The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Euro2008 Undercover
Agency: Forsman & Bodenfors / Gothenburg
Client: Svenska Spel Category: Branded Applications / Desktop
Save paper Save Trees
Agency: DDB Berlin GmbH / Berlin
Client: DDB Worldwide Category: Branded Applications / Desktop
13 Reasons Why
Agency: Grey Worldwide / New York
Client: Penguin Books Category: Online Branded Content / Single
Bruce Lee -Match
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Business LeBron and Nicole Scherzinger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Branded Content / Single
Etrade Outtakes
Agency: Grey Worldwide / New York
Client: Etrade Category: Online Branded Content / Single
Left/Right Project
Agency: 180LA / Santa Monica
Client: adidas Originals Category: Online Branded Content / Single
Pete the meat puppet
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Single
Seth MacFarlane
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Special Surprise
Agency: Resn / Wellington
Client: Luke Buda Category: Online Branded Content / Single
The Unicorn
Agency: Publicis Zurich / Zurich
Client: Chocolat Frey Category: Online Branded Content / Single
Thrillicious: The Taste Of Times Square
Agency: Mekanism / San Francisco
Client: Sobe Life Water Category: Online Branded Content / Single
Battlefield Bad Company
Agency: Wieden + Kennedy / Amsterdam
Client: EA Category: Banners - Dynamic / Campaign
Every Angle, Every Side
Agency: Interuptive Communications Pte Ltd / Singapore
Client: Singapore Telecommunications Limited Category: Banners - Dynamic / Campaign
SPICY SIDE BANNERS
Agency: Awards Coordinator / San Francisco
Client: CONAGRA FOODS Category: Banners - Dynamic / Campaign
Virtual Shadow Napping
Agency: Play / London
Client: Foster's Category: Banners - Dynamic / Campaign
Born to be cheap
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Web Sites / E-Commerce
Morgans Hotel Group
Agency: ZAAZ / Seattle
Client: Morgans Hotel Group Category: Web Sites / E-Commerce
Sound Advice Project
Agency: Ground Zero / Los Angeles
Client: Sound Advice Category: Web Sites / E-Commerce
adidas 60 Years of Soles and Stripes
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Integrated Branding Campaign / Interactive and Non-Interactive
Gears of War
Agency: AKQA / San Francisco
Client: Xbox Category: Integrated Branding Campaign / Interactive and Non-Interactive
Jetta TDI Cup
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Peace Mirror
Agency: Hakuhodo Kettle / Tokyo
Client: Shiseido Category: Integrated Branding Campaign / Interactive and Non-Interactive
Real "PC"
Agency: Crispin Porter + Bogusky / Boulder
Client: Microsoft Category: Integrated Branding Campaign / Interactive and Non-Interactive
Routan Boom
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Integrated Branding Campaign / Interactive and Non-Interactive
VW Das Auto/What The People Want - Max Rollout
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
World´s First Ephemeral Museum
Agency: Leo Burnett / Lisboa
Client: Pampero Rum Category: Integrated Branding Campaign / Interactive and Non-Interactive
Coupon
Agency: DDB Canada / Vancouver / Vancouver
Client: Kinsa Category: Banners - Dynamic / Single
cube
Agency: Dentsu Inc. / Tokyo
Client: Japan Advertising Counci Category: Banners - Dynamic / Single
Jeep® Cherokee "Nature"
Agency: Elephant Seven Hamburg GmbH / 10245 Berlin
Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single
Speed
Agency: Kitchen Leo Burnett / Oslo
Client: Flytoget (Oslo airport express) Category: Banners - Dynamic / Single
Absolut Mango
Agency: Gringo / Sao Paulo
Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
AXE CHOCOMAN HUNTER
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
AXE WAKE-UP SERVICE INC.
