The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cheese Cupid Agency: Shine Advertising / Madison Client: Wisconsin Cheese Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Find It Agency: Dare / London Client: Sony Ericsson Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Distracted Drivers Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
FLIES 1 Agency: CONTRAPUNTO / Madrid Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
GASSAKU Agency: Dentsu / Tokyo Client: Intel K.K. Category: Integrated Branding Campaign / Interactive Only
Miss Fiffi Campaign Agency: Åkestam Holst / 10387 Client: RFSU (The Swedish Association for Sexuality Education) Category: Integrated Branding Campaign / Interactive Only
Nokia viNe Agency: R/GA / New York Client: Nokia Category: Integrated Branding Campaign / Interactive Only
Swaggerize Me Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding Campaign / Interactive Only
The Ramp Agency: GSD&M Idea City / Austin Client: BMW Category: Integrated Branding Campaign / Interactive Only
A4 Driving Challenge iPhone Game Agency: Factory Design Labs / Denver Client: Audi Category: Brand Gaming / Mobile
ownyourC 2.0 Agency: AgencyNet / Fort Lauderdale Client: Colorado State Tobacco Education & Prevention Partnership (STEPP) Category: Public Service/Cultural Institutions/Educational / Websites
Animated URL Agency: Jung von Matt AG / Stuttgart Client: Sixt Car Rental Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Bootcamp Agency: AKQA / London Client: Nike Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Find It Agency: Dare / London Client: Sony Ericsson Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
IN AN ABSOLUT WORLD Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Samsung's Follow your INSTINCT Agency: Fjord Interactive Marketing + Technology / Toronto Client: Samsung Canada Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Lost Ring Agency: AKQA / San Francisco Client: McDonald's Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Wi-Fi Advertising Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Germanwings GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WiFi Agency: Jung von Matt AG / Hamburg Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Blog Ground Music Agency: Daiko Advertising Inc. / Osaka Client: PetaBitfs Corporation Category: Branded Applications / Web
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer) Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader Agency: SS+K / New York City Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Branded Applications / Web
Absolut Mango Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
AXE CHOCOMAN HUNTER Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
AXE WAKE-UP SERVICE INC. Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Beatbox Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Microsites / Product-Specific Subsites
BreakingBad.com Agency: mono / minneapolis Client: AMCTV Category: Microsites / Product-Specific Subsites
Coke Zero Game Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Microsites / Product-Specific Subsites
Discover Your Epsonality Agency: Big Spaceship / Brooklyn Client: Epson Category: Microsites / Product-Specific Subsites
DISCOVER YOUR KITCHEN FROM Z TO A Agency: Grimm Gallun Holtappels / Hamburg Client: IKEA Category: Microsites / Product-Specific Subsites
DRY IN MOTION Agency: Projector inc. / Tokyo Client: UNIQLO Category: Microsites / Product-Specific Subsites
Hyundai Genesis Agency: Goodby, Silverstein & Partners / San Francisco Client: Hyundai Category: Microsites / Product-Specific Subsites
Paint that shit gold Agency: Colle + McVoy / Minneapolis Client: Atmosphere/Rhymsayers Category: Microsites / Product-Specific Subsites
play>smart Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: Mercedes-Benz Japan Co.,Ltd Category: Microsites / Product-Specific Subsites
Ride the Scuba Agency: Play / London Client: Foster's Category: Microsites / Product-Specific Subsites
Routan BabyMaker3000 Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen Category: Microsites / Product-Specific Subsites
Smile Link Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: KAGOME CO.,Ltd Category: Microsites / Product-Specific Subsites
The Eco Dance Agency: KING / Stockholm Client: ICA Category: Microsites / Product-Specific Subsites
The Truth About Smart Agency: Agency Republic / London Client: SMART Category: Microsites / Product-Specific Subsites
The Unloader Agency: Farfar / Stockholm Client: Nokia Category: Microsites / Product-Specific Subsites
Underworld: Rise of the Lycans Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Microsites / Product-Specific Subsites
AIRBAND Agency: AlmapBBDO / São Paulo Client: PEPSI Category: Web Sites / Community-driven and social networking
CAN you make it!? Agency: Red Urban GbmH / Unterhaching Client: Red Bull GmbH Category: Web Sites / Community-driven and social networking
Mario Super Sluggers Agency: Goodby, Silverstein & Partners / San Francisco Client: Nintendo Category: Web Sites / Community-driven and social networking
Talk To The Plant Agency: Daddy / Göteborg Client: Heinz Category: Web Sites / Community-driven and social networking
Thoughtpile Agency: mono / minneapolis Client: Herman Miller Category: Web Sites / Community-driven and social networking
YourPlayground.org Agency: Leo Burnett / Chicago Client: Allstate Category: Web Sites / Community-driven and social networking

2009 Interactive Merit Award

Shine Advertising / Madison

Wisconsin Cheese

Cheese Cupid

Branded Applications / Mobile (Android, Iphone or Windows Mobile)

09202N

2009 Interactive Merit Award

Dare / London

Sony Ericsson

Find It

Branded Applications / Mobile (Android, Iphone or Windows Mobile)

09203N

2009 Interactive Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Distracted Drivers

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09260N

2009 Interactive Merit Award

CONTRAPUNTO / Madrid

AMNISTÍA INTERNACIONAL

FLIES 1

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09270N

2009 Interactive Merit Award

Dentsu / Tokyo

Intel K.K.

