana inc. / Tokyo Client: amana inc. Category: Web Sites / Corporate Image
Bud Light Birthday Agency: DDB / Chicago Client: Anheuser-Busch Category: Web Sites / Corporate Image
Fallout 3 PrepareForTheFuture.com Agency: AKQA / Arlington Client: Bethesda Softworks Category: Web Sites / Corporate Image
Happiness Factory Agency: Sapient Interactive / Palmetto Bay Client: The Coca Cola Company Category: Web Sites / Corporate Image
Hello Sour Sally Agency: Kinetic Singapore / Singapore Client: Sour Sally Frozen Yogurt Category: Web Sites / Corporate Image
HELLO! RUNNERS MAP Agency: 777interactive / Tokyo Client: adidas Japan K.K. Category: Web Sites / Corporate Image
Lumina Live! Agency: Kilo Studio Pte Ltd / Singapore Client: Lumina Live! Pte Ltd Category: Web Sites / Corporate Image
Nike Basketball Signature Moves Agency: R/GA / New York Client: Nike Category: Web Sites / Corporate Image
Nvidia Speak Visual site Agency: Cutwater / San Francisco Client: NVIDIA Category: Web Sites / Corporate Image
RETHINKING VODKA Agency: Great Works / Stockholm Client: LEVEL VODKA Category: Web Sites / Corporate Image
Seconds Agency: Dinamo / Lysaker Client: Doctors without borders Category: Web Sites / Corporate Image
Sunnyville Agency: Tribal DDB / Chicago Client: Lowe's Category: Web Sites / Corporate Image
Think. Again. Agency: Euro RSCG / New York Client: The Atlantic Category: Web Sites / Corporate Image
Cheese Cupid Agency: Shine Advertising / Madison Client: Wisconsin Cheese Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Find It Agency: Dare / London Client: Sony Ericsson Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile)
GASSAKU Agency: Dentsu / Tokyo Client: Intel K.K. Category: Integrated Branding Campaign / Interactive Only
Miss Fiffi Campaign Agency: Åkestam Holst / 10387 Client: RFSU (The Swedish Association for Sexuality Education) Category: Integrated Branding Campaign / Interactive Only
Nokia viNe Agency: R/GA / New York Client: Nokia Category: Integrated Branding Campaign / Interactive Only
Swaggerize Me Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding Campaign / Interactive Only
The Ramp Agency: GSD&M Idea City / Austin Client: BMW Category: Integrated Branding Campaign / Interactive Only
adidas 60 Years of Soles and Stripes Agency: Sid Lee / Montreal Client: adidas Originals Category: Integrated Branding Campaign / Interactive and Non-Interactive
Gears of War Agency: AKQA / San Francisco Client: Xbox Category: Integrated Branding Campaign / Interactive and Non-Interactive
Jetta TDI Cup Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive

2009 Interactive Merit Award

Daiko Advertising Inc. / Osaka

PetaBitfs Corporation

Blog Ground Music

Branded Applications / Web

09193N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Branded Applications / Web

09194N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Have It Your Way '08 (Poll-a-izer)

Branded Applications / Web

09195N

2009 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

RUSH - An Interactive Adventure

Branded Applications / Web

09196N

2009 Interactive Merit Award

SS+K / New York City

msnbc.com

Spectra Visual Newsreader

Branded Applications / Web

09197N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Radio Matchmaker

Branded Applications / Web

09198N

2009 Interactive Merit Award

Gringo / Sao Paulo

Absolut Vodka

Absolut Mango

Microsites / Product-Specific Subsites

09137N

2009 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE CHOCOMAN HUNTER

Microsites / Product-Specific Subsites

09138N

2009 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE WAKE-UP SERVICE INC.

