The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A4 Driving Challenge iPhone Game
Agency: Factory Design Labs / Denver
Client: Audi Category: Brand Gaming / Mobile
Baby, It's Cold Outside
Agency: Agency.com / NY
Client: Nike Category: Banners - Fixed Space / Single
Digestion
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Banners - Fixed Space / Single
Do you privet your hedge?
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
Editorial
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Banners - Fixed Space / Single
Emergency Refresh
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Banners - Fixed Space / Single
Let's Talk
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Mercedes-Benz Category: Banners - Fixed Space / Single
Reality 404
Agency: Crispin Porter + Bogusky / Boulder
Client: The Alliance For Climate Protection Category: Banners - Fixed Space / Single
Speed Camera - MINI Cooper S
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: MINI Malaysia Category: Banners - Fixed Space / Single
Stealth Banner
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: TVNZ Category: Banners - Fixed Space / Single
Take the pussy poll
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Banners - Fixed Space / Single
Anthems
Agency: Johannes Leonardo / New York
Client: Pangea Day Category: Online Branded Content / Campaign
Meet the Beckers
Agency: Factory Design Labs / Denver
Client: Audi Category: Online Branded Content / Campaign
Nike Basketball Signature Moves
Agency: R/GA / New York
Client: Nike Category: Online Branded Content / Campaign
Somebody Else's Phone
Agency: Wieden + Kennedy / London
Client: Nokia Category: Online Branded Content / Campaign
Forever Story
Agency: CHI&Partners / London
Client: The Carphone Warehouse Category: Public Service/Cultural Institutions/Educational / Microsites
One Laptop per Child Equation Microsite
Agency: TAXI, Inc. (NYC) / New York
Client: One Laptop per Child Category: Public Service/Cultural Institutions/Educational / Microsites
Planet Protector
Agency: Ogilvy Beijing / Beijing
Client: Canon Category: Public Service/Cultural Institutions/Educational / Microsites
HANBUNKO
Agency: Natsuki Matsuura / Urayasu
Client: Natsuki Matsuura & Rintaro Shimohama Category: Self-Promotion / Branded Content
adidas 60 Years of Soles and Stripes
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Integrated Branding Campaign / Interactive and Non-Interactive
Gears of War
Agency: AKQA / San Francisco
Client: Xbox Category: Integrated Branding Campaign / Interactive and Non-Interactive
Jetta TDI Cup
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Peace Mirror
Agency: Hakuhodo Kettle / Tokyo
Client: Shiseido Category: Integrated Branding Campaign / Interactive and Non-Interactive
Real "PC"
Agency: Crispin Porter + Bogusky / Boulder
Client: Microsoft Category: Integrated Branding Campaign / Interactive and Non-Interactive
Routan Boom
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Integrated Branding Campaign / Interactive and Non-Interactive
VW Das Auto/What The People Want - Max Rollout
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
World´s First Ephemeral Museum
Agency: Leo Burnett / Lisboa
Client: Pampero Rum Category: Integrated Branding Campaign / Interactive and Non-Interactive
Pro Asyl “60 Years of Human Rights”
Agency: Ogilvy Frankfurt / Frankfurt am Main
Client: Pro Asyl e. V. Category: Public Service/Cultural Institutions/Educational / Email
Critter Quest
Agency: bbdowest / california
Client: San Francisco Zoo Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Interactive Mega Gallery
Agency: GT INC. / Tokyo
Client: Sony Marketing iJapanj Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
If Walls Could Talk
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Jameson Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Jay-Z "Brooklyn (Go Hard)"
Agency: Modernista! / Boston
Client: (RED)Wire Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Jumpland
Agency: Dentsu Inc. / Tokyo
Client: SHUEISHA Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Mix & Mash
Agency: Make Studios / Singapore
Client: Samsung Mobile Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Shadow Golf Wall
Agency: Fallon Worldwide / Minneapolis
Client: Travelers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Ultimate Local
Agency: BBH / New York
Client: NYC & Company Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Battlefield Bad Company
Agency: Wieden + Kennedy / Amsterdam
Client: EA Category: Banners - Dynamic / Campaign
Every Angle, Every Side
Agency: Interuptive Communications Pte Ltd / Singapore
Client: Singapore Telecommunications Limited Category: Banners - Dynamic / Campaign
SPICY SIDE BANNERS
Agency: Awards Coordinator / San Francisco
Client: CONAGRA FOODS Category: Banners - Dynamic / Campaign
Virtual Shadow Napping
Agency: Play / London
Client: Foster's Category: Banners - Dynamic / Campaign
Adobe - Real or Fake?
