The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cliff Freeman Website Agency: Cliff Freeman & Partners / New York Client: Cliff Freeman & Partners Category: Self-Promotion / Websites
Design your own eco-car Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Self-Promotion / Websites
Man/if /esto Agency: IF Interactive / Petaling Jaya Client: IF Interactive Category: Self-Promotion / Websites
S&V Harmonice Mundi Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Websites
U Le Chang (The Playground) Agency: Kilo Studio Pte Ltd / Singapore Client: U Le Chang Category: Self-Promotion / Websites
Coupon Agency: DDB Canada / Vancouver / Vancouver Client: Kinsa Category: Banners - Dynamic / Single
cube Agency: Dentsu Inc. / Tokyo Client: Japan Advertising Counci Category: Banners - Dynamic / Single
Jeep® Cherokee "Nature" Agency: Elephant Seven Hamburg GmbH / 10245 Berlin Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single
Snowy Road Agency: Saatchi / Toronto Client: Toyota Canada Category: Banners - Dynamic / Single
Speed Agency: Kitchen Leo Burnett / Oslo Client: Flytoget (Oslo airport express) Category: Banners - Dynamic / Single
Born to be cheap Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Web Sites / E-Commerce
Morgans Hotel Group Agency: ZAAZ / Seattle Client: Morgans Hotel Group Category: Web Sites / E-Commerce
Sound Advice Project Agency: Ground Zero / Los Angeles Client: Sound Advice Category: Web Sites / E-Commerce
Teroforma Agency: Poke New York / New York Client: Teroforma Category: Web Sites / E-Commerce
Anthems Agency: Johannes Leonardo / New York Client: Pangea Day Category: Online Branded Content / Campaign
Meet the Beckers Agency: Factory Design Labs / Denver Client: Audi Category: Online Branded Content / Campaign
Nike Basketball Signature Moves Agency: R/GA / New York Client: Nike Category: Online Branded Content / Campaign
Somebody Else's Phone Agency: Wieden + Kennedy / London Client: Nokia Category: Online Branded Content / Campaign
Blog Ground Music Agency: Daiko Advertising Inc. / Osaka Client: PetaBitfs Corporation Category: Branded Applications / Web
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer) Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader Agency: SS+K / New York City Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Branded Applications / Web
Baby, It's Cold Outside Agency: Agency.com / NY Client: Nike Category: Banners - Fixed Space / Single
Digestion Agency: LEO BURNETT MEXICO / MEXICO, D.F. Client: Kellogg Company Mexico Category: Banners - Fixed Space / Single
Do you privet your hedge? Agency: Åkestam Holst / 10387 Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
Editorial Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Banners - Fixed Space / Single
Emergency Refresh Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Banners - Fixed Space / Single
Let's Talk Agency: Clemenger BBDO Melbourne / Melbourne Client: Mercedes-Benz Category: Banners - Fixed Space / Single
Reality 404 Agency: Crispin Porter + Bogusky / Boulder Client: The Alliance For Climate Protection Category: Banners - Fixed Space / Single
Speed Camera - MINI Cooper S Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: MINI Malaysia Category: Banners - Fixed Space / Single
Stealth Banner Agency: Saatchi & Saatchi New Zealand / Auckland Client: TVNZ Category: Banners - Fixed Space / Single
Take the pussy poll Agency: Åkestam Holst / 10387 Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
The Radio Matchmaker Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Banners - Fixed Space / Single
Euro2008 Undercover Agency: Forsman & Bodenfors / Gothenburg Client: Svenska Spel Category: Branded Applications / Desktop
Save paper Save Trees Agency: DDB Berlin GmbH / Berlin Client: DDB Worldwide Category: Branded Applications / Desktop
Screenguard Agency: Serviceplan / Munich Client: Santec Category: Branded Applications / Desktop
Pro Asyl “60 Years of Human Rights” Agency: Ogilvy Frankfurt / Frankfurt am Main Client: Pro Asyl e. V. Category: Public Service/Cultural Institutions/Educational / Email
Throw Us A Bone Agency: Mark / Sydney Client: Sydney Dogs & Cats Home Category: Public Service/Cultural Institutions/Educational / Mobile
HANBUNKO Agency: Natsuki Matsuura / Urayasu Client: Natsuki Matsuura & Rintaro Shimohama Category: Self-Promotion / Branded Content
Absolut Mango Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
AXE CHOCOMAN HUNTER Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
AXE WAKE-UP SERVICE INC. Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Beatbox Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Microsites / Product-Specific Subsites
BreakingBad.com Agency: mono / minneapolis Client: AMCTV Category: Microsites / Product-Specific Subsites
Coke Zero Game Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Microsites / Product-Specific Subsites
Discover Your Epsonality Agency: Big Spaceship / Brooklyn Client: Epson Category: Microsites / Product-Specific Subsites
DISCOVER YOUR KITCHEN FROM Z TO A Agency: Grimm Gallun Holtappels / Hamburg Client: IKEA Category: Microsites / Product-Specific Subsites
DRY IN MOTION Agency: Projector inc. / Tokyo Client: UNIQLO Category: Microsites / Product-Specific Subsites