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Beatbox
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Microsites / Product-Specific Subsites
BreakingBad.com
Agency: mono / minneapolis
Client: AMCTV Category: Microsites / Product-Specific Subsites
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany Category: Microsites / Product-Specific Subsites
Discover Your Epsonality
Agency: Big Spaceship / Brooklyn
Client: Epson Category: Microsites / Product-Specific Subsites
DISCOVER YOUR KITCHEN FROM Z TO A
Agency: Grimm Gallun Holtappels / Hamburg
Client: IKEA Category: Microsites / Product-Specific Subsites
DRY IN MOTION
Agency: Projector inc. / Tokyo
Client: UNIQLO Category: Microsites / Product-Specific Subsites
Hyundai Genesis
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hyundai Category: Microsites / Product-Specific Subsites
Paint that shit gold
Agency: Colle + McVoy / Minneapolis
Client: Atmosphere/Rhymsayers Category: Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Svenska Spel
Title:
Euro2008 Undercover
Category:
Branded Applications / Desktop
Annual ID:
09199N
Award:
2009 Interactive Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
DDB Worldwide
Title:
Save paper Save Trees
Category:
Branded Applications / Desktop
Annual ID:
09200N
Award:
2009 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Santec
Title:
Screenguard
Category:
Branded Applications / Desktop
Annual ID:
09201N
Award:
2009 Interactive Merit Award
Agency:
Grey Worldwide / New York
Client:
Penguin Books
Title:
13 Reasons Why
Category:
Online Branded Content / Single
Annual ID:
09207N
Award:
2009 Interactive Merit Award
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Match
Category:
Online Branded Content / Single
Annual ID:
09208N
Award:
2009 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Business LeBron and Nicole Scherzinger
Category:
Online Branded Content / Single
Annual ID:
09209N
Award:
2009 Interactive Merit Award
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Etrade Outtakes
Category:
Online Branded Content / Single
Annual ID:
09210N
Award:
2009 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
adidas Originals
Title:
Left/Right Project
Category:
Online Branded Content / Single
Annual ID:
09211N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Paparazzi Escape
Category:
Online Branded Content / Single
Annual ID:
09212N
Award:
2009 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Pete the meat puppet
Category:
Online Branded Content / Single
Annual ID:
09214N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Seth MacFarlane
Category:
Online Branded Content / Single
Annual ID:
09215N
Award:
2009 Interactive Merit Award
Agency:
Resn / Wellington
Client:
Luke Buda
Title:
Special Surprise
Category:
Online Branded Content / Single
Annual ID:
09216N
Award:
2009 Interactive Merit Award
Agency:
Publicis Zurich / Zurich
Client:
Chocolat Frey
Title:
The Unicorn
Category:
Online Branded Content / Single
Annual ID:
09217N
Award:
2009 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
Sobe Life Water
Title:
Thrillicious: The Taste Of Times Square
Category:
Online Branded Content / Single
Annual ID:
09218N
Award:
2009 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
AgencyNet
Title:
ANidea
Category:
Web Sites / Blogs
Annual ID:
09181N
Award:
2009 Interactive Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
EA
Title:
Battlefield Bad Company
Category:
Banners - Dynamic / Campaign
Annual ID:
09114N
Award:
2009 Interactive Merit Award
Agency:
Interuptive Communications Pte Ltd / Singapore
Client:
Singapore Telecommunications Limited
Title:
Every Angle, Every Side
Category:
Banners - Dynamic / Campaign
Annual ID:
09115N
Award:
2009 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Callmobile
Title:
No Flash
Category:
Banners - Dynamic / Campaign
Annual ID:
09116N
Award:
2009 Interactive Merit Award
Agency:
Awards Coordinator / San Francisco
Client:
CONAGRA FOODS
Title:
SPICY SIDE BANNERS
Category:
Banners - Dynamic / Campaign
Annual ID:
09117N
Award:
2009 Interactive Merit Award
Agency:
Play / London
Client:
Foster's
Title:
Virtual Shadow Napping
Category:
Banners - Dynamic / Campaign
Annual ID:
09118N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Born to be cheap
Category:
Web Sites / E-Commerce
Annual ID:
09171N
Award:
2009 Interactive Merit Award
Agency:
ZAAZ / Seattle
Client:
Morgans Hotel Group
Title:
Morgans Hotel Group