Agency: Traction / San Francisco
Client: Adobe Category: Brand Gaming / Online
AXE Wheel of Temptation
Agency: Deasign / Stockholm
Client: Unilever Category: Brand Gaming / Online
Ingenuity Online Games
Agency: Fallon Worldwide / Minneapolis
Client: Johnson Controls Category: Brand Gaming / Online
NOODLE ON NOODLE -Aim for space-
Agency: Dentsu Razorfish / Tokyo
Client: NISSIN FOOD PRODUCTS Category: Brand Gaming / Online
Award:
2009 Interactive Merit Award
Agency:
Factory Design Labs / Denver
Client:
Audi
Title:
A4 Driving Challenge iPhone Game
Category:
Brand Gaming / Mobile
Annual ID:
09192N
Award:
2009 Interactive Merit Award
Agency:
Agency.com / NY
Client:
Nike
Title:
Baby, It's Cold Outside
Category:
Banners - Fixed Space / Single
Annual ID:
09094N
Award:
2009 Interactive Merit Award
Agency:
LEO BURNETT MEXICO / MEXICO, D.F.
Client:
Kellogg Company Mexico
Title:
Digestion
Category:
Banners - Fixed Space / Single
Annual ID:
09095N
Award:
2009 Interactive Merit Award
Agency:
Åkestam Holst / 10387
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Do you privet your hedge?
Category:
Banners - Fixed Space / Single
Annual ID:
09096N
Award:
2009 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Editorial
Category:
Banners - Fixed Space / Single
Annual ID:
09097N
Award:
2009 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Emergency Refresh
Category:
Banners - Fixed Space / Single
Annual ID:
09098N
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Mercedes-Benz
Title:
Let's Talk
Category:
Banners - Fixed Space / Single
Annual ID:
09099N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
The Alliance For Climate Protection
Title:
Reality 404
Category:
Banners - Fixed Space / Single
Annual ID:
09100N
Award:
2009 Interactive Merit Award
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
MINI Malaysia
Title:
Speed Camera - MINI Cooper S
Category:
Banners - Fixed Space / Single
Annual ID:
09101N
Award:
2009 Interactive Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
TVNZ
Title:
Stealth Banner
Category:
Banners - Fixed Space / Single
Annual ID:
09102N
Award:
2009 Interactive Merit Award
Agency:
Åkestam Holst / 10387
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Take the pussy poll
Category:
Banners - Fixed Space / Single
Annual ID:
09103N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Radio Matchmaker
Category:
Banners - Fixed Space / Single
Annual ID:
09104N
Award:
2009 Interactive Merit Award
Agency:
Johannes Leonardo / New York
Client:
Pangea Day
Title:
Anthems
Category:
Online Branded Content / Campaign
Annual ID:
09219N
Award:
2009 Interactive Merit Award
Agency:
Factory Design Labs / Denver
Client:
Audi
Title:
Meet the Beckers
Category:
Online Branded Content / Campaign
Annual ID:
09220N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball Signature Moves
Category:
Online Branded Content / Campaign
Annual ID:
09221N
Award:
2009 Interactive Merit Award
Agency:
Wieden + Kennedy / London
Client:
Nokia
Title:
Somebody Else's Phone
Category:
Online Branded Content / Campaign
Annual ID:
09222N
Award:
2009 Interactive Merit Award
Agency:
CHI&Partners / London
Client:
The Carphone Warehouse
Title:
Forever Story
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
09261N
Award:
2009 Interactive Merit Award
Agency:
TAXI, Inc. (NYC) / New York
Client:
One Laptop per Child
Title:
One Laptop per Child Equation Microsite
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
09262N
Award:
2009 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Canon
Title:
Planet Protector
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
09263N
Award:
2009 Interactive Merit Award
Agency:
Natsuki Matsuura / Urayasu
Client:
Natsuki Matsuura & Rintaro Shimohama
Title:
HANBUNKO
Category:
Self-Promotion / Branded Content
Annual ID:
09259N
Award:
2009 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas Originals
Title:
adidas 60 Years of Soles and Stripes
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09244N
Award:
2009 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Gears of War
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09245N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
Jetta TDI Cup
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09246N
Award:
2009 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09247N
Award:
2009 Interactive Merit Award
Agency:
Hakuhodo Kettle / Tokyo
Client:
Shiseido
Title:
Peace Mirror
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09248N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Microsoft
Title:
Real "PC"
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09249N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
Routan Boom
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09250N
Award:
2009 Interactive Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09251N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
VW Das Auto/What The People Want - Max Rollout
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09252N
Award:
2009 Interactive Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Pampero Rum
Title:
World´s First Ephemeral Museum
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09253N
Award:
2009 Interactive Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt am Main
Client:
Pro Asyl e. V.