2009 Interactive Merit Award

Cliff Freeman & Partners / New York

Cliff Freeman & Partners

Cliff Freeman Website

Self-Promotion / Websites

09254N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

Design your own eco-car

Self-Promotion / Websites

09255N

2009 Interactive Merit Award

IF Interactive / Petaling Jaya

IF Interactive

Man/if /esto

Self-Promotion / Websites

09256N

2009 Interactive Merit Award

Scholz & Volkmer GmbH / Wiesbaden

Scholz & Volkmer

S&V Harmonice Mundi

Self-Promotion / Websites

09257N

2009 Interactive Merit Award

Kilo Studio Pte Ltd / Singapore

U Le Chang

U Le Chang (The Playground)

Self-Promotion / Websites

09258N

2009 Interactive Merit Award

DDB Canada / Vancouver / Vancouver

Kinsa

Coupon

Banners - Dynamic / Single

09109N

2009 Interactive Merit Award

Dentsu Inc. / Tokyo

Japan Advertising Counci

cube

Banners - Dynamic / Single

09110N

2009 Interactive Merit Award

Elephant Seven Hamburg GmbH / 10245 Berlin

Chrysler Deutschland GmbH

Jeep® Cherokee "Nature"

Banners - Dynamic / Single

09111N

2009 Interactive Merit Award

Saatchi / Toronto

Toyota Canada

Snowy Road

Banners - Dynamic / Single

09112N

2009 Interactive Merit Award

Kitchen Leo Burnett / Oslo

Flytoget (Oslo airport express)

Speed

Banners - Dynamic / Single

09113N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Tele2

Born to be cheap

Web Sites / E-Commerce

09171N

2009 Interactive Merit Award

ZAAZ / Seattle

Morgans Hotel Group

Morgans Hotel Group

Web Sites / E-Commerce

09172N

2009 Interactive Merit Award

Ground Zero / Los Angeles

Sound Advice

Sound Advice Project

Web Sites / E-Commerce

09173N

2009 Interactive Merit Award

Poke New York / New York

Teroforma

Teroforma

Web Sites / E-Commerce

09174N

2009 Interactive Merit Award

Johannes Leonardo / New York

Pangea Day

Anthems

Online Branded Content / Campaign

09219N

2009 Interactive Merit Award

Factory Design Labs / Denver

Audi

Meet the Beckers

Online Branded Content / Campaign

09220N

2009 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball Signature Moves

Online Branded Content / Campaign

09221N

2009 Interactive Merit Award

Wieden + Kennedy / London

Nokia

Somebody Else's Phone

Online Branded Content / Campaign

09222N

2009 Interactive Merit Award

Daiko Advertising Inc. / Osaka

PetaBitfs Corporation

Blog Ground Music

Branded Applications / Web

09193N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Branded Applications / Web

09194N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Have It Your Way '08 (Poll-a-izer)

Branded Applications / Web

09195N

2009 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

RUSH - An Interactive Adventure

Branded Applications / Web

09196N

2009 Interactive Merit Award

SS+K / New York City

msnbc.com

Spectra Visual Newsreader

Branded Applications / Web

09197N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Radio Matchmaker

Branded Applications / Web

09198N

2009 Interactive Merit Award

Agency.com / NY

Nike

Baby, It's Cold Outside

Banners - Fixed Space / Single

09094N

2009 Interactive Merit Award

LEO BURNETT MEXICO / MEXICO, D.F.