GASSAKU

Integrated Branding Campaign / Interactive Only

09239N

2009 Interactive Merit Award

Åkestam Holst / 10387

RFSU (The Swedish Association for Sexuality Education)

Miss Fiffi Campaign

Integrated Branding Campaign / Interactive Only

09240N

2009 Interactive Merit Award

R/GA / New York

Nokia

Nokia viNe

Integrated Branding Campaign / Interactive Only

09241N

2009 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

Swaggerize Me

Integrated Branding Campaign / Interactive Only

09242N

2009 Interactive Merit Award

GSD&M Idea City / Austin

BMW

The Ramp

Integrated Branding Campaign / Interactive Only

09243N

2009 Interactive Merit Award

Factory Design Labs / Denver

Audi

A4 Driving Challenge iPhone Game

Brand Gaming / Mobile

09192N

2009 Interactive Merit Award

AgencyNet / Fort Lauderdale

Colorado State Tobacco Education & Prevention Partnership (STEPP)

ownyourC 2.0

Public Service/Cultural Institutions/Educational / Websites

09264N

2009 Interactive Merit Award

Jung von Matt AG / Stuttgart

Sixt Car Rental

Animated URL

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09223N

2009 Interactive Merit Award

AKQA / London

Nike

Bootcamp

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09224N

2009 Interactive Merit Award

Dare / London

Sony Ericsson

Find It

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09225N

2009 Interactive Merit Award

Great Works / Stockholm

ABSOLUT VODKA

IN AN ABSOLUT WORLD

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09226N

2009 Interactive Merit Award

Fjord Interactive Marketing + Technology / Toronto

Samsung Canada

Samsung's Follow your INSTINCT

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09227N

2009 Interactive Merit Award

AKQA / San Francisco

McDonald's

The Lost Ring

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09228N

2009 Interactive Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Germanwings GmbH

Wi-Fi Advertising

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09229N

2009 Interactive Merit Award

Jung von Matt AG / Hamburg

SIXT

WiFi

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09230N

2009 Interactive Merit Award

Daiko Advertising Inc. / Osaka

PetaBitfs Corporation

Blog Ground Music

Branded Applications / Web

09193N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Branded Applications / Web

09194N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Have It Your Way '08 (Poll-a-izer)

Branded Applications / Web

09195N

2009 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

RUSH - An Interactive Adventure

Branded Applications / Web

09196N

2009 Interactive Merit Award

SS+K / New York City

msnbc.com

Spectra Visual Newsreader

Branded Applications / Web

09197N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Radio Matchmaker

Branded Applications / Web

09198N

2009 Interactive Merit Award

Gringo / Sao Paulo

Absolut Vodka

Absolut Mango

Microsites / Product-Specific Subsites

09137N

2009 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE CHOCOMAN HUNTER

Microsites / Product-Specific Subsites

09138N

2009 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE WAKE-UP SERVICE INC.

Microsites / Product-Specific Subsites

09139N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Tele2

Beatbox

Microsites / Product-Specific Subsites

09140N

2009 Interactive Merit Award

mono / minneapolis

AMCTV

BreakingBad.com

Microsites / Product-Specific Subsites

09141N

2009 Interactive Merit Award

North Kingdom / Skelleftea

Coca-Cola Germany

Coke Zero Game

Microsites / Product-Specific Subsites

09142N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Epson

Discover Your Epsonality

Microsites / Product-Specific Subsites

09143N

2009 Interactive Merit Award

Grimm Gallun Holtappels / Hamburg

IKEA

DISCOVER YOUR KITCHEN FROM Z TO A

Microsites / Product-Specific Subsites

09144N

2009 Interactive Merit Award

Projector inc. / Tokyo

UNIQLO

DRY IN MOTION

Microsites / Product-Specific Subsites

09145N

2009 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hyundai

Hyundai Genesis

Microsites / Product-Specific Subsites

09146N

2009 Interactive Merit Award

Colle + McVoy / Minneapolis

Atmosphere/Rhymsayers

Paint that shit gold

Microsites / Product-Specific Subsites

09147N

2009 Interactive Merit Award

TYO Interactive Design Inc. / Shinagawa-ku

Mercedes-Benz Japan Co.,Ltd

play>smart

Microsites / Product-Specific Subsites

09148N

2009 Interactive Merit Award

Play / London

Foster's

Ride the Scuba

Microsites / Product-Specific Subsites

09149N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Volkswagen

Routan BabyMaker3000

Microsites / Product-Specific Subsites

09150N

2009 Interactive Merit Award

TYO Interactive Design Inc. / Shinagawa-ku

KAGOME CO.,Ltd

Smile Link

Microsites / Product-Specific Subsites

09151N

2009 Interactive Merit Award

KING / Stockholm

ICA

The Eco Dance

Microsites / Product-Specific Subsites

09152N

2009 Interactive Merit Award

Agency Republic / London

SMART

The Truth About Smart

Microsites / Product-Specific Subsites

09153N

2009 Interactive Merit Award

Farfar / Stockholm

Nokia

The Unloader

Microsites / Product-Specific Subsites

09154N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

Underworld: Rise of the Lycans

Microsites / Product-Specific Subsites

09155N

2009 Interactive Merit Award

AlmapBBDO / São Paulo

PEPSI

AIRBAND

Web Sites / Community-driven and social networking

09175N

2009 Interactive Merit Award

Red Urban GbmH / Unterhaching

Red Bull GmbH

CAN you make it!?

Web Sites / Community-driven and social networking

09176N

2009 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Nintendo

Mario Super Sluggers

Web Sites / Community-driven and social networking

09177N

2009 Interactive Merit Award

Daddy / Göteborg

Heinz

Talk To The Plant

Web Sites / Community-driven and social networking

09178N

2009 Interactive Merit Award

mono / minneapolis

Herman Miller

Thoughtpile

Web Sites / Community-driven and social networking

09179N

2009 Interactive Merit Award

Leo Burnett / Chicago

Allstate

YourPlayground.org

Web Sites / Community-driven and social networking

09180N

Follow Us