Title:
Pro Asyl “60 Years of Human Rights”
Category:
Public Service/Cultural Institutions/Educational / Email
Annual ID:
09266N
Award:
2009 Interactive Merit Award
Agency:
bbdowest / california
Client:
San Francisco Zoo
Title:
Critter Quest
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09231N
Award:
2009 Interactive Merit Award
Agency:
GT INC. / Tokyo
Client:
Sony Marketing iJapanj Inc.
Title:
Interactive Mega Gallery
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09232N
Award:
2009 Interactive Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Jameson
Title:
If Walls Could Talk
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09233N
Award:
2009 Interactive Merit Award
Agency:
Modernista! / Boston
Client:
(RED)Wire
Title:
Jay-Z "Brooklyn (Go Hard)"
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09234N
Award:
2009 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
SHUEISHA Inc.
Title:
Jumpland
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09235N
Award:
2009 Interactive Merit Award
Agency:
Make Studios / Singapore
Client:
Samsung Mobile
Title:
Mix & Mash
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09236N
Award:
2009 Interactive Merit Award
Agency:
Fallon Worldwide / Minneapolis
Client:
Travelers
Title:
Shadow Golf Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09237N
Award:
2009 Interactive Merit Award
Agency:
BBH / New York
Client:
NYC & Company
Title:
Ultimate Local
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09238N
Award:
2009 Interactive Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
EA
Title:
Battlefield Bad Company
Category:
Banners - Dynamic / Campaign
Annual ID:
09114N
Award:
2009 Interactive Merit Award
Agency:
Interuptive Communications Pte Ltd / Singapore
Client:
Singapore Telecommunications Limited
Title:
Every Angle, Every Side
Category:
Banners - Dynamic / Campaign
Annual ID:
09115N
Award:
2009 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Callmobile
Title:
No Flash
Category:
Banners - Dynamic / Campaign
Annual ID:
09116N
Award:
2009 Interactive Merit Award
Agency:
Awards Coordinator / San Francisco
Client:
CONAGRA FOODS
Title:
SPICY SIDE BANNERS
Category:
Banners - Dynamic / Campaign
Annual ID:
09117N
Award:
2009 Interactive Merit Award
Agency:
Play / London
Client:
Foster's
Title:
Virtual Shadow Napping
Category:
Banners - Dynamic / Campaign
Annual ID:
09118N
Award:
2009 Interactive Merit Award
Agency:
Traction / San Francisco
Client:
Adobe
Title:
Adobe - Real or Fake?
Category:
Brand Gaming / Online
Annual ID:
09182N
Award:
2009 Interactive Merit Award
Agency:
Deasign / Stockholm
Client:
Unilever
Title:
AXE Wheel of Temptation
Category:
Brand Gaming / Online
Annual ID:
09183N
Award:
2009 Interactive Merit Award
Agency:
Fallon Worldwide / Minneapolis
Client:
Johnson Controls
Title:
Ingenuity Online Games
Category:
Brand Gaming / Online
Annual ID:
09184N
Award:
2009 Interactive Merit Award
Agency:
MTV Networks / New York
Client:
MTV
Title:
MTV Backchannel
Category:
Brand Gaming / Online
Annual ID:
09185N
Award:
2009 Interactive Merit Award
Agency:
Dentsu Razorfish / Tokyo
Client:
NISSIN FOOD PRODUCTS
Title:
NOODLE ON NOODLE -Aim for space-
Category:
Brand Gaming / Online
Annual ID:
09186N
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Sega
Title:
Pony Heart Quest
Category:
Brand Gaming / Online
Annual ID:
09187N