Kellogg Company Mexico

Digestion

Banners - Fixed Space / Single

09095N

2009 Interactive Merit Award

Åkestam Holst / 10387

RFSU (The Swedish Association for Sexuality Education)

Do you privet your hedge?

Banners - Fixed Space / Single

09096N

2009 Interactive Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Editorial

Banners - Fixed Space / Single

09097N

2009 Interactive Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Emergency Refresh

Banners - Fixed Space / Single

09098N

2009 Interactive Merit Award

Clemenger BBDO Melbourne / Melbourne

Mercedes-Benz

Let's Talk

Banners - Fixed Space / Single

09099N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

The Alliance For Climate Protection

Reality 404

Banners - Fixed Space / Single

09100N

2009 Interactive Merit Award

BBDO/Proximity Malaysia / Kuala Lumpur

MINI Malaysia

Speed Camera - MINI Cooper S

Banners - Fixed Space / Single

09101N

2009 Interactive Merit Award

Saatchi & Saatchi New Zealand / Auckland

TVNZ

Stealth Banner

Banners - Fixed Space / Single

09102N

2009 Interactive Merit Award

Åkestam Holst / 10387

RFSU (The Swedish Association for Sexuality Education)

Take the pussy poll

Banners - Fixed Space / Single

09103N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Radio Matchmaker

Banners - Fixed Space / Single

09104N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Svenska Spel

Euro2008 Undercover

Branded Applications / Desktop

09199N

2009 Interactive Merit Award

DDB Berlin GmbH / Berlin

DDB Worldwide

Save paper Save Trees

Branded Applications / Desktop

09200N

2009 Interactive Merit Award

Serviceplan / Munich

Santec

Screenguard

Branded Applications / Desktop

09201N

2009 Interactive Merit Award

Ogilvy Frankfurt / Frankfurt am Main

Pro Asyl e. V.

Pro Asyl “60 Years of Human Rights”

Public Service/Cultural Institutions/Educational / Email

09266N

2009 Interactive Merit Award

Mark / Sydney

Sydney Dogs & Cats Home

Throw Us A Bone

Public Service/Cultural Institutions/Educational / Mobile

09265N

2009 Interactive Merit Award

Natsuki Matsuura / Urayasu

Natsuki Matsuura & Rintaro Shimohama

HANBUNKO

Self-Promotion / Branded Content

09259N

2009 Interactive Merit Award

Gringo / Sao Paulo

Absolut Vodka

Absolut Mango

Microsites / Product-Specific Subsites

09137N

2009 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE CHOCOMAN HUNTER

Microsites / Product-Specific Subsites

09138N

2009 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE WAKE-UP SERVICE INC.

Microsites / Product-Specific Subsites

09139N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Tele2

Beatbox

Microsites / Product-Specific Subsites

09140N

2009 Interactive Merit Award

mono / minneapolis

AMCTV

BreakingBad.com

Microsites / Product-Specific Subsites

09141N

2009 Interactive Merit Award

North Kingdom / Skelleftea

Coca-Cola Germany

Coke Zero Game

Microsites / Product-Specific Subsites

09142N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Epson

Discover Your Epsonality

Microsites / Product-Specific Subsites

09143N

2009 Interactive Merit Award

Grimm Gallun Holtappels / Hamburg

IKEA

DISCOVER YOUR KITCHEN FROM Z TO A

Microsites / Product-Specific Subsites

09144N

2009 Interactive Merit Award

Projector inc. / Tokyo

UNIQLO

DRY IN MOTION

Microsites / Product-Specific Subsites

09145N

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