Microsites / Product-Specific Subsites

09139N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Tele2

Beatbox

Microsites / Product-Specific Subsites

09140N

2009 Interactive Merit Award

mono / minneapolis

AMCTV

BreakingBad.com

Microsites / Product-Specific Subsites

09141N

2009 Interactive Merit Award

North Kingdom / Skelleftea

Coca-Cola Germany

Coke Zero Game

Microsites / Product-Specific Subsites

09142N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Epson

Discover Your Epsonality

Microsites / Product-Specific Subsites

09143N

2009 Interactive Merit Award

Grimm Gallun Holtappels / Hamburg

IKEA

DISCOVER YOUR KITCHEN FROM Z TO A

Microsites / Product-Specific Subsites

09144N

2009 Interactive Merit Award

Projector inc. / Tokyo

UNIQLO

DRY IN MOTION

Microsites / Product-Specific Subsites

09145N

2009 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hyundai

Hyundai Genesis

Microsites / Product-Specific Subsites

09146N

2009 Interactive Merit Award

Colle + McVoy / Minneapolis

Atmosphere/Rhymsayers

Paint that shit gold

Microsites / Product-Specific Subsites

09147N

2009 Interactive Merit Award

TYO Interactive Design Inc. / Shinagawa-ku

Mercedes-Benz Japan Co.,Ltd

play>smart

Microsites / Product-Specific Subsites

09148N

2009 Interactive Merit Award

Play / London

Foster's

Ride the Scuba

Microsites / Product-Specific Subsites

09149N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Volkswagen

Routan BabyMaker3000

Microsites / Product-Specific Subsites

09150N

2009 Interactive Merit Award

TYO Interactive Design Inc. / Shinagawa-ku

KAGOME CO.,Ltd

Smile Link

Microsites / Product-Specific Subsites

09151N

2009 Interactive Merit Award

KING / Stockholm

ICA

The Eco Dance

Microsites / Product-Specific Subsites

09152N

2009 Interactive Merit Award

Agency Republic / London

SMART

The Truth About Smart

Microsites / Product-Specific Subsites

09153N

2009 Interactive Merit Award

Farfar / Stockholm

Nokia

The Unloader

Microsites / Product-Specific Subsites

09154N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

Underworld: Rise of the Lycans

Microsites / Product-Specific Subsites

09155N

2009 Interactive Merit Award

Factory Design Labs / Denver

Audi

A4 Driving Challenge iPhone Game

Brand Gaming / Mobile

09192N

2009 Interactive Merit Award

amana inc. / Tokyo

amana inc.

amanagroup

Web Sites / Corporate Image

09158N

2009 Interactive Merit Award

DDB / Chicago

Anheuser-Busch

Bud Light Birthday

Web Sites / Corporate Image

09159N

2009 Interactive Merit Award

AKQA / Arlington

Bethesda Softworks

Fallout 3 PrepareForTheFuture.com

Web Sites / Corporate Image

09160N

2009 Interactive Merit Award

Sapient Interactive / Palmetto Bay

The Coca Cola Company

Happiness Factory

Web Sites / Corporate Image

09161N

2009 Interactive Merit Award

Kinetic Singapore / Singapore

Sour Sally Frozen Yogurt

Hello Sour Sally

Web Sites / Corporate Image

09162N

2009 Interactive Merit Award

777interactive / Tokyo

adidas Japan K.K.

HELLO! RUNNERS MAP

Web Sites / Corporate Image

09163N

2009 Interactive Merit Award

Kilo Studio Pte Ltd / Singapore

Lumina Live! Pte Ltd

Lumina Live!

Web Sites / Corporate Image

09164N

2009 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball Signature Moves

Web Sites / Corporate Image

09165N

2009 Interactive Merit Award

Cutwater / San Francisco

NVIDIA

Nvidia Speak Visual site

Web Sites / Corporate Image

09166N

2009 Interactive Merit Award

Great Works / Stockholm

LEVEL VODKA

RETHINKING VODKA

Web Sites / Corporate Image

09167N

2009 Interactive Merit Award

Dinamo / Lysaker

Doctors without borders

Seconds

Web Sites / Corporate Image

09168N

2009 Interactive Merit Award

Tribal DDB / Chicago

Lowe's

Sunnyville

Web Sites / Corporate Image

09169N

2009 Interactive Merit Award

Euro RSCG / New York

The Atlantic

Think. Again.

Web Sites / Corporate Image

09170N

2009 Interactive Merit Award

Shine Advertising / Madison

Wisconsin Cheese

Cheese Cupid

Branded Applications / Mobile (Android, Iphone or Windows Mobile)

09202N

2009 Interactive Merit Award

Dare / London

Sony Ericsson

Find It

Branded Applications / Mobile (Android, Iphone or Windows Mobile)

09203N

2009 Interactive Merit Award

Dentsu / Tokyo

Intel K.K.

GASSAKU

Integrated Branding Campaign / Interactive Only

09239N

2009 Interactive Merit Award

Åkestam Holst / 10387

RFSU (The Swedish Association for Sexuality Education)

Miss Fiffi Campaign

Integrated Branding Campaign / Interactive Only

09240N

2009 Interactive Merit Award

R/GA / New York

Nokia

Nokia viNe

Integrated Branding Campaign / Interactive Only

09241N

2009 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

Swaggerize Me

Integrated Branding Campaign / Interactive Only

09242N

2009 Interactive Merit Award

GSD&M Idea City / Austin

BMW

The Ramp

Integrated Branding Campaign / Interactive Only

09243N

2009 Interactive Merit Award

Sid Lee / Montreal

adidas Originals

adidas 60 Years of Soles and Stripes

Integrated Branding Campaign / Interactive and Non-Interactive

09244N

2009 Interactive Merit Award

AKQA / San Francisco

Xbox

Gears of War

Integrated Branding Campaign / Interactive and Non-Interactive

09245N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Volkswagen of America

Jetta TDI Cup

Integrated Branding Campaign / Interactive and Non-Interactive

09246N

2009 Interactive Merit Award

72andSunny / Los Angeles

Nike

Next Level

Integrated Branding Campaign / Interactive and Non-Interactive

09247N

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