Category:
Web Sites / E-Commerce
Annual ID:
09172N
Award:
2009 Interactive Merit Award
Agency:
Ground Zero / Los Angeles
Client:
Sound Advice
Title:
Sound Advice Project
Category:
Web Sites / E-Commerce
Annual ID:
09173N
Award:
2009 Interactive Merit Award
Agency:
Poke New York / New York
Client:
Teroforma
Title:
Teroforma
Category:
Web Sites / E-Commerce
Annual ID:
09174N
Award:
2009 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas Originals
Title:
adidas 60 Years of Soles and Stripes
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09244N
Award:
2009 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Gears of War
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09245N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
Jetta TDI Cup
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09246N
Award:
2009 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09247N
Award:
2009 Interactive Merit Award
Agency:
Hakuhodo Kettle / Tokyo
Client:
Shiseido
Title:
Peace Mirror
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09248N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Microsoft
Title:
Real "PC"
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09249N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
Routan Boom
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09250N
Award:
2009 Interactive Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09251N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
VW Das Auto/What The People Want - Max Rollout
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09252N
Award:
2009 Interactive Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Pampero Rum
Title:
World´s First Ephemeral Museum
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09253N
Award:
2009 Interactive Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Kinsa
Title:
Coupon
Category:
Banners - Dynamic / Single
Annual ID:
09109N
Award:
2009 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Japan Advertising Counci
Title:
cube
Category:
Banners - Dynamic / Single
Annual ID:
09110N
Award:
2009 Interactive Merit Award
Agency:
Elephant Seven Hamburg GmbH / 10245 Berlin
Client:
Chrysler Deutschland GmbH
Title:
Jeep® Cherokee "Nature"
Category:
Banners - Dynamic / Single
Annual ID:
09111N
Award:
2009 Interactive Merit Award
Agency:
Saatchi / Toronto
Client:
Toyota Canada
Title:
Snowy Road
Category:
Banners - Dynamic / Single
Annual ID:
09112N
Award:
2009 Interactive Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Flytoget (Oslo airport express)
Title:
Speed
Category:
Banners - Dynamic / Single
Annual ID:
09113N
Award:
2009 Interactive Merit Award
Agency:
Gringo / Sao Paulo
Client:
Absolut Vodka
Title:
Absolut Mango
Category:
Microsites / Product-Specific Subsites
Annual ID:
09137N
Award:
2009 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE CHOCOMAN HUNTER
Category:
Microsites / Product-Specific Subsites
Annual ID:
09138N
Award:
2009 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE WAKE-UP SERVICE INC.
Category:
Microsites / Product-Specific Subsites
Annual ID:
09139N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Beatbox
Category:
Microsites / Product-Specific Subsites
Annual ID:
09140N
Award:
2009 Interactive Merit Award
Agency:
mono / minneapolis
Client:
AMCTV
Title:
BreakingBad.com
Category:
Microsites / Product-Specific Subsites
Annual ID:
09141N
Award:
2009 Interactive Merit Award
Agency:
North Kingdom / Skelleftea
Client:
Coca-Cola Germany
Title:
Coke Zero Game
Category:
Microsites / Product-Specific Subsites
Annual ID:
09142N
Award:
2009 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Epson
Title:
Discover Your Epsonality
Category:
Microsites / Product-Specific Subsites
Annual ID:
09143N
Award:
2009 Interactive Merit Award
Agency:
Grimm Gallun Holtappels / Hamburg
Client:
IKEA
Title:
DISCOVER YOUR KITCHEN FROM Z TO A
Category:
Microsites / Product-Specific Subsites
Annual ID:
09144N
Award:
2009 Interactive Merit Award
Agency:
Projector inc. / Tokyo
Client:
UNIQLO
Title:
DRY IN MOTION
Category:
Microsites / Product-Specific Subsites
Annual ID:
09145N
Award:
2009 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hyundai
Title:
Hyundai Genesis
Category:
Microsites / Product-Specific Subsites
Annual ID:
09146N
Award:
2009 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Atmosphere/Rhymsayers
Title:
Paint that shit gold
Category:
Microsites / Product-Specific Subsites
Annual ID:
09147N
